Abstract
Your essential guide to understanding the size, scope and major players of the worldwide mobile industry
An industry unlike any other in terms of unprecedented growth, the mobile
space is rightly deserving of the attention and hype it receives.
At end-2008, worldwide mobile service revenues stood at USD 912.1 billion;
outperforming the respective revenues generated by the pharmaceutical, IT
hardware and semiconductor sectors. Mobile also surpassed software and
services in terms of year-on-year overall revenue growth during 2007-2008, and
was the only industry of the aforementioned five to register double digit
growth (of 17.4 percent) in this regard. By end-2009, Portio forecasts that
worldwide mobile subscribers will total 4.6 billion.
Put simply, the worldwide mobile industry is massive and presents massive
opportunities for all. This essential handbook offers six fact-filled chapters
to fully immerse you in all things mobile:
- Introduction
- Mobile Handset Market
- Mobile Marketing Data
- Mobile Subscriber Base
- Mobile Infrastructure Market
- Key Telecom Technologies
The initial growth of the mobile market came from the advanced markets in
Western Europe, and when these approached saturation the emerging markets of
Asia Pacific led the second phase of market proliferation. Today, Latin
America and Africa are driving the mobile market' s growth with Asia Pacific.
China and India will add another billion plus subscribers just by themselves
in the six year period from end-2008 to end-2014. China is still the world' s
largest market now, but India is growing at more than double the CAGR. By end-
2014, worldwide mobile subscriptions will exceed 6.3 billion. This 167-page
report comprises data collected from 73 mobile markets and 236 mobile network
operators worldwide, market share data, quarterly handset shipment figures,
handset and infrastructure vendor profiles, analysis of popular handsets, ARPU
data, churn figures and so much more that you can use for your own internal
reports, presentations and market forecasts. This study by Portio Research
serves as a guide for those in the mobile space and beyond to enable better
understanding of the worldwide mobile market and the identification of future
growth prospects.
Key features of this essential new study:
- Understand the true value of the worldwide mobile industry
- Performance comparisons of mobile vs. other media and major industries
- Identify growth opportunities in key regional markets
- Country level subscriber growth forecasts for 73 key markets
- Analyze 5-year market forecasts to 2014
- Study MNO market share
- Examine ARPU, churn rates, penetration and handset shipments
- Technology breakout (2G/ 3G split) forecasts to 2014
- iPhone and its competitors, including iPhone 3GS and Palm Pre
- Top 10 countries by mobile subscriber additions from 2008 to 2014
- All this and more in this must-have 167 page report
Further reasons to buy this research:
- Worldwide mobile subscriber and revenue forecasts to 2014
- Top-10 countries by subscriber base, sub growth, and future additions
- 73 major worldwide markets and 236 key MNOs examined
- Handset vendor profiles, their market share and popular handsets
- Infrastructure vendor profiles with key financials, highlights and outlooks
- Top 20 Worldwide Markets by Mobile Subscriber Base and their Penetration
- Youth Mobile Penetration in the Top 20 Worldwide Mobile Subscribers Markets
- Mobile Data ARPU in the Top 20 Mobile Worldwide Subscribers Markets
- Graphic-heavy, text-light presentation in plain English
- Explanations of key technologies and full glossary of terms.
Table of Contents
INTRODUCTION
Worldwide Mobile Market
- Subscribers
- Revenues
- Infrastructure
- Handsets
- Mobile and other major industries
- Mobile and other media
- Mobile vs. TV
- Mobile vs. Internet
- Performance comparison - Major mobile operators vs. other big companies
Mobile Subscriber Base
- Worldwide
- Western Europe
- Eastern Europe
- North America
- Latin America
- Asia Pacific
- Africa and Middle East
- Analysis of 73 key markets
Mobile Handset Market
- Overview
- Major Handset Vendors
- Popular Handsets during Q2 2009
- Models, features and details
- iPhone and Its Competitors
Mobile Infrastructure Market
- Overview
- Future Outlook
- Major Mobile Infrastructure Vendors
Mobile Marketing Data
- Mobile penetration - Top 20 mobile markets
- Mobile penetration in youth segment - Top 20 mobile markets
- Data ARPU - Top 20 mobile markets
Key Telecom Technologies
- Including 2G; 2.5G/2.75G; 3G; 3.5G; 4G
APPENDICES
- Glossary
- Portio Research Classifications
- Companies Mentioned in this Report
- About the Authors
- Also available from Portio Research Limited
- A complete Table of Contents
- with a full list of the 230+
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