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市場調查報告書

亞太地區FTTH/B的發展:增強服務可用性、提案及吸收的關鍵

FTTH/B Deployments in Asia Pacific - Keys to Enhancing Service Availability, Proposition and Uptake

出版商 Pyramid Research, Inc. 商品編碼 318221
出版日期 內容資訊 英文 68 Pages
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亞太地區FTTH/B的發展:增強服務可用性、提案及吸收的關鍵 FTTH/B Deployments in Asia Pacific - Keys to Enhancing Service Availability, Proposition and Uptake
出版日期: 2014年11月07日 內容資訊: 英文 68 Pages
簡介

亞太地區是領導FTTH/B型寬頻服務發展的地區,2014年推算為1億1,700萬條線路或全球寬頻線路的68%以上。FTTH/B構成2014年地區寬頻帳號的34%,預計至2018年達半數以上。政府的參與為亞太地區FTTH/B網路擴大的主要促進要素。

本報告提供亞太地區FTTH/B的發展相關調查、全球與亞太地區的FTTH/B市場規模、網路發展與投資趨勢,及最後一哩技術趨勢分析彙整、網路業者與服務供應商的案例研究,為您概述為以下內容。

簡介:全球及地區的光纖市場背景

  • 全球FTTH/B市場規模
  • 亞太地區FTTH/B
  • 調查範圍、概要

第1章 網路發展、投資趨勢

  • 地區整體網路發展
  • 最後一哩技術趨勢
  • 網路投資層級
  • 網路發展模式及最佳業務實踐
  • 網路發展的時機、定位及規模

第2章 服務、費用及實際成果

  • 服務差異化策略
  • 寬頻上網服務及頻寬趨勢
  • 寬頻上網上的光纖型服務及應用
  • 光纖寬頻費用及業者策略
  • 光纖寬頻ARPU的比較分析
  • 引進服務趨勢及促進成長要素
  • LTE對FTTH/B引進率的影響

第3章 網路業者及服務供應商的案例研究

  • 澳洲: NBN Co
  • 中國: China Telecom
  • 馬來西亞: Telekom Malaysia
  • 韓國: KT Corp

第4章 主要調查結果、建議

附錄

圖表清單

目錄
Product Code: TC0270MR

Summary

'FTTH/B Deployments in Asia Pacific: Keys to Enhancing Service Availability, Proposition and Uptake,' a Research Report by Pyramid Research, analyzes last-mile technology adoption trends and network deployment strategies, investments, stakeholders and best practices in the Asia Pacific region. The report also explores FTTx service positioning and pricing strategies as well as adoption and revenue trends across the region's diverse market environment, taking into consideration the impact of LTE availability on FTTx network investments. The report includes case studies of Australia's NBN and its wholesale partners, China Telecom, Korean incumbent KT and Telekom Malaysia.

Key Findings

Asia Pacific (APAC) is the leading region for adoption of FTTH/B-based broadband services with an estimated total of 117.4m lines in 2014, or over 68% of global broadband lines. FTTH/B comprises 34% of the region's broadband accounts in 2014, and will account for more than half by 2018. The main driver of FTTH/B network expansion in the APAC region is governmental involvement, as a financial backer as well as a partner in the development of a robust ecosystem of market players, products and services as well as the creation of awareness for fiber-based services.

We have identified three approaches to network deployment in the region: service provider-led deployments, public-private partnerships and government-led deployments. The latter two models, resulting in open-access networks, will lead the next wave of growth in FTTH/B broadband lines in the region.

FTTH/B has seen highest penetration in developed markets, with Hong Kong and South Korea boasting the world's highest household penetration rates, but there are a bevy of fiber deployment projects underway in emerging markets in the region including China, India, Malaysia, Indonesia and Vietnam. China presents the largest deployment scale in the region, reaching 200m homes by 2015.

Despite the disparity in overall fiber uptake in the region, operators have largely done well in selecting areas for network deployment, boasting take-rates of over 40%.

Growth opportunities are ripe in the enterprise market, particularly the SME market, for FTTx-based solutions including connectivity as well as cloud-based, hosted applications. While LTE poses a competitive threat for FTTx-based broadband access and has led to revised investment plans for FTTH/B networks, increased mobile data traffic presents a revenue opportunity: FTTx can be positioned as a backhaul solution for 3G / 4G base stations (Fiber to the antenna [FTTA]) and Wi-Fi hotspots.

Synopsis

"FTTH/B Deployments in Asia Pacific: Keys to Enhancing Service Availability, Proposition and Uptake,' a Research Report by Pyramid Research, is an assessment of FTTH/B deployments, service offerings and performance in the APAC region to date identifying what works and what doesn't and providing strategic insight for a growing market opportunity.

Japanese incumbent NTT was the first operator in the APAC region to invest in a FTTH/B network beginning in 2000. The region has come a long way since then, with deployments across developed and emerging countries in the region driving up the total FTTH/B lines to 117m in 2014, 34% of the total broadband lines. As fiber technology and deployment costs drop, expect operators across the region to roll out faster fiber connections and expand network coverage to satisfy expected consumer traffic over the medium and long term.

In this report, we analyze last-mile technology adoption trends and network deployment strategies, investments, stakeholders and best practices in the Asia Pacific region. We also explore FTTH/B service positioning and pricing strategies as well as adoption and revenue trends across the region's diverse market environment, taking into consideration the impact of LTE availability on FTTH/B network investments. The report includes case studies of Australia's NBN and its wholesale partners, China Telecom, Korean incumbent KT and Telekom Malaysia.

The report is organized as follows:

Section 1 examines network technology, deployment and investment trends

Section 2 provides a review of commercial strategies for FTTH/B service providers

Section 3 incorporates network operator and service provider case studies from Australia, China, Malaysia, and South Korea

Section 4 presents key takeaways from our analysis as well as Pyramid's recommendations.

Reasons To Buy

The 'FTTH/B Deployments in Asia Pacific: Keys to Enhancing Service Availability, Proposition and Uptake' report provides a comprehensive examination of lessons learned and best practices from FTTH/B network deployments across Asia Pacific, which boasts the largest base of FTTH/B lines in the world, to help executives make informed network investment decisions, develop effective partnerships and alliances and optimize return on investment.

This report provides a five-year forecast of FTTH/B lines, developed using Pyramid Research's rigorous bottom-up modeling methodologies, to enable executives to assess growth opportunities and position their companies for emerging trends in demand.

The comparative analysis of commercial strategies including service portfolios, differentiation, positioning and pricing for FTTH/B, LTE, and other broadband technologies and key takeaways and recommendations will help network operators and service providers to develop innovative, effective business models to drive adoption of their fiber broadband offerings.

Table of Contents

Introduction: Global and regional fiber market context

  • FTTH/B market size worldwide
  • FTTH/B in the APAC region
  • Report scope and overview

Section 1: Network deployment and investment trends

  • Network deployments across the region
  • Last-mile technology trends
  • Network investment levels
  • Network deployment models and best practices
  • Network deployment timing, location and scale

Section 2: Services, pricing and performance

  • Service differentiation strategies
  • Broadband access services and bandwidth trends
  • Fiber-based services and applications beyond broadband access
  • Fiber broadband prices and operator strategies
  • Comparative analysis of fiber broadband ARPL
  • Service adoption trends and growth drivers
  • LTE impact on FTTH/B adoption rates

Section 3: Network operator and service provider case studies

  • Australia: NBN Co
  • China: China Telecom
  • Malaysia: Telekom Malaysia
  • South Korea: KT Corp

Section 4: Key findings and recommendations

Appendices

  • Companies mentioned
  • Sources and related research
  • About Pyramid Research

List of Tables

  • Exhibit 1: Fiber accounts and 2014 growth by region
  • Exhibit 2: Breakdown of global broadband lines, 2014
  • Exhibit 3: Broadband lines and FTTH/B share, Asia Pacific
  • Exhibit 4: FTTH/B lines household penetration
  • Exhibit 5: Drivers for FTTx deployments
  • Exhibit 6: A selection of FTTx network deployment projects across the Asia Pacific region
  • Exhibit 7: FTTH network operators in emerging Asia
  • Exhibit 8: FTTH/B/P/C network architecture
  • Exhibit 9: Government investments in FTTx projects
  • Exhibit 10: Targeted urban centers in Phase 1
  • Exhibit 11: Malaysian govt. Phase 2 capex by location and technology
  • Exhibit 12: NBN Australia capex, 2011-2014
  • Exhibit 13: Capex per FTTH/B household, NTT, HKBN, and TM
  • Exhibit 14: Fiber network business models matrix
  • Exhibit 15: Data traffic, 2013-2018
  • Exhibit 16: Emerging services ? from triple-play to multi-play
  • Exhibit 17: Maximum bandwidth offerings on FTTH/B networks, September 2014
  • Exhibit 18: Services delivered over FTTH/B by category
  • Exhibit 19: FTTH/B residential applications by bandwidth requirements
  • Exhibit 20: FTTH/B business applications by bandwidth requirement
  • Exhibit 21: Public services delivered over FTTx
  • Exhibit 22: PCCW's broadband pricing by speed and technology
  • Exhibit 23: Iinet's pricing per Mbps
  • Exhibit 24: Average cost per megabyte per month fiber broadband by operator
  • Exhibit 25: Monthly ARPL, by service and country
  • Exhibit 26: Average LTE network speed by operator
  • Exhibit 27: FTTH/B share of total broadband accounts by country
  • Exhibit 28: % of FTTH/B homes passed that have signed up for service (take-rate)
  • Exhibit 29: LTE impact on fixed broadband
  • Exhibit 30: Net FTTH additions of NTT, 2011-2013
  • Exhibit 31: Fixed broadband net additions in South Korea, 2010-13
  • Exhibit 32: LGU+ fixed broadband subscriptions, 100Mbps vs total,
  • Exhibit 33: CT mobile plans available for FTTH bundling
  • Exhibit 34: CT FTTH average monthly price, stand-alone vs. mobile
  • Exhibit 35: Share of FTTH/B in total broadband lines in Australia,
  • Exhibit 36: NBN Co corporate capex plan
  • Exhibit 37: NBN Co wholesale pricing schedule
  • Exhibit 38: Telstra's fiber service pricing schemes
  • Exhibit 39: Iinet's fiber service pricing schemes
  • Exhibit40: Iinet and Telstra FTTH/B subscriptions, 2011-2014
  • Exhibit 41: Share of FTTH/B in total broadband lines in China,
  • Exhibit 42: China Telecom's capex breakdown by category, 2013
  • Exhibit 43: China Telecom's capex breakdown by category, 2014
  • Exhibit 44: China Telecom's FTTH/B access pricing schedule
  • Exhibit 45: China Telecom's FTTH/B subscriber lines and market
  • Exhibit 46: Share of FTTH/B in total broadband lines in Malaysia,
  • Exhibit 47: TM's total capex and share of capex toward high speed broadband, 2009-2013
  • Exhibit 48: TM's fiber triple play pricing schedule
  • Exhibit 49: TM's FTTH/B subscriber lines and revenue, 2010-2014
  • Exhibit 50: Share of FTTH/B in total broadband lines in South Korea,
  • Exhibit 51: KT's FTTx network rollout plan
  • Exhibit 52: KT's fixed network capex
  • Exhibit 53: KT's broadband access pricing schemes
  • Exhibit 54: KT broadband accounts by connection speed and % of total accounts, 2011-2
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