全球主要行動通訊業者排名：業績評價的新方法

Abstract

New ways to measure and understand MNO performance, beyond revenues, subscribers and ARPU

Around the world, the market conditions that MNOs face vary considerably, and so like-forlike comparisons of traditional key performance indicators (KPIs) reported by MNOs are not a fair means for evaluating their successes against those of other MNOs in different countries. A previously unavailable level playing field is required to judge the performance of MNOs through the use of suitable performance measurement indices, and this groundbreaking study does exactly that - by evaluating the performance of 204 major MNOs worldwide using ten all-new performance measurement indices (PMIs).

• MNO ARPU (PPP)
• ARPU as a percentage of disposable income
• Revenue growth of the MNO
• MNO Profitability
• MNO growth vs. market growth
• Significance of the MNO
• Successful growth of revenues from data services
• Measuring subscriber loyalty
• Postpaid penetration measure
• Technology measure

These PMIs cover a wide range of performance indicators and include normalising factors. 204 major MNOs worldwide have been ranked on these ten PMIs, and from these results overall rankings have been calculated to truly identify the world' s ‘best' MNOs.

With high-value practical use, this cutting-edge report provides insight and understanding of MNOs' successes, and an explanation of their strategies for others to emulate. And furthermore it uncovers opportunities for ALL in the mobile space and beyond to capitalise on - not just network operators.

The tough economic climate in 2008 and 2009 has added pressure to the whole mobile industry and the ability to hence isolate how an MNO has become successful in a certain field and then emulate that is a mighty powerful resource.

In this ranking report we continue our work from earlier popular market studies, looking at MNO data services strategies, and further explore MNO success strategies, but this time in a much wider context (not just for data services). Our holistic research stresses that “perfecting the MNO” involves not just the MNO' s efforts, but is dependent on their key partnerships and strategic alliances with handset vendors, equipment vendors, and content/application providers. Successes and failures are shared.

So while this report helps MNOs identify competitive strengths and weaknesses, spot areas they need to work on, and offers advice (in the form of 33 case studies) on how to emulate the best in the business in those specific weak areas, it is essential reading for EVERYONE.

• Analysis supported by full methodology and glossary of terms
• Commentary on regional trends, and the differences in social and commercial use of mobility in developed and emerging markets
• Identification of the leading players in the industry and their successful strategies to win, and keep subscribers
• Summary and Conclusion sub-sections using traditional KPIs and our new performance measurements
• Overall Rankings for Best MNOs by Region for: Size and Growth; Extracting Revenues from Subscribers; and Advancing Non-voice Mobile Services

• Ground-breaking comparative analysis of world leading MNOs
• Study performance at 204 major MNOs worldwide
• Analyze MNO performance using ten all-new measurements
• Full ranking of 204 MNOs for each performance measurement
• Study 33 MNO case studies outlining strategies used to grow market share and profits
• Learn how to emulate leading MNOs in all world regions
• Identification of ‘previously unseen' competitive strengths and weaknesses
• Selected ‘traditional' KPIs for MNOs worldwide, their benefits, limitations and comparisons to our new performance indices
• Overall regional rankings in three core areas of success

Table of Contents

Introduction

Performance Measurement 1 - MNO ARPU PPP

• Formula and Rationale
• Rankings
• MNO Strategies
  • Nextel Brazil
  • 3 The UK
  • Rogers Canada

Performance Measurement 2 - ARPU as a Percentage of Disposable Income

• Formula and Rationale
• Rankings
• MNO Strategies
  • MTN Nigeria
  • Zain Sudan
  • Maroc Telecom Morocco
  • Safaricom Kenya

Performance Measurement 3 - Revenue Growth of the MNO

• Formula and Rationale
• Rankings
• MNO Strategies
  • life:) Ukraine
  • BITE Lithuania
  • Oi Brazil

Performance Measurement 4 - MNO Profitability

• EBITDA Margin
• MNO Strategies
  • Globe Telecom The Philippines
  • Djezzy Algeria
  • KPN The Netherlands
• Additional Reference Material
  • Average Profit Per User (APPU)
  • Formula and Rationale

Performance Measurement 5 - MNO Growth vs. Market GrowthError! Bookmark not defined

• Formula and Rationale
• Rankings
• MNO Strategies
  • Wind Italy
  • TDC Denmark
  • Vodafone Ireland

Performance Measurement 6 - Significance of the MNO

• Formula and Rationale
• Rankings
• MNO Strategies
  • du The UAE
  • Movistar Venezuela
  • Mobily Saudi Arabia

Performance Measurement 7 - Successful Growth of Revenue from Data Services

• Formula and Rationale
• Rankings
• MNO Strategies
  • Smart Communications The Philippines
  • Telkomsel Indonesia
  • NTT DOCOMO Japan

Performance Measurement 8 - Measuring Subscriber Loyalty

• Formula and Rationale
• Rankings
• MNO Strategies
  • KDDI Japan
  • SingTel Singapore
  • Chunghwa Telecom Taiwan

Performance Measurement 9 - Postpaid Penetration Measure

• Formula and Rationale
• Rankings
• MNO Strategies
  • Telefonica Moviles Peru
  • Comcel Colombia
  • Vodafone Egypt

Performance Measurement 10 - Technology Measure

• Formula and Rationale
• Rankings
• MNO Strategies
  • Vodacom DR Congo
  • MTN Sudan
  • Etisalat Misr Egypt

Other Leading MNOs Profiles

• China Mobile
• AT&T The US

Summary and Conclusions

• Traditional KPIs
• Ranking 1: Traditional Approach
• Ranking 2: Normalised Approach
• Ranking 3: Blended Approach
• Overall Ranking:

• Objective Analysis of Regional Performance in Three Core Areas of Success
  • Overall Ranking 1 - Best MNO' s by Region for Size and Growth
  • Overall Ranking 2 - Best MNO' s by Region for Extracting Revenues from Subscribers
  • Overall Ranking 3 - Best MNO' s by Region for Advancing Non-voice Mobile Services

Methodology

Appendices

• Glossary
• Portio Research Classifications
• Companies Mentioned in this Report
• About the Authors
• Also available from Portio Research Limited

List of Figures

• Figure 1: Performance Measurement Indices Used to Measure the Performance of MNOs Worldwide
• Figure 2: Monthly ARPU vs. Monthly ARPU PPP - Worldwide Markets (In USD, 2008)
• Figure 3: Top 20 MNOs Worldwide - MNO Monthly ARPU PPP (2008)
• Figure 4: Top 3 MNOs Worldwide - MNO Monthly ARPU PPP (2008)
• Figure 5: MNOs' Monthly ARPU and Monthly ARPU PPP - Brazil (In USD, 2008)
• Figure 6: MNOs' Postpaid Subscribers as a Percentage of Total Subscriber Base - Brazil (In Percent, End-2008)
• Figure 7: MNOs' Blended Monthly Churn - Brazil (In Percent, 2008)
• Figure 8: MNOs' Monthly ARPU and Monthly ARPU PPP - The UK (In USD, 2008)
• Figure 9: MNOs' 3G Subscriber Base - The UK (In Million, End-2008)
• Figure 10: MNOs' Postpaid Subscribers as a Percentage of Total Subscriber Base - The UK (In Percent, End-2008)
• Figure 11: MNOs' Monthly Data ARPU - The UK (In USD, 2008)
• Figure 12: MNOs' Monthly ARPU and Monthly ARPU PPP - Canada (In USD, 2008)
• Figure 13: MNOs' Postpaid Subscribers as a Percentage of Total Subscriber Base - Canada (In Percent, End-2008)
• Figure 14: MNOs' Gross Postpaid Subscriber Additions - Canada (In Million, 2008)
• Figure 15: Data Revenue as a Percentage of ARPU - Rogers Canada (In Percent, 2008)
• Figure 16: Scatter Plot of Monthly ARPU vs. Monthly Disposable Income - Worldwide Markets (2008)
• Figure 17: Top 20 MNOs Worldwide - ARPU as a Percentage of Disposable Income (2008)
• Figure 18: Top 3 MNOs Worldwide - ARPU as a Percentage of Disposable Income (2008)
• Figure 19: Subscriber Base and Penetration - Nigeria (2006-2008)
• Figure 20: Factors Hampering Quality of Service in Nigeria
• Figure 21: Demographic Break-out - Sudan (End-2008)
• Figure 22: Subscriber Base and Monthly ARPU - Morocco (2006-2008)
• Figure 23: Utilisation of 3.5G Networks by Maroc Telecom (June 2007- February 2008)
• Figure 24: MNOs' Subscriber Base - Kenya (In Million, End-2008)
• Figure 25: Safaricom' s Strategies
• Figure 26: Safaricom' s Targeted Marketing Strategy
• Figure 27: Top 10 MNOs Worldwide - Total Revenue & Revenue Growth (2008)
• Figure 28: Top 20 MNOs Worldwide - Revenue Growth of the MNO (2008)
• Figure 29: Top 3 MNOs Worldwide - Revenue Growth of the MNO (2008)
• Figure 30: MNOs' Market Share - Ukraine (In Percent, 2006-2008)
• Figure 31: MNOs' Total Revenue - Ukraine (In USD Billion, 2006-2008)
• Figure 32: life:)' s Success Strategies
• Figure 33: life:)' s Innovative Products
• Figure 34: life:)' s Range of Services
• Figure 35: MNOs' Total Revenues - Lithuania (In USD Billion, 2007-2008)
• Figure 36: BITE' s Success Strategies
• Figure 37: BITE' s Key Milestones (2003-2008)
• Figure 38: MNOs' Subscriber Base - Brazil (In Million, End-2008)
• Figure 39: Key MNOs' s Total Revenues - Brazil (In USD Billion, 2006-2008)
• Figure 40: MNOs' Revenue Growth - Brazil (In Percent, 2007-2008)
• Figure 41: Oi' s Revenue Growth Strategies
• Figure 42: Oi' s Subscriber Acquisition Strategies
• Figure 43: Oi' s Services
• Figure 44: Factors Affecting EBITDA Margin
• Figure 45: MNOs' EBITDA Margin and Market Share (In Percent, 2008)
• Figure 46: EBITDA Margin (2008) and Years of 2G (and above) Network Operation
• Figure 47: Top 10 MNOs - Monthly APPU and Monthly ARPU (In USD, 2008)
• Figure 48: Top 20 MNOs Worldwide - MNO Profitability (2008)
• Figure 49: Top 3 MNOs Worldwide - MNO Profitability (2008)
• Figure 50: EBITDA Margin and Total Revenue - Globe Telecom (2006-2008)
• Figure 51: Globe Telecom' s Success Strategies
• Figure 52: Globe Telecom' s Service Innovations
• Figure 53: MNOs' Subscriber Base - Algeria (In Million, End-2008)
• Figure 54: EBITDA Margin and Total Revenue - Djezzy Algeria (2006-2008)
• Figure 55: MNOs' Monthly ARPU - Algeria (In USD, 2008)
• Figure 56: MNOs' Postpaid Subscribers as a Percentage of Total Subscriber Base of the MNO - Algeria (In Percent, 2007 & 2008)
• Figure 57: EBITDA Margin and Total Revenue - KPN The Netherlands (2006-2008)
• Figure 58: KPN' s Success Strategies
• Figure 59: Market Share of MNOs - The Netherlands (2008)
• Figure 60: KPN' s Segment Strategies
• Figure 61: Top 10 Countries Worldwide - Y-o-Y Subscriber Growth (2007 to 2008) and Penetration (2008)
• Figure 62: Top 20 MNOs Worldwide - MNO Growth vs. Market Growth (2008)
• Figure 63: Top 3 MNOs Worldwide - MNO Growth vs. Market Growth (2008)
• Figure 64: MNOs' Market Share - Italy (In Percent, December 2006-December 2008)
• Figure 65: Wind' s Strategies
• Figure 66: TDC' s Success Strategies
• Figure 67: Revenue by Business Segmen - TDC (In Percent, 2008)
• Figure 68: Vodafone Ireland' s Success Strategies
• Figure 69: MNOs' Market Share - Ireland (2007 & 2008)
• Figure 70: Top 10 MNOs Worldwide- Market Share (In Percent, December 2008)
• Figure 71: Top 20 MNOs Worldwide - Significance of the MNO (2008)
• Figure 72: Top 3 MNOs Worldwide - Significance of the MNO (2008)
• Figure 73: Demographic Break-out - The UAE (April 2009) Worldwide
• Figure 74: du' s Key Success Factors Summarized Worldwide
• Figure 75: du' s First-time Products in The UAE Market
• Figure 76: du' s Strategic Marketing Initiatives
• Figure 77: MNOs' Subscriber Base - Venezuela (In Million, End-2008)
• Figure 78: Movistar' s Success Strategies
• Figure 79: MNOs' Market Share - Venezuela (2007 & 2008)
• Figure 80: MNOs' Market Share - Saudi Arabia (2007 & 2008)
• Figure 81: Mobily' s Success Factors
• Figure 82: Mobily' s First Time Services
• Figure 83: Subscriber Base - Mobily (In Million, 2006-2008)
• Figure 84: Voice Revenue as a Percentage of Service Revenue - Worldwide (In Percent, 2004-2013F)
• Figure 85: Top 20 MNOs Worldwide - Data Revenue Measure (2008)
• Figure 86: Top 3 MNOs Worldwide - Data Revenue Measure (2008)
• Figure 87: MNOs' Subscriber Base - The Philippines (In Million, End-2008)
• Figure 88: Data Revenue Measure - Smart Communications (2006-2008)
• Figure 89: SMS Volume - Smart Communications (In Billion, 2006-2008)
• Figure 90: SMS Revenue - Smart Communications (In USD Billion, 2006-2008)
• Figure 91: SMS Revenue as a Percentage of Data Revenue - Smart Communications (In Percent, 2006-2008)
• Figure 92: Voice Tariff-per-Minute to per-message SMS Cost Ratio of Asian MNOs (April 2009)
• Figure 93: MNOs' Subscriber Base - Indonesia (In Million, End-2008)
• Figure 94: Data Revenue Measure - Telkomsel Indonesia (2006-2008)
• Figure 95: SMS Revenue - Telkomsel (In USD Billion, 2007 & 2008)
• Figure 96: SMS Revenue as a Percentage of Data Revenue - Telkomsel (In Percent, 2007 & 2008)
• Figure 97: Telkomsel' s Initiatives in Mobile Content Market
• Figure 98: MNOs' Subscriber Base - Japan (In Million, End-2008)
• Figure 99: Data Revenue Measure - NTT DOCOMO Japan (2006-2008)
• Figure 100: FOMA and i-mode Subscribers - NTT DOCOMO (In Million, End-2008)
• Figure 101: NTT DOCOMO' s Strategies
• Figure 102: NTT DOCOMO' s Handset Series Launched in 2008
• Figure 103: Top 10 MNOs Worldwide - Monthly Churn Rate and EBITDA Margin (In Percent, 2008)
• Figure 104: Top 20 MNOs Worldwide - Measuring Subscriber Loyalty (2008)
• Figure 105: Top 3 MNOs Worldwide - Measuring Subscriber Loyalty (2008)
• Figure 106: MNOs' Subscriber Base - Japan (In Million, End-2008)
• Figure 107: Monthly Churn and Postpaid Subscribers as a Percentage of Total Subscriber Base - Japan (In Percent, 2008)
• Figure 108: Monthly Churn and Postpaid Subscribers as a Percentage of Total Subscriber Base - KDDI (In Percent, Q1 2008 - Q4 2008)
• Figure 109: KDDI' s Total Customer Satisfaction Policy
• Figure 110: KDDI' s Retention Measures
• Figure 111: MNOs' Subscriber Base - Singapore (In Million, End-2008)
• Figure 112: Monthly Churn and Postpaid Subscribers as a Percentage of Total Subscriber Base - Singapore (In Percent, 2008)
• Figure 113: SingTel' s Subscriber Satisfaction and Retention Strategies
• Figure 114: SingTel' s Postpaid Plans
• Figure 115: SingTel' s Customised Services
• Figure 116: MNOs' Subscriber Base - Taiwan (In Million, End-2008)
• Figure 117: Chunghwa Telecom' s Subscriber Satisfaction Strategies
• Figure 118: Monthly Churn and Postpaid Subscribers as a Percentage of Total Subscriber Base - Taiwan (In Percent, 2008)
• Figure 119: Chunghwa Telecom' s Initiatives
• Figure 120: Benefits of Postpaid Subscriptions for MNOs
• Figure 121: Top 10 Mobile Markets Worldwide - Postpaid Subscribers and Mobile Penetration (In Percent, 2008)
• Figure 122: Top 20 MNOs Worldwide - Postpaid Penetration Measure (2008)
• Figure 123: Top 3 MNOs Worldwide - Postpaid Penetration Measure (2008)
• Figure 124: MNOs' Subscriber Base - Peru (In Million, End-2008)
• Figure 125: Telefonica' s Strategies
• Figure 126: Postpaid Subscriber Base - Peru (In Million, End-2008)
• Figure 127: MNOs' Subscriber Base - Colombia (In Million, End-2008)
• Figure 128: Comcel' s Strategies
• Figure 129: Postpaid Subscriber Base - Colombia (In Million, 2006-2008)
• Figure 130: Vodafone Egypt' s Success Strategies
• Figure 131: Postpaid Subscriber Base - Egypt (In Million, End-2008)
• Figure 132: Vodafone Egypt' s Product Portfolio
• Figure 133: Advantages of Technology Evolution
• Figure 134: Evaluation of an MNO based on Network Technology and Mobile Penetration
• Figure 135: Top 20 MNOs Worldwide - Technology Measure (2008)
• Figure 136: Top 3 MNOs Worldwide - Technology Measure (2008)
• Figure 137: Vodacom' s Success
• Figure 138: MNOs' Market Share - DR Congo (End-2008)
• Figure 139: Capital Expenditure - Vodacom (In USD Million, 2003-2008)
• Figure 140: Vodacom' s Network Expansion in DR Congo
• Figure 141: MTN Sudan' s Success Strategies
• Figure 142: Subscriber Base - MTN Sudan (In Million, 2006-2008)
• Figure 143: Capital Expenditure - MTN Sudan (In USD Million, 2006-2008)
• Figure 144: MTN Sudan Pay as You Talk - Option Plans
• Figure 145: MNOs' Subscriber Base - Egypt (In Million, End-2008)
• Figure 146: Network Deployment - Egypt
• Figure 147: Market Share - Egypt (In Percent, December 2006 - December 2008)
• Figure 148: Etisalat' s Strategies
• Figure 149: MNO Choice - Egypt (In percent, December 2007)*
• Figure 150: Monthly Churn - MobiNil (In Percent, Q1 2007 - Q3 2008)
• Figure 151: Top 5 MNOs Worldwide - Subscriber Base (In Million, End-2008)
• Figure 152: China Mobile' s Success Strategies
• Figure 153: China Mobile' s Industry-specific Applications
• Figure 154: Capital Expenditure - China Mobile (In USD Billion, 2008-2011F)
• Figure 155: Top 10 MNOs Worldwide - Monthly APPU (In USD, 2008)
• Figure 156: AT&T' s Success Strategies
• Figure 157: Top 20 MNOs Worldwide - Overall Ranking Using Traditional Approach (2008)
• Figure 158: Top 20 MNOs Worldwide - Overall Ranking Using Normalised Approach (2008)
• Figure 159: Top 20 MNOs Worldwide - Overall Ranking Using Blended Approach (2008)
• Figure 160: Regional Count of Top 10 Operators for Different Approaches
• Figure 161: Focus Areas of the Three Overall Rankings
• Figure 162: Methodology for Calculating MNO Score for a Performance Measurement Index
• Figure 163: Methodology for Calculating Normalised Overall MNO Score
• Figure 164: Assignment of weights to different Performance Measurement Indices
• Figure 165: Methodology for Calculating Traditional Overall MNO Score
• Figure 166: Methodology for Calculating Blended Overall MNO Score
• Figure 167: Focus Areas of Overall Rankings and Constituting Performance Measurement Indices
• Figure 168: Methodology for Calculating Overall MNO Rankings - 1, 2 & 3

List of Tables

• Table 1: Top 50 MNOs Worldwide - Subscriber Base (In Million, End-2008)
• Table 2: Top 50 MNOs Worldwide - Monthly ARPU (In USD, 2008)
• Table 3: Top 50 MNOs Worldwide - Total Revenue (In USD, 2008)
• Table 4: MNOs Worldwide Ranked 1 to 20 - MNO Monthly ARPU PPP (2008)
• Table 5: MNOs Worldwide Ranked 21 to 50 - MNO Monthly ARPU PPP (2008)
• Table 6: MNOs Worldwide Ranked 51 to 170 - MNO Monthly ARPU PPP (2008)
• Table 7: MNOs Worldwide Ranked 171 to 204 - MNO Monthly ARPU PPP (2008)
• Table 8: MNOs Worldwide Ranked 1 to 20 - ARPU as a Percentage of Disposable Income (2008)
• Table 9: MNOs Worldwide Ranked 21 to 50 - ARPU as a Percentage of Disposable Income (2008)
• Table 10: MNOs Worldwide Ranked 51 to 170 - ARPU as a Percentage of Disposable Income (2008)
• Table 11: MNOs Worldwide Ranked 171 to 204 - ARPU as a Percentage of Disposable Income (2008)
• Table 12: MNOs Worldwide Ranked 1 to 20 - Revenue Growth of the MNO (2008)
• Table 13: MNOs Worldwide Ranked 21 to 50 - Revenue Growth of the MNO (2008)
• Table 14: MNOs Worldwide Ranked 51 to 170 - Revenue Growth of the MNO (2008)
• Table 15: MNOs Worldwide Ranked 171 to 204 - Revenue Growth of the MNO (2008)
• Table 16: MNOs Worldwide Ranked 1 to 20 - MNO Profitability (2008)
• Table 17: MNOs Worldwide Ranked 21 to 50 - MNO Profitability (2008)
• Table 18: MNOs Worldwide Ranked 51 to 170 - MNO Profitability (2008)
• Table 19: MNOs Worldwide Ranked 171 to 204 - MNO Profitability (2008)
• Table 20: MNOs Worldwide Ranked 1 to 20 - MNO Growth vs. Market Growth (2008)
• Table 21: MNOs Worldwide Ranked 21 to 50 - MNO Growth vs. Market Growth (2008)
• Table 22: MNOs Worldwide Ranked 51 to 170 - MNO Growth vs. Market Growth (2008)
• Table 23: MNOs Worldwide Ranked 171 to 204 - MNO Growth vs. Market Growth (2008)
• Table 24: MNOs Worldwide Ranked 1 to 20 - Significance of the MNO (2008)
• Table 25: MNOs Worldwide Ranked 21 to 50 - Significance of the MNO (2008)
• Table 26: MNOs Worldwide Ranked 51 to 170 - Significance of the MNO (2008)
• Table 27: MNOs Worldwide Ranked 171 to 204 - Significance of the MNO (2008)
• Table 28: MNOs Worldwide Ranked 1 to 20 - Data Revenue Measure (2008)
• Table 29: MNOs Worldwide Ranked 21 to 50 - Data Revenue Measure (2008)
• Table 30: MNOs Worldwide Ranked 51 to 170 - Data Revenue Measure (2008)
• Table 31: MNOs Worldwide Ranked 171 to 204 - Data Revenue Measure (2008)
• Table 32: MNOs Worldwide Ranked 1 to 20 - Measuring Subscriber Loyalty (2008)
• Table 33: MNOs Worldwide Ranked 21 to 50 - Measuring Subscriber Loyalty (2008)
• Table 34: MNOs Worldwide Ranked 51 to 170 - Measuring Subscriber Loyalty (2008)
• Table 35: MNOs Worldwide Ranked 171 to 204 - Measuring Subscriber Loyalty (2008)
• Table 36: MNOs Worldwide Ranked 1 to 20 - Postpaid Penetration Measure (2008)
• Table 37: MNOs Worldwide Ranked 21 to 50 - Postpaid Penetration Measure (2008)
• Table 38: MNOs Worldwide Ranked 51 to 170 - Postpaid Penetration Measure (2008)
• Table 39: MNOs Worldwide Ranked 171 to 204 - Postpaid Penetration Measure (2008)
• Table 40: MNOs Worldwide Ranked 1 to 20 - Technology Measure (2008)
• Table 41: MNOs Worldwide Ranked 21 to 50 - Technology Measure (2008)
• Table 42: MNOs Worldwide Ranked 51 to 170 - Technology Measure (2008)
• Table 43: MNOs Worldwide Ranked 171 to 204 - Technology Measure (2008)
• Table 44: Top 10 Operators by Subscribers - Regional (End-2008)
• Table 45: Top 10 Operators by Total Revenues - Regional (2008)
• Table 46: Top 10 Operators by Monthly ARPU - Regional (2008)
• Table 47: Top 20 Operators by different KPIs - Worldwide (2008)
• Table 48: MNOs Worldwide Ranked 1 to 20 - Overall Ranking Using Traditional Approach (2008)
• Table 49: MNOs Worldwide Ranked 21 to 50 - Overall Ranking Using Traditional Approach (2008)
• Table 50: MNOs Worldwide Ranked 51 to 170 - Overall Ranking Using Traditional Approach (2008)
• Table 51: MNOs Worldwide Ranked 171 to 204 - Overall Ranking Using Traditional Approach (2008)
• Table 52: MNOs Worldwide Ranked 1 to 20 - Overall Ranking Using Normalised Approach (2008)
• Table 53: MNOs Worldwide Ranked 21 to 50 - Overall Ranking Using Normalised Approach (2008)
• Table 54: MNOs Worldwide Ranked 51 to 170 - Overall Ranking Using Normalised Approach (2008)
• Table 55: MNOs Worldwide Ranked 171 to 204 - Overall Ranking Using Normalised Approach (2008)
• Table 56: Top 3 Operators Worldwide for Performance Measurements - Normalised Approach (2008)
• Table 57: Key Strategies Identified for Performance Measurements - Normalised Approach
• Table 58: Regional Mix of MNOs in Top 20 List for Each Performance Measurement - Normalised Approach (2008)
• Table 59: MNOs Worldwide Ranked 1 to 20 - Overall Ranking Using Blended Approach (2008)
• Table 60: MNOs Worldwide Ranked 21 to 50 - Overall Ranking Using Blended Approach (2008)
• Table 61: MNOs Worldwide Ranked 51 to 170 - Overall Ranking Using Blended Approach (2008)
• Table 62: MNOs Worldwide Ranked 171 to 204 - Overall Ranking Using Blended Approach (2008)
• Table 63: Top 10 Regional Operators by Overall Ranking 1 (OR1)
• Table 64: Top 10 Regional Operators by Overall Ranking 2 (OR2)
• Table 65: Top 10 Regional Operators by Overall Ranking 3 (OR3)
• Table 66: Top 20 Worldwide Operators by Different Overall Rankings