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市場調查報告書

南美的OTT視訊市場

OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms

出版商 Pyramid Research, Inc. 商品編碼 363199
出版日期 內容資訊 英文 43 Pages
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南美的OTT視訊市場 OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms
出版日期: 2016年06月30日 內容資訊: 英文 43 Pages
簡介

本報告提供南美各國的OTT (over the top) 影片市場最新趨勢與未來展望相關分析,目前市場結構和經營模式,各國市場結構、趨勢與其互相比較,今後的市場規模預測 (帳號數、市場收益額),具體的案例,對市場相關人員的建議內容,為您概述為以下內容。

目錄

  • OOTT視訊市場:分類方法,經營模式,內容提供方法
    • OOTT視訊的定價、經營模式
      • OTT服務的供應商
      • 「連接時代」的內容傳送
      • 南美的OTT服務行業者的課題與機會
  • 南美的OOTT視訊市場:概要、市場比較、供應商、市場機會
    • 南美的OOTT視訊市場
      • Pyramid Research的OOTT視訊市場向心力指標調查
      • OOTT視訊市場向心力指標調查結果
      • OTT市場上行動市場機會
      • OTT服務供應商簡介
      • OTT的經營模式和定價方法
  • 南美的OOTT視訊市場:概要、預測、趨勢
    • 南美的OTT市場概要
      • 南美的SVoD (定額制隨選影片) 帳號數的預測
      • 南美的SVoD收益額的預測
      • 巴西:收費OOTT視訊的帳號數、收益額的預測值
      • 墨西哥:收費OOTT視訊的帳號數、收益額的預測值
      • 哥倫比亞:收費OOTT視訊的帳號數、收益額的預測值
      • 阿根廷:收費OOTT視訊的帳號數、收益額的預測值
  • 市場詳細趨勢:案例研究
    • Movistar Play (智利/南美)
    • Blim (南美)
    • Nextel (南美)
  • 主要的分析結果與建議
  • 附錄

圖表一覽

目錄
Product Code: TC0078IR

Summary

OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflix's arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend their position in the pay-TV market, such as America Movil (Claro Video) and Telefonica (On Video/Movistar Play). Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.

Key Findings

  • The strongest opportunity for paid OTT video will continue to be in large Latin American markets, Brazil, Mexico and Argentina are the countries offering most scale and growth potential over the next five years.
  • The addition of linear content as part of SVoD packages represents could bring important opportunities for pure SVoD service providers across the whole region.
  • Operators can differentiate themselves better and increase customer loyalty by using an OTT service; for pure-play OTTs, meanwhile, partnering with operators can boost customer acquisition by exposing households to the service via pre-established customer relationships.
  • As more lower-income households get connected in Latin America, pay-TV and telecom operators in the region should look at addressing this segment by launching a low-cost, stand-alone and mobile-focused OTT video service packed with relevant content

Synopsis

'OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms,' a Telecom Insider Report by Pyramid Research, analyzes the market for over-the-top (OTT) video services in Latin America. It provides both an overview of the existing situation with current trends and a detailed look at select service providers and markets. Examples are provided from Latin American markets of all types.

The report is organized as follows:

  • The OTT video market: This section provides a general analysis of OTT services, including a taxonomy and an overview of the business models and content provision that are relevant to Latin American markets.
  • OTT video in Latin America - Overview, market comparisons, providers and opportunities: This section examines more specifically the region's markets, including pay-TV and smartphone penetration, common business models, pricing schemes and OTT service provider types. The section also provides results from the Pyramid Research OTT Video Market Attractiveness Index, comparing the main OTT markets on infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.
  • OTT video in Latin America: Overview, forecast and trends: This section analyzes in more detail the OTT video market in Brazil, Mexico, Colombia and Argentina; providing market and revenue forecasts and identifying key market trends.
  • Case studies: This section comprises three case studies to identify best practices and to look more closely at some of the factors that driving growth.
  • Key findings and recommendations: This section provides the report's findings on OTT video markets in Latin America, along with Pyramid Research's recommendations for telecom operators, mobile operators, pure-play OTT players, broadcasters, pay-TV providers and media companies.

Reasons To Buy

  • Provides a comprehensive, detailed understanding of over-the-top video (OTT) services in the diverse pay-TV markets in Latin America.
  • Includes analysis on the pricing strategies, business models and the great variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.
  • To highlight Latin America region's most attractive OTT markets, it draws on Pyramid Research's OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.
  • A section on the OTT markets in Brazil, Mexico, Colombia and Argentina offers particular insight into these markets, including an overview, revenue forecasts and an examination of growth drivers and inhibitors.
  • Offers an overview of the actionable analysis of trends offers a wider perspective, while its case studies of five OTT providers in Latin America provide a resource for more detailed planning.
  • Includes section of key findings and recommendations extracts the crucial forward-looking trends in OTT to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators, media companies, IT vendors and regulators to develop effective longer-term OTT strategies.
  • Boasts of high presentation quality that allows it to be turned into presentable material immediately, for an executive-level audience.

Table of Contents

  • OTT video market: Taxonomy, business models and content provision
    • OTT video pricing and business models
      • OTT service providers
      • Content provision in the connected era
      • Challenges and opportunities for OTT service providers in Latin America
  • OTT video in Latin America: Overview, market comparisons, providers and opportunities
    • The OTT video market in Latin America
      • Pyramid Research OTT Video Market Attractiveness Index
      • OTT Video Market Attractiveness Index results
      • OTT mobile opportunity
      • OTT service provider profiles
      • OTT business models and pricing methods
  • OTT video in Latin America: Overview, forecast and trends
    • Latin America OTT market overview
      • Latin America SVoD account forecast
      • Latin America SVoD revenue forecast
      • Brazil: Paid OTT video accounts and revenue forecast
      • Mexico: Paid OTT video accounts and revenue forecast
      • Colombia: Paid OTT video accounts and revenue forecast
      • Argentina: Paid OTT video accounts and revenue forecast
  • Market details: Case studies
    • Movistar Play - Chile/Latin America
    • Blim - Latin America
    • Nextel - Latin America
  • Key findings and recommendations
  • Appendices
    • OTT Video Market Attractiveness Index composition and methodology
    • OTT Video Market Attractiveness Index countries covered
    • Acronyms and definitions

List of Tables

  • Exhibit 1: OTT Video Business Models
  • Exhibit 2: Types Of OTT Providers
  • Exhibit 3: OTT Content Provision For The Connected Consumer
  • Exhibit 4: OTT Video Challenges And Opportunities, Latin America
  • Exhibit 5: Pay-TV Household Penetration, Selected Markets in Latin America, 2015
  • Exhibit 6: Sub-indexes Of The OTT Video Market Attractiveness Index, Latin America, 2015
  • Exhibit 7: OTT Video Market Attractiveness Index Scores, Latin America, 2015
  • Exhibit 8: OTT Readiness Sub-index Results, Latin America, 2015
  • Exhibit 9: OTT Intensity Sub-index Results, Latin America, 2015
  • Exhibit 10: Local Factors Sub-index Results, Latin America, 2015
  • Exhibit 11: Overall OTT Attractiveness Index Results, Latin America, 2015
  • Exhibit 12: 4G/LTE Subscription Penetration, Selected Markets In Latin America, 2020
  • Exhibit 13: OTT Service Provider Profiles By Industry
  • Exhibit 14: Common OTT Business Models; Examples
  • Exhibit 15: Distribution of OTT accounts by type, Latin America, 2015
  • Exhibit 16: OTT Accounts And Penetration, Latin America 2014-2020
  • Exhibit 17: SVoD Subscriptions By Country, Latin America, 2014-2020
  • Exhibit 18: OTT Revenue Opportunity, Latin America, 2014-2020
  • Exhibit 19: Brazil Paid SVoD Accounts, 2014-2020
  • Exhibit 20: Brazil SVoD Revenue, 2014-2020
  • Exhibit 21: Mexico Paid SVoD Accounts, 2014-2020
  • Exhibit 22: Mexico SVoD Revenue, 2014-2020
  • Exhibit 23: Colombia Paid SVoD Accounts, 2014-2020
  • Exhibit 24: Colombia SVoD Revenue, 2014-2020
  • Exhibit 25: Argentina Paid SVoD Accounts
  • Exhibit 26: Argentina SVoD Revenue, 2014-2020
  • Exhibit 27: Netflix Prepaid Cards in Brazil, 2016
  • Exhibit 28: Netflix Original Production Narcos
  • Exhibit 29: Telecentro 3-play Netflix Promotion, Argentina, 2016
  • Exhibit 30: Movistar Play Offering in Chile, 2016
  • Exhibit 31: Movistar Go Platform in Chile, 2016
  • Exhibit 32: Examples Of Telefonica's OTT Video Offering in Latin America
  • Exhibit 33: Netflix Prepaid Cards in Brazil, 2016
  • Exhibit 34: Blim OTT Video OTT Checklist, 2016
  • Exhibit 35: Amazon Prime Instant Video Offers, 2016

List of Figures

  • Exhibit 1: OTT Video Business Models
  • Exhibit 2: Types Of OTT Providers
  • Exhibit 3: OTT Content Provision For The Connected Consumer
  • Exhibit 4: OTT Video Challenges And Opportunities, Latin America
  • Exhibit 5: Pay-TV Household Penetration, Selected Markets in Latin America, 2015
  • Exhibit 6: Sub-indexes Of The OTT Video Market Attractiveness Index, Latin America, 2015
  • Exhibit 7: OTT Video Market Attractiveness Index Scores, Latin America, 2015
  • Exhibit 8: OTT Readiness Sub-index Results, Latin America, 2015
  • Exhibit 9: OTT Intensity Sub-index Results, Latin America, 2015
  • Exhibit 10: Local Factors Sub-index Results, Latin America, 2015
  • Exhibit 11: Overall OTT Attractiveness Index Results, Latin America, 2015
  • Exhibit 12: 4G/LTE Subscription Penetration, Selected Markets In Latin America, 2020
  • Exhibit 13: OTT Service Provider Profiles By Industry
  • Exhibit 14: Common OTT Business Models; Examples
  • Exhibit 15: Distribution of OTT accounts by type, Latin America, 2015
  • Exhibit 16: OTT Accounts And Penetration, Latin America 2014-2020
  • Exhibit 17: SVoD Subscriptions By Country, Latin America, 2014-2020
  • Exhibit 18: OTT Revenue Opportunity, Latin America, 2014-2020
  • Exhibit 19: Brazil Paid SVoD Accounts, 2014-2020
  • Exhibit 20: Brazil SVoD Revenue, 2014-2020
  • Exhibit 21: Mexico Paid SVoD Accounts, 2014-2020
  • Exhibit 22: Mexico SVoD Revenue, 2014-2020
  • Exhibit 23: Colombia Paid SVoD Accounts, 2014-2020
  • Exhibit 24: Colombia SVoD Revenue, 2014-2020
  • Exhibit 25: Argentina Paid SVoD Accounts
  • Exhibit 26: Argentina SVoD Revenue, 2014-2020
  • Exhibit 27: Netflix Prepaid Cards in Brazil, 2016
  • Exhibit 28: Netflix Original Production Narcos
  • Exhibit 29: Telecentro 3-play Netflix Promotion, Argentina, 2016
  • Exhibit 30: Movistar Play Offering in Chile, 2016
  • Exhibit 31: Movistar Go Platform in Chile, 2016
  • Exhibit 32: Examples Of Telefonica's OTT Video Offering in Latin America
  • Exhibit 33: Netflix Prepaid Cards in Brazil, 2016
  • Exhibit 34: Blim OTT Video OTT Checklist, 2016
  • Exhibit 35: Amazon Prime Instant Video Offers, 2016
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