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市場調查報告書

南美的平板電腦:市場機會及成長因素

Tablets in Latin America - Market Opportunities and Growth Drivers

出版商 Pyramid Research, Inc. 商品編碼 300041
出版日期 內容資訊 英文 48 Pages
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南美的平板電腦:市場機會及成長因素 Tablets in Latin America - Market Opportunities and Growth Drivers
出版日期: 2014年03月31日 內容資訊: 英文 48 Pages
簡介

依據Pyramid的估計,2013年南美的平板電腦銷售數為1420萬台。這佔全球平板電腦銷售數的6%。今後,南美的平板電腦銷售將急速成長,預計2018年佔全球9.3%的市場佔有率。這個成長多由於本地品牌和對於廉價的中國製平板電腦的需求擴大所促進。配備Wi-Fi功能的平板電腦佔市場大部分。這是由於配備行動電話功能的產品價格,比同等的Wi-Fi模式貴35∼50%左右。從2013年到2018年間,預計佔南美市場首位市場佔有率的供應商為Samsung。Apple若不變更目前商品策略,仍專提供高階機型,iPad將持續失去市場佔有率。

本報告提供南美的平板電腦市場上需求與供給的成長因素相關資料、詳細的競爭分析、銷售台數的追蹤調查與各供應商及作業系統的市場佔有率、短期性的市場機會及今後的風險因素的評估等,為您概述為以下內容。

  • 第1章 簡介
  • 第2章 平板電腦的需求
  • 第3章 南美的平板電腦銷售成長因素
  • 第4章 Pyramid的預測
  • 第5章 市場詳細內容:案例研究
  • 第6章 結論:主要調查結果與建議
  • 第7章 附錄:縮寫、定義
目錄
Product Code: TC0068MR

‘Tablets in Latin America: Market Opportunities and Growth Drivers,’ a Telecom Insider Report by Pyramid Research, analyzes the forces driving demand and supply in the Latin American tablet market based on proprietary data from our research in the market. It provides detailed competitive analysis on the tablet market, tracking tablet unit sell-through as well as sell-through market share by vendor and by OS. This report also evaluates near-term opportunities and assesses upcoming risks factors.

Key Findings

Pyramid Research estimates that 14.2m tablets were sold in Latin America in 2013, representing 6% of global tablet sales. Looking ahead, we believe that tablet sales in the region are set to grow rapidly through 2018, accounting for nearly 9.3% of the global tablet market in 2018.

Growth will be driven by the increasing popularity and greater availability of more affordable local brands and low-end, off-label Chinese tablets. With regard to midrange tablets from the top vendors, the expanded availability of financing options at retail outlets will allow a greater number of consumers to purchase these devices. Like high-end smartphones, high-end tablets have an aspirational value for which people are willing to borrow and go beyond their cash positions.

Several national, provincial and local governments across the region are investing in large purchases of tablets or pushing initiatives that require the private sector to increase the adoption of these devices among school-age children.

Wi-Fi-only tablets dominate the market mainly because cellular-capable tablets are typically 35-50% more expensive than a comparable Wi-Fi-only model, and because of the relatively high cost associated with subscribing to a tablet-specific mobile data plan.

Samsung will remain the top tablet vendor through the forecast period, 2013-2018. Assuming Apple doesn't shift its focus away from high-end tablets, iPads will continue to lose market share, as the devices will remain too expensive for the average consumer.

Synopsis

‘Tablets in Latin America: Market Opportunities and Growth Drivers,’ a new Latin America Telecom Insider by Pyramid Research, sizes the market and analyzes the major forces driving the demand and supply of cellular-capable and Wi-Fi-only tablets in Latin America, with a global perspective. It delivers deep quantitative and qualitative insight into Latin America's tablet market, analyzing key trends, evaluating near-term opportunities and assessing risk factors.

Based on insights directly from major regional and local market players and on proprietary data from Pyramid Research's databases, the report provides detailed competitive analysis of the tablet market, with forecasts of key indicators such as tablet sell-through, tablet sell-through by vendor and tablet sell-through by OS up to 2018. The focus is on the consumer side of the major Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

The report provides in-depth analysis of the following tablet sales growth drivers:

A growing middle class and greater access to financing options

Increasing availability of more affordable local tablet brands and off-label Chinese tablets

Government initiatives to increase tablet adoption among school-age children

Video content, device subsidy and mobile data strategies carried out by fixed and mobile operators, as well as by pay-TV providers.

The report also presents case studies of Brazil, Colombia, Mexico and Venezuela, examining the strategies implemented by telecom operators and vendors to capitalize on the booming Latin American tablet market. We conclude with a summary of key findings and a set of recommendations for mobile and fixed operators, vendors and application developers.

Reasons To Buy

This Telecom insider helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of Latin America's tablet market, based on insights directly from the regional and local market players.

The report offers a wealth of data on the Latin America's tablet market, with a focus on the region's major markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

The report concludes with an exploration of the opportunities available in the Latin American market to vendors as well as to mobile and fixed operators.

Table of Contents

1. Introduction

2. Tablet market demand

3. Tablet sales growth drivers in Latin America

4. Pyramid's outlook: 2014 and beyond

5. Market detail: Case studies

6. Conclusions: Key findings and recommendations

7. Appendix: Acronyms and definitions

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