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市場調查報告書
行動支付市場：2012-2016年
Mobile Payments 2012-2016
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行動支付市場：2012-2016年 是由出版商Portio Research Limited在2011年11月所出版的。
這份英文市場調查報告書價格從美金2495起跳。
特別是以行動支付市場為中心的行動商務，在行動用戶間逐漸擴大，而行動支付架構的導入在過去以卡片為基礎的支付市場上產生巨大的變化。行動支付服務在通訊業界為逐漸發展最具破壞性的服務，由於其顯著的進步，被認為多功能的行動電話不久將會取代錢包。2011年全球的行動支付使用者智慧型手機為1億5,810萬人，而在2016年底預測將會超過10億人。此外，透過行動支付的支付總額被認為將從2011年的1,593億美元，在2016年超越1兆美元的規模。
本報告，提出全球的行動支付市場，進行至2016年的市場分析以及市場預測，概括行動貨幣、行動匯款、行動錢包（Google Wallet）、行動交易平台以及NFC（近距離無線通訊）對應裝置等，彙整發展促進以及阻礙因素、商業模式、地區別動向、主要企業的個案研究等，由下列摘要形式闡述。
簡介
行動商務
- 行動貨幣
- 行動錢包
- 行動交易平台
- SMS/應用
- WAP
- 非結構化輔助服務資料
- 近距離無線通訊（NFC）
- 發展促進以及阻礙因素：行動支付
全球的行動市場
全球的行動貨幣市場
- 行動支付市場
- 全球的行動支付使用者數
- 全球的行動支付使用金額
- 全球的NFC對應裝置
- 全球的NFC支付使用金額
- 全球的行動票劵以及優惠劵的使用者數
- 全球的行動票劵以及優惠劵發行額
- 全球的行動In-app Payment（Google）收入額
- 全球的行動銀行使用者數
地區別動向
- 個案研究：行動支付
- 地區別主要動向（2011年6月∼2011年10月）
- 澳洲
- 奧地利
- 加拿大
- 中國
- 捷克共和國
- 法國
- 德國
- 義大利
- 日本
- 肯亞
- 韓國
- 荷蘭
- 挪威
- 波蘭
- 俄羅斯
- 南非
- 西班牙
- 瑞典
- 土耳其
- UAE（阿拉伯聯合大公國）
- 其他近期動向
個案研究：主要企業
- ViVOtech Incorporated
- 企業概要
- 產品與服務
- 計劃表以及主要動向
- 成功因素
- Visa Inc.
- SK Telecom
- Square
- Ericsson IPX
- Bango
- Boku
摘要與結論
附錄
- 行動支付商業模式
- 用語集
- Portio Research的分類
- 本報告所提示的企業
- 關於作者
- Portio Research Limited的其他報告
Abstract
Analysis and forecasts for the worldwide market for mobile payment services, including NFC technology
Key features of this exciting new market study:
- Comprehensive assessment of the fast-evolving, highgrowth mobile payments
space
- Must-read insight for mobile commerce stakeholders the world over
- Study growth forecasts and market sizing to 2016
- Digest worldwide, regional and country-level analysis
- Explore and identify opportunities in the exciting mpayments market
- Analyse data forecasts and commentary on Mobile Payment Users; Mobile
Payment Volumes; NFC-capable Handsets; NFC Payment Volumes; Mobile Ticketing
and Coupon Users - and Volumes; Mobile In-app Payment Revenue; and Mobile
Banking Users
- Understand the drivers and inhibitors within the mpayments ecosystem
- Review regional trends (including UK and US case studies) and key
developments
- Learn more about key players like ViVOtech, Visa, SK Telecom, Square,
Ericsson IPX, Bango, and Boku
- Read explanations of mobile wallet terminology and how Google Wallet works
- All this and more in this must-have 119 page report
Mobile payment services are one of the most disruptive services presently
evolving in the telecoms industry, and have now developed to such an extent
that some argue the ever more multi-functional mobile handset could replace
the wallet altogether, through cashless and cardless payment systems.
In 2011, there were 158.1 million mobile payment users worldwide, and this
number is forecast to break 1 billion by end-2016. Mobile payment volumes,
which denote the face value of purchases and transactions through mobile
handsets, stood at USD 159.3 billion in 2011 and are projected to comfortably
cross USD 1 trillion by end-2016.
This new market study thoroughly examines the worldwide market for mobile
payment services over the following eight fact-filled chapters:
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- Introduction
- Mobile Commerce
- Worldwide Mobile Market
- Worldwide Mobile Money Market (includes Mobile Payments, NFC, Ticketing
- and Coupons, In-app Payments, Mobile Banking)
- Regional Trends (includes UK and US Case Studies; and Regional Key
- Developments)
- Case Studies - Key Players (ViVOtech, Visa, SK Telecom, Square, Ericsson
IPX,
- Bango, and Boku)
- Summary and Conclusions
- Appendices (includes Business Models)
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Growing smartphone penetration, introduction of NFC-enabled handsets, the
increasing deployment of Near Field Communication-capable point-of-sale (POS)
terminals, the massive adoption of mobile applications and high-speed mobile
Internet are all fuelling the growth of the mobile payments market.
Further reasons to buy this research:
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- New five-year forecasts to 2016
- Examine mobile payment opportunities for key stakeholders
- Benefit from supporting case studies and profiles
- Compare how mobile money has evolved in developing and developed markets
- Instantly improve familiarity with mobile transaction platforms
SMS/Application; WAP; USSD; NFC/ Contactless payments)
- Better appreciate NFC's role as a growth-enabler
- Scrutinise additional projections for Worldwide Smartphone Shipments,
Mobile Application Users, and Worldwide and Regional Mobile Subscriber Numbers
- Includes depiction and appraisal of Mobile Payments Business Models
(Bank-centric; Collaboration; Operator-centric; Peer-to-Peer), and Glossary of
Terms
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About Portio Research
Portio Research Ltd. is an independent UK-based research company,
focused on providing high quality, datacentric reports and database products.
Table of Contents
Introduction
Mobile Commerce
Mobile Money
- Mobile Payments
- Mobile Banking
- Mobile Remittance
Mobile Wallet
Mobile Transaction Platforms
- SMS/Application
- WAP
- Unstructured Supplementary Services Data (USSD)
- Near Field Communication (NFC)
Drivers and Inhibitors - Mobile Payments
Worldwide Mobile Market
Worldwide Mobile Money Market
Mobile Payments Market
- Worldwide Mobile Payment Users
- Worldwide Mobile Payment Volumes
- Worldwide NFC-capable Handsets
- Worldwide NFC Payment Volumes
- Worldwide Mobile Ticketing and Coupon Users
- Worldwide Mobile Ticketing and Coupon Volumes
- Worldwide Mobile In-app Payment Revenue
Worldwide Mobile Banking Users
Regional Trends
Case Studies - Mobile Payments
Regional Key Developments (June 2011 - October 2011)
- Australia
- Austria
- Canada
- China
- Czech Republic
- France
- Germany
- Italy
- Japan
- Kenya
- Korea
- The Netherlands
- Norway
- Poland
- Russia
- South Africa
- Spain
- Sweden
- Turkey
- The UAE
- Other Recent Developments
Case Studies - Key Players
ViVOtech Incorporated
- Company Overview
- Products and Services
- Timelines and Key Developments
- Success Factors
Visa Inc.
- Company Overview
- Products and Services
- Timelines and Key Developments
- Success Factors
SK Telecom
- Company Overview
- Products and Services
- Timelines and Key Developments
- Success Factors
Square
- Overview
- How Square Card Reader works
- Pricing
- Statistics
- Key Developments
Ericsson IPX
- Overview
- Products and Services
- How the Ericsson IPX Mobile Payment solution works
- Key Developments
Bango
- Company Overview
- Products and Services
- Key Developments
Boku
- Company Overview
- Products and Services
- Key Developments
Summary and Conclusions
Appendices
- Mobile Payments Business Models
- Glossary
- Portio Research Classifications
- Companies Mentioned in this Report
- About the Authors
- Also available from Portio Research Limited
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