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市場調查報告書

西歐的平板電腦:市場機會、業者的經營模式

Tablets in Western Europe - Market Opportunities and Operator Business Models

出版商 Pyramid Research, Inc. 商品編碼 300042
出版日期 內容資訊 英文 38 Pages
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西歐的平板電腦:市場機會、業者的經營模式 Tablets in Western Europe - Market Opportunities and Operator Business Models
出版日期: 2014年03月31日 內容資訊: 英文 38 Pages
簡介

平板電腦設備的需求全球性增加。2013年西歐的平板電腦銷售台數是4790萬台,佔全球整體約20%。2014年依複數趨勢預計平板電腦銷售額將強力成長。

本報告提供西歐平板電腦的需求及業者經營模式的相關調查、西歐的平板電腦OS市場分析、各價格分佈可利用的功能、行動電話vs.Wi-Fi支援平板電腦的需求,及平板電腦銷售額的5年預測、平板電腦價值鏈,尤其是平板電腦流通的手機業者所扮演的角色的檢討、平板電腦的組合、價格及定位策略的調查、業者的最佳業務實踐與建議彙整,為您概述為以下內容。

第1章 平板電腦流通價值鏈的主要趨勢與手機業者所扮演的角色

第2章 西歐的平板電腦銷售額預測

第3章 業者的平板定位策略

第4章 市場詳細內容:案例研究

第5章 結論:主要調查結果、建議

第6章 詞彙表

目錄
Product Code: TC0069MR

‘Tablets in Western Europe: Market Opportunities and Operator Business Models,’ a Telecom Insider Report by Pyramid Research, examines demand and operator business models for tablets in the region. Derived from insights from industry players, the report provides an analysis of the Western European tablet OS market, the features available in each price band, demand for cellular versus Wi-Fi-enabled tablets, and a five-year forecast for tablet sales, globally and by region. It also reviews the role of mobile operators in the tablet value chain, especially in tablet distribution, and examines tablet portfolios, pricing and positioning strategies. It concludes with a look at operator best practices and a number of recommendations.

Key Findings

Demand for tablet devices is growing worldwide. In Western Europe, 47.9m tablets were sold to end users in 2013, about 20% of the global total. Pyramid Research expects another year of strong growth in tablet sales for the region in 2014 thanks to multiple underlying trends.

Tablets present a good opportunity for mobile operators, allowing them to extend their mobile data connectivity to other types of uses and devices, but, their success in the tablet distribution value chain has been limited.

Many mobile operators in Western Europe are getting involved in tablet distribution through their existing retail channels, with well-balanced tablet portfolios with 5-8 tablet models, including lower-end, own-brand tablets.

While most of the operators limit their tablet portfolio to cellular models, there are those that are offering less expensive Wi-Fi-only models as well, promoting data tethering or prepaid access to mobile broadband plans, which encourages data use.

Western European operators tend to offer a variety of mostly mobile data plans bundled with tablet devices. While data sharing plans are a rarity, additional perks such as access to Wi-Fi hotspots and premium content are available to tablet users.

Mobile operators should prepare for a new wave of opportunities that will arise in the tablet space as LTE penetration reaches a tipping point. Operators could consider content partnerships to enrich their value proposition for tablet subscribers.

Synopsis

‘Tablets in Western Europe: Market Opportunities and Operator Business Models,’ a new Telecom Insider Report by Pyramid Research, examines demand and operator business models for tablets in the region. Derived from insights gathered from industry players, the report provides an analysis of the Western European tablet OS market, the features available in each price band, demand for cellular versus Wi-Fi enabled tablets and a five-year forecast for tablet sales, globally and by region. The report also includes a review of the role of mobile operators in the tablet value chain, especially in tablet distribution, and examines tablet portfolios, pricing and positioning strategies. It concludes with operator best practices and a number of recommendations.

The report presents case studies on Vodafone in the UK, Orange in Spain and T-Mobile in Germany. Each case study includes an analysis of tablet adoption levels in the respective countries and how these operators position and price the devices as they seek to grow their mobile broadband businesses.

The report is structured as follows:

Section 1: Key trends and the role of mobile operators in the tablet distribution value chain

Section 2: Tablet sales forecast in Western Europe

Section 3: Operator positioning strategies for tablets

Section 4: Market detail: Case studies

Section 5: Conclusions: Key findings and recommendations

Reasons To Buy

The 'Tablets in Western Europe: Market Opportunities and Operator Business Models' Insider Report provides an examination of the value chain and service provider business models for tablets in the Western European market to help executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans and optimize resource allocation and return on investments.

The report provides a five-year forecast of tablet sales globally and by region, developed using Pyramid Research's rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.

Three mobile operator case studies illustrate positioning and pricing strategies across countries with increasing use of tablets, providing insight into the role that the operators are playing in the tablet distribution value chain and strategies employed to maximize opportunities.

This Insider Report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

Table of Contents

1. Key trends and the role of mobile operators in the tablet distribution value chain

2. Tablet sales forecast in Western Europe

3. Operator positioning strategies for tablets

4. Market detail: Case studies

5. Conclusions: Key findings and recommendations

6. Glossary

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