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市場調查報告書

馬來西亞通訊市場:促進高速寬頻(HSBB)與行動數據技術創新成長

Malaysia: Government's National Broadband Plan and 4G and Fiber Expansion to Drive Broadband Growth

出版商 Pyramid Research, Inc. 商品編碼 308417
出版日期 內容資訊 英文 34 Pages
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馬來西亞通訊市場:促進高速寬頻(HSBB)與行動數據技術創新成長 Malaysia: Government's National Broadband Plan and 4G and Fiber Expansion to Drive Broadband Growth
出版日期: 2016年09月30日 內容資訊: 英文 34 Pages
簡介

馬來西亞行動通訊普及率2013年達144.4%、服務收益額為76億美元。固定線路通訊服務與費電視服務收益額合計38億美元。2013年底高速寬頻(HSBB)使用人數達149萬人。今後計畫在全國103個地方的交換局更新次世代型網路平台(HSBB2)、並且增加HSBB2交換局共400間、讓使用者擴大到480萬人。一方、消費者OTT通訊應用受到歡迎、通訊業者也思考該如何擴大活用OTT數據通訊量增加的機會。

本報告針對馬來西亞通訊市場分析、提供市場整體背景、構造、主要市場指標未來動向(今後5年)、部門分類(固定線路通訊/行動通訊/收費電視)詳細動向、規範環境、今後主要市場機會、風險因素調查。

摘要整理

市場與競爭企業概要

  • 地區背景
  • 經濟、人口、政治背景
  • 規範環境
  • 需求檔案
  • 服務進化
  • 競爭環境
  • 主要市場加入企業

部門分類分析

  • 行動通訊服務
  • 固定線路通訊服務
  • 收費電視

市場機會確認

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目錄
Product Code: TC0442MR

Summary

Pyramid Research estimates the telecom service revenue in Malaysia to grow at a CAGR of 4.2% during 2016-2021, primarily driven by growth in fixed and mobile data revenue. Mobile data and fixed broadband will be the fastest-growing segments, along with VoIP. To offset the decline in traditional fixed and mobile voice and messaging revenue, operators are focusing on boosting fixed broadband uptake through bundled offerings and mobile data via mobile broadband and data-intensive services. The ongoing investment in mobile and fixed network expansion will enable operators to capture the growing demand for data services. Vendors will have significant opportunities to leverage upon by supporting operators' initiatives of network expansion, rollout of 4G networks and deployment of high-speed network solutions.

Key Findings

The overall telecom service revenue in Malaysia is estimated to grow at a CAGR of 4.2% during 2016-2021, mainly driven by data segments (mobile and fixed).* Mobile revenue will account for majority of the total telecom revenue in 2021, and mobile data will be the fastest-growing segment over 2016-2021.

We expect the contribution of mobile data to reach 50.2% of mobile services revenue by 2021, driven by smartphone proliferation and adoption of 4G services.

The Malaysian telecom market will be led by Maxis over 2016-2021. Operators will continue to invest in mobile and fixed networks to compete effectively in the market.

Synopsis

"Malaysia: Government's National Broadband Plan and 4G and Fiber Expansion to Drive Broadband Growth " provides an executive-level overview of the telecommunications market in Malaysia today, with detailed forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the Malaysian telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

  • Regional context: Telecom market size and trends in Malaysia compared with other countries in the Asia-Pacific region.
  • Economic, demographic and political context in Malaysia.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.
  • A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, fixed Internet, mobile voice, mobile data and pay-TV.
  • Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2014 to 2021.
  • The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
  • In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.
  • Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Malaysia's telecommunications market.

Reasons To Buy

  • Gain in-depth analysis of current strategies and future trends of the telecommunications market in Malaysia, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
  • Understand the factors behind ongoing and upcoming trends in Malaysia's mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.
  • Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Malaysia.
  • Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
  • Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Malaysia.

Table of Contents

<>Executive summary

Market and competitor overview

  • Regional context
  • Economic, demographic and political context
  • Regulatory environment
  • Demand profile
  • Service evolution
  • Competitive landscape
  • Major market players

Segment analysis

  • Mobile services
  • Fixed services
  • Pay-TV

Identifying opportunities

  • Overall market opportunities

List of Tables

  • Malaysia telecom market size and growth prospects in a regional context, 2016E
  • Country indicators
  • Regulatory structure and policy
  • Major telecommunications policy issues
  • Malaysia communications market revenue , 2014-2021, US$
  • Segment revenue CAGRs, 2016-2021, US$
  • Segment revenues 2014-2021
  • Service revenue mix: voice, data and video, 2016, 2021
  • Service revenue mix: fixed and mobile, 2016, 2021
  • Service revenue by operator, 2016
  • Key telecom market players
  • Major telecommunications market players
  • Mobile subscriptions and penetration, 2014-2021
  • Key mobile market indicators, 2016
  • Mobile service revenue mix, 2016, 2021
  • ARPS by payment and device type, 2016
  • Mobile market shares by subscriptions, 2014-2021
  • Mobile subscriptions by technology family, 2014-2021
  • Fixed-line penetration of population, 2014-2021
  • Key fixed market indicators, 2016
  • Fixed voice revenue, 2014-2021
  • Internet revenue, 2014-2021
  • Fixed market shares by service, 2016
  • Fixed access lines by technology, 2016, 2021
  • Pay-TV subscriptions by technology, 2014-2021
  • Opportunities in the Malaysian telecommunications market

List of Figures

  • Malaysia telecom market size and growth prospects in a regional context, 2016E
  • Country indicators
  • Regulatory structure and policy
  • Major telecommunications policy issues
  • Malaysia communications market revenue , 2014-2021, US$
  • Segment revenue CAGRs, 2016-2021, US$
  • Segment revenues 2014-2021
  • Service revenue mix: voice, data and video, 2016, 2021
  • Service revenue mix: fixed and mobile, 2016, 2021
  • Service revenue by operator, 2016
  • Key telecom market players
  • Major telecommunications market players
  • Mobile subscriptions and penetration, 2014-2021
  • Key mobile market indicators, 2016
  • Mobile service revenue mix, 2016, 2021
  • ARPS by payment and device type, 2016
  • Mobile market shares by subscriptions, 2014-2021
  • Mobile subscriptions by technology family, 2014-2021
  • Fixed-line penetration of population, 2014-2021
  • Key fixed market indicators, 2016
  • Fixed voice revenue, 2014-2021
  • Internet revenue, 2014-2021
  • Fixed market shares by service, 2016
  • Fixed access lines by technology, 2016, 2021
  • Pay-TV subscriptions by technology, 2014-2021
  • Opportunities in the Malaysian telecommunications market
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