破壞性（disruptive）行動裝置應用以及服務：2011-2015年 是由出版商Portio Research Limited在2011年07月所出版的。
這份英文市場調查報告書價格從美金2495起跳。
本報告書為全球行動應用&服務市場的現狀與前景之相關調査分析、行動應用市場發展與各種利益關係人的市場機會、行動應用使用者基盤・下載數・收益成績以及預測（∼2015年）、主要應用商店的動向、各應用&服務類別的SWOT分析、主要企業案例研究等整理，概述如下。
導論
全球行動裝置市場
行動應用市場
- 行動應用種類
- 行動應用事業的成長
- 行動應用導入中的端末的作用
- 各種利益關係人的市場機會
- 廣告主
- 負責人：智慧型手機販售者・MNO
- 建構者
- 應用商店
市場規模
- 預測手法
- 市場規模
- 行動應用的使用者基盤
- 行動應用的下載數
- 行動應用收益：應用銷售量・廣告・應用軟體內的支付
- 與前回預測的比較
價值鏈
熱門的行動應用商店
- 應用商店的種類
- Apple App Store
- Google Android Market
- BlackBerry App World
- Nokia Ovi Store
- Windows Phone 7 Marketplace
- 應用商店比較
行動應用的發展
- 行動應用市場：擴大的現象
- 建構者的市場機會
- 收益模型
- 成功的行動應用開發
- 成功故事
- 案例研究：Angry Birds
應用開發
破壞性應用與服務：對於MNO來說是市場機會還是威脅
行動視訊串流
社群網路
- 案例研究：Facebook
- 案例研究：Twitter
行動裝置VoIP
群發訊息服務
行動付款
- 導論
- 行動付款的媒體
- 行動付款的成長牽引因子
- 行動付款的成長阻礙因子
- 主要企業的案例研究
- 行動付款的近年發展
總論・將來展望
附錄
Abstract
Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015
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- Worldwide and regional analysis of the mobile apps market; fresh forecasts
and market sizing; supporting profiles and case studies
- Examines the threats and opportunities posed by Mobile Video Streaming,
Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments
- Covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+,
Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android
Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and
much more
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Key features of this exciting new market study:
- Explore the mobile apps market - one of the hottest topics within the
mobile space
- Benefit from detailed analysis
- Review new growth forecasts for mobile app users, downloads and revenues
to 2015; plus smartphone shipments
- Understand what disruptive mobile apps and services are, and why you must
care about them
- Uncover the threats and opportunities that are posed by Mobile Video
Streaming, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile
Payments
- Learn what goes into developing a successful mobile app
- Gain insight into app development and monetisation: a gold rush or fool' s
gold?
- All this and more in this must-have 162 page report
Disruptive applications and services in the mobile ecosystem are those which
are radically changing the traditional setup. Be that change in terms of wider
reach, network asset usage, the creation of a new revenue stream, or the
introduction of new stakeholders.
The apps and services discussed in this report - Mobile Video Streaming,
Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments -
are disrupting the mobile ecosystem in the ways mentioned.
While such apps and services do unquestionably present MNOs with exciting
opportunities, they also - by their very nature - represent potent threats to
incumbent businesses. And could ultimately threaten MNOs' key revenue
generators: voice and SMS.
In the following sixteen fact-filled chapters, this new study thoroughly
examines the current breed of disruptive mobile applications and services, as
well as the wider mobile apps market, app stores and app development:
- Introduction
- Worldwide Mobile Market
- Mobile Applications Market
- Market Size
- Value Chain
- Popular Mobile Application Stores
- Mobile Apps Development
- App Development - Is there any money in it?
- Disruptive Applications and Services - Opportunity or Threat to MNOs?
- Mobile Video Streaming
- Social Networking
- Mobile VoIP
- Bulk Messaging Services
- Mobile Payments
- Conclusions and Future Outlook
- Appendices (including full glossary of terms)
Further reasons to buy this research:
- Essential reading for all in the fast evolving mobile space
- Grasp how the growing phenomenon of apps and services has proven
disruptive and is changing the revenue flows and stakeholders involved in the
mobile ecosystem
- Identify new opportunities within the mobile apps sector
- Appreciate how these new disruptive apps and services could ultimately
kill voice and SMS cash cows
- Assess the counter-measures/strategies MNOs can deploy to avoid becoming
“dumb-pipes” and mere facilitators for these data services
- Compare popular app stores by total apps available; percentage of game and
non-game apps; percentage of free and paid apps; total number of downloads
- Study invaluable supporting case studies and profiles
- Features a full updated glossary of terms; and methodology for our apps
forecasts
About Portio Research
Portio Research Ltd. is an independent UK-based research company, focused on
providing high quality, datacentric reports and database products.
Table of Contents
Introduction
Worldwide Mobile Market
Mobile Applications Market
- Types of Mobile Applications
- Growth of Mobile Applications Business
- Evolution of Mobile Applications Market
- Monetising the Mobile Applications Business
- Role of Handsets in the Uptake of Mobile Applications
- iPhone and the Growth of Mobile Applications
- Opportunities for Stakeholders
- Advertisers
- Owners - Smartphone Vendors and MNOs
- Developers
- Application Stores
Market Size
- Forecast Methodology
- Market Size
- Mobile Application User Base
- Mobile Application Downloads
- Mobile Application Revenues - Application Sales, Advertisements and
In-app Payments
- Comparison between new and previous forecasts
Value Chain
Popular Mobile Application Stores
- Types of Application Stores
- Apple App Store
- Google Android Market
- BlackBerry App World
- Nokia Ovi Store
- Windows Phone 7 Marketplace
- Comparison of Application Stores
Mobile Apps Development
- Mobile Apps Market - A Growing Phenomenon
- Opportunities for Developers
- Revenue Model
- What Goes into Developing a Successful Mobile App
- Success Stories
- Case Study: Angry Birds
App Development - Is there any money in it?
Disruptive Applications and Services - Opportunity or Threat to MNOs?
Mobile Video Streaming
- Case Study: YouTube
- YouTube Milestones
- Pricing
- Success Factors
- Big Question: Is YouTube an Opportunity or a Threat to MNOs?
- Case Study: MobiTV
- MobiTV Milestones
- Pricing
- User Base
- Success Factors
- Big Question: Is MobiTV an Opportunity or a Threat to MNOs?
Social Networking
- Case Study: Facebook
- Facebook Milestones
- Features of Facebook
- Pricing
- User Base
- Success Factors
- Scope/Type of Advertisements
- Recent Developments
- Big Question: Is Facebook an Opportunity or a Threat to MNOs?
- Case Study: Twitter
- Twitter Milestones
- Features of Twitter
- Pricing
- Success Factors
- Recent Developments
- Big Question: Is Twitter an Opportunity or a Threat to MNOs?
Mobile VoIP
- Case Study: Skype
- Skype Milestones
- Features of Skype
- Pricing
- User Base
- Success Factors
- Recent Developments
- Skype and Microsoft Deal
- Big Question: Is Skype an Opportunity or a Threat to MNOs?
- Case Study: Nimbuzz
- Nimbuzz Milestones
- Features of Nimbuzz
- Pricing
- User Base
- Success Factors
- Big Question: Is Nimbuzz an Opportunity or a Threat to MNOs?
Bulk Messaging Services
- Case Study: SMS Gupshup
- SMS Gupshup Milestones
- Features of SMS Gupshup
- Pricing
- User Base
- Success Factors
- Big Question: Is SMS Gupshup an Opportunity or a Threat to MNOs?
Mobile Payments
- Introduction
- Mediums of Mobile Payments
- Square Mobile Payment Solution
- Mobile Ticketing and Coupons
- Drivers for Mobile Payments
- Inhibitors for Mobile Payments
- Case Studies of Key Players
- Case Study: Bango
- Case Study: Boku
- Recent Developments in Mobile Payments
Conclusions and Future Outlook
Appendices
- Glossary
- Portio Research Classifications
- Companies Mentioned in this Report
- About the Authors
- Also available from Portio Research Limited
List of Figures
- Figure 1: Smartphone Shipments - Worldwide (In Million, 2008 - 2015F)
- Figure 2: Smartphone Shipments as a Percentage of Handset Shipments -
Worldwide (In Million, 2008 - 2015F)
- Figure 3: Mobile Subscriber Base - Worldwide (In Million, 2008 - 2015F)
- Figure 4: Mobile Subscriber Base - Regional (In Million, 2008 - 2015F)
- Figure 5: Worldwide Subscriber Base - Regional Contribution (In Percent,
2010)
- Figure 6: Worldwide Subscriber Base - Regional Contribution (In Percent,
2015F)
- Figure 7: Apple' s App Store - Total Application Downloads (In Million)
- Figure 8: Mobile Applications User Base - Worldwide (In Million, 2009 -
2015F)
- Figure 9: Worldwide Mobile Application Users - Regional Contribution (In
Percent, 2010)
- Figure 10: Worldwide Mobile Application Users - Regional Contribution (In
Percent, 2015F)
- Figure 11: Mobile Applications User Base Growth by Region (In Percent,
2010 - 2015F)
- Figure 12: Mobile Applications Users as a Percentage of Total Regional
Mobile Subscribers - Regional (In Percent, 2010 and 2015F)
- Figure 13: Mobile Application Downloads - Worldwide (In Billion, 2009 -
2015F)
- Figure 14: Mobile Applications Revenue - Worldwide (In USD Billion, End
2010 - End 2015F)
- Figure 15: Mobile Applications Sales and Advertisement Revenues -
Worldwide (In USD Billion, 2010 - 2015F)
- Figure 16: Worldwide Mobile Applications Sales and Advertisement Revenues
- Regional Contribution (In Percent, 2010)
- Figure 17: Worldwide Mobile Applications Sales and Advertisement Revenues
- Regional Contribution (In Percent, 2015F)
- Figure 18: Growth of Mobile Applications Sales and Advertisement Revenues
by Region (In Percent, 2010 - 2015F)
- Figure 19: In-app Payment Revenues - Worldwide (In USD Billion, 2009 -
2015F)
- Figure 20: Break-out of In-app Payment Revenues by Type - Worldwide (In
Percent, 2010)
- Figure 21: Break-out of In-app Payment Revenues by Type - Worldwide (In
Percent, 2015F)
- Figure 22: Smartphone Shipments Y-o-Y Growth by Region (In Percent, 2009 &
2010)
- Figure 23: Basic Value Chain of the Mobile Applications Market
- Figure 24: Break-out of Available Mobile Applications by Free and Paid
Application Type - Worldwide (In Percent, June 2011)
- Figure 25: Break - out of Available Applications by Type - Apple App Store
(Worldwide, In Percent, June 2011)
- Figure 26: Apple App Store - Quarterly App Additions (In Thousands)
- Figure 27: Break - out of Available Applications between Games and
Non-Games - Google Android Market (Worldwide, In Percent, June 2011)
- Figure 28: Google Android Market - Quarterly App Additions (In Thousands)
- Figure 29: Break - out of Available Applications by Type - BlackBerry App
World (Worldwide, In Percent, June 2011)
- Figure 30: BlackBerry App World - Number of Downloads per Day (In Million)
- Figure 31: Break - out of Available Applications between Games and
Non-Games - Nokia Ovi Store (In Percent, June 2011)
- Figure 32: Nokia Ovi Store - Number of Downloads per Day (In Million)
- Figure 33: Break-out of Available Applications by Type - Windows Phone 7
Marketplace (In Percent, June 2011)
- Figure 34: Windows Phone 7 Marketplace - Number of Available Applications
(In Thousands)
- Figure 35: Windows Phone 7 Marketplace - Number of Registered Developers
- Figure 36: Mobile Applications - Revenue Models
- Figure 37: Angry Birds - Number of Downloads (In Millions)
- Figure 38: Apple App Store - Break-out of Paid and Free App Downloads (In
Percent, June 2011)
- Figure 39: Google Android Market vs. Apple App Store - Monthly App
Additions (In Thousands)
- Figure 40: Google Android Market - Break-out of Paid App Downloads (In
Percent, June 2011)
- Figure 41: Google Android Market - Break-out of Free App Downloads (In
Percent, June 2011)
- Figure 42: YouTube Milestones
- Figure 43: Number of Hours of Video Uploaded Per Minute to YouTube
- Figure 44: Number of Views of the Top 5 Most viewed YouTube Videos (In
Millions, June 2011)
- Figure 45: Duration of YouTube Videos viewed across Social Networking
Websites per day (In Years, May 2011)
- Figure 46: Number of Views per day via Mobile Devices (In Millions)
- Figure 47: Break-out of Worldwide Mobile Data Traffic (In Percent,
End-2010)
- Figure 48: MobiTV Milestones
- Figure 49: MobiTV - User Base (North America, In Million)
- Figure 50: Facebook Milestones
- Figure 51: Features of Facebook for Mobile Users
- Figure 52: Facebook - Total User Base (In Million)
- Figure 53: Facebook - Mobile User Base (In Million)
- Figure 54: Twitter Milestones
- Figure 55: Features of Twitter
- Figure 56: Skype Milestones
- Figure 57: Skype - Active User Base (Worldwide, In Million)
- Figure 58: Skype - Regional Active User Base (In Percent, 2010)
- Figure 59: Valuation of Skype (In USD Billion, 2005 - 2011)
- Figure 60: Nimbuzz Milestones
- Figure 61: Features of Nimbuzz
- Figure 62: Nimbuzz - User Base (Worldwide, In Million)
- Figure 63: Number of Downloads from GetJar and Nokia Ovi Store of the
Nimbuzz Application (In Million)
- Figure 64: SMS Gupshup Milestones
- Figure 65: Features of SMS Gupshup
- Figure 66: SMS Gupshup - User Base (India, In Million)
- Figure 67: User Base - SMS Gupshup vs. Networking Websites (India, May
2011, In Million)
- Figure 68: SMS Gupshup - Number of Messages Processed per Month (India, In
Millions)
- Figure 69: Mobile Payment Opportunities for Key Stakeholders (WIP)
- Figure 70: How NFC Payments work
- Figure 71: Square Card Reader
- Figure 72: How Square Card Reader works
- Figure 73: Subscribers using Mobile Applications - Worldwide (In Percent,
2009 - 2015F)
- Figure 74: Average Number of Mobile Applications Downloaded per User
Yearly - Worldwide (2009 - 2015F)
- Figure 75: SWOT Analysis - Mobile Applications
- Figure 76: SWOT Analysis - Mobile Video Streaming
- Figure 77: SWOT Analysis - Social Networking
- Figure 78: SWOT Analysis - Mobile VoIP
- Figure 79: SWOT Analysis - Bulk Messaging Services
- Figure 80: SWOT Analysis - Mobile Payments
List of Tables
- Table 1: Mobile Subscribers - Regional (In Million, 2008 - 2015F)
- Table 2: Types of Applications Prevalent in the Mobile Applications Market
- Table 3: Mobile Applications User Base - Regional (In Million, 2009 -
2015F)
- Table 4: Mobile Application Downloads - Regional (In Million, 2009 - 2015F)
- Table 5: Mobile Applications Sales and Advertisement Revenues - Regional
(In USD Billion, 2010 - 2015F)
- Table 6: Comparison of New and Old Forecasts - Mobile Applications User
Base (In Million, 2010 - 2015F)
- Table 7: Comparison of New and Old Forecasts - Mobile Application
Downloads (In Million, 2010 - 2015F)
- Table 8: Most Popular Paid and Free Applications, Apple App Store (The US,
April 2011)
- Table 9: Most Popular Paid and Free Applications, Google Android Market
(The US, April 2011)
- Table 10: Most Popular Paid and Free Applications, BlackBerry App World
(Worldwide, April 2011)
- Table 11: Most Popular Paid and Free Applications, Nokia Ovi Store (The
US, April 2011)
- Table 12: Most Popular Paid and Free Applications, Windows Phone 7
Marketplace (The US, April 2011)
- Table 13: Comparison of Application Stores
- Table 14: Facts about Angry Birds
- Table 15: Success Factors - YouTube
- Table 16: Pricing - MobiTV Applications
- Table 17: Success Factors - MobiTV Mobile Application
- Table 18: Social Networking Sites - Active Users (In Million, May 2011)
- Table 19: Success Factors - Facebook Mobile Application
- Table 20: Success Factors - Twitter
- Table 21: Features of Skype
- Table 22: Skype - Free vs. Paid Features
- Table 23: Success Factors - Skype
- Table 24: Skype - Usage Statistics including via Mobile (Worldwide,
2008-2010)
- Table 25: Success Factors - Nimbuzz
- Table 26: Growth of SMS - Worldwide (In Billion, 2000 - 2015F)
- Table 27: Success Factors - SMS Gupshup
- Table 28: Regional Drivers - An Overview of Mobile Payments
- Table 29: Inhibitors for Different Mobile Payment Platforms
- Table 30: Subscribers using Mobile Applications - Regional (In Percent,
2009 - 2015F)
Companies Mentioned in this Report
- 160by2
- 3 UK
- Accel Partners
- Admoda
- Adobe
- Aeria Games
- AFCMobile
- AFMM
- AIM
- Airtel
- Alltel Wireless
- Ankama Games
- Appia
- Apple Inc.
- AT&T
- Atomico Ventures
- Bango
- Barclays
- Benchmark Capital
- BitPiac
- Boku
- Cadbury
- Cellular South
- China Mobile
- Cisco Systems Inc
- CitiBank
- DAG Ventures
- Decktrade
- Dell
- Deutsche Telekom
- DeviceAnywhere
- DeviceFidelity
- EA Mobile
- eBay
- ESPN
- Facebook
- Felicis Ventures
- FIFA
- Flirtomatic
- Ford
- Fring
- Fundamo
- GaduGadu
- Gameloft
- GetJar
- giffgaff
- Globe Telecom Philippines
- Gold Mobile
- Google
- Handmark
- Hotmail
- ICQ
- iLoop Mobile
- Index Ventures
- Inside Mobile
- Jagex Games Studio
- JAJAH
- Khosla Ventures
- Kombo
- Korea Telecom
- Lakshmi Vilas Bank Ltd.
- LG
- LinkedIn
- Loop Mobile India
- MasterCard
- Microsoft
- mjelly
- Mobango
- MobiTV
- Mojiva
- MySpace
- Netbiscuits
- NHN Corporation
- Nimbuzz
- Nokia
- nTelos
- NXP Semiconductors
- O2
- OMGPOP
- Orange
- Orkut
- Outspark
- PayMate
- Paymo
- PayPal
- Pepsi
- Perfect World International
- Playfish
- PlaySpan Inc
- PopCap
- PredictiveIntent
- Qik
- RadioShack
- Research In Motion(RIM)
- Rovio
- Samsung
- Sequoia Capital
- SiteSpect
- Skype
- Smaato
- SMS Gupshup
- Somo
- Sony Ericsson
- Sourcebits
- South Indian Bank
- Sprint
- Square
- Stardoll
- Syndicate Bank
- Telecom Italia
- Telefonica
- Telkomsel
- TELUS
- T-Mobile
- Touchnote
- TQ Digital Entertainment
- Twitter
- U.S. Cellular
- Verizon Wireless
- Visa
- Vodafone
- Vonage
- Wapple
- Way2SMS
- weComm
- Wirenode
- Yahoo!
- Yandex
- YouTube
- ZestADZ
- Zoosk
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