行動檔案使用的發展趨勢：2011-2015年 是由出版商Portio Research Limited在2011年08月所出版的。
這份英文市場調查報告書價格從美金2495起跳。
隨著移動體通訊技術的急速進步、行動檔案使用的領域也正發生地殻變動中。大部分的行動使用者使用、智慧型電話及可攜式電腦等、對應網路的先進行動設備、可連結各種高度的服務是必備的。在此狀況中、會引發各種問題與原因息息相關、通訊事業者、在行動檔案使用的概略發展趨勢有把握外、也必須積極掌控個人使用者的詳細狀況。
本報告書內容包括:全球各國的行動使用者之喜好和行動模式的詳細分析、先進國家和發展中國家的市場發展趨勢、2015年為止的預測、英國、中國、印度、美國、智利、阿拉伯聯合大公國的詳細個案研究、各國市場的典型使用者介紹等、內容綱要摘記如下:
第1章 介紹
第2章 全球的行動市場
第3章 行動資料服務市場
第4章 市場規模
第5章 個案研究各地區的發展趨勢
第6章 增大的檔案流量之對應
第7章 摘要和結論
第8章 附錄
圖表的主要內容
- 智慧型電話的使用者基礎（全球）
- iPad的出貨台數（全球）
- App Store的1天行動應用程式下載件數（全球）
- 行動檔案平均1MB的成本（全球）
- 智慧型電話使用者平均1人的每月資料檔案（全球）
- 行動電話加入者數（全球和各地區）
- 行動檔案服務市場的發展（1993∼2011年）
- i mode服務的加入者數
- 行動檔案服務的種類
- 檔案服務成功的因素
- 行動檔案服務的成長促進因素和阻礙因素
- 每月的行動檔案流量（全球）
- 全球的行動檔案流量（各地區的詳細內容）
- 各地區的行動檔案流量的增加
- 行動檔案服務的銷售額（全球）
- 行動檔案服務的銷售額（各地區的詳細內容）
- 各地區的行動檔案服務的銷售額提升
- 非語音通話服務的支出在行動電話相關支出中所佔的比率
- 行動檔案流量和行動檔案服務銷售額的每年提昇（全球）
個案研究所包含的資訊
- 主要資料
- 每月平均支出額為基準的調查對象者區分
- 語音及語音以外的服務之支出金額的詳細內容
- 行動電話的主要作業
- 1日的平均性行動電話使用時間
- 桌上型電腦的連結之主要Web網站
- 行動電話的連結之主要Web網站
- 使用智慧型電話無法停止的因素
- 所有的智慧型電話種類
- 促進行動網路連結的普及因素
- 行動資料計畫的種類
- 大型檔案下載時所使用的網路連結技術
- 行動應用程式下載的智慧型電話使用者的比例
- 收費行動應用程式的下載所停止的因素
- 尋找出新的應用程式之方法
- 主要行動應用程式的種類
- 收費應用程式和免費應用程式的下載
- 行動電話使用者的社群網路網站的使用頻率
- 標準的使用者介紹
Abstract
Analysis, User Profiles and Growth Forecasts for Worldwide Mobile Data Use
2011 to 2015
Key features of this exciting new market study:
- Determine mobile user preferences and behaviour across geographies
- Understand trends in both developing and developed markets
- Assess mobile data traffic and revenue forecasts for 2011-2015
- Study six detailed case studies (UK, China, India, US, Chile, UAE)
- Country-level analysis on: Monetisation of Mobile Services; Popular Mobile
Activities; Smartphone Users; Internet Usage; Mobile Applications; and Social
Networking
- Features a Typical User Profile for each market analysed
- Learn about the disparity between future data traffic and revenue growth
- All this and more in this must-have 155 page report
Technological advances within the mobile ecosystem have led to seismic shifts
in terms of mobile data usage. But beyond the broad stroke analysis of
industry headlines, there is a pressing need to understand the finer details
of the surging uptake of data services among mobile users in both developed
and emerging countries.
Building on our strong portfolio of high-quality, data-centric market studies
- and naturally underpinned by wider analysis, growth forecasts and market
sizing of mobile data revenue and traffic - this exciting new report uses
surveyled research to assemble country case studies to deliver invaluable
insight in to the specific trends of mobile data use, culminating in a Typical
User Profile for each market analysed.
Technological advances within the mobile ecosystem have led to seismic shifts
in terms of mobile data usage. But beyond the broad stroke analysis of
industry headlines, there is a pressing need to understand the finer details
of the surging uptake of data services among mobile users in both developed
and emerging countries. Building on our strong portfolio of high-quality,
data-centric market studies - and naturally underpinned by wider analysis,
growth forecasts and market sizing of mobile data revenue and traffic - this
exciting new report uses surveyled research to assemble country case studies
to deliver invaluable insight in to the specific trends of mobile data use,
culminating in a Typical User Profile for each market analysed.
This new market study thoroughly examines Mobile Data Usage Trends over the
following eight fact-filled chapters:
- Introduction
- Worldwide Mobile Market
- Mobile Data Services Market
- Market Size
- Case Studies - Regional Trends (UK, China, India, US, Chile, UAE)
- Managing Data Traffic Growth
- Summary and Conclusions
- Appendices (including full glossary of terms)
In many markets today, mobile users are often armed with advanced
internetenabled mobile devices, especially smartphones and tablets, and
generally expect access to a vast range of previously-extraordinary services
to come more or less as standard - and this has wide-reaching ramifications.
In this context, knowing simply that mobile data use is rising is
insufficient, instead it becomes vital to understand the extent to which this
is occurring, and what mobile activities users are undertaking.
Further reasons to buy this research:
- Attain a clearer understanding of mobile data usage trends
- Familarise yourself with the evolution of the mobile data services market;
and types of mobile data services
- Gain insight into the factors that make a data service successful
- Identify drivers and inhibitors of mobile data services
- See exactly what mobile activities subscribers are using their advanced
devices for
- Scrutinise data on mobile apps discovery, app stores, and paid and free
app downloads
- Examine key facts of the mobile markets covered
- Essential reading for all in the fast evolving mobile space
Table of Contents
Condensed Table of Contents
- Chapter 1: Introduction
- Chapter 2: Worldwide Mobile Market
- Chapter 3: Mobile Data Services Market
- Chapter 4: Market Size
- Chapter 5: Case Studies - Regional Trends
- Chapter 6: Managing Data Traffic Growth
- Chapter 7: Summary and Conclusions
- Chapter 8: Appendices
List of Figures and List of Tables
Report includes 153 Figures and Tables. This vast array of data
includes:
- Smartphone User Base - Worldwide
- iPad Shipments - Worldwide
- App Stores - Number of Mobile Application Downloads to date (Worldwide)
- Cost per MB of Mobile Data - Worldwide
- Monthly Mobile Data Traffic per Smartphone User - Worldwide
- Mobile Subscriber Base - Worldwide and Regional
- Evolution of Mobile Data Services Market (1993-2011)
- i-mode Services - Number of Subscriptions
- Type of Mobile Data Services
- Factors Behind a Successful Data Service
- Drivers and Inhibitors of Mobile Data Services
- Mobile Data Traffic per Month - Worldwide
- Worldwide Mobile Data Traffic - Regional Contribution
- Mobile Data Traffic Growth by Region
- Mobile Data Revenue - Worldwide
- Worldwide Mobile Data Revenue - Regional Contribution
- Mobile Data Revenue Growth by Region
- Non-voice Spend as a Percentage of Total Mobile Spend
- Y-o-y growth of Mobile Data Traffic and Mobile Data Revenue - Worldwide
(Please note: Case Studies for The UK, China, India, The US, Chile, and The
UAE may have slight Figure/Table variances but typically include the
following:)
- Key Facts
- Break-out of Respondents by Average Monthly Mobile Spend
- Break-out of Voice vs. Non-voice Mobile Spend
- Top 6 Activities on Mobile Phone
- Average Time Spent on Various Activities via Mobile per Day
- Top 5 Websites accessed through Desktop
- Top 5 Websites accessed through Mobile
- Contribution of factors deterring Smartphone Usage
- Categories of Smartphone owned
- Drivers contributing to the increase in Mobile Internet access
- Break-out of Mobile Data Plan Types
- Break-out of Network Access preferred for Heavy File Downloads
- Percentage of Smartphone Users who Download Mobile Apps
- Factors deterring Mobile App Users from Downloading Paid Mobile Apps
- How do Mobile Application Users Discover New Apps
- Top 5 Mobile Application Types
- Paid vs. Free Apps Download Behaviour
- Additional Analysis of Paid and Free Downloads
- Frequency of Different Activities on a Social Networking Site via Mobile
Phone
- Typical User Profile
