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市場調查報告書

南美的行動電話M2M服務:行動通訊業者扮演角色的重新定義

Cellular M2M Services in Latin America - Redefining the Role of Mobile Operators

出版商 Pyramid Research, Inc. 商品編碼 311670
出版日期 內容資訊 英文 46 Pages
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南美的行動電話M2M服務:行動通訊業者扮演角色的重新定義 Cellular M2M Services in Latin America - Redefining the Role of Mobile Operators
出版日期: 2014年08月31日 內容資訊: 英文 46 Pages
簡介

在南美各國,使用行動電話網路的M2M市場急速成長。市場規模預測2014年達46億美元,2019年達82億美金,其間年複合成長率(CAGR)達到12%。新法規與政策的引進,及2G網路的擴張、M2M附加價值服務(VAS)的利用增加等,為市場成長的主要原因。特別是,各種產業的服務擴大提供,試圖大幅改變產業結構。由於各產業市場規模,最大的是車載資通系統、車隊管理,各行動通訊業者,試圖取得新車廠商和服務整合者等與自家公司VAS的壟斷引進契約。

本報告提供南美各國的行動電話M2M在(機器間通訊)市場相關分析、M2M價值鏈內部的行動通訊業者所扮演的角色,及需求與供給側雙方今後的市場機會、主要市場促進、阻礙因素、主要的各應用領域(車載資通系統/車隊管理、公共事業/智慧城市、安全、工業、金融業/零售業、健康管理、家電)的詳細趨勢、對關係企業的建議等彙整,為您概述為以下內容。

目錄

  • 簡介
  • 南美的M2M的促進、阻礙因素
  • Pyramid之M2M市場未來展望
  • 市場詳細趨勢:案例研究
  • 結論:主要的分析結果與建議
  • 附錄:簡稱集、定義
目錄
Product Code: TC0257MR

Summary

‘Cellular M2M Services in Latin America: Redefining the Role of Mobile Operators’, a Telecom Insider Report by Pyramid Research, looks at the cellular M2M opportunity in Latin America. It focuses on the role mobile operators play within the M2M value chain to help them identify M2M strategies, and it analyzes the M2M opportunity on both the demand and supply sides. The first section of the report examines the major forces driving and inhibiting the demand and supply of M2M services; it then sizes the M2M market covering seven vertical application categories: telematics/fleet management, utilities/smart city, security, industrial, financial/retail, health and consumer electronics. The report also presents case studies from Latin America. We conclude with a summary of key findings and recommendations.

Key Findings

The cellular M2M market in Latin America is booming: Pyramid Research expects the market to grow from US$ 4.6bn in 2014 to nearly US$ 8.2bn by the end of 2019, at a CAGR of 12%. Growth will be driven by the adoption of new regulations and policies, the migration of 2G networks and greater availability of M2M value-added-services (VAS) provided by mobile operators in partnership with technology vendors, local service integrators and vertical specialists. Argentina, Brazil, Chile, Colombia and Mexico will account for 81% of total M2M connections in Latin America in 2014.

The expanded availability of vertical offerings is transforming the vertical ecosystems in all major Latin American countries. Among the seven M2M verticals, telematics and fleet management is the most important, and leading operators are looking to sign exclusive agreements with vehicle OEMs, service integrators and vertical specialist to introduce M2M VAS for the telematics and fleet management sector.

To create customer value through innovation, Latin American mobile operators are shifting from a pure M2M connectivity services model to an M2M VAS model. Also, in order to accelerate time to market and compete more effectively in the M2M space, operators are partnering with M2M platform vendors.

Movistar/Vivo and Claro/Telcel are the more mature M2M mobile operators. Both companies have expanded their activities in the M2M value chain beyond connectivity services, increasing the profitability of their cellular M2M businesses.

Synopsis

'Cellular M2M Services in Latin America: Redefining the Role of Mobile Operators,' a new Telecom Insider Report by Pyramid Research, looks at the cellular M2M opportunity in Latin America. It focuses on the role of mobile operators within the M2M value chain to help them identify effective M2M strategies. Our methodology consists of analyzing the M2M opportunity from both the demand and supply sides, through a full understanding of the characteristics, processes, pain points and behavioral drivers of customers as well as service providers.

The first section of the Insider analyzes the major forces driving and inhibiting the adoption of M2M services in the region and studies the role mobile operators play within each industry value chain. The report then examines and sizes the M2M market at a regional level and evaluates the potential for M2M within seven vertical application categories: telematics and fleet management, utilities and smart cities, security, industrial, financial and retail, health, and consumer electronics. The report also presents case studies that provide in-depth views of what specific players are doing in the telematics and fleet management market in Brazil as well as in the utility and smart city market in Chile. We conclude with a summary of key findings and a set of recommendations.

Reasons To Buy

This Telecom insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of Latin America's cellular M2M markets based on insights directly from the local market players.

The report offers a wealth of data on cellular M2M markets, with the telematics and fleet management, utilities and smart cities, security, industrial, financial and retail, health and consumer electronics examined in detail.

The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Latin America.

The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

The report concludes with an exploration of the opportunities available in the Latin American cellular M2M services market to operators, vendors and investors.

Table of Contents

  • Introduction
  • M2M drivers and inhibitors in Latin America
  • Pyramid's M2M outlook: 2014 and beyond
  • Market detail: Case studies
  • Conclusions: Key findings and recommendations
  • Appendix: Acronyms and definitions
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