Cover Image
市場調查報告書

通訊業者的策略:非洲、中東的企業機會

Telco Strategies to Tap into the Enterprise Opportunity in Africa and the Middle East

出版商 Pyramid Research, Inc. 商品編碼 347631
出版日期 內容資訊 英文 36 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
通訊業者的策略:非洲、中東的企業機會 Telco Strategies to Tap into the Enterprise Opportunity in Africa and the Middle East
出版日期: 2015年12月26日 內容資訊: 英文 36 Pages
簡介

通訊業者,促進企業ICT市場的擴大,非洲和中東勢頭強勁。為了成功的,需要轉換到整合ICT服務供應商。需要建立為了支持其轉換,使非洲、中東企業部門的機會收益化、最大化的整體策略。

本報告以非洲、中東的企業ICT服務為主題,提供概要、評估、案例研究等系統性資訊。

目錄

  • 通訊業者的企業ICT服務定義和概要
  • 非洲、中東的企業機會的評估
  • 地區的案例研究
  • MTN (南非)
  • Orange (塞內加爾)
  • Etisalat (UAE)
  • 國際案例研究
  • Telefonica
  • Vodafone
  • ATandT
  • 主要調查結果與建議
  • 附錄

圖表

目錄
Product Code: TC0011IR

Summary

Being historically the playing ground of IT vendors, telecom operators are accelerating their expansion into the enterprise ICT market, which is gaining traction in Africa and the Middle East (AME). To succeed, telcos need to transform into integrated ICT service providers and craft a holistic strategy that supports their transformation and that they can harness to monetize and maximize the enterprise segment opportunity in AME. Key components of such a strategy include the B2B customer segments to target, the organizational structure to put in place, the technical strategy and the product and sales approach.

Key Findings

Economic growth in AME will fuel an increase in the number of businesses in the private sector and continue to foster the emergence of regional and local giants, driving up demand for business ICT services.

We project enterprise ICT service revenue to account for more than 40% and 25% of total ICT service revenue in MENA and Sub-Saharan Africa, respectively, by 2020.

To craft a successful enterprise ICT strategy, telcos can start by assessing the magnitude of the enterprise market they operate in, including the growth of B2B customer and service segments. This is key to defining target enterprise customer segments and the enterprise services that can be offered.

Successful enterprise strategies also encompass a dedicated B2B unit and an alignment of the organizational and operational structure to key B2B customer segments.

Go-to-market strategies including products, pricing, promotion and distribution need to be tailored to the exact characteristics of the targeted enterprise customer segments.

Several operators are addressing competition coming from other value-chain players by partnering with them and creating an ecosystem where the telco becomes a business ICT service broker and a one-stop-shop for its local market.

Synopsis

Telco Strategies to Tap into the Enterprise Opportunity in Africa and the Middle East provides an overview of enterprise ICT services and covers the approach of telcos seeking to maximize the enterprise ICT opportunity in AME. It consists of Enterprise ICT overview and definitions.

Assessment of the enterprise opportunity in AME including growth drivers, size of the overall opportunity and breakdown of enterprise ICT revenue by the B2B customer segment and the service segment in selected AME markets.

Overview and discussion on the organizational structure to put in place and the technical strategy, product and sales approach telcos can harness through regional and global operators case studies. The case studies cover MTN South Africa, Orange Senegal, Etisalat UAE, Telefonica, Vodafone and ATandT.

Key analysis and findings based on the study of enterprise ICT services in the region and globally as well as a set of recommendations.

Reasons To Buy

Gain an understanding of enterprise ICT services and its evolution in Africa and the Middle East, to succeed in the existing market.

Align product portfolios, organizational structure and go-to-market strategy by analyzing the various enterprise ICT models being used by telecom operators.

Quicken the decision-making process by understanding the factors associated in the provisioning of enterprise ICT services.

Gain an understanding of the competitive landscape and successful strategies, to strengthen positioning in the market versus existing operators.

Table of Contents

  • Telco enterprise ICT services definition and overview
  • Assessing the enterprise opportunity in AME
  • Regional case studies
  • MTN South Africa
  • Orange Senegal
  • Etisalat UAE
  • International case studies
  • Telefonica
  • Vodafone
  • ATandT
  • Key findings and recommendations
  • Appendix: acronyms and definitions

List of Tables

  • Exhibit 1: Enterprise services framework
  • Exhibit 2: Real GDP average growth rate in AME,US and Canada
  • Exhibit 3: Formal Enterprises in AME
  • Exhibit 4: Example of large regional and foreign companies in AME
  • Exhibit 5: The Consequences of Economic Growth On B2B ICT adoption
  • Exhibit 6: B2B ICT Service Revenue as a Percentage of total ICT Service Revenue (%): Select Markets
  • Exhibit 7: Enterprise ICT Service Revenue Split By Business Segment 2015-2020
  • Exhibit 8: Enterprise ICT Service Revenue Split By Service Segment 2015-2020
  • Exhibit 9: MTN Business operational structure
  • Exhibit 10: MTN Technical and product strategy
  • Exhibit 11: MTN business M2M marketing
  • Exhibit 12: MTN Business dedicated SME Portal
  • Exhibit 13: Orange Local B2B units operational structure
  • Exhibit 14: Orange Senegal Technical and product strategy
  • Exhibit 15: Orange Senegal's Packs Tout EN Main
  • Exhibit 16: Orange Senegal's 'LE Quarter Despros'
  • Exhibit 17: Etisalat UAE B2B Operational structure
  • Exhibit 18: Etisalat technical and product strategy
  • Exhibit 19: Etisalat UAE eLeasing offers
  • Exhibit 20: Etisalat UAE Business centers
  • Exhibit 21: Telefonica Business solutions operational approach
  • Exhibit 22: Vodafone global enterprise(VGE) Organizational structure
  • Exhibit 23: ATandT IOT/M2M Open Technological approach

List of Figures

  • Exhibit 1: Enterprise services framework
  • Exhibit 2: Real GDP average growth rate in AME,US and Canada
  • Exhibit 3: Formal Enterprises in AME
  • Exhibit 4: Example of large regional and foreign companies in AME
  • Exhibit 5: The Consequences of Economic Growth On B2B ICT adoption
  • Exhibit 6: B2B ICT Service Revenue as a Percentage of total ICT Service Revenue (%): Select Markets
  • Exhibit 7: Enterprise ICT Service Revenue Split By Business Segment 2015-2020
  • Exhibit 8: Enterprise ICT Service Revenue Split By Service Segment 2015-2020
  • Exhibit 9: MTN Business operational structure
  • Exhibit 10: MTN Technical and product strategy
  • Exhibit 11: MTN business M2M marketing
  • Exhibit 12: MTN Business dedicated SME Portal
  • Exhibit 13: Orange Local B2B units operational structure
  • Exhibit 14: Orange Senegal Technical and product strategy
  • Exhibit 15: Orange Senegal's Packs Tout EN Main
  • Exhibit 16: Orange Senegal's 'LE Quarter Despros'
  • Exhibit 17: Etisalat UAE B2B Operational structure
  • Exhibit 18: Etisalat technical and product strategy
  • Exhibit 19: Etisalat UAE eLeasing offers
  • Exhibit 20: Etisalat UAE Business centers
  • Exhibit 21: Telefonica Business solutions operational approach
  • Exhibit 22: Vodafone global enterprise(VGE) Organizational structure
  • Exhibit 23: ATandT IOT/M2M Open Technological approach
Back to Top