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市場調查報告書

中東的MVNO市場:沙烏地阿拉伯成為中東最大的MVNO市場 2015年

MVNOs in the Middle East: Saudi Arabia Emerges as the Largest MVNO market in the Middle East in 2015

出版商 Pyramid Research, Inc. 商品編碼 354440
出版日期 內容資訊 英文 36 Pages
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中東的MVNO市場:沙烏地阿拉伯成為中東最大的MVNO市場 2015年 MVNOs in the Middle East: Saudi Arabia Emerges as the Largest MVNO market in the Middle East in 2015
出版日期: 2016年03月16日 內容資訊: 英文 36 Pages
簡介

中東 (阿曼、約旦、沙烏地阿拉伯、以色列) 的MVNO市場,預計從2015年的300萬美元,以19.3%的年複合成長率成長到2020年達730萬美元。這由於沙烏地阿拉伯的MVNO的持續獲得用戶而受大幅支撐。中東的MVNO市場上進一步發展,是預計在伊朗的MVNO進入。

本報告以中東的MVNO (虛擬行動服務業者) 市場為主題,提供市場定義,市場概要,各種經營模式,案例研究等相關調查分析。

目錄

簡介:MVNO定義、主要的經營模式

  • MVNO定義
  • 主要的經營模式

全球、地區的MVNO市場背景

  • 全球MVNO市場背景
  • 中東的MVNO市場背景
  • 法規情形
  • 中東最深入的MVNO的經營模式

市場詳細內容:案例研究

  • Discount: Renna Oman
  • Niche, Ethnic: Virgin Mobile Saudi Arabia
  • Ethnic: FRiENDi Jordan

結論:主要調查結果、建議

附錄:縮寫、定義

圖表清單

目錄
Product Code: TC0045IR

Summary

The MVNO market in the Middle East is characterized by limited presence of MVNOs. The region is far behind developed regions such as Western Europe and North America in terms of MVNO subscriptions and penetration. Nonetheless, where MVNOs do have a presence in the region, they have made a significant market impacts For instance in Oman, MVNO subscriptions are estimated to account for 14.9% of total mobile subscriptions in 2015, while recently launched MVNOs in Saudi Arabia have acquired a significant number of subscribers, making the Saudi MVNO market the largest in the region in 2015. Over the next five years, Pyramid Research expects total MVNO subscriptions in the Middle East (including Oman, Jordan, Saudi Arabia and Israel) to grow at a CAGR of 19.5% to reach 7.3m in 2020, from an estimated 3.0m in 2015. This will largely be supported by continued subscriber acquisition by MVNOs in Saudi Arabia. Further developments in the Middle Eastern MVNO market will be supported by the expected entrance of MVNOs in Iran

Key Findings

Currently, ethnic models are the most prevalent MVNO business models in the Middle East, being adopted by 36.4% of the total MVNOs present in the region. This is followed closely by MNO sub-brands, accounting for 27.3% of all MVNOs in the Middle East. Major MVNOs in the Middle Eastern market include FRiENDi, Virgin Mobile, Renna and Lebara.

Regulators are increasingly assessing the potential benefit of MVNOs in the mobile market. This is largely to support further liberalization efforts to boost price competition and service innovation. Further support for MVNOs in mobile markets is being addressed through reducing MTRs, harmonizing the tariff differentials between off-net and on-net voice traffic and implementing mobile number portability services. This will help to ease up barriers to entry for new MVNOs.

Given the oligopolistic market structures of many Middle Eastern mobile markets the barriers to entry for MVNOs is relatively high. A key factor inhibiting the competitiveness of MVNOs in the region is regulation on tariffs. In many cases, MVNOs aim to offer discount prices for mobile services, however, in the Middle East, minimum price floors result in many MVNOs failing to acquire or maintain significant subscriber market share. Nonetheless, some MVNOs are taking innovative approaches to market entry, for instance, Virgin Mobile's use of social media and digital marketing has enabled the MVNO to acquire a significant number of subscribers in Saudi Arabia since its launch in 2014.

Synopsis

‘MVNOs in the Middle East: Saudi Arabia Emerges as the Largest MVNO market in the Middle East in 2015' report provides an overview of the MVNO market in the Middle East and covers a variety of business models adopted by MVNOs to target their local markets.

It consists of

  • Definitions and MVNO business model explanations.
  • Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in the Middle East.
  • Case studies on key MVNOs in the Middle East, including an overview of key segment(s) targeted, market strategies and results.
  • Key findings based on the study of MVNO business models in the region and a set of recommendations for mobile operators, MVNOs and regulators.

Reasons To Buy

Gain understanding of MVNO markets and their evolution in the Middle East, to identify market opportunities.

Align market strategies by analyzing the various MVNO business models being used by existing and new MVNOs in the Middle East.

Gain understanding of the competitive landscape and successful strategies, to strengthen your positioning in the market versus existing MVNOs.

Table of Contents

  • Introduction: MVNO definition and main business models
    • MVNO definition
    • MVNO business models
  • Global and regional MVNO market context
    • MVNO market worldwide
    • MVNO market in the Middle East
    • Regulatory context
    • Most prevalent MVNO business models in the Middle East
  • Market details: Case studies
    • Discount: Renna Oman
    • Niche, Ethnic: Virgin Mobile Saudi Arabia
    • Ethnic: FRiENDi Jordan
  • Conclusions: Key findings and recommendations
  • Appendix: Acronyms and Definitions

List of Tables

  • Exhibit 1: MVNO market structure
  • Exhibit 2: MVNO main operational business models
  • Exhibit 3: MVNO Models, including those used in the Middle East
  • Exhibit 4: MVNO business models
  • Exhibit 5: MVNO business models (cont.)
  • Exhibit 6: MVNO business models (cont.)
  • Exhibit 7: MVNO business models (cont.)
  • Exhibit 8: MVNO subscription market share by region, 2015
  • Exhibit 9: MVNO subscription as a percentage of total mobile subscriptions by region, 2015
  • Exhibit 10: MVNO subscription market share by country, the Middle East, 2015
  • Exhibit 11: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
  • Exhibit 12: Regulatory drivers impacting MVNO markets
  • Exhibit 13: MVNO regulations in specific Middle Eastern markets
  • Exhibit 14: Number of MVNOs and market share per business model, Middle East, February 2016
  • Exhibit 15: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2016
  • Exhibit 16: Non-national population as percentage of total population, 1990-2010
  • Exhibit 17: Examples of key Niche MVNO and MNO sub brand target segment in Middle East
  • Exhibit 18: Cellact Israel solutions
  • Exhibit 19: Main reasons to launch a retail MVNO model
  • Exhibit 20: Renna promotional offers, February 2016
  • Exhibit 21: Oman mobile industry KPIs, 2015E
  • Exhibit 22: Impact of MVNOs on MNO market share, 2008-2015
  • Exhibit 23: Renna subscriptions, Oman, 2011-2020
  • Exhibit 24: Examples of Virgin and FRiENDi products/services
  • Exhibit 25: Saudi Arabia mobile industry KPIs, 2015
  • Exhibit 26: Virgin targeted Facebook campaigns, 2015
  • Exhibit 27: Virgin/FRiENDi subscriptions, KSA, 2014-2020
  • Exhibit 28: Jordan mobile industry KPIs, 2015
  • Exhibit 29: FRiENDi'S prices on international calls vs. Umniah Jordan prices, February 2016
  • Exhibit 30: FRiENDi subscription market share, Jordan, 2011-2020

List of Figures

  • Exhibit 1: MVNO market structure
  • Exhibit 2: MVNO main operational business models
  • Exhibit 3: MVNO Models, including those used in the Middle East
  • Exhibit 4: MVNO business models
  • Exhibit 5: MVNO business models (cont.)
  • Exhibit 6: MVNO business models (cont.)
  • Exhibit 7: MVNO business models (cont.)
  • Exhibit 8: MVNO subscription market share by region, 2015
  • Exhibit 9: MVNO subscription as a percentage of total mobile subscriptions by region, 2015
  • Exhibit 10: MVNO subscription market share by country, the Middle East, 2015
  • Exhibit 11: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
  • Exhibit 12: Regulatory drivers impacting MVNO markets
  • Exhibit 13: MVNO regulations in specific Middle Eastern markets
  • Exhibit 14: Number of MVNOs and market share per business model, Middle East, February 2016
  • Exhibit 15: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2016
  • Exhibit 16: Non-national population as percentage of total population, 1990-2010
  • Exhibit 17: Examples of key Niche MVNO and MNO sub brand target segment in Middle East
  • Exhibit 18: Cellact Israel solutions
  • Exhibit 19: Main reasons to launch a retail MVNO model
  • Exhibit 20: Renna promotional offers, February 2016
  • Exhibit 21: Oman mobile industry KPIs, 2015E
  • Exhibit 22: Impact of MVNOs on MNO market share, 2008-2015
  • Exhibit 23: Renna subscriptions, Oman, 2011-2020
  • Exhibit 24: Examples of Virgin and FRiENDi products/services
  • Exhibit 25: Saudi Arabia mobile industry KPIs, 2015
  • Exhibit 26: Virgin targeted Facebook campaigns, 2015
  • Exhibit 27: Virgin/FRiENDi subscriptions, KSA, 2014-2020
  • Exhibit 28: Jordan mobile industry KPIs, 2015
  • Exhibit 29: FRiENDi'S prices on international calls vs. Umniah Jordan prices, February 2016
  • Exhibit 30: FRiENDi subscription market share, Jordan, 2011-2020
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