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市場調查報告書

邁向非洲的智慧型手機普及率的擴大的業者策略

Operator Strategies to Increase Smartphone Penetration in Africa

出版商 Pyramid Research, Inc. 商品編碼 352623
出版日期 內容資訊 英文 31 Pages
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邁向非洲的智慧型手機普及率的擴大的業者策略 Operator Strategies to Increase Smartphone Penetration in Africa
出版日期: 2016年02月21日 內容資訊: 英文 31 Pages
簡介

本報告以非洲的手機用戶、智慧型手機相關市場背景、主要趨勢為主題,提供為了提高智慧型手機普及率業者採用的各種策略分析,主要業者的案例研究,及主要調查結果與建議等彙整資料,為您概述為以下內容。

簡介:非洲、中東的地區的智慧型手機趨勢

市場詳細內容:案例研究

  • Orange Klif
  • MTN Nigeria
  • Safaricom Kenya

結論:主要調查結果與建議

圖表

目錄
Product Code: TC0068IR

Summary

In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates

Key Findings

Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.

The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator.

Operators have deployed a range of direct and indirect strategies to boost smartphone penetration in Africa. Direct strategies allow operators to increase smartphone penetration by selling more devices.

Indirect strategies drive mobile data subscriptions and hence boost smartphone penetration levels on an operator's network.

Synopsis

‘Operator Strategies to Increase Smartphone Penetration in Africa' report provides an overview of smartphone market in Africa and analyzes the various strategies telcos can leverage to increase smartphone penetration levels.

It consists of:

  • Smartphone and mobile subscriber market trends in Africa.
  • An analysis of the various strategies that operators can deploy to boost smartphone penetration rates.
  • Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.

Reasons To Buy

Gain understanding of smartphone market its evolution in Africa, to succeed in the existing market.

Align product and service portfolios to drive smartphone usage.

Gain an understanding of the competitive landscape and successful strategies to increase smartphone penetration levels.

Table of Contents

  • Introduction: Regional smartphone trends in Africa and Middle East
  • Market detail: Case studies
    • Orange Klif
    • MTN Nigeria
    • Safaricom Kenya
  • Key findings and recommendations

List of Tables

  • Exhibit 1: Mobile Subscribers, Regional Comparison
  • Exhibit 2: AME Mobile Service Revenue Evolution
  • Exhibit 3: AME Mobile Handsets Sales Forecast
  • Exhibit 4: Smartphone Sales, Regional Comparison
  • Exhibit 5: AME 2G and 3G Mobile Subscriptions
  • Exhibit 6: AME Handset Sales
  • Exhibit 7: Mobile 4G Availability In Africa, 2015
  • Exhibit 8: AME 4G Subscriptions and Smartphone Sales
  • Exhibit 9: Smartphone ASP In AME
  • Exhibit 10: Smartphone Sales In AME
  • Exhibit 11: Prepaid VS Postpaid mobile subscriptions in select african countries
  • Exhibit 12: African Operator Strategies To Increase Smartphone Penetration
  • Exhibit 13: Airtel Nigeria iPhone financing plan
  • Exhibit 14: Etisalat Nigeria Retail Stores
  • Exhibit 15: Online Retail Stores - Tigo Ghana On Kaymu And Tigo Tanzania On Jumia
  • Exhibit 16: Select Own-branded Smartphone Prices
  • Exhibit 17: Etisalat Egypt Social Media Data Bundles
  • Exhibit 18: Countries With Local MTN Play Store
  • Exhibit 19: Moov Cote D' Ivoire Mobile Tv App
  • Exhibit 20: Orange Klif Development Partners
  • Exhibit 21: Orange Klif Availability In Africa*
  • Exhibit 22: Orange KliF VS Airtel Phone Prices In Madagascar
  • Exhibit 23: MTN Nigeria's Strategies To Increase Smartphone Penetration
  • Exhibit 24: MTN Nigeria's Distribution Channels
  • Exhibit 25: MTN Nigeria's SM@RT S720i Smartphone
  • Exhibit 26: Safaricom's strategies to increase smartphone penetration
  • Exhibit 27: Safaricom's Neon Smartphone

List of Figures

  • Exhibit 1: Mobile Subscribers, Regional Comparison
  • Exhibit 2: AME Mobile Service Revenue Evolution
  • Exhibit 3: AME Mobile Handsets Sales Forecast
  • Exhibit 4: Smartphone Sales, Regional Comparison
  • Exhibit 5: AME 2G and 3G Mobile Subscriptions
  • Exhibit 6: AME Handset Sales
  • Exhibit 7: Mobile 4G Availability In Africa, 2015
  • Exhibit 8: AME 4G Subscriptions and Smartphone Sales
  • Exhibit 9: Smartphone ASP In AME
  • Exhibit 10: Smartphone Sales In AME
  • Exhibit 11: Prepaid VS Postpaid mobile subscriptions in select african countries
  • Exhibit 12: African Operator Strategies To Increase Smartphone Penetration
  • Exhibit 13: Airtel Nigeria iPhone financing plan
  • Exhibit 14: Etisalat Nigeria Retail Stores
  • Exhibit 15: Online Retail Stores - Tigo Ghana On Kaymu And Tigo Tanzania On Jumia
  • Exhibit 16: Select Own-branded Smartphone Prices
  • Exhibit 17: Etisalat Egypt Social Media Data Bundles
  • Exhibit 18: Countries With Local MTN Play Store
  • Exhibit 19: Moov Cote D' Ivoire Mobile Tv App
  • Exhibit 20: Orange Klif Development Partners
  • Exhibit 21: Orange Klif Availability In Africa*
  • Exhibit 22: Orange KliF VS Airtel Phone Prices In Madagascar
  • Exhibit 23: MTN Nigeria's Strategies To Increase Smartphone Penetration
  • Exhibit 24: MTN Nigeria's Distribution Channels
  • Exhibit 25: MTN Nigeria's SM@RT S720i Smartphone
  • Exhibit 26: Safaricom's strategies to increase smartphone penetration
  • Exhibit 27: Safaricom's Neon Smartphone
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