|
市場調查報告書
越南的通訊市場:預計將在比重升高的行動通訊市場上急速成長的行動資訊服務與收費電視服務
Vietnam: Data Services and Pay-TV Pose Most Growth Potential in a Majority Mobile Market
|
越南的通訊市場:預計將在比重升高的行動通訊市場上急速成長的行動資訊服務與收費電視服務 是由出版商Pyramid Research, Inc.在2011年12月所出版的。
這份英文市場調查報告書價格從美金990起跳。
越南的通訊市場在近年來達到急速成長，2007年32億美金的銷售額，預計到2011年將倍增為73億美金。成長的原動力為行動通訊服務市場，它一直在沒有設置固定電話的地區上，擔負著整備通訊網的重要作用。越南一般預計今後行動通訊市場也將持續急速成長。一般預測2011∼2016年的年平均成長率為5%的程度。行動通訊市場中成長率最高的將為行動資料服務市場，隨著第3代網路的轉移，2011∼2016年的年平均成長率預測將為9.7％。除此之後越南隨著經濟成長，收費電視與固定電話市場都將會持續穩定擴大。
本報告提供越南的通訊服務市場整體概述，提供現狀與到2016年為止的預測，地區性特性，經濟和人口動態，政治的背景，法規環境，需求趨勢，再加上主要企業者等相關分析，為您概述為以下內容。
摘要整理
市場及競爭企業概要
- 越南的地區性特性
- 經濟，人口動態，政治的背景
- 法規環境
- 需求趨勢
- 服務的演變
- 競爭情形
- 主要企業者
各市場分析
市場機會的闡明
Abstract
The Vietnamese telecom market has witnessed stunning growth in recent years,
with its revenue more than doubling from $3.2bn in 2007 to the $7.3bn we
expect for 2011. The mobile segment accounts for the majority of this growth,
as it brought telecom services to a large percentage of previously underserved
Vietnamese. Going forward we expect mobile to remain dominant, growing at a
5.0% CAGR from 2011 to 2016 and accounting for 70.7% of the $2.3bn of
additional revenue the total market will generate in the period. The main
growth engine will be mobile data, expected to advance at a 9.7% CAGR
propelled by growing 3G adoption. Mobile operators are pursuing a very
aggressive 3G access pricing policy, which will entice more customers to use
these services via both PCs and handsets. Mobile voice services will grow at a
slower 2.4% CAGR, due mainly to the price war currently ruling the segment.
Pay-TV and fixed-line segments will also grow robustly through 2016 at 16.4%
and 7.9% CAGRs, respectively. Pay-TV services will benefit from low household
penetration and improving economic conditions to rapidly expand its footprint
in Vietnam. Fixed-line services will grow on the account of broadband
expansion, with PSTN voice connections being expected to decrease during the
period.
The Vietnam Intelligence Report is the industry's best available
analysis on market trends, regulatory environments, and competitive dynamics,
providing detailed competitive analysis on fixed and mobile sectors, tracking
market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
Table of Contents
- Executive Summary
- Market and Competitor Overview
- Vietnam in a regional context
- Economic, demographic and political context
- Regulatory environment
- Demand profile
- Service evolution
- Competitive landscape
- Major market players
- Segment analysis
- Mobile services
- Fixed services
- Pay-TV
- Identifying Opportunities
|
