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市場調查報告書
波蘭的室內裝飾品·設備·DIY零售市場:2011年
Home furnishings, equipment and DIY retail in Poland 2011
| 出版商 |
PMR |
| 出版日期 |
2011年11月 |
商品編碼 |
225445 |
| 內容資訊 |
英文 147 Pages |
| 價格 |
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波蘭的室內裝飾品·設備·DIY零售市場:2011年 是由出版商PMR在2011年11月所出版的。
這份英文市場調查報告書包含147 Pages 價格從美金2240起跳。
本報告提供波蘭的室內裝飾品·設備·DIY產品(家具，地毯，照明，紡織品，廚房用品等)的零售市場相關調查分析，波蘭的經濟背景，各銷售通路的銷售額規模的轉變與預測(∼2013年)，各銷售通路的產業擴張趨勢，各銷售通路的主要企業簡介，市場促進因素，消費者調查的消費者的購買行動·愛好分析，為您概述為以下內容。
第1章 調查手法
第2章 摘要整理
第3章 波蘭的經濟狀況
- 宏觀經濟指標
- GDP
- 僱用
- 工資
- 通貨膨脹
- 家庭所得·每戶支出
- 家庭的財政情形與消費者的樂觀主義
第4章 市場促進因素
- 住宅市場概要
- 房屋貸款的利用可能性
- 住宅建設市場和裝修工程
第5章 消費者的行動和偏好:消費者調查結果
第6章 市場規模和變化
第7章 通路
第8章 專賣業者的連鎖
- 銷售額規模
- 主要企業
- 商店數
- 大規模連鎖
- 專利權
- 產業擴張
- 小規模城市的產業擴張
- 產業擴張和經濟危機的影響
- 新品牌
- 主要企業簡介
第9章 DIY連鎖
- 零售連鎖的區分
- 產業擴張
- DIY連鎖:各地區
- 銷售額規模
- 主要企業
- DIY連鎖的室內裝飾
- 主要企業簡介
第10章 大賣場連鎖
- 銷售額規模
- 主要企業
- 產業擴張
- 大賣場連鎖的室內裝飾
第11章 網際網路
圖表
Abstract
The report describes in detail the market of home furnishings in Poland,
including segments such as furniture, carpets and flooring, floors and floor
panels, lighting, home textiles, kitchen appliances and sanitary articles.
The publication presents the value of the market broken down into these
segments and closely analyses channels of distribution. The report also
contains estimates and forecasts until 2013 and presents a survey of consumer
behaviour and preferences in the area of furniture at home and furniture
purchases.
The report identifies the biggest players on the market and describes their
activity. It also covers the key trends and factors shaping the market.
Key topics covered in this report:
- total value of the home furnishings market by segments and channels
of distribution
- mid- term forecast until 2013
- relevant factors impacting the market
- key market trends
- comparative analysis of distribution channels (specialist stores,
DIY stores, hypermarkets, the internet) and their value
- detailed profiles of the major market players - sales, number of
stores and expansion plans
- systematic analysis of consumer behaviour and preferences
- complete overview of Poland's economy.
Questions addressed in this study:
- What is the value of the Polish home furnishings market and of its
individual segments?
- How fast is the market of home furnishings going to grow over the coming
years?
- What are they key players on the market?
- What new chains have appeared in Poland recently?
- What is the competition like on the market?
- How are the individual channels of distribution developing on the market?
- What has the biggest impact on the growth of the market?
- What trends can be observed on the market?
- What furniture and furnishings are consumers planning to purchase in the
near future?
Strengths of the publication:
- significant findings of a survey of consumer behaviour and preferences
- additional profiles of new market players like Kler, Meblohurt, Rosenthal,
Meblik, Cafe Decor
- accurate market forecasts until 2013
- precise sales value for the home furnishings market in Poland including a
growth forecast
In what business situations will the report be an asset?
- entering the market of home furnishings
- examining the market potential
- estimating product demand
- analysing market saturation
- developing a growth strategy
- investigating market competitors
This report is recommended to:
- executive staff, managers and marketing departments of companies operating
on or planning to enter the market of furnishings
- suppliers of furnishing articles
- consulting, research and analysis companies
- government institutions, embassies
- chambers of commerce, industry organisations
- financial institutions (banks, broker houses, investment funds).
Extract from this report
- The largest segment of home furnishings is furniture, which accounts for
43% of the market.
- In store number terms, the top home furnishings store chain is Firaneczka,
which offers home textiles. It belongs to Galtex and comprises 344 stores.
Together with its other chains - Belviso and Strefa Niskich Cen, Galtex
operates nearly 400 stores, whose product range is dominated by curtains. The
second largest chain is Bodzio, with 307 outlets.
- New players on the Polish DIY market include Jula, a Swedish multi-market
chain. Two new outlets are to open in Warsaw in November 2011 - in Targowek
and in Janki. They are expected to be 3,000-4,000m2 in size and will operate
as discount stores, offering private label products that are cheaper, but so
far unfamiliar to the Polish consumer.
Word from the author
“The financial crisis has corrected the housing market due to the
significantly lower accessibility of consumer loans. As there was no clear
signal that the crisis has ended Polish consumers have been conservative in
their decisions, putting off larger spending. However, a high deficit of
apartments in the country, estimated at 1.8m, and a drop in their prices,
means good perspectives for the market of home furnishings in the long term.
Poles are slowly catching up with rich EU states and as they are becoming more
aesthetically conscious their spending on renovation, redecorating and
replacing old-fashioned furniture is likely to increase.” Jaroslaw
Frontczak, Retail market analyst.
PMR MarketInsight Methodology
This report was prepared using PMR MarketInsight methodology developed by PMR
which assists in the complex preparation of industry reports.
About PMR
PMR Publications provides reliable market intelligence for business
professionals and analyse the business climate in particular in the
construction, retail, IT, telecommunications and pharmaceutical sectors. PMR
Publications offers both free and paid subscription newsletters, internet news
portals, and in-depth reports.
PMR Publications is part of PMR - a British-American company providing
market information, advice and services to international businesses interested
in Central and Eastern European countries as well as other emerging markets.
Table of Contents
I. Methodology
II. Executive summary
III. General economic situation of Poland
- Basic macroeconomic indicators for Poland
- GDP
- Employment
- Wages
- Inflation
- Household income and spending
- Income
- Spending
- Spending on home furnishings
- Financial condition of households and consumer optimism
- Demographics
IV. Market drivers
- Overview of the housing market
- Availability of housing loans
- Residential construction market and renovation works
V. Consumer behaviour and preferences - findings of a consumer survey
- Introduction
- Sample
- Summary
- Results of the analysis
- Recent furniture purchases
- Planned furniture purchases
- Online furniture purchases
- Profiles of furniture buyers
VI. Value and change of the market
- Value and change of segments
VII. Distribution channels
VIII. Specialist chains
- Value of sales
- Major players
- Number of stores
- Largest chains
- Franchising on the home furnishings market
- Expansion
- Expansion of chains in smaller towns
- Impact of the crisis on chain expansion
- New brands on the market
- Expansion of specialist home furnishing centres
- Profiles of selected players
- Furniture and accessories
- IKEA
- JYSK
- Meble Vox
- Bodzio
- Abra Meble
- Black Red White
- Kler
- Meblohurt
- Meblik
- Flooring
- Komfort
- RuckZuck
- Majster Plus
- Dobre Dla Domu
- Kitchenware and tableware
- Rosenthal
- Villeroy&Boch
- Megapunkt
- Duka
- Home textiles
- Eurofirany
- Home&You
- Firaneczka/belvisio
- Tiles and bathroom accessories
- Decorative accessories
IX. DIY chains
- Segmentation of retail chains
- Expansion
- DIY chains by region
- Sales value
- Major players
- Home furnishings in DIY chains
- Profiles of leading players
- Castorama
- Leroy Merlin
- OBI
- Praktiker
- Bricomarche
- Nomi
- PSB-Mrowka
X. Hypermarket chains
- Sales value
- Major players
- Expansion
- Home furnishings in hypermarkets
XI. Internet
- Sales value
- Home furnishings online
- Online stores
XII. List of graphs
XIII. List of tables
XIV. About PMR
XV. Contact PMR
List of graphs
- 1. Value (PLN m) and change (%) for the Polish market of home furnishings,
2007-2013
- 2. Change of the segments of the Polish market of home furnishings,
2010-2013
- 3. Share of individual distribution channels in the Polish market of home
furnishings (%), 2007-2013
- 4. Real change of gross domestic product in Poland (%, y-o-y), 2007-2013
- 5. GDP per capita by purchasing power parity (100=EU-27 average), 2009-2010
- 6. Unemployment rate in Poland (%, end of period), 2007-2013
- 7. Average employment in retail businesses in Poland ('000), Q1 2008-Q3
2011
- 8. Average monthly gross wage in Polish economy (PLN), 2005-2010
- 9. Yearly prices of consumer goods and services in Poland (%), 2007-2013
- 10. Average monthly household income and expenses per capita in Poland
(PLN), 2007-2010
- 11. Average monthly disposable income per capita in households in Poland
(PLN), by source, and its real change (%, y-o-y), 2010
- 12. Average monthly expenses on consumer goods and services per capita in
households in Poland (PLN), by source, and their real change (%, y-o-y), 2010
- 13. Nominal change of expenses on consumer goods and services in
households in Poland by main source of income (%), 2009-2010
- 14. Structure of monthly expenses per capita for households in Poland (%),
2010
- 15. Yearly expenses on furnishing and running a household per capita in
Poland - value (PLN) and change (%), 2005-2010
- 16. Yearly expenses on home furnishings in Poland by source of income -
value (PLN) and share in total expenses (%), 2010
- 17. Household optimism index - financial condition of households in
Poland, October 2007-September 2011
- 18. Consumer optimism index and its components, October 2007-September 2011
- 19. Consumer confidence index in Poland (%), October 2007-September 2011
- 20. Population of Poland ('000) in 2008-2010 and forecasts until 2020
- 21. Population of Poland by place of residence (%), 2010
- 22. Towns and cities of Poland by population (number, %), 2010
- 23. Urban population in Poland by voivodship (%), 2010
- 24. Current and forecasted structure of population in Poland by age group,
2009-2020
- 25. Value (PLN m) and number ('000) of new loans in Poland, Q2 2009-Q2 2011
- 26. Number of building permits, investments in progress and completed
apartments in Poland ('000), 2005-2011
- 27. Number of building permits and investments in progress in Poland
('000), January-August 2011
- 28. Percentage of apartments purchased at different stages of construction
in Poland (%), H1 2010 and H1 2011
- 29. Investment activity of households in Poland, 2010-2011
- 30. Apartments completed in Poland, January-August 2011
- 31. Planned renovations in households in Poland, 2010-2011
- 32. Sample structure by gender
- 33. Sample structure by age
- 34. Structure sample by place of residence
- 35. Sample structure by education
- 36. Sample structure by monthly income per capita in households
- 37. New furniture purchases since January 2010 (% responses), May 2011
- 38. Furniture purchases by type since January 2010 (% responses), May 2011
- 39. Price range for furniture purchases since January 2010 (PLN), May 2011
- 40. Reasons for furniture purchases (% responses), May 2011
- 41. Furniture purchases planned until the end of the year (% responses),
May 2011
- 42. Furniture purchases planned until the end of the year (% responses),
May 2011
- 43. Planned purchases of selected home furnishings (% responses), May 2011
- 44. Online furniture purchases (% responses), May 2011
- 45. Online furniture purchases (% responses), May 2011
- 46. Form of online furniture purchases (% responses), May 2011
- 47. Value (PLN m) and change (%) for the Polish market of home
furnishings, 2007-2013
- 48. Change of the segments of the Polish home furnishings market, 2010-2013
- 49. Value of the segments of the Polish home furnishings market (PLN bn),
2007-2013
- 50. Value of the Polish market of home furnishings by segments (%), 2010
- 51. Share of distribution channels in the Polish market of home
furnishings (PLN m, %), 2010
- 52. Share of individual distribution channels in the Polish market of home
furnishings (%), 2007-2013
- 53. Change for individual distribution channels on the Polish market of
home furnishings (%), 2007-2013
- 54. Number and change (%) of furniture and lighting stores in Poland,
2005-2011
- 55. Sales (PLN m) and change (%) for specialist chains on the Polish
market of home furnishings, 2007-2013
- 56. Number of chain stores on the Polish market of home furnishings, by
segments, October 2011
- 57. Number of stores of selected chains selling furniture and furnishings
in Poland, October 2011
- 58. Number of stores of selected chains selling home textiles in Poland,
October 2011
- 59. Number of stores of selected chains selling kitchenware and tableware
in Poland, October 2011
- 60. Number of stores of selected chains selling kitchenware and tableware
in Poland, October 2011
- 61. Number of stores of selected chains selling bathroom accessories and
tiles in Poland, October 2011
- 62. Number of stores of the largest chains on the Polish market of home
furnishings, October 2011
- 63. Selected franchise chains on the Polish market of home furnishings -
own and franchise stores, October 2011
- 64. Change in the number of stores of selected home furnishing chains in
Poland, October 2011/October 2010 and December 2012/October 2011
- 65. Number of stores in selected home furnishing chains in Poland, October
2010, October 2011 and December 2012
- 66. DIY hypermarkets/stores by average sales area ('000 m2) in Poland, 2009
- 67. Change in the number of DIY chain stores in Poland, including DIY
hypermarkets, 2000-2012
- 68. Expansion of DIY stores with sales area of up to 5,000 m2 in Poland by
chain, 2000-2012
- 69. Expansion of DIY hypermarkets in Poland, by chain, 2001-2012
- 70. DIY chains by number of stores in voivodships of Poland, October 2011
- 71. DIY hypermarkets by number of stores in voivodships of Poland, October
2011
- 72. Inhabitants per one DIY store in voivodships of Poland, October 2011
- 73. Sales (PLN m) and change (%) for DIY chains in Poland, 2007-2013
- 74. Sales (PLN m) and change (%) for DIY hypermarket chains in Poland,
2007-2013
- 75. Sales of major players on the DIY market in Poland (PLN m), 2007-2011
- 76. Shares of major players on the DIY market in Poland (%), 2007-2011
- 77. Estimated sales (PLN m) and change (%) for home furnishing accessories
in DIY chains in Poland, 2007-2013
- 78. Outlays of DIY and home furnishings chains on TV advertising in Poland
(PLN m), 2008-2010, January-September 2011
- 79. Revenues (PLN m) and change (%) for the hypermarket segment in Poland,
2007-2013
- 80. Shares of chains in the hypermarket segment in Poland by sales value
(%), 2010
- 81. Change for the number of hypermarkets in Poland, 2001-2011
- 82. Estimated sales (PLN m) and change (%) for home furnishings in grocery
hypermarket chains in Poland, 2007-2013
- 83. Value (PLN m) and change (%) for the e-commerce market in Poland,
2002-2011
- 84. Percentage of Europeans purchasing home furnishings online, 2007 and
2010
List of tables
- 1. Exchange rates used in the report
- 2. Basic macroeconomic indicators for Poland, 2009-2011
- 3. Largest Polish cities by population, June 2010
- 4. Selected retailers operating on the Polish market of home furnishings:
sales 2008-2010, stores 2010-2012
- 5. Expansion strategies (store format and size of city/town) of selected
home furnishing chains in Poland, 2011
- 6. Selected home furnishing centres in Poland, 2011
- 7. Selected furniture chains in Poland, 2011
- 8. IKEA in Poland: sales and number of stores, 2007-2010
- 9. IKEA stores in Poland, 2011
- 10. JYSK in Poland: sales and number of stores, 2007-2010
- 11. Meble Vox in Poland: number of stores, 2008-2010
- 12. Bodzio in Poland: sales and number of stores, 2007-2010
- 13. Abra in Poland: sales and number of stores, 2007-2010
- 14. Black Red White in Poland: sales and number of stores, 2007-2010
- 15. Kler in Poland: sales and number of stores, 2007-2010
- 16. Meblohurt in Poland: sales and number of stores, 2008-2010
- 17. Selected chains selling flooring products in Poland, 2011
- 18. Komfort in Poland: sales and number of stores, 2007-2010
- 19. RuckZuck in Poland: sales and number of stores, 2007-2010
- 20. Majster Plus in Poland: number of stores, 2007-2010
- 21. Dobre Dla Domu in Poland: number of stores, 2007-2010
- 22. Selected chains selling kitchenware and tableware in Poland, 2011
- 23. Villeroy&Boch in Poland: sales and number of stores, 2008-2010
- 24. Megapunkt in Poland: number of stores, 2007-2010
- 25. Duka in Poland: sales and number of stores, 2007-2010
- 26. Home&You in Poland: sales and number of stores, 2007-2010
- 27. Glazura Krolewska in Poland: sales and number of stores, 2008-2010
- 28. Almi Decor in Poland: sales and number of stores, 2007-2010
- 29. Cafe decor in Poland: number of stores, 2007-2010
- 30. DIY store chains by number of stores in Poland, October 2011
- 31. Leading DIY chain operators in Poland: sales 2009-2011, stores
2010-2012
- 32. Castorama in Poland: sales and number of stores, 2007-2010
- 33. Leroy Merlin in Poland: sales and number of stores, 2007-2010
- 34. OBI in Poland: sales and number of stores, 2007-2010
- 35. Praktiker in Poland: sales and number of stores, 2007-2010
- 36. Bricomarche in Poland: sales and number of stores, 2007-2010
- 37. Nomi in Poland: sales and number of stores, 2007-2010
- 38. PSB-Mrowka in Poland: sales and number of stores, 2007-2010
- 39. Hypermarket chains in Poland by sales value (PLN m) and number of
stores, 2010-2011
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