OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms
|出版商||Pyramid Research, Inc.||商品編碼||363199|
|出版日期||內容資訊||英文 43 Pages
|南美的OTT視訊市場 OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms|
|出版日期: 2016年06月30日||內容資訊: 英文 43 Pages||
本報告提供南美各國的OTT (over the top) 影片市場最新趨勢與未來展望相關分析，目前市場結構和經營模式，各國市場結構、趨勢與其互相比較，今後的市場規模預測 (帳號數、市場收益額)，具體的案例，對市場相關人員的建議內容，為您概述為以下內容。
OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflix's arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend their position in the pay-TV market, such as America Movil (Claro Video) and Telefonica (On Video/Movistar Play). Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.
The report is organized as follows: