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市場調查報告書

非洲的MVNO:投資利基市場區隔造成MVNO躍進

MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments

出版商 Pyramid Research, Inc. 商品編碼 352622
出版日期 內容資訊 英文 35 Pages
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非洲的MVNO:投資利基市場區隔造成MVNO躍進 MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments
出版日期: 2016年02月20日 內容資訊: 英文 35 Pages
簡介

全球1,200家公司以上的MVNO (虛擬行動服務業者) 在活動著,不過,在非洲中MVNO的存在有限,不過是全球MVNO加入數的1.4%。肯亞和南非是最有發展的MVNO市場,行動加入數的普及率各為3.5%、1.6%。

本報告提供非洲的MVNO市場相關調查分析,定義與經營模式,全球、地區市場概要,及主要案例研究等彙整資料,為您概述為以下內容。

簡介:MVNO定義及主要經營模式

全球及地區的MVNO市場背景

  • MVNO的全球市場
  • 非洲的MVNO市場發展
  • MVNO法規
  • 非洲的MVNO的經營模式

市場詳細內容:案例研究

  • 利基MVNO:Virgin Mobile
  • 零售MVNO:Tangaza Pesa
  • 民族MVNO:Call Home

結論:主要的結論與建議

圖表

目錄
Product Code: TC0046IR

Summary

With more than 1,200 MVNOs operating worldwide, the presence of MVNOs has been limited in Africa, accounting for 1.4% of global MVNO subscribers. Kenya and South Africa are currently the most developed MVNO markets in terms of penetration, with 3.5% and 1.6% of mobile subscriptions being served by MVNOs at end-2015, respectively. The growing population of the region coupled with increasing mobile penetration and data usage, the introduction of mobile financial services and efforts by regulators to establish legal frameworks specific to MVNOs are some of the factors which will provide a boost to the MVNO market in Africa

Key Findings

Niche and retail MVNO business models are the most prevalent in Africa, accounting for 35% and 20%, respectively, of total MVNOs in the region. Ethnic and MNO sub-brand MVNOs account for 15% and 10%, respectively, while the market share of the other business models accounts for 20% in total (or 5% each).

A rising trend witnessed in Africa is the increasing participation of financial institutions within the MVNO market. For example, Equitel in Kenya and First National Bank (FNB) in South Africa have launched MVNOs in their respective home markets.

Towards 2020, significant MVNO activity is expected, as new entrants bring new diverse market strategies. For example, MRP Mobile in South Africa is the first clothing retailer to launch an MVNO in Africa; the company offers discounts in its retail stores depending on customers' mobile service usage. Unique MVNO strategies could prove disruptive and boost market competition.

Synopsis

‘MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments' report provides an overview of the MVNO market in Africa and covers a variety of business models adopted by MVNOs to target their local markets.

It consists of:

  • Definitions and MVNO business model explanations.
  • Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in Africa.
  • Case studies on key MVNOs in Africa, including an overview of key segment(s) targeted, market strategies and results.
  • Key findings based on the study of MVNO business models in the region and a set of recommendations for mobile operators, MVNOs and regulators.

Reasons To Buy

Gain understanding of MVNO markets and their evolution in Africa, to identify market opportunities.* Align market strategies by analyzing the various MVNO business models being used by existing and new MVNOs in Africa.

Gain understanding of the competitive landscape and successful strategies, to strengthen your positioning in the market versus existing MVNOs.

Table of Contents

  • Introduction: MVNO definition and main business models
    • MVNO definition
    • MVNO business models
  • Global and regional MVNO market context
    • MVNO market worldwide
    • MVNO market evolution in Africa
    • MVNO regulation
    • MVNO business models in Africa
  • Market detail: Case studies
    • Niche MVNO: Virgin Mobile
    • Retail MVNO: Tangaza Pesa
    • Ethnic MVNO: Call Home
  • Conclusions: Key findings and recommendations

List of Tables

  • Exhibit 1: MVNO Market Structure
  • Exhibit 2: MVNO Main Operational Business Models
  • Exhibit 3: MVNO Models, Including Those Used In Africa
  • Exhibit 4: MVNO Business Models
  • Exhibit 5: MVNO Business Models (Cont.)
  • Exhibit 6: MVNO Business Models (Cont.)
  • Exhibit 7: MVNO Business Models (Cont.)
  • Exhibit 8: MVNO Subscription Market Share By Region, 2015.
  • Exhibit 9: MVNO Subscriptions As A Percentage Of Total Mobile Subscriptions By Region, 2015
  • Exhibit 10: MVNO Subscription Market Share By Country, Africa, 2015
  • Exhibit 11: MVNO Subscriptions As A Percentage Of Total Mobile Subscriptions, Select Markets, 2015-20
  • Exhibit 12: Regulatory Drivers Impacting MVNO Markets
  • Exhibit 13: MVNO Regulation In Specific African Markets
  • Exhibit 14: Number Of MVNOS AND Market Share Per Business Model, Africa, January 2016
  • Exhibit 15: Most Prevalent MVNO Business Models In Africa Based On Their Marketing Approach, 2015
  • Exhibit 16: Select Active Niche MVNOs, Africa, 2016
  • Exhibit 17: Main Reasons To Launch A Retail MVNO Model
  • Exhibit 18: Call Home Free Messaging Service And Categories
  • Exhibit 19: SNS Mobility Own-brand E405 Smartphone Specification
  • Exhibit 20: Blueline Enterprise 4G Package
  • Exhibit 21: Kirene Avec Orange Offers, Jan 2016
  • Exhibit 22: Virgin Mobile Subscriptions In South Africa, 2011-2014
  • Exhibit 23: Tangaza Pesa Overview
  • Exhibit 24: Products Offered By Call Home, 2016
  • Exhibit 25: Call Home Ecocash Service

List of Figures

  • Exhibit 1: MVNO Market Structure
  • Exhibit 2: MVNO Main Operational Business Models
  • Exhibit 3: MVNO Models, Including Those Used In Africa
  • Exhibit 4: MVNO Business Models
  • Exhibit 5: MVNO Business Models (Cont.)
  • Exhibit 6: MVNO Business Models (Cont.)
  • Exhibit 7: MVNO Business Models (Cont.)
  • Exhibit 8: MVNO Subscription Market Share By Region, 2015.
  • Exhibit 9: MVNO Subscriptions As A Percentage Of Total Mobile Subscriptions By Region, 2015
  • Exhibit 10: MVNO Subscription Market Share By Country, Africa, 2015
  • Exhibit 11: MVNO Subscriptions As A Percentage Of Total Mobile Subscriptions, Select Markets, 2015-20
  • Exhibit 12: Regulatory Drivers Impacting MVNO Markets
  • Exhibit 13: MVNO Regulation In Specific African Markets
  • Exhibit 14: Number Of MVNOS AND Market Share Per Business Model, Africa, January 2016
  • Exhibit 15: Most Prevalent MVNO Business Models In Africa Based On Their Marketing Approach, 2015
  • Exhibit 16: Select Active Niche MVNOs, Africa, 2016
  • Exhibit 17: Main Reasons To Launch A Retail MVNO Model
  • Exhibit 18: Call Home Free Messaging Service And Categories
  • Exhibit 19: SNS Mobility Own-brand E405 Smartphone Specification
  • Exhibit 20: Blueline Enterprise 4G Package
  • Exhibit 21: Kirene Avec Orange Offers, Jan 2016
  • Exhibit 22: Virgin Mobile Subscriptions In South Africa, 2011-2014
  • Exhibit 23: Tangaza Pesa Overview
  • Exhibit 24: Products Offered By Call Home, 2016
  • Exhibit 25: Call Home Ecocash Service
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