波蘭的OTC產品的非藥局銷售：市場成長預測（2011-2013年） 是由出版商PMR在2011年09月所出版的。
這份英文市場調查報告書包含161 Pages 價格從美金2479起跳。
本報告書內容包括:波蘭的OTC產品的非藥局銷售的市場之調查分析、銷售實績・預測（∼2013年）、OTC產品的銷售整體之非藥局路徑的佔有率、店内的OTC產品的定位、產品集團分類的普及狀況、主要企業的介紹、法律的環境、消費者行動分析、非藥局流通銷售路徑的分析等彙整、內容綱要摘記如下:
第1章 調查方法
第2章 實施摘要
第3章 市場概要
- 波蘭的非藥局市場：主要事項・趨勢
- 非藥局OTC市場的規模：2007-2013年
第4章 商店確認調查的結果
- 介紹
- OTC產品的店内展示
- "健康相關產品的棚架"
- 茶葉相關棚架
- Check-Out地區
- 嚴選商品用的棚架
- OTC產品的店内宣傳
- 店内最耀眼的產品
- 市場的普及
- 維他命・礦物質
- 鎮痛藥
- 流感・感冒・咳・喉嚨痛・鼻水藥
- 胃痛相關的OTC製劑
- 刺激記憶力・集中力的製劑
- 能源活性的製劑
- 循環系統功能提升的製劑
- 毛髪・皮膚・指甲的狀態改善製劑
- 睡眠的製劑・鎮靜劑
- 酒精代謝的製劑
- 暈車防止的製劑
- 最大普及率的企業
第5章 主要企業
- OTC藥・營養輔助食品市場
- 乳兒・幼兒用製劑市場
- 機能性強化的茶・香草茶市場
- 藥草相關產品的市場
- 能源飲料・滲透壓飲料的市場
- 主要製造業者的介紹
第6章 OTC產品的宣傳
第7章 法律環境
- 波蘭的OTC・其他的健康產品的分類
- OTC藥
- 營養輔助食品
- 特定的營養價值之食品
- 機能性食品
- Novel food
- 藥草產品
- 藥局以外的物流銷售通路
第8章 消費者的行動
- 健康的活動
- 喜好的健康相關營養輔助成分
- 飲食習慣
- 最多疾病・患者
- 疾病時的活動
- OTC藥購買時的決策之影響因素
- 購買場所
第9章 OTC藥的非藥局路徑之物流銷售
第10章 整體經濟・人口構成
- GDP
- 雇用
- 租金
- 通膨
- 世帶所得・世帶支出
- 人口統計
圖表
Abstract
Description
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The market of OTC products, including the non-pharmacy segment, may become the
area of interest for many pharmaceutical companies due to the legal
regulations concerning prescription medicines soon to enter into force in
Poland. If you want to track the market and examine its future trends, the
professionals at PMR gathered all of the latest market intelligence and
assembled it into this one concise document.
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The report contains a comprehensive analysis of non-pharmacy OTC sales,
with emphasis on:
- medicines
- dietary supplements
- functional foods
- herbal teas
- energizing foods.
The publication presents the value of the market and growth forecasts
for 2011-2013, and describes the main trends that may shape the market in the
coming years. It also presents the profiles of key players of the
non-pharmacy segment, as well as legal regulations and consumer
behaviour that affect it.
The analysis is supplemented with the findings of a store check carried
out by PMR in hypermarkets in Poland.
Why is the PMR report worth buying?
- It presents the finding of a unique store check carried out for the
purposes of the report.
- It is the only such publication on the market.
- It analyses not just the segment of OTC medicines and dietary
supplements, but also fortified foods, functional teas, baby food
and many other.
Overview of key topics
- Value of the non-pharmacy OTC market and development forecasts for
2011-2013
- Share of the non-pharmacy market in total OTC sales
- Value of herbal and functional tea sales
- Top producers in non-pharmacy sales
- Advertising outlays of OTC producers
- Display of OTC products in stores
- Promotions of OTC products in stores
- Products most frequently found in stores
- Penetration of individual therapy groups in stores
- Legal acts regulating non-pharmacy sales
- Consumer behaviour impacting non-pharmacy purchases
- Pharmaceutical wholesalers specialising in distribution to the
non-pharmacy market
- The number of general stores
- The number of herbal medicine stores
Find out the answers!
- What is the value of the non-pharmacy OTC market?
- How is the non-pharmacy segment of OTC products going to develop in
2011-2013?
- What trends are going to impact the growth of non-pharmacy OTC sales in
the next years?
- Which OTC products are most frequently found in stores?
- What are the rules of displaying OTC products in stores?
- Which producers are key players in the non-pharmacy segment of OTC
products?
- How high are advertising outlays of OTC producers?
- Which wholesalers specialise in non-pharmacy distribution of OTC products?
- What is the number of general stores in Poland?
- What is the number of herbal medicine stores in Poland?
- What brands of functional teas are available in Poland?
- What brands of modified baby milk are available in Poland?
- What are the regulations for marking and advertising OTC medicines,
dietary supplements, fortified foods and foodstuffs intended for particular
nutritional uses?
- What is the share of non-pharmacy sales in the OTC market?
- What is the share of non-pharmacy sales in the market of dietary
supplements?
- What are the main therapy categories in the non-pharmacy market?
The report will prove useful when..
- starting operations in the segment of dietary supplements, OTC medicines,
functional foods
- entering the non-pharmacy market
- operating on the non-pharmacy market in Poland
- adding products available on the non-pharmacy market to your portfolio
- analysing the offer of the competition
- analysing the players active in the sector
- estimating the growth potential of the segment
- planning development strategy for the company in the area of OTC products
- launching a new OTC product on the non-pharmacy market
Who can profit the most from buying the report?
- executive staff, managers, marketing departments of pharmaceutical or food
companies that offer functional food, herbal teas etc
- distributors of OTC products to the non-pharmacy market
- businesses from the pharmaceutical or food industry
- foreign investors on the Polish market of OTC products
- analytical, consulting and research agencies
- governmental institutions and embassies
- chambers of commerce, industry organisations
- universities, research institutes
- financial institutions (banks, brokerage houses, investment funds)
Extract from this report
- According to our estimations, in 2010 non-pharmacy sales accounted for
about 12% of the value for the Polish market of OTC products. Due to legal
changes limiting the number of products authorised for sale outside of
pharmacies (a list effective from October 2009, the law on food safety and
nutrition), the share was lower than in the previous years - in 2008, it
reached 14%.
- At the end of H1 2011, already over a half of OTC products on hypermarket
shelves were dietary supplements, one in five products were drugs or
herbal/functional tea.
- OTC products in hypermarkets are placed mainly on the ‘health
shelf’.
Market commentary by expert
“According to PMR' s estimations, in 2009 the non-pharmacy market of OTC
products (drugs and dietary supplements) rose by about 11% year on year, and
for the first time ever exceeded PLN 1bn. 2010 was a weaker period for the
entire pharmaceutical industry, which reflected on the non-pharmacy market,
whose growth dynamic reached around 1%. It was also connected with the high
base in the previous year, as well as the fact that in October 2009 a list of
products authorised for sale in general stores came into force. However, it
did not revolutionise sales - modifications were concerned mainly with the
introduction of new packaging sizes and new doses of popular drugs. We expect
that this year is going to be a better one for OTC sales than 2010. The
dynamic of the non-pharmacy OTC market in 2011 is likely to reach around 5%.
In 2012-2013, the market should expand at the rate of around 4% a year.”
Agnieszka Skonieczna, Senior Pharmaceutical Market Analyst.
Methodology
This report was prepared using PMR MarketInsight methodology developed by PMR
which assists in the complex preparation of industry reports.
About PMR
PMR Publications provides reliable market intelligence for business
professionals and analyse the business climate in particular in the
construction, retail, IT, telecommunications and pharmaceutical sectors. PMR
Publications offers both free and paid subscription newsletters, internet news
portals, and in-depth reports.
PMR Publications is part of PMR a British-American company providing
market information, advice and services to international businesses interested
in Central and Eastern European countries as well as other emerging markets.
PMR key areas of operation include consultancy (through PMR Consulting)
and market research (through PMR Research).
Table of Contents
I. Report methodology
II. Executive summary
III. Overview of the non-pharmacy market of OTC products in Poland
- Key events and trends on the non-pharmacy market in Poland
- Key events and trends in 2009-2011
- Events and trends anticipated for 2011-2013
- Value of non-pharmacy OTC market in 2007-2013
- Share of non-pharmacy market in OTC sales in Poland
- Value of non-pharmacy drug market in 2007-2013
- The main therapeutic categories on the non-pharmacy market
- Sales structure on the non-pharmacy market
- Value of the non-pharmacy market of other health products
- The market of herbal, green, red, white and functional teas
- The market of functional food
- The market of baby food
- The market of herbal medicinal products
IV. Findings of store check research
- Introduction
- In-store display of OTC products
- “Health shelves”
- Shelves with teas
- Checkout area
- Stands featuring selected products
- In-store promotions of OTC products
- Products most often found in stores
- OTC drugs
- Dietary supplements
- Herbal and functional teas
- Market penetration of individual therapeutic groups
- Vitamins and minerals
- Vitamin and mineral compounds
- Vitamin compounds
- Vitamin C
- Magnesium
- Calcium
- Analgesics
- Remedies for flu, cold, cough, sore throat and runny nose
- OTC gastric preparations
- Slimming preparations and teas
- Preparations affecting the functioning of the liver
- Preparations combating heartburn and hyperacidity
- Preparations stimulating memory and concentration
- Energising preparations
- Preparations improving the functioning of the circulatory system
- Preparations improving hair, skin and nail condition
- Sleeping preparations and sedatives
- Preparations metabolising alcohol
- Preparations used to combat motion sickness
- Companies with the largest market penetration
- Total market
- The market of medicines
- The market of dietary supplements
- The market of herbal/functional teas
V. Key players on the non-pharmacy OTC market in Poland
- Key players on the OTC drugs and dietary supplements market
- Key players on the market of preparations for infants and children
- Key players on the market of functional and herbal teas
- Key players on the market of medicinal herbal products
- Key players on the market of energy and isotonic drinks
- Profiles of selected manufacturers from non-pharmacy sektor
VI. Advertising of OTC products
- Overview of the market
- TV advertising
- Radio advertising
- Online advertising
- Outdoor advertising
VII. Legal environment
- Classification of OTC and other health products in Poland
- OTC medicines
- Regulations governing non-pharmacy trade in OTC medicines
- Institutions governing non-pharmacy trade in OTC medicines
- Definition
- Safety
- Labelling
- Advertising
- Dietary supplements
- Regulations governing non-pharmacy trade in dietary supplements
- Institutions governing non-pharmacy trade in dietary supplements
- Definition
- Safety
- Labelling
- Adevertising
- Composition
- Changes regarding dietary supplements under amendment to the Act on
Safety of Food and Nutrition
- Food products for particular nutritional uses
- Legal regulations governing trade in foodstuffs intended for particular
nutritional uses
- Definition
- Safety
- Labelling and advertising
- Infant formulae and follow-on formulae
- Food products intended for use in energy restricted diets for weight
reduction
- Dietary food for special medical purposes
- Functional food
- Legal regulations governing trade in functional food
- Definition
- Enriched food
- Novel food
- Legal regulations governing trade in novel food
- Definition
- Safety
- Labelling
- Herbal medicinal products
- Legal regulations governing trade in herbal medicinal products
- Definition
- Safety
- Composition
- Non-pharmacy distribution outlets
- Definition of non-pharmacy outlet
- Premises standards and staff qualification requirements
- Criteria for approving medicinal products for non-pharmacy retail sale
- Herbal medical stores
- Specialist medical supplies stores and general stores
- Mail order sale of OTC products
VIII. Consumer behaviour
- Actions taken to improve health
- Preferred health-related diet components
- Dietary habits
- Most common disorders and illnesses
- Actions taken in illness
- Factors impacting the decision to purchase OTC medicines
- Places where medical items are purchased
IX.Non-pharmacy distribution of OTC drugs
- Wholesale distribution
- Profiles of selected leading players specializing in non-pharmacy
distribution
- Retail distribution
- General stores
- Hypermarkets
- Supermarkets
- Discount stores
- Small grocery stores
- Convenience stores
- Shops at petrol stations
- Kiosks
- Drugstores
- Herbal medical stores
X. The macroeconomic and demographic situation of Poland
- GDP
- Employment
- Wages
- Inflation
- Income and spending of households
- Demographics
XI. List of graphs
XII. List of tables
XIII. About PMR
List of graphs
- 1. Share of non-pharmacy market in total OTC sales in Poland, 2010
- 2. Value (PLN m) and change of non-pharmacy OTC products sales in Poland,
2007-2013
- 3. Share of non-pharmacy market in total OTC sales in Poland, 2010
- 4. Share of drugs and dietary supplements in non-pharmacy OTC market in
Poland, 2010
- 5. Share of non-pharmacy market in total OTC drugs and dietary supplements
sales in Poland, 2010
- 6. Value (PLN m) and change of non-pharmacy OTC products sales in Poland,
2007-2013
- 7. Value shares of individual therapeutic categories in the non-pharmacy
market of medicines in Poland, 2010
- 8. Structure of sales of painkillers on the non-pharmacy market in Poland,
in terms of value, 2010
- 9. Structure of sales of lozenges on the non-pharmacy market in Poland, in
terms of value, 2010
- 10. Structure of sales of gastric tablets on the non-pharmacy market in
Poland, in terms of value, 2010
- 11. Shares of herbal, green, red and white teas in the tea market in
Poland, by value, February 2010-January 2011
- 12. Shares of herbal, green, red and white teas in the tea market in
Poland, by volume, February 2010-January 2011
- 13. Value of sales of functional teas in Poland, Q2 2007-Q1 2011
- 14. Shares of functional products in total sales in individual categories
in Poland, October 2008-September 2009
- 15. Distribution channels for functional products in Poland, by value,
October 2008-September 2009
- 16. The main categories of on the infant food market in Poland, by volume,
April 2010-March 2011
- 17. The main categories on the infant food market in Poland, by value,
April 2010-March 2011
- 18. Most preferred brands of modified milk for children and infants in
Poland, April 2010-March 2011
- 19. Average number of OTC products in hypermarkets in Poland, by chain,
2011
- 20. OTC products in hypermarkets in Poland, volume share of particular
groups in assortment, 2011
- 21. Average number of medicines and dietary supplements in hypermarkets in
Poland, by product status, 2008 and 2011
- 22. Presence of individual types of herbal and functional teas in
hypermarkets in Poland, July 2011
- 23. Companies whose products are most often displayed near hypermarket
checkouts in Poland, July 2011
- 24. Types of promotions for OTC products in hypermarkets in Poland, 2011
- 25. Types of OTC products promoted in hypermarkets in Poland, 2011
- 26. Most popular OTC drugs sold in hypermarkets in Poland, July 2011
- 27. Most popular dietary supplements sold in hypermarkets in Poland, July
2011
- 28. Most popular herbal teas sold in hypermarkets in Poland, July 2011
- 29. Shares of individual therapeutic categories of medicines in the number
of products in hypermarkets in Poland, 2011
- 30. Shares of individual therapeutic categories of dietary supplements in
the number of products in hypermarkets in Poland, 2011
- 31. Shares of manufacturers of vitamins and minerals in the number of
products in hypermarkets in Poland, July 2011
- 32. Shares of analgesic manufacturers in the number of products in
hypermarkets in Poland, July 2011
- 33. Shares of manufacturers of flu and cold remedies in the number of
products in hypermarkets in Poland, July 2011
- 34. Shares of manufacturers of gastric preparations in the number of
products in hypermarkets in Poland, July 2011
- 35. Shares of manufacturers of medicines, dietary supplements and
herbal/functional teas in the number of products in hypermarkets in Poland,
July 2011
- 36. Shares of medicine manufacturers in the number of products in
hypermarkets in Poland, July 2011
- 37. Shares of dietary supplement manufacturers in the number of products
in hypermarkets in Poland, July 2011
- 38. Shares of herbal/functional teas manufacturers in the number of
products in hypermarkets in Poland, July 2011
- 39. Value share of key players in the analgesics and vitamins market in
Poland, 2009
- 40. Key players on the market of functional teas in Poland, by sales
value, Q2 2010-Q1 2011
- 41. Revenue (PLN m) and change for US Pharmacia, 2009-2010
- 42. Revenue (PLN m) and change for Kruger Polska, 2006-2009
- 43. Revenue (PLN m) and change for Aflofarm, 2006-2009
- 44. Revenue (PLN m) and change for Polski Lek, 2006-2010
- 45. Revenue (PLN m) and change for Herbapol Lublin, 2006-1H 2010
- 46. Revenue (PLN m) and change for Tata Global Beverages in Poland,
2006-2009
- 47. Revenue (PLN m) and change for Efferta, 2008-2009
- 48. Revenue (PLN m) and change for GlaxoSmithKline Consumer Healthcare in
Poland, 2006-2010
- 49. Revenue (PLN m) and change for Bio-Active in Poland, 2005 - Q1-Q3 2010
- 50. Revenue (PLN m) and change for Polpharma in Poland, 2007-2009
- 51. Revenue (PLN m) and change for Belin, 2001-2010
- 52. Revenue (PLN m) and change for Bayer in Poland, 2006-Q1 2011
- 53. Revenue (PLN m) and change for Pliva, 2007-2009
- 54. Revenue (PLN m) and change for Teva Kutno, 2006-2009
- 55. Share of the pharmaceutical industry' s spending in total advertising
spending in Poland, H1 2011
- 56. Shares of individual media in advertising spending of the
pharmaceutical industry in Poland, H1 2011
- 57. Number of media used in advertising by pharmaceutical companies in
Poland, H1 2011
- 58. Share of the pharmaceutical industry' s spending in total spending on
TV advertising in Poland, H1 2011
- 59. Spending on TV advertising of the largest advertisers in the
pharmaceutical industry in Poland (PLN m), 2009-H1 2011
- 60. Spending of pharmaceutical companies on radio advertising in Poland
(PLN m), January-February 2010-2011
- 61. Spending on outdoor advertising (PLN ' 000) and change in the
pharmaceutical sector in Poland, 2006-Q1 2011
- 62. Classification of OTC and other health products in Poland, 2011
- 63. Actions taken by Poles' to improve their health, 2006 and 2008
- 64. Key components of food and beverages beneficial to health, Poland
versus other countries, 2011
- 65. Perceived significance of food and beverage components beneficial to
health, by age, 2011
- 66. Poles' most frequent disorders and diseases, 2008
- 67. Most frequent illnesses, disorders and types of pain of Polish women,
2010
- 68. Actions taken by Poles suffering from pain or ailments, 2009
- 69. Factors influencing decision which OTC product to buy, Poland in
comparison with the European average, 2009
- 70. Place of purchase of medical products in Poland, 2009
- 71. Non-pharmacy distribution model in Poland, 2011
- 72. Shares of various retail formats in the grocery market in Poland, by
value, 2009
- 73. Number of petrol stations of the major fuel concerns in Poland, H1 2011
- 74. Estimated number of kiosks in the chains of the largest press
distributors in Poland, July 2011
- 75. Selected largest cosmetics/drugstore chains in Poland, by number of
stores, July 2011
- 76. Real change of GDP in Poland (%, y-o-y), 2001-2013
- 77. Unemployment rate in Poland (%, end of period), 2007-2013
- 78. Average gross monthly salary in the national economy in Poland (PLN),
2001-2010
- 79. Annual CPI in Poland (%), 2001-2013
- 80. Average monthly income and spending per capita in Polish households
(PLN), 2001-2010
- 81. Population in Poland by place of residence, 2010
- 82. Percentage of urban population in Poland, by voivodship (%), 2010
List of tables
- 1. Overview of the offer of functional, green, red, white and herbal teas
in Poland, 2011
- 2. The offer of isotonic drinks available in Poland, 2011
- 3. The offer of infant formulae and follow-on formulae in Poland, 2011
- 4. Number of products and market players in selected categories of
medicines in hypermarkets in Poland, 2011
- 5. Number of products and market players in selected categories of dietary
supplements in hypermarkets in Poland, 2011
- 6. Number of products and market players in selected categories of herbal
and functional teas in hypermarkets in Poland, 2011
- 7. Companies operating under the Herbapol brand in Poland, 2011
- 8. US Pharmacia' s products available in hypermarkets in Poland, 2011
- 9. Kruger' s products available in hypermarkets in Poland, 2011
- 10. Aflofarm' s products available in hypermarkets in Poland, 2011
- 11. Polski Lek' s products available in hypermarkets in Poland, 2011
- 12. Herbapol Lublin' s products available in hypermarkets in Poland, 2011
- 13. Tata Global Beverages' products available in hypermarkets in Poland,
2011
- 14. Efferta' s products available in hypermarkets in Poland, 2011
- 15. Reckitt Benckiser' s products available in hypermarkets in Poland, 2011
- 16. GlaxoSmithKline' s products available in hypermarkets in Poland, 2011
- 17. Bio-Active' s products available in hypermarkets in Poland, 2011
- 18. Polpharma' s products available in hypermarkets in Poland, 2011
- 19. Belin' s products available in hypermarkets in Poland, 2011
- 20. Bayer' s products available in hypermarkets in Poland, 2011
- 21. Teva Group' s products available in hypermarkets in Poland, 2011
- 22. New chemical forms approved for use in the production of dietary
supplements in Poland, 2010
- 23. Reference values for vitamins and minerals for labelling dietary
supplements in Poland, 2010 in comparison with the previous value
- 24. Comparison of premises standards and staff qualification requirements
applying to the sale of medicinal products by herbal medical stores, general
stores/specialist medical supplies stores and pharmacy outlets in Poland, 2011
- 25. Comparison of qualification requirements for staff dispensing
medicinal products at herbal medical stores, general stores/specialist medical
supplies stores and pharmaceutical outlets in Poland, 2011
- 26. Number and criteria of medicinal products approved for sale at
pharmacy points, herbal medical outlets, general stores and specialist medical
supplies stores in Poland, 2011
- 27. List of active substances approved for trade in general stores and
specialist medical supplies stores in Poland, 2011
- 28. Hypermarket chains in Poland, by sales value and store number,
2008-2010
- 29. Largest supermarket chains in Poland by value of sales and number of
outlets, 2008 and 2009
- 30. Discount chains in Poland by value of sales and number of outlets,
2008 and 2009
- 31. Largest chains of small grocery stores in Poland by value of sales and
number of outlets, 2008 and 2009
- 32. Largest convenience store chains in Poland, by value of sales and
number of stores, 2008 and 2009
- 33. Herbal medical stores in Poland, by voivodship, 2011
- 34. Basic macroeconomic indices for Poland, 2009-2010
- 35. Largest Polish urban agglomerations by number of inhabitants, 2010
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