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市場調查報告書

電信業者的數位通訊:創新的利用案例中敏捷性最大化了服務供應商的機會

Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities

出版商 Pyramid Research, Inc. 商品編碼 351335
出版日期 內容資訊 英文 34 Pages
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電信業者的數位通訊:創新的利用案例中敏捷性最大化了服務供應商的機會 Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities
出版日期: 2016年02月06日 內容資訊: 英文 34 Pages
簡介

自 美國、亞太地區及歐洲電信業者,以更發展的IP通訊服務為目標,朝向VoLTE功能和進階通訊服務 (RCS) 的聯合。業者對於Wi-Fi Calling (使用Wi-Fi的通話和寄送接收的功能)的定位,是為了避開高漫遊成本的行動電話通話而的便宜代替品,以及,尤其是對室內通話來說,是強化了服務範圍的附加價值的市場。

本報告以電信業者的數位通訊市場為主題,提供數位通訊技術趨勢,主要的案例研究,競爭的數位通訊解決方案,及對電信業者來說,數位通訊的機會等相關詳細分析。

摘要整理

第1章 電信業者的數位通訊的義務

  • 行動傳訊
  • 行動語音
  • 行動視訊

第2章 數位通訊技術趨勢

  • VoLTE
  • Wi-Fi Calling
  • WebRTC

第3章 數位通訊電信業者的發展、案例研究

  • 到目前為止的RCS發展及接下來的步驟
  • 案例研究:SK Telecom joyn.T
  • 案例研究: T-Mobile US Advanced Messaging
  • 到目前為止的Wi-Fi Calling 發展及接下來的步驟
  • 案例研究:EE Wi-Fi Calling
  • 案例研究:Cablevision 智慧型手機服務「Freewheel」
  • WebRTC 利用案例
  • 案例研究:ATandT Enhanced WebRTC API
  • 案例研究:Telefonica TokBox Leverage
  • 到目前為止的網狀網路發展

第4章 數位通訊的下一個是什麼?

  • 競爭的數位通訊解決方案
  • 對電信業者來說的數位通訊的機會

第5章 主要調查結果、建議

附錄

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目錄
Product Code: TC0034IR

Summary

Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video this year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. Operator have picked up the pace with the deployment of new digital communications technologies such as VoLTE ,Wi-Fi Calling and WebRTC. Despite its slow growth to date, Rich Communications Services (RCS) may turn out to be mobile operators' best-bet in offsetting the OTT competition, supported by large industry partners. Few carriers are giving enough thought to the B2B2C opportunities implicit in WebRTC and far too many continue to view the technology as a threat to their existing calling business, as opposed to an opportunity for external monetization. We believe that provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.

Key Findings

Telcos are focusing on Rich Communications Services (RCS) opportunity, which is charged as a premium VAS or as part of a standard mobile communications package, in order to combat the mounting mobile communications competitive pressure from OTT players. Carriers in the US, APAC and Europe are looking to align VoLTE capabilities with RCS for more advanced IP communication services.

Wi-Fi calling has been launched by a large number of different industry participants including mobile incumbents, cable and fixed-players, with a wide variation in use case. The operators are positioning Wi-Fi calling as a cheaper alternative for cellular calling to avoid high roaming costs and markets as coverage enhancement value-add, especially for indoor calling.

Companies such as Telenor, ATandT and Telefonica are experimenting with Web browser-based, real-time communications for voice and video communications. Provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.

Synopsis

‘Carrier digital communications: Agility in innovative use cases will maximize service provider opportunities' report by Pyramid Research describes the state of the carrier digital communications market, analyzes the market drivers and details a number of industry and service provider initiatives that highlight how technologies from VoLTE to Wi-Fi Calling and WebRTC is moving towards commercialization.

The report comprises of the following sections:

  • Section 1: The carrier digital communications imperative
  • Section 2: Digital communications technology trends
  • Section 3: Digital communications carrier deployments and case studies
  • Section 4: What's next for digital communications?
  • Section 5: Key findings and recommendations

Reasons To Buy

  • Review technologies and services operators are deploying to compete with OTT service providers
  • Learn best practices in positioning VoLTE, RCS and Wi-Fi calling services.
  • Assess competitive products built around mesh networking.
  • Assess the various revenue models available with WebRTC APIs.

Table of Contents

Executive Summary

Section 1: The carrier digital communications imperative

  • Mobile messaging
  • Mobile voice
  • Mobile video

Section 2: Digital communications technology trends

  • VoLTE
  • Wi-Fi calling
  • WebRTC

Section 3: Digital communications carrier deployments and case studies

  • RCS deployments to date and next steps
  • Case study: SK Telecom joyn.T
  • Case study: T-Mobile US Advanced Messaging
  • Wi-Fi calling deployments to date and next steps
  • Case study: EE Wi-Fi Calling
  • Case study: Cablevision Freewheel
  • WebRTC use cases
  • Case study: ATandT Enhanced WebRTC API
  • Case study: Telefonica's TokBox Leverage
  • Mesh networking deployments to date

Section 4: What's next for digital communications?

  • Competitive digital communications solutions
  • Digital communications opportunities for carriers

Section 5: Key findings and recommendations

  • Key finding
  • Recommendations

Appendices

  • Acronyms and definitions
  • Companies mentioned
  • About Pyramid Research
  • Pyramid Research contact information

List of Tables

  • Exhibit 1: Average monthly SMS decline 2015,2020
  • Exhibit 2: Voice ARPS 2020
  • Exhibit 3: OTT demonstrates rapid progress in 2015
  • Exhibit 4: Leading OTT app video calling
  • Exhibit 5: Carrier voice evolution to VoLTE
  • Exhibit 6: 5G use cases and technology requirements to support them
  • Exhibit 7: Integrating webRTC clients with carrier IP networks
  • Exhibit 8: Rich communications service market status
  • Exhibit 9: Original Joyn.T Marketing Literature
  • Exhibit 10: T-Mobile Us Advanced Messaging Launch Features
  • Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features
  • Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign
  • Exhibit 13: Cablevision Freewheel Campaign
  • Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and ATandT enhanced WEBRTC API
  • Exhibit 15: ATandT SDK App Architecture, Pricing
  • Exhibit 16: Tokbox Pricing
  • Exhibit 17: Open garden's network vision
  • Exhibit 18: Carriers Rethink Communications

List of Figures

  • Exhibit 1: Average monthly SMS decline 2015,2020
  • Exhibit 2: Voice ARPS 2020
  • Exhibit 3: OTT demonstrates rapid progress in 2015
  • Exhibit 4: Leading OTT app video calling
  • Exhibit 5: Carrier voice evolution to VoLTE
  • Exhibit 6: 5G use cases and technology requirements to support them
  • Exhibit 7: Integrating webRTC clients with carrier IP networks
  • Exhibit 8: Rich communications service market status
  • Exhibit 9: Original Joyn.T Marketing Literature
  • Exhibit 10: T-Mobile Us Advanced Messaging Launch Features
  • Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features
  • Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign
  • Exhibit 13: Cablevision Freewheel Campaign
  • Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and ATandT enhanced WEBRTC API
  • Exhibit 15: ATandT SDK App Architecture, Pricing
  • Exhibit 16: Tokbox Pricing
  • Exhibit 17: Open garden's network vision
  • Exhibit 18: Carriers Rethink Communications
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