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市場調查報告書

葡萄牙的通訊市場:光纖寬頻,對電信業者來說最富有魅力的機會

Portugal: Fiber Broadband Presents the Most Attractive Opportunity for Telecom Operators

出版商 Pyramid Research, Inc. 商品編碼 310668
出版日期 內容資訊 英文 27 Pages
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葡萄牙的通訊市場:光纖寬頻,對電信業者來說最富有魅力的機會 Portugal: Fiber Broadband Presents the Most Attractive Opportunity for Telecom Operators
出版日期: 2014年08月21日 內容資訊: 英文 27 Pages
簡介

在葡萄牙,由下一代網路(NGN)的引進推動,固定寬頻部門是最重要的成長促進因素。

本報告提供葡萄牙的通訊市場相關調查分析、市場趨勢、法規環境、競爭趨勢,加上固定及行動領域的詳細競爭分析、WiMAX、網路電視、VoIP等、新技術和服務的市場引進等相關的系統性資訊。

摘要整理

市場與競爭企業概要

  • 地區的葡萄牙狀況
  • 經濟、人口統計、政治的背景
  • 法規環境
  • 需求簡介
  • 服務的演變
  • 競爭情形
  • 主要企業

市場區隔分析

  • 行動服務
  • 固定服務

尋找機會

目錄
Product Code: TC0253MR

Summary

‘Portugal: Fiber Broadband Presents the Most Attractive Opportunity for Telecom Operators,' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Portugal's mobile and fixed telecommunications based on comprehensive proprietary data and insights from our research in the Portuguese market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type, technology and platform across the fixed telephony, broadband and mobile sectors, in addition to a review of key regulatory trends.

Key Findings

The fixed broadband segment, fueled by adoption of next-generation networks (NGNs), is the most important driver for growth. Historically, Portugal has had low take-up of fixed broadband. Nonetheless, the country fares better than the average in the region when it comes to NGN technologies capable of providing at least 30Mbps. We expect the growth of fiber-based broadband to remain strong over the forecast period, helping Portugal reduce the broadband penetration gap with the major regional markets.

The fixed/mobile revenue split will be inclined toward mobile services. Despite the growth of fixed broadband, demand for fixed services is affected negatively by declining traditional fixed circuit-switched lines. In the mobile segment, LTE coverage is already better than in most European markets, edging close to 100% for all three operators. As a result, subscribers are replacing mobile voice services with mobile data services not only on 3G but also on 4G networks.

We expect further M&A over the coming quarters, especially in the cable segment. The Portuguese market has already gone through significant consolidation in the past two years. The most important change was the sale by Orange of its 20% stake in Sonaecom, the former parent company of Optimus. At the end of last year, Vodafone expressed its interest in acquiring a cable company in Portugal, after taking over cable companies in Spain and Germany. We believe that Cabovisao will be a primary acquisition target for Vodafone.

Synopsis

This report provides an executive-level overview of the telecommunications market in Portugal today, with detailed forecasts of key indicators up to 2019. It delivers deep quantitative and qualitative insight into Portugal's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

It provides in-depth analysis of the following:

Portugal in a regional context: a comparative review of market size and trends with that of other countries in the region.

Economic, demographic and political context in Portugal.

The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

A demand profile: analysis as well as forecasts and historical figures of service revenue from fixed telephony (including VoIP), broadband, mobile voice and data markets.

The service evolution: a look at the change in the breakdown of overall revenue by fixed and mobile sectors and by voice and data in the current year as well as the end of the forecast period.

The competitive landscape: an examination of key trends in competition and service providers' performance, revenue market shares and expected moves over the next 18-24 months.

An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services: a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Portugal's telecommunications markets.

Reasons To Buy

This Country Intelligence Report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of Portugal's communications market. The analysis is based on insights directly from the local market players.

The report offers a wealth of data on the telecom markets, with the mobile and fixed segments examined in detail.

The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Portugal.

The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

The report concludes with an exploration of the opportunities available in the Portugal market to operators, vendors and investors.

Table of Contents

  • Executive summary
  • Market and competitor overview
    • Regional context
    • Economic, demographic and political context
    • Regulatory environment
    • Demand profile
    • Service evolution
    • Competitive landscape
    • Major market players
  • Segment analysis
    • Mobile services
    • Fixed services
  • Identifying opportunities
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