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市場調查報告書
沙烏地阿拉伯通訊市場：寬頻熱潮持續
Saudi Arabia: The Broadband Boom Continues
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本報告已在2011年12月22日停止出版。
Abstract
The Saudi communications market (including pay-TV) generated almost $9.9bn in
service revenue in 2008, a figure we expect to reach about $13.1bn in 2014.
Mobile revenue dominated the market in 2008, contributing 72% of total
revenue. The rise in fixed broadband revenue, which we expect to grow at a
CAGR of 13% over the next five years, will more than compensate for declining
fixed voice revenue over the same period, but the mobile sector will continue
to out-perform the fixed. Rapid mobile broadband adoption and aggressive
competition between the three mobile operators will keep mobile service
revenue growing at a CAGR of 5% over the forecast period, despite its current
penetration level of 119%. Revenue will rise from $7.9bn in 2008 to almost
$10bn in 2014.
The pay-TV sector in Saudi Arabia is still small but has ample potential for
growth. However, we believe that pay-TV adoption will not begin to boom until
one or more operators have deployed FTTx networks allowing for sophisticated
IPTV services.
Table of Contents
- Executive Summary
- Market and Competitor Overview
- Saudi Arabia in a Regional Context
- Economic, Demographic and Political Context
- Regulatory Environment
- Demand Profile
- Service Evolution
- Competitive Landscape
- Major Market Players
- Segment Analysis
- Mobile Services
- Fixed Services
- Pay-TV
- Convergence
- Identifying Opportunities
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