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市場調查報告書

非洲、中東的OTT視訊市場:通訊基礎設施的改善和4G普及率的增加支持OTT成長

OTT Video in Africa and the Middle East: Improving Telecom Infrastructure and Rising 4G Penetration to Support OTT Growth

出版商 Pyramid Research, Inc. 商品編碼 347632
出版日期 內容資訊 英文 44 Pages
商品交期: 最快1-2個工作天內
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非洲、中東的OTT視訊市場:通訊基礎設施的改善和4G普及率的增加支持OTT成長 OTT Video in Africa and the Middle East: Improving Telecom Infrastructure and Rising 4G Penetration to Support OTT Growth
出版日期: 2015年12月27日 內容資訊: 英文 44 Pages
簡介

非洲、中東的OTT視訊市場,依據人口結構、經濟性的要素和通訊情形而大幅不相同。收費電視、固定寬頻、行動寬頻的普及率高的市場,看到了強大創新的OTT生態系統。

本報告提供非洲、中東的OTT視訊市場相關調查分析、OTT服務概要、各地區市場分析、中國的OTT市場概要、案例研究等相關的系統性資訊。

OTT視訊市場:分類法、經營模式、內容的提供

  • OTT視訊的定價與經營模式
  • OTT服務供應商
  • 連網型時代的內容提供
  • 在多樣的非洲、中東市場上OTT服務供應商的課題與機會

非洲、中東的OTT視訊市場:概要、市場比較、供應商、機會

  • 非洲、中東的OTT視訊市場
  • OTT視訊市場魅力指數
  • OTT視訊市場魅力指數的結果
  • OTT服務供應商簡介
  • OTT經營模式和定價方法
  • OTT供應商的摘要
  • OTT行動的機會

市場詳細內容:案例研究

  • 奈及利亞:iROKOTV
  • UAE:eLife ON
  • 中東、北非:OSN GO
  • 中東、北非:beIN Sports Connect
  • 中東、北非:icflix

主要的結論與建議

附錄

圖表

目錄
Product Code: TC0013IR

Summary

OTT video markets in Africa and the Middle East have significant differences largely due to demographics, economic factors and the telecom landscape across countries. Markets with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems, such as UAE and Israel. With the increasing popularity of OTT services an increasing number of mobile operators, pay-TV providers, broadcasters and media companies are expanding into the OTT arena either by partnering with OTT players or by launching their own OTT services. Examples of OTT services introduced by mobile operators include eLife ON by Etisalat, which is based in UAE, and mView by Saudi telco Mobily, while broadcaster beIN Sports has its own OTT service called beIN Sports Connect. Pay-TV operator OSN has launched GO across MENA while Times Media Group has an OTT service called VIDI in South Africa. Markets with low pay-TV penetration, low broadband penetration or low smartphone penetration see lower levels of OTT adoption and simpler services. Mobile is increasingly becoming an important medium to deliver OTT service in the region, driven by low bank account penetration and rising mobile data usage.

Key Findings

Adoption patterns in the OTT video markets in GCC, MENA and Sub-Saharan Africa vary largely, influenced by factors such as differences in broadband, pay-TV and 4G adoption rates.

Telecom operators, broadcasters, media companies and pay-TV operators in the AME region are actively looking to exploit the untapped potential of OTT services and launch new standalone services or services to complement their existing portfolios.

Hybrid models with a combination of SVoD, AVoD, TVoD and linear content have been more successful in the region. Live coverage of events such as sports has been a key driver for many OTT services.

The absence of international OTT players in the region has created opportunities for regional providers to take advantage of the increasing popularity of OTT services.

Owing to rising penetration of affordable mobile data services, mobile will be a key channel to expand the OTT user base. Increasing LTE penetration and the proliferation of low-cost smartphones will further support the growth of mobile-based OTT video services.

Synopsis

'OTT Video in Africa and the Middle East: Improving Telecom Infrastructure and Rising 4G Penetration to Support OTT Growth,' a Telecom Insider Report by Pyramid Research, analyzes the market for over-the-top (OTT) video services in Africa and the Middle East. It provides an overview of current trends and a detailed look at select service providers and markets.

The report is organized as follows:

  • The OTT video market: This section provides a general analysis of OTT services, including a taxonomy and a look at business models and content provision relevant to AME markets.
  • OTT video in Africa and the Middle East: This section examines more specifically the region's markets, including pay-TV household penetration, common business models, pricing schemes and OTT service provider types. The section also provides results from the Pyramid Research OTT Video Market Attractiveness Index, comparing the main OTT markets on infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.
  • Case studies: This section comprises five case studies to identify best practices and to look more closely at some of the factors that drive markets.
  • Key findings and recommendations: This section provides the report's findings on OTT video markets in Africa and the Middle East, along with Pyramid Research's recommendations for telecom operators, mobile operators, pure-play OTT players, broadcasters, pay-TV providers and media companies.

Reasons To Buy

Offers a comprehensive and detailed understanding of over-the-top video (OTT) services in the diverse markets of Africa and the Middle East.

Taking a forward-looking approach, the report investigates pricing strategies, business models and the variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.

To highlight the AME region's most attractive OTT markets, this report draws on Pyramid Research's OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.

Provides telcos with actionable analysis of trends, while the case studies of five OTT providers in Africa and the Middle East provide a resource for more detailed planning.

The key findings and recommendations highlight crucial forward-looking trends in OTT, to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators and media companies to develop effective longer-term OTT strategies.

Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

Table of Contents

  • OTT video market: Taxonomy, business models and content provision
  • OTT video pricing and business models
  • OTT service providers
  • Content provision in the connected era
  • Challenges and opportunities for OTT service providers in diverse AME markets
  • OTT video in Africa and the Middle East: Overview, market comparisons, providers and opportunities
  • The OTT video market in Africa and the Middle East
  • Pyramid Research OTT Video Market Attractiveness Index
  • OTT Video Market Attractiveness Index results
  • OTT service provider profiles
  • OTT business models and pricing methods
  • OTT video opportunity mapping
  • OTT provider summaries
  • OTT mobile opportunity
  • Market details: Case studies
  • Nigeria: iROKOTV
  • UAE: eLife ON
  • MENA: OSN GO
  • MENA: beIN Sports Connect
  • MENA: icflix
  • Key findings and recommendations
  • Appendices
  • OTT Video Market Attractiveness Index composition and methodology
  • OTT Video Market Attractiveness Index countries covered
  • Acronyms and definitions

List of Tables

  • Exhibit 1: OTT Video Business Models
  • Exhibit 2: Types of OTT provider
  • Exhibit 3: OTT Content provision for the connected consumer
  • Exhibit 4: OTT Video Challenges and opportunities, Africa and middle east
  • Exhibit 5: Pay-TV household penetration, select markets, 2015
  • Exhibit 6: Smartphone share of total handset sell-through in select AME markets, 2015
  • Exhibit 7: Sub-indexes of OTT market attractiveness index, 2015
  • Exhibit 8: OTT video market attractiveness index scores, 2015
  • Exhibit 9: OTT Readiness sub-index results, AME, 2015
  • Exhibit 10: OTT intensity sub-index results, AME, 2015
  • Exhibit 11: Local factors sub-index results, AME, 2015
  • Exhibit 12: Overall OTT attractiveness index results, AME, 2015
  • Exhibit 13: OTT service provider profiles by industry
  • Exhibit 14: Common OTT models
  • Exhibit 15: OTT pricing schemes
  • Exhibit 16: AME OTT market potential
  • Exhibit 17: Mobile subscriptions by technology, AME
  • Exhibit 18: Nigeria OTT index scores
  • Exhibit 19: Pay-TV and broadband adoption, Nigeria
  • Exhibit 20: IROKOTV subscription pricing
  • Exhibit 21: IROKOTV OTT checklist
  • Exhibit 22: African content on IROKOTV
  • Exhibit 23: UAE OTT index scores
  • Exhibit 24: Pay-TV accounts, Broadband penetration, UAE
  • Exhibit 25: Elife subscription pricing
  • Exhibit 26: Elife OTT Checklist
  • Exhibit 27: Smart Store in YAS mall in ABU DHABI
  • Exhibit 28: OSN go markets
  • Exhibit 29: OSN go OTT checklist
  • Exhibit 30: OSN go offers premium content
  • Exhibit 31: Bein Subscription pricing
  • Exhibit 32: Bein OTT checklist
  • Exhibit 33: Bein offers live broadcast of major leagues
  • Exhibit 34: ICFLIX subscription pricing
  • Exhibit 35: ICFLIX OTT checklist
  • Exhibit 36: ICFLIX tapping into the children's segment and offering free content

List of Figures

  • Exhibit 1: OTT Video Business Models
  • Exhibit 2: Types of OTT provider
  • Exhibit 3: OTT Content provision for the connected consumer
  • Exhibit 4: OTT Video Challenges and opportunities, Africa and middle east
  • Exhibit 5: Pay-TV household penetration, select markets, 2015
  • Exhibit 6: Smartphone share of total handset sell-through in select AME markets, 2015
  • Exhibit 7: Sub-indexes of OTT market attractiveness index, 2015
  • Exhibit 8: OTT video market attractiveness index scores, 2015
  • Exhibit 9: OTT Readiness sub-index results, AME, 2015
  • Exhibit 10: OTT intensity sub-index results, AME, 2015
  • Exhibit 11: Local factors sub-index results, AME, 2015
  • Exhibit 12: Overall OTT attractiveness index results, AME, 2015
  • Exhibit 13: OTT service provider profiles by industry
  • Exhibit 14: Common OTT models
  • Exhibit 15: OTT pricing schemes
  • Exhibit 16: AME OTT market potential
  • Exhibit 17: Mobile subscriptions by technology, AME
  • Exhibit 18: Nigeria OTT index scores
  • Exhibit 19: Pay-TV and broadband adoption, Nigeria
  • Exhibit 20: IROKOTV subscription pricing
  • Exhibit 21: IROKOTV OTT checklist
  • Exhibit 22: African content on IROKOTV
  • Exhibit 23: UAE OTT index scores
  • Exhibit 24: Pay-TV accounts, Broadband penetration, UAE
  • Exhibit 25: Elife subscription pricing
  • Exhibit 26: Elife OTT Checklist
  • Exhibit 27: Smart Store in YAS mall in ABU DHABI
  • Exhibit 28: OSN go markets
  • Exhibit 29: OSN go OTT checklist
  • Exhibit 30: OSN go offers premium content
  • Exhibit 31: Bein Subscription pricing
  • Exhibit 32: Bein OTT checklist
  • Exhibit 33: Bein offers live broadcast of major leagues
  • Exhibit 34: ICFLIX subscription pricing
  • Exhibit 35: ICFLIX OTT checklist
  • Exhibit 36: ICFLIX tapping into the children's segment and offering free content
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