波蘭的營養補充品市場:2011年 是由出版商PMR在2011年11月所出版的。
這份英文市場調查報告書包含135 Pages 價格從美金2520起跳。
本報告提供波蘭的營養補充品市場現況與展望調查分析，波蘭的社會·經濟市場背景，營養補充品市場規模的轉變與預測(∼2013年)，各銷售管道的市場佔有率，營養補充品的各種分類與各個潛在性分析，從相關企業的調查結果所得到的產業趨勢·市場趨勢等相關企業的見解，並彙整主要企業簡介等，為您概述為以下內容。
第1章 調查手法
第2章 摘要整理
第3章 波蘭的營養補充品市場:概要
- 主要的活動與趨勢
- 營養補充品市場規模:2005-2010年2013年
- 通路的市場佔有率
- 營養補充品市場:與其他的醫藥品區分比較
第4章 營養補充品的各分類分析
- 偏好的健康相關的內容成分
- 分類:主要的特徵與發展的潛在性評估
- 維生素和礦物質
- 胃相關
- 眼睛的健康
- 感冒·流感
- 必需脂肪酸·ω-6脂肪酸
- 神經系統
- 關節·肌肉
- 酒精代謝
- 記憶·集中力相關
- 慾望增加
第5章 波蘭的相關企業的調查結果
- 簡介
- 營養補充品市場的狀況相關評估
- 營養補充品市場2012年趨勢
- 波蘭的營養補充品市場上市場機會與課題
- 營養補充品的申請的流程
- 主要企業的商務簡介·市場上現狀:2010·2011年
第6章 主要企業
第7章 法律環境
- 相關法律
- 監督機關
- 定義
- 行銷
- 安全性
- 標籤檢視
- 廣告
- 健康·營養價值相關顯示
- 組成
- 「The Act on Safety of Food and Nutrition」的修改的變更
第8章 波蘭的營養補充品的流通
第9章 宏觀經濟趨勢
第10章 人口動態
- 人口·自然增加率
- 人口的高齡化
- 壽命
- 男女比例
- 都市化流程
圖表
Abstract
Description
The report is an analysis of the current situation on the Polish market of
dietary supplements, including development forecasts for 2011-2013. It
presents a detailed description of individual supplement groups and their
growth prospects for the coming years.
The report includes profiles of the top players operating in the sector and
their financial results. It also covers the current changes in legislation and
their impact on the market.
It is completed by the presentation of a unique study of 97 manufacturers and
distributors of dietary supplements in Poland.
Key issues:
- development forecasts for 2011-2013
- pharmacy and non-pharmacy segments of the market of dietary supplements in
Poland - market shares, financial results, development of dietary supplement
portfolios in the recent years
- an analysis of the growth potential for each category of dietary
supplements, as well as consumer trends and epidemiological data of crucial
importance for the individual categories
- the procedure of introducing a dietary supplement onto the Polish
market
- changes in the health and nutrition statements
- changes in the composition of dietary supplements
- changes introduced by the law on food and nutrition safety
- an analysis of the channels of dietary supplement distribution
- growth opportunities and barriers on the Polish dietary supplement
market
- an assessment of the dietary supplement notification process for
firms active on the market
- market condition of the firms trading in dietary supplements in
Poland.
Questions the report answers:
- How will the Polish market of dietary supplements develop over the next
three years?
- Which categories have the biggest potential on the market?
- What are the key producers of dietary supplements in Poland?
- Which firms have been developing their portfolio of dietary supplements
with the greatest intensity over the last years?
- What changes in health statements have been planned on the market?
- What nutrition statements can be applied to dietary supplements?
- What changes for the dietary supplement segment have been introduced by
the law on food and nutrition safety?
- What vitamins and minerals, and in what form, can be used for the
production of dietary supplements in Poland?
- How do firms present on the Polish dietary supplement market rate its
growth prospects?
- What are the main growth barriers for the firms operating on the
market if dietary supplements in Poland?
- What is the average duration time for the process of introducing a dietary
supplement on the market in Poland?
- What is the financial condition of the firms present on the Polish
dietary supplement market?
Strong points of our report:
- a unique survey conducted in 2011 among nearly 100 firms - a
comparison of current findings with the findings from 2007 - interesting
conclusions concerning the changes on the market
- development forecasts for the market for 2011-2013
- third edition of the report equips you with a wide range of
historical data
- excel base with contact data and product offer of firms operating on the
Polish market of dietary supplements
- interesting complement to other reports: Non-pharmacy OTC 2011, OTC in CEE
2011, or OTC in PL 2010.
In what business situations will the study be most useful?
- starting business on dietary supplements market in Poland
- developing dietary supplements portfolio in Poland
- analyzing main competitors
- monitoring legal changes
- preparing forecasts about dietary supplements market in Poland
This report is highly recommended to:
- manufacturers and distributors of dietary supplements in Poland
- companies that would like to invest in the segment (e.g. through
acquisitions)
- consulting, research and analysis firms
- government institutions, embassies, universities and research institutes
- chambers of commerce, trade and industry organisations
- financial institutions (banks, brokerage houses, investment funds
Extract from this report
- In 2009 the Chief Sanitary Inspectorate (GIS) received a record-breaking
1,900 notifications of the first marketing of dietary supplements. In
2007-2008 the figure was around 700 each year, and in 2010 reached over 900.
- At the moment the biggest growth barrier for companies is a long and
complicated procedure of notifications at the Chief Sanitary Inspectorate
(17%). The percentage of respondents who indicated this barrier has not
changed over the past four years.
Word from the authors
“According to our forecasts, between 2011 and 2013 the Polish market of dietary supplements is going to expand at the rate of 9-15% a year. Although the market dynamic will be lower than in 2006-2008, it is worth noting that it is still high, and higher than in the case of e.g. OTC medicines. We expect that the trends that appeared in the previous years and had a positive impact on sales are going to continue, such as the ageing of the population, increased interest in self-treatment, in healthy lifestyle and healthy appearance, as well as natural and herbal products.” Agnieszka Sokonieczna and Monika Stefanczyk, Pharmaceutical market analysts.
PMR MarketInsight Methodology
This report was prepared using PMR MarketInsight methodology developed by PMR
which assists in the complex preparation of industry reports.
About PMR
PMR Publications provides reliable market intelligence for business
professionals and analyse the business climate in particular in the
construction, retail, IT, telecommunications and pharmaceutical sectors. PMR
Publications offers both free and paid subscription newsletters, internet news
portals, and in-depth reports.
PMR Publications is part of PMR - a British-American company providing
market information, advice and services to international businesses interested
in Central and Eastern European countries as well as other emerging markets.
Table of Contents
I. Report methodology
II. Executive summary
III. Overview of the dietary supplements market in Poland
- Key events and trends
- Size of the dietary supplements market in 2005-2013
- Percentage shares of the individual distribution channels in total market
value
- Pharmacy distribution
- Non-pharmacy distribution
- Market value and development forecasts
- Overview of the segment in hypermarkets
- Online sales
- Market value and development forecasts
- Most popular categories of dietary supplements sold online
- Dietary supplement market in comparison with other pharmaceutical segments
IV. Analysis of individual categories of dietary supplements
- Preferred health-related diet components
- Individual categories: key characteristics and assessment of development
potential
- Vitamins and minerals
- Gastric products
- Eye health supplements
- Cold and flu products
- Omega-3 and omega-6 fatty acids products
- Preparations supporting the nervous system
- Preparations supporting joints and muscles
- Preparations regulating alcohol metabolism
- Preparations enhancing memory and concentration
- Libido enhancing preparations
V. Results of a survey conducted among companies engaged in the dietary supplements trade in Poland
- Introduction
- Assessment of the situation on the dietary supplements market
- Assessment of the current market situation
- Development forecasts for the market in 2012
- Dietary supplements market trends in 2012
- OTC-supplement switches - prospects and development trends
- Mergers and acquisitions foreseen for 2012
- Possible emergence of new market players
- Opportunities and challenges to development of operations on the dietary
supplements market in Poland
- Key barriers to development of operations
- Key factors conducive to development of operations
- Dietary supplements notification process
- Assessment of GIS' activities
- Explanatory proceedings
- Frequency of explanatory proceedings
- Explanatory proceedings and product launch
- Subject matter of explanatory proceedings
- Time required to register a dietary supplement in Poland
- Business profiles and current market situation of companies engaged in
dietary supplements trade in Poland in 2010 and 2011
- Impact of borderline products provisions on companies
- Financial standing
- Foreign investors' impact on the Polish dietary supplements market
- Workforce
- Year of commencement of operations in Poland
- Number of dietary supplements in assortment
- Country of origin of raw materials
VI. Key players on the dietary supplements market in Poland
- Selected players' business profiles
VII. Legal environment
- Legislation governing the dietary supplements market in Poland
- Institutions regulating the market
- Definition
- Marketing dietary supplements
- Safety
- Labelling
- Advertising
- Health and nutrition claims
- Composition
- Changes regarding dietary supplements under amendment to the Act on Safety
of Food and Nutrition
VIII. Distribution of dietary supplements in Poland
- Wholesale distribution
- Distribution in pharmacies and pharmacy points
- Online distribution
- Non-pharmacy distribution
IX. Macroeconomic trends
- GDP
- Employment
- Wages
- Inflation
- Income and spending of households
X. Demographic trends
- Population and natural increase
- Aging population
- Life expectancy
- Sex structure of the population
- Urbanisation process
XI. List of graphs
XII. List of tables
XIII. About PMR
XIV. Contact PMR
List of graphs
- 1. Structure of the surveyed sample, by company type, 2011
- 2. Structure of the surveyed sample by position held, 2011
- 3. Value (PLN m) and growth of the dietary supplements market in Poland,
2005-2013
- 4. Number of dietary supplements in Poland of whose launch the GIS was
notified, 2007-2010 and January-February 2011
- 5. Value (PLN m) and change in the dietary supplement market in Poland,
2005-2013
- 6. Percentage shares of individual distribution channels in the dietary
supplements market in Poland, 2010
- 7. Assessment of development prospects of non-pharmacy channels for
dietary supplements distribution for the next year in Poland, 2011
- 8. Most popular dietary supplements sold in hypermarkets in Poland, July
2011
- 9. Shares of individual therapeutic categories of dietary supplements in
the number of products in hypermarkets in Poland, 2011
- 10. Assessment of development prospects for online distribution of dietary
supplements in Poland, 2011
- 11. Most popular medicines and dietary supplements sought in internet
pharmacies in Poland, May 2010
- 12. Bestselling product categories available from online pharmacies in
Poland, 2010
- 13. Dietary supplements share in the total OTC market in Poland, 2006 and
2010
- 14. Comparison of sales growth in individual segments of Polish pharmacy
market, 2006-2010
- 15. Pharmacy sales of OTC products in Poland, by product status, 2010
- 16. Non-pharmacy sales of OTC products in Poland, by product status, 2010
- 17. Key components of food and beverages beneficial to health, Poland
versus other countries, 2011
- 18. Perceived significance of food and beverage components beneficial to
health, by age, 2011
- 19. Development prospects of selected groups of dietary supplements in
Poland (% of respondents), 2011-2014
- 20. Body weight in adult Poles, men and women, 2009
- 21. Most frequent eye problems experienced by Poles working at the
computer, 2011
- 22. Number of new flu cases in Poland ('000), January-October 2010-2011
- 23. Poles' stress level, by sex and age, 2010
- 24. Most common chronic muscle and skeletal conditions in men and women in
Poland, 2009
- 25. Most common muscle and skeletal ailments Poles suffer from while
working at the computer, 2011
- 26. Assessment of current situation on dietary supplements market in
Poland, 2007 and 2011
- 27. Reasons for positive assessment of dietary supplements market
situation in Poland, 2007 and 2011
- 28. Assessment of the situation change in dietary supplements sector in
Poland next year, 2007 and 2011
- 29. Reasons for positive forecasts for dietary supplements market in
Poland, 2007 and 2011
- 30. In the coming year, manufacturers of OTC drugs in Poland will attempt
to change the status of their products to dietary supplements wherever
possible, 2007 and 2011
- 31. OTC drugs likely to undergo the OTC drug-dietary supplement switch in
Poland, 2011
- 32. Which type of dispensing category change is the most beneficial to
company? (number of responses), 2010
- 33. Smaller players will be acquired by bigger players in Poland next
year, 2007 and 2011
- 34. New significant manufacturers/distributors will enter the Polish
market next year, 2007 and 2011
- 35. Key barriers to companies' development on the Polish dietary
supplements market, 2007 and 2011
- 36. Key stimuli for operations' development on the Polish dietary
supplements market, 2007 and 2011
- 37. Assessment of the GIS's activities related to dietary supplements
trading in Poland of companies operating on the market, 2007 and 2011
- 38. GIS's reaction to company's notification about first marketing of a
dietary supplement in Poland, 2007 and 2011
- 39. Percentage of dietary supplements for which explanatory proceedings
were conducted in Poland, 2011
- 40. Assessment of the impact the notification of the GIS of a dietary
supplement in Poland has on its launch, 2007 and 2011
- 41. Issues most commonly arising in GIS explanatory proceedings in Poland,
2007 and 2011
- 42. Duration of the process of marketing a dietary supplement in Poland
(number of days), 2007 and 2011
- 43. Duration of the process of marketing a dietary supplement in Poland
(number of days), 2011
- 44. Assessment of product portfolio changes after borderline products
provisions became effective in 2010 in Poland, September 2011
- 45. Did the company's revenue in Poland in 2010 increase, decrease or
remain unaltered relative to 2009?
- 46. Revenue of companies operating on the dietary supplements market in
Poland, 2010
- 47. Percentage of revenue generated by dietary supplements sales in
companies operating on the studied market in Poland, 2010
- 48. Assessment of the current financial situation of companies operating
on the dietary supplements market in Poland relative to the previous year, 2011
- 49. Financial situation forecast for 2011 for companies operating on the
dietary supplements market in Poland, 2007 and 2011
- 50. Polish and foreign companies on the dietary supplements market in
Poland, 2007 and 2011
- 51. Headcount in companies operating on the dietary supplements market in
Poland, 2011
- 52. Year of market entry of companies operating on the dietary supplements
market in Poland
- 53. Number of dietary supplements in assortment of companies in Poland (%
of firms), September 2011
- 54. Estimate market shares of selected biggest dietary supplements
manufacturers in Poland, 2010
- 55. Shares of dietary supplement manufacturers in the number of products
in hypermarkets in Poland, July 2011
- 56. Aflofarm Fabryka Lekow sales revenues and net profit (PLN m), 2005-2009
- 57. Aflofarm Farmacja Polska sales revenues and net profit (PLN m),
2005-2009
- 58. Revenue (PLN m) and change for Bayer in Poland, 2006-Q1 2011
- 59. Boehringer Ingelheim's revenue and net profit in Poland (PLN m),
2008-2009
- 60. GlaxoSmithKline Consumer Healthcare's revenue and net profit/loss in
Poland (PLN m), 2001-2010
- 61. Merck's revenue and net profit in Poland (PLN m), 2006-2010
- 62. NP Pharma's revenue and net profit in Poland (PLN m), 2008-2009
- 63. Natur Produkt Zdrovit's revenue and net profit in Poland (PLN m),
2008-2009
- 64. Kruger Polska's revenue and net profit in Poland (PLN m), 2008-2009
- 65. Revenue (PLN m) and change for Polski Lek, 2006-2010
- 66. Revenue (PLN m) and change for US Pharmacia, 2009-2010
- 67. Walmark's revenue and net profit in Poland (PLN m), 2008-2009
- 68. Procedure for marketing of dietary supplements in Poland, 2011
- 69. Market shares of the biggest pharmaceutical wholesalers in Poland,
sales to pharmacies, H1 2011
- 70. Selected biggest pharmacy chains in Poland, by number of stores,
October 2011
- 71. GDP real growth rate in Poland (%), 2000-2013
- 72. Unemployment rate in Poland (%), 2007-2013
- 73. Average gross monthly salary in the national economy in Poland (PLN),
2001-2010
- 74. Annual CPI in Poland (%), 2001-2013
- 75. Average monthly income and spending per capita in Polish households
(PLN), 2001-2010
- 76. Natural increase in Poland (‘000), 1990, 1995, 2000, 2004-2010
- 77. Fertility rate in Poland and selected countries, 2011
- 78. Age structure of the Polish population, 2000 and 2010
- 79. Forecast for the Polish population in selected age groups (m), 2010,
2015, 2020, 2025, 2030, 2035
- 80. Men's life expectancy at birth in Poland compared to selected European
countries, 1990 and 2009
- 81. Women's life expectancy at birth in Poland compared to selected
European countries, 1990 and 2009
- 82. Poland's inhabitants by sex, 2010
- 83. Population in Poland by place of residence, 2010
- 84. Percentage of urban population in Poland, by voivodship (%), 2010
List of tables
- 1. Number of products and market players in selected categories of dietary
supplements in hypermarkets in Poland, 2011
- 2. Dietary supplements notified in Poland by Aflofarm, 2010-February 2011
- 3. Dietary supplements notified in Poland by GlaxoSmithKline,
2010-February 2011
- 4. Dietary supplements notified in Poland by Merck, 2010-February 2011
- 5. Dietary supplements notified in Poland by NP Pharma, Natur Produkt
Zdrovit and Kruger, 2010-February 2011
- 6. Dietary supplements notified in Poland by Pfizer/Ferrosan,
2010-February 2011
- 7. Dietary supplements notified in Poland by Maspex Wadowice and Polski
Lek, 2010-February 2011
- 8. Dietary supplements notified in Poland by Teva, 2010-February 2011
- 9. Dietary supplements notified in Poland by US Pharmacia, 2010-2011
- 10. Dietary supplements notified in Poland by Walmark, 2010-2011
- 11. Nutrition claims and conditions for their use within the European
Union, 2011
- 12. Vitamin substances which may be used in the manufacture of dietary
supplements in Poland, 2011
- 13. Mineral substances which may be used in the manufacture of dietary
supplements in Poland, 2011
- 14. New chemicals forms approved for use in the production of dietary
supplements in Poland, 2010
- 15. Reference values for vitamins and minerals for the labelling on
dietary supplements in Poland, 2010 in comparison with the previous value
- 16. Basic macroeconomic indices for Poland, 2009-2010
- 17. Largest Polish urban agglomerations by number of inhabitants, 2010
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