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市場調查報告書

個人雲端:對業者來說的策略性義務 - 競爭市場趨勢、預測及業者的經營模式

The Personal Cloud: A Strategic Imperative for Operators - Competitive Market Trends, Forecasts and Operator Business Models

出版商 Pyramid Research, Inc. 商品編碼 299154
出版日期 內容資訊 英文 65 Pages
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個人雲端:對業者來說的策略性義務 - 競爭市場趨勢、預測及業者的經營模式 The Personal Cloud: A Strategic Imperative for Operators - Competitive Market Trends, Forecasts and Operator Business Models
出版日期: 2014年04月10日 內容資訊: 英文 65 Pages
簡介

個人雲端數在這2年增加60%,預計2013-2018年以年複合成長率25%成長。Apple, Dropbox, Google 及 Microsoft 主導目前的市場,擁有共計85%以上的個人雲端帳號。至2014年末,預計全球全業者的半數以上開始個人雲端服務。個人雲端服務提供經營者個性化服務的許多優點和機會。

本報告提供全球個人雲端市場相關的詳細調查、今後5年的市場預測、市場現狀、主要業者的定位、經營模式、個人雲端服務的發展、KDDI的詳細案例研究,及個人雲端的見解相關網路業者的線上調查結果等等,為您概述為以下內容。

目錄

圖表

摘要整理

第1章 雲端運算市場背景、定義

  • 雲端運算:模式、服務類型、功能及價值命題
  • 對網路業者來說的雲端運算問題
  • 業者與雲端:內部系統服務啟用
  • 業者與雲端:消費者、商務雲端服務
  • 個人雲端定義、概要

第2章 個人雲端市場趨勢、企業、機會

  • 個人雲端市場發展
  • 個人雲端服務設備的生態系統的擴大
  • 個人雲端服務的演變
  • 個人雲端服務的定位:各供應商類型
  • 主要個人雲端供應商比較檢討
  • 免費增值經營模式及客戶轉換率的調查
  • 個人雲端引進預測
  • 個人雲端市場佔有率
  • 個人雲端收益預測

第3章 對網路業者來說的個人雲端的機會、定位策略

  • 網路業者的雲端運算的定位
  • 網路業者的個人雲端的策略性價值
  • 業者的個人雲端服務引進情形
  • 網路業者的個人雲端經營模式
  • 經營模式的案例研究:KDDI的 au Smart Pass 及 ID
  • 個人雲端服務的業者的定位
  • 個人雲端服務的業者的定位:客戶流失的降低
  • 個人雲端服務的業者的定位:提升銷售
  • 個人雲端服務的業者的定位:高級收益
  • 個人雲端服務的業者費用策略
  • 為內容流通管道的業者的個人雲端
  • 個人雲端的業者的差異化(安全;ID;追加設備/M2M)
  • 結論:業者的個人儲存雲端服務的引進趨勢
  • 有結論:對業者來說具強烈長期可能性的個人雲端

第4章 業者調查結果

  • 業者的調查範圍、手法
  • 個人雲端服務引進情形
  • 個人雲端vs.基本設備
  • 把握個人雲端服務的優點、對ARPU的影響
  • 個人雲端服務的主要客戶市場區隔
  • 競爭企業排行榜、競爭定位策略
  • 促進個人雲端服務引進的最佳業務實踐
  • 將設備、服務統合進個人雲端的業者的計劃

附錄

圖表

目錄
Product Code: TC0059MR

The ‘Personal Cloud: A Strategic Imperative for Operators’ report by Pyramid Research provides an overview of operators and cloud computing, an analysis of the personal cloud market, the results of an operator online survey about their views on personal cloud and a detailed assessment of how operators are positioning their personal cloud services.

Key Findings

The number of global personal cloud accounts has increased 60% over the past two years, and Pyramid Research expects it to grow a CAGR of 25% from 2013 to 2018.

Apple, Dropbox, Google and Microsoft dominate the market, together having over 85% of personal cloud accounts.

By the end of 2014, over half of all operators around the world will have launched a personal cloud service.

Personal cloud services offer many benefits and opportunities for operators that are well positioned to differentiate their services.

Synopsis

This report offers detailed analysis of the global personal cloud market, with market size forecasts covering the next five years. The report also provides an overview of the current status of the personal cloud market and how operators are positioning themselves within it.

In particular, it provides:

An overview of cloud computing with respect to network operators and the different ways in which they can benefit from it

Market size, growth and market shares by number of accounts, as well as a revenue forecast.

An analysis of the positioning of the major players, of the various business models and of conversion rates.

An analysis of why we believe the personal cloud opportunity is strategically important for network operators.

An analysis of the evolution and development of personal cloud services.

An analysis of the different business models available to operators including churn reduction, premium services, advertising and content distribution.

An in-depth case study of KDDI.

An analysis of the different ways in which operators can differentiate their personal cloud services, in particular integrating with other services and growth opportunities.

The results of an online survey of network operators about their views on personal cloud.

Reasons To Buy

This report will highlight to the reader the importance of the personal cloud market, and why we believe operators need to look at the opportunity as a strategic imperative.

This report provides the reader with an understanding of how cloud computing impacts operators after which it provides a deep understanding of the personal cloud market.

The reader will gain an understanding of the competitive landscape, how the major players position themselves compared to the operators.

The analysts have placed a significant emphasis on the business models available to operators, providing examples from around the world which demonstrate different approaches and ways to position these services.

The analysts have furthermore placed a lot of emphasis on showing how operators can differentiate their services and why they are uniquely positioned to make the most of this opportunity. This includes looking at three related services which can be integrated with personal clouds which further highlight their strategic importance and the potential for increasing loyalty in high value segments.

Section 4 provides the results of an online survey of network operators' views and expectations of personal cloud services from around the world.

Table of Contents

Table of contents

Table of exhibits

Executive summary

Section 1: Cloud computing market context and definitions

  • Cloud computing: Models, service types, features and value proposition
  • Cloud computing proposition for network operators
  • Operators and the cloud: Internal systems and service enablement
  • Operators and the cloud: Consumer and business cloud services
  • Personal cloud definition and overview

Section 2: Personal cloud market trends, players and opportunity

  • Personal cloud market development
  • Expanding device ecosystem for personal cloud services
  • Evolution of personal cloud services
  • Positioning of personal cloud services by provider type
  • Comparative review of major personal cloud providers
  • Examination of the freemium business model and conversion rates
  • Personal cloud adoption forecast
  • Personal cloud market shares
  • Personal cloud revenue forecast

Section 3: Personal cloud opportunity and positioning strategies for network operators

  • Positioning cloud computing for network operators
  • Strategic value of personal cloud for network operators
  • Operator personal cloud service deployment status
  • Personal cloud business models for network operators
  • Business model case study: KDDI's au Smart Pass and ID
  • Operator positioning for personal cloud services
  • Operator positioning for personal cloud services: Lowering churn
  • Operator positioning for personal cloud services: Upselling
  • Operator positioning for personal cloud services: Premium revenue
  • Operator pricing strategies for personal cloud services
  • The operator personal cloud as a content channel
  • Operator differentiation in personal clouds (security; identification; additional devices/M2M)
  • Bottom line: Adoption trends of operators' personal storage cloud services
  • Bottom line: personal cloud has strong long term potential for operators

Section 4: Operator survey results

  • Operator survey scope and methodology
  • Personal cloud service deployment status
  • Personal cloud versus primary device
  • Perceived benefits of personal cloud services and Impact on ARPU
  • Main customer segments for personal cloud services
  • Competitor rankings and competitive positioning strategies
  • Best practices for driving adoption of personal cloud services
  • Operator timeline for the integration of devices and services into the personal cloud

Appendixes

  • Companies mentioned
  • Sources and related research
  • About Pyramid Research

Table of exhibits

  • Telecom operators and cloud for internal use
  • Orange France: Positioning of cloud services in consumer and business markets
  • Personal cloud functions and the device ecosystem
  • Timeline for the development of the personal cloud market
  • Population penetration of devices and personal cloud accounts
  • Connected device ecosystem for personal cloud services
  • Services and devices operators plan to integrate into personal cloud services
  • Evolution of personal cloud to multiple clouds
  • Evolution of personal cloud to cloud OS
  • Mapping of major personal cloud services
  • Review of personal cloud service offerings
  • Free-to-paid conversion rate estimates
  • Global personal cloud adoption, 2011-2018
  • Market shares of personal cloud accounts, 2011-2013
  • Personal cloud revenue and revenue per account, 2011-2018
  • Telecom operators and the cloud
  • Personal cloud versus primary device
  • The interplay of services, devices and access
  • Status of operator personal cloud services
  • KDDI au Smart Pass
  • NTT Osusume pack featuring optional cloud capacity
  • Overview of KDDI's au Smart Pass and ID
  • Japanese operator mobile churn, Q1 2012 to Q4 2013
  • Free storage capacity operator market shares by mobile subscriptions in France, 2011 and 2013
  • SingTel cloud storage options
  • TIM cloud storage options
  • Maxis Loker storage pricing
  • Additional storage pricing, per gigabyte for 20-30GB
  • Orange Poland tiered offers
  • Orange Spain tiered offers
  • KDDI's Smart TV box and TV stick
  • Verizon's growing TV assets
  • Telefónica's TU Go service
  • Swisscom mobile ID service
  • Adding M2M devices to operator personal cloud
  • AT&T Locker service and device portfolio
  • Portion of Verizon postpaid retail subscriptions on Share Everywhere plan
  • Maxis' mobile surveillance architecture
  • Maxis' Fotogic app
  • Adoption of operator personal clouds: percentage of subscriptions after launch
  • Survey respondent breakdown by operator type (n=26)
  • Size of consumer vs. business cloud
  • Deployment status of operator personal cloud services
  • Importance of personal cloud versus primary device
  • Key benefits of personal cloud services for operators
  • Impact of personal cloud services on ARPU
  • Personal cloud service market segment adoption and willingness to pay
  • Ranking of competitors by perceived level of competitive threat for personal cloud services
  • Effective operator differentiation approaches
  • Effective ways to increase the adoption of personal cloud services
  • Services and devices operators plan to integrate into personal cloud services
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