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市場調查報告書
中歐・東歐的OTC藥品市場：2009年
OTC market in Central and Eastern Europe 2009
| 出版商 |
PMR |
| 出版日期 |
2009年08月 |
商品編碼 |
98567 |
| 內容資訊 |
英文 275 pages |
| 價格 |
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本報告已在2011年11月15日停止出版。
更改為出版
OTC market in Central and Eastern Europe 2011
出版日期 : 2011年10月
商品編碼: 223404
2008年中歐・東歐各國的OTC市場大幅成長。促進該成長的因素為良好的經濟情勢及薪資水準提升。但2009年的OTC市場在某個特定國家出現成長遲緩的傾向。
本報告書內容包括：中歐・東歐（CEE）各國的OTC藥品市場比較分析、2009年至2011年的發展預測、影響未來成長及發展的因素及目前的經濟環境、市場價值及預測資料、通路等。內容綱要摘記如下：
調查方法
實施概要
CEE各國的OTC市場
- CEE地區OTC市場的比較分析
- 市場價值：2007年及2011年
- 藥品市場中OTC占的比例
- OTC市場中減肥輔助產品占的比例
- 俄羅斯
- 波蘭
- 烏克蘭
- 捷克
- 羅馬尼亞
- 保加利亞
- 匈牙利
- 斯洛伐克
- 克羅埃西亞
- 斯洛維尼亞
- 調查項目（各國相同）
- 主要動向及事件
- 市場價值
- OTC產品的價格
- 轉換成OTC
- 最暢銷的OTC產品
OTC產品廣告
- 一般動向
- 俄羅斯
- 波蘭
- 烏克蘭
- 捷克
- 羅馬尼亞
- 保加利亞
- 匈牙利
- 斯洛伐克
- 克羅埃西亞
- 斯洛維尼亞
- 調查項目（各國相同）
主要製造商
通路
- 俄羅斯
- 波蘭
- 烏克蘭
- 捷克
- 羅馬尼亞
- 保加利亞
- 匈牙利
- 斯洛伐克
- 克羅埃西亞
- 斯洛維尼亞
- 比較分析
主要總體經濟及人口統計指標
與OTC利用相關的消費者行為模式
流行病學動向
圖表一覽
PMR介紹
Abstract
Report description:
OTC market in Central and Eastern Europe 2009, Comparative analysis and
development forecasts 2009-2011 supplies all the latest data, analysis and
forecasts for the OTC market in CEE, with special emphasis on the robust
markets of Russia, Poland, Ukraine, the Czech Republic, Romania, Bulgaria,
Hungary, Slovakia, Slovenia and Croatia. This 2nd edition document illustrates
the major distribution channels, top-selling products and most successful
manufacturers in an effort to keep industry management personnel, researchers,
advertisers and government leaders informed and prepared as they engage in the
all important decision making process.
If you are looking for:
- latest market data
- sales forecasts for 2009-2011
- top OTC manufacturers at work in the marketplace
- product distribution channel details (wholesale, pharmacy, non-pharmacy
and online sales)
- customer behaviour and trends,
Table of Contents
Report methodology 13
Executive summary 17
OTC markets in CEE countries 21
- Comparative analysis of OTC markets in CEE region 21
- OTC market value between 2007 and 2011 21
- OTC share as a proportion of overall pharmaceutical market 23
- Share of dietary supplements as a proportion of overall OTC market 24
- Russia 24
- Main trends and events on OTC market 24
- OTC market value 26
- Prices of OTC products 32
- Switch from Rx to OTC 32
- Best selling OTC products 33
- Poland 34
- Main trends and events on OTC market 34
- OTC market value 37
- Prices of OTC products 43
- Switch from Rx to OTC 44
- Best selling OTC products 44
- Ukraine 45
- Main trends and events on OTC market 45
- OTC market value 46
- Prices of OTC products 51
- Switch from Rx to OTC 51
- Best selling OTC products 51
- Czech Republic 52
- Main trends and events on OTC market 52
- OTC market value 53
- Prices of OTC products 57
- Switch from Rx to OTC 58
- Romania 59
- Main trends and events on OTC market 59
- OTC market value 60
- Prices of OTC products 64
- Switch from Rx to OTC 64
- Best selling OTC products 65
- Bulgaria 66
- Main trends and events on OTC market 66
- OTC market value 68
- Prices of OTC products 73
- Switch from Rx to OTC 73
- Best-selling OTC products 74
- Hungary 75
- Market trends and events on OTC market 75
- OTC market value 77
- Prices of OTC products 79
- Switch from Rx to OTC 79
- Slovakia 80
- Main market trends and events on OTC market 80
- OTC market value 81
- Prices of OTC products 84
- Switch from Rx to OTC 84
- Best selling OTC products 84
- Croatia 85
- OTC market value 85
- Switch from Rx to OTC 86
- Prices of OTC products 86
- Slovenia 87
- OTC market value 87
- Switch from Rx to OTC 88
- Prices of OTC products 89
Advertising of OTC products in CEE countries 91
- General trends 91
- Russia 91
- Legal framework 91
- Spending on OTC advertising 92
- Poland 94
- Legal framework 94
- Spending on OTC advertising 95
- Ukraine 97
- Legal framework 97
- Spending on OTC advertising 98
- Czech Republic 100
- Legal framework 100
- Spending on OTC advertising 100
- Romania 101
- Legal framework 101
- Spending on OTC advertising 101
- Bulgaria 103
- Legal framework 103
- Spending on OTC advertising 103
- Hungary 104
- Legal framework 104
- Spending on OTC advertising 105
- Slovakia 107
- Legal framework 107
- Spending on OTC advertising 107
- Croatia 108
- Slovenia 108
Key manufacturers 109
- Profiles of selected local manufacturers on OTC market in CEE 109
- Key players in selected CEE countries 128
- Russia 128
- Poland 129
- Ukraine 130
- Czech Republic 130
- Romania 131
- Hungary 132
- Slovakia 134
Distribution 135
- Russia 135
- Pharmaceutical wholesalers 135
- Pharmacy distribution 141
- Non-pharmacy sales 150
- Online sales 150
- Poland 150
- Pharmaceutical wholesalers 150
- Pharmacy distribution 156
- Non-pharmacy sales 159
- Online sales 160
- Ukraine 161
- Pharmaceutical wholesalers 161
- Pharmacy distribution 166
- Pharmacy points and pharmacy kiosks 169
- Non-pharmacy sales 169
- Online sales 169
- Czech Republic 170
- Pharmaceutical wholesalers 170
- Pharmacy distribution 174
- Non-pharmacy sales 179
- Online sales 179
- Romania 180
- Pharmaceutical wholesalers 180
- Pharmacy distribution 189
- Non-pharmacy sales 199
- Online sales 199
- Bulgaria 199
- Pharmaceutical wholesalers 199
- Pharmacy distribution 204
- Drugstores 207
- Non-pharmacy sales 207
- Online sales 207
- Hungary 208
- Pharmaceutical wholesalers 208
- Pharmacy distribution 210
- Non-pharmacy sales 211
- Online sales 212
- Slovakia 212
- Pharmaceutical wholesalers 212
- Pharmacy distribution 217
- Non-pharmacy sales 220
- Online sales 220
- Croatia 221
- Pharmaceutical wholesalers 221
- Pharmacy distribution 221
- Drugstores 221
- Slovenia 221
- Pharmaceutical wholesalers 221
- Pharmacy distribution 221
- Non-pharmacy sales 222
- Online sales 222
- Comparative analysis of distribution in CEE 222
- Non-pharmacy sales 222
- Ratio of population to number of pharmacies 223
Key macroeconomic and demographic indicators in CEE countries 225
- Macroeconomic overview 225
- GDP growth 226
- Inflation rates 228
- Unemployment rates 229
- Wage levels 230
- Demographic indicators 231
- Population 231
- Urbanisation 232
Consumer behaviour pertaining to OTC intake 233
- OTC intake 233
- Impact of global financial crisis on OTC intake 235
- Factors influencing OTC purchase 239
- Popularity of self-medication 241
- Physical activity 242
- Smoking prevalence 243
- Internet use 245
Epidemiological trends 247
- Subjective assessment of health 247
- Life expectancy at birth 248
- Weight problems 250
- Problems with sight 251
- Sleep problems 252
- Psychological problems: stress and depression 252
- Osteoporosis 254
- Pain 254
- Neck pain 255
- Upper limb pain 256
- Lower limb pain 257
- Back pain 258
- Comparison of CEE with Western Europe 259
List of graphs 261
List of tables 271
About PMR 273
Contact PMR 274
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