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市場調查報告書

西歐的MVNO(虛擬行動服務業者):市場機會及經營模式的演進

Market Opportunities and the Evolution of MVNO Business Models in Western Europe

出版商 Pyramid Research, Inc. 商品編碼 299370
出版日期 內容資訊 英文 32 Pages
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西歐的MVNO(虛擬行動服務業者):市場機會及經營模式的演進 Market Opportunities and the Evolution of MVNO Business Models in Western Europe
出版日期: 2014年03月31日 內容資訊: 英文 32 Pages
簡介

2013年西歐各國整體MVNO用戶數為1億500萬件(與去年同期比較增加18%)達到全球最高水準。德國佔45%最大市場佔有率,英國、比利時、荷蘭也有迅速的市場成長。現在特別以行動數據通訊M2M(機器間通訊)為市場成長的中心,為了促進資料利用,比傳統服務費用低的定額式服務包裝(含語音、資料、郵件)正日益普及。預計今後的MVNO市場成長率將超過行動通訊整體市場。特別是,在M2M和車載資通系統的領域存在著很大的市場機會。

本報告提供西歐各國的虛擬行動服務業者(以下MVNO)市場相關分析、市場最新趨勢,及今後5年的市場機會、經營模式的(配合客戶需求變化)演進的方向性等調查資料、考察,並將結果概述為以下內容。

第1章 西歐的MVNO市場主要趨勢與經營模式

第2章 西歐的行動通訊市場預測及MVNO的市場機會

第3章 西歐的MVNO服務的演變和定位策略

第4章 結論:主要的分析結果與建議

第5章 詞彙表

目錄
Product Code: TC0060MR

This report provides a review of key trends in the MVNO market in Western Europe, an outlook of opportunities for MVNOs for the next five year and an analysis of how the MVNO business model is evolving to remain competitive and in line with the changing profile of customer demand in the region.

Key Findings

In 2013, MVNOs had 105m subscriptions, 18% of total mobile base, which is by far the largest MVNO market share in terms of subscriptions across all regions.

About 45% of the region's MVNO subscriptions came from Germany, where the MVNO market share is a whopping 40%. Besides Germany, the UK, Belgium and the Netherlands are the region's hotbeds for MVNO growth.

MVNOs of Western Europe are pursuing a multi-brand, multi-country strategy much like their MNO peers to scale their businesses, optimize costs and improve margins. Sourcing wholesale access from multiple network operators and/or MVNAs has also proven effective in cost reduction.

MVNOs are positioning themselves for growth in the mobile data and M2M markets in Western Europe. To encourage data uptake, many of the region's MVNOs including the no-frills, prepaid MVNOs, have rolled out flat-rate service packages including voice, data and messaging that are more attractively priced than classic rate plans.

Foray into the mobile data market has resulted in a more pronounced role in the mobile device value chain for some of the region's MVNOs, whereby they are offering handset subsidies, reverse subsidies and financing in exchange for service commitments.

Through 2018, we expect the MVNO market to grow faster than the overall mobile market, with many new MVNOs in the market. Data services, flat-rate packages and the increasing role of MVNOs in handset distribution will lead to a significant increase in postpaid MVNO subscriptions.

We expect that opportunities are abound in the M2M/telematics markets for MVNOs in Western Europe, particularly those that can bring a deep understanding of the operations of specific verticals. We expect an increased MVNO activity in this segment over the next five years.

Synopsis

This report provides a review of key trends in the MVNO market in Western Europe, an outlook of opportunities for MVNOs for the next five year and an analysis of how the MVNO business model is evolving to remain competitive and in line with the changing profile of customer demand in the region. Included are examples from many of the region's MVNOs, including Germany's freenet, Drillisch, Aldi Talk, Turkcell and Turk Telekom, Virgin Mobile UK, Lycamobile and Lebara. We examine how these MVNOs price and differentiate their services, and we conclude with some recommendations built around the best practices identified throughout the report.

Reasons to buy

This report provides key inputs for the business strategy of market players including MVNOs, MNOs and vendors vis-a-vis an assessment of key trends in the MVNO market, demand for mobile services, MVNO market share and breakdown of mobile service revenue by voice and data for the 2013 and 2018 period in Western Europe and key markets of growth.

The report analyzes the implications of a growing base of smartphone and mobile data users on the MVNO business model and the evolution of MVNO product and pricing strategies through detailed examples from the region, which should inform market players on optimal market positioning for MVNOs.

Table of Contents

1. Key trends in the MVNO market and business models in Western Europe

2. Mobile market outlook in Western Europe and opportunities for MVNOs

3. Evolution of Western European MVNO service and positioning strategies

4. Conclusions: Key findings and recommendations

5. Glossary

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