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市場調查報告書

新興亞洲的MVNO:正確的經營模式和合作夥伴的選擇成功的關鍵

MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success

出版商 Pyramid Research, Inc. 商品編碼 352624
出版日期 內容資訊 英文 44 Pages
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新興亞洲的MVNO:正確的經營模式和合作夥伴的選擇成功的關鍵 MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success
出版日期: 2016年02月18日 內容資訊: 英文 44 Pages
簡介

新興亞洲的MVNO市場,由於增加投入創新產品且降低關稅刺激競爭,法規當局使行動市場自由化,而氣勢增強。中國是地區的主要國家,展現穩定的用戶成長,不過,菲律賓、馬來西亞、泰國的虛擬業者也成長。

本報告以新興亞洲的MVNO (虛擬行動服務業者) 市場為主題,提供市場概要,各種MVNO的經營模式,MVNO的採用、投資趨勢的變化,及MNO和法規當局等MVNO以外的市場參與者所扮演的角色等相關分析。

簡介:MVNO定義及主要經營模式

全球及地區的MVNO市場背景

  • MVNO的全球市場
  • 新興亞洲的MVNO市場發展
  • MVNO法規
  • 在新興亞洲中最普及MVNO的經營模式

新興亞洲的MVNO市場發展

  • 法規的背景
  • 地區市場展望

市場詳細內容:案例研究

  • Snail Mobile: 中國
  • Tune Talk: 馬來西亞
  • Tron: 馬來西亞

結論:主要的結論與建議

圖表

目錄
Product Code: TC0047IR

Summary

The MVNO market in the Emerging Asia has been showing strong momentum as regulators are liberalizing the mobile markets in order to stimulate competition and reduce tariffs along with boosting introduction of innovative products. China is the leading regional player witnessing strong growth in terms of number of subscriptions; however countries such as Philippines, Malaysia, Thailand are also evolving in terms of virtual operators. Increasing usage of mobile data mainly driven by the burgeoning smartphone penetration, deployment of 3G/4G spectrum, favorable economic environment and increasing efforts by regulators to establish MVNOs specific framework are key factors which will boost the MVNO market in Emerging Asian countries. Regulators are supporting MVNOs by introducing MVNO legislations as well as the regulations that indirectly support the growth of MVNOs such as introduction of MNP and reduction in MTRs etc. Countries like China and Malaysia have already passed specific MVNO laws, while Thailand, Philippines and Myanmar are in the process of doing so.

Key Findings

The most preferred business model in the Emerging Asia is Niche which is being adopted by 29% of the total MVNOs present in the region, catering segments including youth, immigrants, students and health enthusiasts. This is followed by the Business and Retail MVNO models which are adopted by 18% and 16% of the MVNOs respectively. M2M and Roaming Business models are least popular in the region.

Pyramid Research projects growth of MVNOs will be robust in the region due to liberalizing of Chinese telecom market in January 2014. China will remain as the largest

MVNO market in terms of subscribers followed by Malaysia at the end of 2020. Other markets such as Philippines and India are also showing significant growth potential.

Regulators are formulating MVNO specific framework to boost competition and reduce tariffs along with setting up laws relating to rolling MNPs, reducing MTRs, harmonizing the tariff differentials between off-net and on-net voice traffic, etc. in order to ease up the entry barriers for MVNOs.

Synopsis

‘MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success' report by Pyramid Research provides overview of the MVNO market in Emerging Asia. It examines the various MVNO business models adopted in Emerging Asia based on their marketing approach, and provides an in-depth look at the changing landscape of trends in MVNO adoption and investment. The report analyzes the MVNO market and the role of other market participants such as MNOs and regulators in this expanding opportunity.

The Insider provides in-depth analysis of the following:

  • Introduction: This section presents taxonomy of MVNOs to provide a conceptual structure for the analysis, taking the perspective of mobile operators.
  • Market context: This section examines the global MVNO market analysis, MVNO trends in the Emerging Asia region and most prevalent MVNO business models operating in Emerging Asia.
  • Case studies: The report examines four leading MVNOs in the region in more detail: Snail Mobile, Tune Talk, and Tron .These studies focus on the MVNO offerings, their sales and promotional strategies and recent moves by the telcos in the MVNO space.
  • Key findings and recommendations: The Insider concludes with a number of key findings and a set of recommendations for MNVOs, MNOs and regulators.

Reasons To Buy

Provides an overview of the product and service portfolio being offered by MNVOs in Emerging Asia to enable new entrants' telcos to align their product offerings.

Gain in-depth understanding about the different MVNO business model adopted in various countries in Emerging Asia and identify the opportunities offered by each of them.

Helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the Emerging Asia region's MVNO opportunity, competitive environment and best practices of the existing virtual operators.

Contains case studies highlighting the MVNO offerings of three leading MVNOs in the region, including the strategies being pursued by them to drive their MVNO business.

By understanding the interests and positions of the main stakeholders in the MVNO market - MNOs, end users, regulators, content providers and ISPs - telecom professionals/operators can develop strategies and increase their participation in the growing MVNO market.

Table of Contents

  • Introduction: MVNO definition and main business models
    • MVNO definition
    • MVNO business models
  • Global and regional MVNO market context
    • MVNO market worldwide
    • MVNO market in emerging Asia
    • Most prevalent MVNO business models in emerging Asia
  • MVNO market evolution in emerging Asia
    • Regulatory context
    • Regional market outlook
  • Market details: Case studies
    • Snail Mobile: China
    • Tune Talk: Malaysia
    • Tron: Malaysia
  • Conclusions: Key findings and recommendations
  • Appendix: Acronyms and Definitions

List of Tables

  • Exhibit 1: MVNO market structure
  • Exhibit 2: MVNO main operational business models
  • Exhibit 3: Most prevalent MVNO business models in emerging Asia based on their marketing approach
  • Exhibit 4: MVNO business models based on their marketing approach
  • Exhibit 5: MVNO subscriptions market share by region, 2015
  • Exhibit 6: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2015
  • Exhibit 7: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
  • Exhibit 8: MVNO subscription market share by country, emerging Asia, 2015
  • Exhibit 9: Number of active MVNOs and market share per business model, emerging Asia, October 2015*
  • Exhibit 10: Most prevalent MVNO business models in emerging Asia based on their marketing approach, 2015
  • Exhibit 11: Active niche MVNOs, emerging Asia ,2015
  • Exhibit 12: Entertainment/media MVNOs, emerging Asia, 2015
  • Exhibit 13: Retailers that have launched MVNOs or announced future launch plans in emerging Asia
  • Exhibit 14: Examples of business based MVNOs operating in emerging Asia
  • Exhibit 15: MVNO my evolution's business model
  • Exhibit 16: China's MVNO subscription evolution for and CAGR 2015-2020
  • Exhibit 17: MVNO subscription evolution for selected countries and CAGR 2015-2020
  • Exhibit 18: Regulation drivers impacting the MVNO market, 2015
  • Exhibit 19: Most recent cases of MVNO regulation, emerging Asia
  • Exhibit 20: Most recent cases of regulations affecting MVNOs in emerging Asia
  • Exhibit 21: Indirect regulatory measures favoring MVNOs, 2015
  • Exhibit 22: MVNO activity ranking based on forecasted penetration levels 2015-2020
  • Exhibit 23: MVNO activity ranking based on forecasted penetration levels 2015-2020
  • Exhibit 24: Snail mobile's offers, December 2015
  • Exhibit 25: Mobile market share of All MVNOs (in terms of total mobile subscriptions) 2014-2020
  • Exhibit 26: Special offers for tune talk subscribers
  • Exhibit 27: Tune Talk subscriptions 2011-2014
  • Exhibit 28: 365 days validity offered by Tron on any top up ,December 2015
  • Exhibit 29: Data plans offered by Tron, December 2015

List of Figures

  • Exhibit 1: MVNO market structure
  • Exhibit 2: MVNO main operational business models
  • Exhibit 3: Most prevalent MVNO business models in emerging Asia based on their marketing approach
  • Exhibit 4: MVNO business models based on their marketing approach
  • Exhibit 5: MVNO subscriptions market share by region, 2015
  • Exhibit 6: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2015
  • Exhibit 7: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
  • Exhibit 8: MVNO subscription market share by country, emerging Asia, 2015
  • Exhibit 9: Number of active MVNOs and market share per business model, emerging Asia, October 2015*
  • Exhibit 10: Most prevalent MVNO business models in emerging Asia based on their marketing approach, 2015
  • Exhibit 11: Active niche MVNOs, emerging Asia ,2015
  • Exhibit 12: Entertainment/media MVNOs, emerging Asia, 2015
  • Exhibit 13: Retailers that have launched MVNOs or announced future launch plans in emerging Asia
  • Exhibit 14: Examples of business based MVNOs operating in emerging Asia
  • Exhibit 15: MVNO my evolution's business model
  • Exhibit 16: China's MVNO subscription evolution for and CAGR 2015-2020
  • Exhibit 17: MVNO subscription evolution for selected countries and CAGR 2015-2020
  • Exhibit 18: Regulation drivers impacting the MVNO market, 2015
  • Exhibit 19: Most recent cases of MVNO regulation, emerging Asia
  • Exhibit 20: Most recent cases of regulations affecting MVNOs in emerging Asia
  • Exhibit 21: Indirect regulatory measures favoring MVNOs, 2015
  • Exhibit 22: MVNO activity ranking based on forecasted penetration levels 2015-2020
  • Exhibit 23: MVNO activity ranking based on forecasted penetration levels 2015-2020
  • Exhibit 24: Snail mobile's offers, December 2015
  • Exhibit 25: Mobile market share of All MVNOs (in terms of total mobile subscriptions) 2014-2020
  • Exhibit 26: Special offers for tune talk subscribers
  • Exhibit 27: Tune Talk subscriptions 2011-2014
  • Exhibit 28: 365 days validity offered by Tron on any top up ,December 2015
  • Exhibit 29: Data plans offered by Tron, December 2015
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