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市場調查報告書

巴西通訊市場:行動資料與預付行動設備支援2015年通訊收益達到空前成長

Brazil: Demand for Mobile Data Services Remains Strong Amid Challenging Macroeconomic Conditions

出版商 Pyramid Research, Inc. 商品編碼 179169
出版日期 內容資訊 英文 37 Pages
商品交期: 最快1-2個工作天內
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巴西通訊市場:行動資料與預付行動設備支援2015年通訊收益達到空前成長 Brazil: Demand for Mobile Data Services Remains Strong Amid Challenging Macroeconomic Conditions
出版日期: 2016年08月16日 內容資訊: 英文 37 Pages
簡介

2010年巴西通訊服務市場收益為674億2000萬美元,以美元計算預計2011年收益率為17.6%,這樣的成長幾乎全部來自於行動服務。

本報告針對巴西通訊市場,提供商業、政治與經濟規範、規範構造、需求、競爭詳細分析、種類分類發展與市場機會,目錄介紹如下。

摘要整理

市場與競爭企業概要

  • 地區國家狀況
  • 經濟與人口統計政治背景
  • 規範環境
  • 需求分析
  • 服務進歩
  • 競爭情況
  • 主要企業

分類分析

  • 行動服務
  • 固定服務
  • 付費TV
  • 匯流

定義機會

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目錄
Product Code: TC0401MR

Summary

In 2016, Brazil will be the largest telecom services market in Latin America. Disconnections in the pay-TV and circuit-switched markets will affect the growth of the telecom market in Brazil in 2016. Additionally, the challenging macroeconomic situation coupled with additional cuts in mobile termination rates (MTRs) and reductions in fixed circuit-switched tariffs terminating on mobile networks will further impact market growth and operator revenue. With recovery beginning in 2017 and the voice-to-data substitution trend in the mobile segment, growth in the Brazilian telecom market will be mainly driven by the increase in mobile data revenue.

Key Findings

The top three operators, Vivo, Claro (America Movil) and Oi, which provide mobile, fixed and pay-TV services, will account for 74.8% of overall service revenue in 2016. In 2015, Vivo concluded the acquisition of GVT, expanding its presence outside its concession area for fixed services and increasing its market share.

Adoption of 3G services will reach its peak during 2016, and will start to decline from 2017 as 3G to 4G/LTE migration intensifies.

Despite Brazil's challenging economic environment, equipment vendors and software providers have opportunities in select areas in the near term such as operators' LTE deployments, fiber-optic network rollouts, SDN/NFV opportunities and services geared toward the B2B segment, such as data center and cloud computing, where vendors can leverage network services and management solutions.

Synopsis

"Brazil: Demand for Mobile Data Services Remains Strong Amid Challenging Macroeconomic Conditions" provides an executive-level overview of the telecommunications market in Brazil today, with detailed forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the Brazilian telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

Regional context: telecom market size and trends in Brazil compared with other countries in the Latin American region.

Economic, demographic and political context in Brazil.

The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to national broadband plans and other infrastructure developments.

A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice and mobile data segments.

Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2014 to 2021.

The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities: this section details the near-term opportunities for operators, vendors and investors in the Brazilian telecommunications market.

Reasons To Buy

Gain in-depth analysis of current strategies and future trends of the Brazilian telecommunications market, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

Understand the factors behind ongoing and upcoming trends in the Brazilian communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customers' demand.

Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of Brazil's telecom market.

Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve market share.

Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Brazil.

Table of Contents

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

List of Tables

Brazil telecom market size and growth prospects in a regional context, 2016E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Brazil communications market revenue, 2014-2021, US$

Segment revenue CAGRs, 2016-2021, US$

Segment revenues 2014-2021

Service revenue mix: voice, data and video, 2016, 2021

Service revenue mix: fixed and mobile, 2016, 2021

Service revenue by operator, 2016

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2014-2021

Key mobile market indicators, 2016

Mobile data revenue mix, 2016, 2021

Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021

Mobile market shares by subscriptions, 2014-2021

Mobile subscriptions by technology family, 2014-2021

Fixed-line penetration of population, 2014-2021

Key fixed market indicators, 2016

Fixed voice revenue, 2014-2021

Internet revenue, 2014-2021

Fixed market shares by service, 2016

Fixed access lines by technology, 2016, 2021

Pay-TV subscriptions by technology, 2016-2021

Opportunities in the Brazilian telecommunications market

List of Figures

Brazil telecom market size and growth prospects in a regional context, 2016E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Brazil communications market revenue, 2014-2021, US$

Segment revenue CAGRs, 2016-2021, US$

Segment revenues 2014-2021

Service revenue mix: voice, data and video, 2016, 2021

Service revenue mix: fixed and mobile, 2016, 2021

Service revenue by operator, 2016

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2014-2021

Key mobile market indicators, 2016

Mobile data revenue mix, 2016, 2021

Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021

Mobile market shares by subscriptions, 2014-2021

Mobile subscriptions by technology family, 2014-2021

Fixed-line penetration of population, 2014-2021

Key fixed market indicators, 2016

Fixed voice revenue, 2014-2021

Internet revenue, 2014-2021

Fixed market shares by service, 2016

Fixed access lines by technology, 2016, 2021

Pay-TV subscriptions by technology, 2016-2021

Opportunities in the Brazilian telecommunications market

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