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市場調查報告書

巨量資料分析:Telco (通訊業者)的策略、投資、利用案例

Big data and analytics: Telco strategies, investments and use cases

出版商 Pyramid Research, Inc. 商品編碼 359658
出版日期 內容資訊 英文 39 Pages
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巨量資料分析:Telco (通訊業者)的策略、投資、利用案例 Big data and analytics: Telco strategies, investments and use cases
出版日期: 2016年05月31日 內容資訊: 英文 39 Pages
簡介

本報告提供通訊服務供應商間的巨量資料分析 (BDA)現狀的相關調查,產業調查結果分析,通訊業者的案例研究,有效利用BDA的最佳業務實踐等。

摘要整理

章節1 - 巨量資料/分析市場背景

  • 調查範圍、定義
  • 全球市場背景
  • 通訊市場上巨量資料/分析參與企業
  • 相關法規

章節2 - 產業調查結果、分析

  • 服務供應商的巨量資料/分析實行情形
  • 巨量資料/分析策略的促進要素
  • BDA的財務投資水準、營運結構
  • BDA實行的課題
  • BDA實行的優點
  • 優點實現的程度
  • BDA業者/供應商調查:主要的考察
  • BDA業者/供應商調查:BDA實行的課題
  • BDA實行的課題應對的方法相關的建議

章節3 - Telco BDA策略,投資及利用案例

  • Telco BDA的案例研究
  • AT & T
  • Orange
  • SingTel
  • Telefonica
  • 通訊環境中BDA的利用案例
  • 網路最佳化的利用案例:bell mobility, sprint
  • 詐欺檢測的利用案例:vodafone 及 argyle data
  • 客戶流失削減/客戶經驗管理 - MTS India, XO communications
  • 對客戶來說的BDA即服務/資料收益化的利用案例:Pinsight Media帶有Telefonica Dynamic Insights
  • 利用案例:主要的考察

章節4 - 主要調查結果、建議

附錄:簡稱一覽和定義

目錄
Product Code: TC0061IR

Summary

As the volume of data being created has grown exponentially in the past decade new technologies have emerged and been embraced by organizations in all industry sectors for a number of use cases. The amount of data being generated in the telecoms sector is colossal and there is a clear opportunity for communications service providers (CSPs) to analyze this data themselves and also, subject to legal and regulatory conductions, to sell it to other organizations. Telecoms operators are embracing big data analytics (BDA) with enthusiasm, but while many report that BDA is fully operational and already contributing benefit to their organizations others are still at the exploratory stage of addressing its potential. The key challenges operators face are a lack of BDA skills, organizational issues and siloed data.

Key Findings

In the past few years CSPs across the world have been working with technology providers and consulting firms on a range of BDA projects. While there are strong indications that virtually every CSP has a BDA initiative, it is still early days for BDA in the telecoms sector.

Improved customer satisfaction is key driver. Customer satisfaction / churn reduction is the most important driver of BDA implementations among the firms surveyed for the purposes of this report. The ability to personalize services for individual customers is the next highest and also linked to revenue generation. Of importance too as a driver but less so is network optimization, which is focused on cost savings.

No pattern to how BDA is structured within organizations. A total of 40% of the organizations surveyed opted for a centralized approach when setting up the BDA function in their organization. A third opted for a decentralised approach while just 20% set up a separate business unit.

The main challenge for telecoms operators nowadays who seek to implement BDA within their organisations is to make important changes to the "culture" of the organization to allow this to work. These changes may not be the same for every organization but there will be some common themes. Telecoms firms tend to be large organizations with traditional hierarchical structures that present a challenge to any new initiative to be deployed across the organization.

A key factor in a successful implementation is to demonstrate success at an early stage. With this is mind it is essential that the organization does not fall into the trap of setting too many goals and trying to please everyone at once. Even with senior level support for the initiative and a senior person leading the project it is important to be able to show positive results in order to fully demonstrate the benefits of the process. Conversely, by taking the analytical process in small steps it allows the team the flexibility to change direction if any early objective isn't achieved.

Synopsis

"Big data and analytics: Telco strategies, investments and use cases" examines the current situation with regard to big data and analytics among communications service providers, the use cases these organizations are harnessing the technology for and to what extent they are being successful. The Report provides an analysis of the industry survey results that obtained insights from service providers and their technology partners on their experiences with BDA implementations. Built around numerous telco case studies from across the world, this report sheds light on best practices for effective use of BDA that may soon mean the difference between winners and losers in the CSP market.

The Report is structured as follows:

  • Section 1: Big data / analytics market context
  • Section 2: Industry survey results and analysis
  • Section 3: Telco BDA strategies, investments and use cases
  • Section 4: Key findings and recommendations.

Reasons To Buy

  • Explore key drivers and challenges to telco big data and analytics implementations
  • Assess big data and analytics adoption
  • Examine telco strategies and best practices for commercializing big data and analytics solutions
  • Gain insights on telco investment plans for big data and analytics implementations over the next 2-3 years
  • Identify the main use cases for current and emerging big data and analytics implementations

Table of Contents

Executive Summary

Section 1 - Big data / analytics market context Report scope and definitions

  • Global market context 7 Participants in big data / analytics in the telecoms market
  • Legal and regulatory framework

Section 2 - Industry survey results and analysis Status of service provider implementation of big data/analytics

  • Drivers of big data / analytics strategy
  • Level of financial investment in BDA and operational structure
  • Perceived challenges to BDA implementation 14 Perceived benefits of BDA implementation
  • Extent to which perceived benefits have been realized 16 BDA operator / suppliers survey - key insights
  • BDA operator / supplier survey - challenges to BDA implementation
  • Recommendations on how to address BDA implementation challenges

Section 3 - Telco BDA strategies, investments and use cases Telco BDA case studies

  • ATandT
  • Orange
  • SingTel
  • Telefonica 26 BDA use cases in telecom environment
  • Network optimization use cases: bell mobility, sprint
  • Fraud detection use cases: vodafone and argyle data
  • Churn reduction /customer experience management - MTS India, XO communications
  • BDA as a service to customers / data monetization use cases: Pinsight Media+, Telefonica Dynamic Insights
  • Use cases: Key insights

Section 4 - Key findings and recommendations Key findings

  • Recommendations

Appendices

  • Companies mentioned About Pyramid Research Pyramid Research contact information

List of Tables

  • Exhibit 1: Key definitions
  • Exhibit 2: Mobile and Internet penetration, 2015-2020
  • Exhibit 3: Global ARPS, 2015-2020 7 Exhibit 4: Leading BDA vendors
  • Exhibit 5: Players in BDA in telecoms
  • Exhibit 6: Status of big data analytics implementation
  • Exhibit 7: Drivers of big data/ analytics implementation
  • Exhibit 8: Extent of financial investment in BDA
  • Exhibit 9: BDA structure within organizations
  • Exhibit 10: Challenges to BDA implementation
  • Exhibit 11: Perceived benefits of BDA implementation
  • Exhibit 12: Extent of delivery of benefits
  • Exhibit 13: BDA in telco sector schematic

List of Figures

  • Exhibit 1: Key definitions
  • Exhibit 2: Mobile and Internet penetration, 2015-2020
  • Exhibit 3: Global ARPS, 2015-2020 7 Exhibit 4: Leading BDA vendors
  • Exhibit 5: Players in BDA in telecoms
  • Exhibit 6: Status of big data analytics implementation
  • Exhibit 7: Drivers of big data/ analytics implementation
  • Exhibit 8: Extent of financial investment in BDA
  • Exhibit 9: BDA structure within organizations
  • Exhibit 10: Challenges to BDA implementation
  • Exhibit 11: Perceived benefits of BDA implementation
  • Exhibit 12: Extent of delivery of benefits
  • Exhibit 13: BDA in telco sector schematic
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