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市場調查報告書

南美的MVNO:法規的變更到新加入企業帶來成長機會

MVNOs in Latin America: Regulatory Changes Create Growth Opportunities for New Market Players

出版商 Pyramid Research, Inc. 商品編碼 342497
出版日期 內容資訊 英文 43 Pages
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南美的MVNO:法規的變更到新加入企業帶來成長機會 MVNOs in Latin America: Regulatory Changes Create Growth Opportunities for New Market Players
出版日期: 2015年09月30日 內容資訊: 英文 43 Pages
簡介

南美到目前為止,MVNO的存在感有限。可是,這數年來,對MVNO的興趣復活,法規者和政策籌劃者,開始發布限制MVNO的進入和活動的具體法律。

本報告提供南美的MVNO的主要成長推動因素之一、法規相關驗證等系統性資訊。

簡介:MVNO定義主要的經營模式

全球、地區的MVNO市場的狀況

  • 全球MVNO市場
  • 南美的MVNO市場
  • 南美最普及MVNO經營模式

南美的MVNO市場演進

  • 法規情形
  • 地區市場預測

市場詳細內容:案例研究

  • MNO輔助品牌:Tuenti
  • M2M+零售MVNO:Porto Seguro Conecta
  • 零售MVNO:Exito Movil

結論:主要調查結果與建議

附錄

圖表

目錄
Product Code: TC0002IR

Summary

The presence of MVNOs in the Latin American region has been very limited thus far, particularly when compared to more mature regions such as Western Europe and North America, where MVNOs have attracted a considerable number of subscribers. Over the last few years, there has been a resurgence of interest in the MVNO model in Latin America and regulators and policy makers across the region, looking for ways to stimulate competition in their respective mobile markets, have recently started to issue specific laws to regulate the entry and activity of MVNOs. This report analyzes regulation as one of key growth drivers for MVNOs in the region.

Key Findings

Niche and telco are currently the most prevalent business models in Latin America, accounting for 31% and 24% of the total active MVNOs in the region. MVNO sub-brans account for 21%, while the remaining MVNOs are focused on the M2M, discount, retail and ethnic markets.

Pyramid Research anticipates MVNO subscriptions in Latin America will top 7.0m by year-end 2015 or 0.9% of the region's total mobile base, making it the fourth-largest MVNO region in terms of penetration worldwide. Colombia will remain as the largest MVNO country, both in terms of subscribers and penetration, distantly followed by Chile.

Growth in the Latin American MVNO market will be mainly driven by regulatory changes aimed at stimulating competition in the mobile segment and reducing entry barriers for new players.

Synopsis

"MVNOs in Latin America: Regulatory Changes Create Growth Opportunities for New Market Players", a new Latin America Telecom Insider by Pyramid Research, provides an executive-level overview of the MVNO market in Latin America today, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the Latin America MVNO market, analyzing key trends, drivers, and challenges, assessing business models, evaluating market players, based on proprietary data from Pyramid Research's databases.

It provides in-depth analysis of the following:

  • Global and regional MVNO market context; a comparative review of the MVNO market size and forecast, network business models, and positioning within the mobile communications market in Latin America
  • Analysis of the regulation that impacts the growth of MVNO market in Latin America.
  • Market details; a look at case studies of key players within the MVNO market in Latin America, providing a competitive analysis showcasing their current and near-term strategies to succeed this in this market.
  • Conclusions; this section details the key findings regarding the MVNO market in Latin America and the near-term opportunities for operators, investors and regulators in the telecommunications and MVNO markets in Latin America

Reasons To Buy

  • Facilitates the telecom services provider to gain a context of the MVNO market in Latin America, to align their services offering.
  • Helps the telcos to identify the main business models currently available in Latin America and gain knowledge on some of the most successful initiatives for each business model.
  • Understand the regulatory and support framework for MVNO growth in Latin America, as well as the impact of the main regulatory trends in the region.
  • Identifies the countries in Latin America which hold the greatest potential for the development of MVNOs, so as to enable telcos launch their operations in some of these countries.
  • Gain an understanding of what regulators, MNOs and MVNOs can do to make the MVNO market more dynamic and take advantage of existing growth opportunities.

Table of Contents

  • Introduction: MVNO definition and main business models
    • MVNO definition
    • MVNO business models
  • Global and regional MVNO market context
    • MVNO market worldwide
    • MVNO market in Latin America
    • Most prevalent MVNO business models in Latin America
  • MVNO market evolution in Latin America
    • Regulatory context
    • Regional market outlook
  • Market details: Case studies
    • MNO sub-brand: Tuenti
    • M2M + retail MVNO: Porto Seguro Conecta
    • Retail MVNO: Exito Movil
  • Conclusions: Key findings and recommendations
  • Appendix: Acronyms and Definitions

List of Figures

  • Exhibit 1: MVNO Market Structure
  • Exhibit 2: MVNO Main operational business models
  • Exhibit 3: MVNO Business models based on their marketing approach, 2015
  • Exhibit 4: MVNO Business models based on their marketing approach
  • Exhibit 5: MVNO Subscriptions market share by region, 2015
  • Exhibit 6: MVNO Subscriptions as a percentage of total mobile subscriptions by region, 2015
  • Exhibit 7: MVNO Subscriptions as a percentage of total mobile subscriptions by country, 2015
  • Exhibit 8: MVNO Subscriptions market share by country, Latin America, 2015
  • Exhibit 9: Number of active MVNOs and market share per business model, Latin America, September, 2015
  • Exhibit 10: Adopted MVNO Business models based on their marketing approach, Latin America, September, 2015
  • Exhibit 11: Active Niche MVNOs, Latin America, 2015
  • Exhibit 12: Multiplay household penetration, Latin America, 2015
  • Exhibit 13: Main reasons to launch a second brand
  • Exhibit 14: Netline M2M service portfolio and pricing, Chile, 2015
  • Exhibit 15: Retailers that have launched MVNOs or announced future launch plans in Latin America
  • Exhibit 16: Selected prepaid tariffs available in Mexico, August, 2015
  • Exhibit 17: MVNO subscription evolution for selected countries and CAGR 2015-2020
  • Exhibit 18: Subscriber market share concentrated in top two players by region, 2015
  • Exhibit 19: Subscriber market share concentrated in top two players by country in Latin America, 2015
  • Exhibit 20: Regulation drivers impacting the MVNO market, 2015
  • Exhibit 21: Most recent cases of MVNO regulation, Latin America
  • Exhibit 22: Most recent cases of MVNO regulation-Expected
  • Exhibit 23: Indirect Regulatory measures favoring MVNOs, 2015
  • Exhibit 24: MVNO Activity Ranking Based on forecasted penetration levels 2015-2020
  • Exhibit 25: Promotion of the VozDigital, Tuenti, 2015
  • Exhibit 26: Tuenti pricing, 2015
  • Exhibit 27: Evolution of M2M Regulation in Brazil
  • Exhibit 28: Services and pricing from Porto Seguro Conecta, Brazil, 2015
  • Exhibit 29: Exito Movil Loyalty program promotion, Colombia, 2015
  • Exhibit 30: Services and pricing from Movil Exito, Colombia, 2015
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