波蘭的服裝・鞋子零售市場：2010年 是由出版商PMR在2010年08月所出版的。
這份英文市場調查報告書包含145 PAGES 價格從美金2288起跳。
本報告書為波蘭服裝鞋子零售市場的相關調査分析、波蘭的社會經濟的狀況概要、2012年為止市場額・發展預測、最大的服裝與鞋子零售業者、市場動向、流通管道、市場各領域分析、購物中心的發展、主要零售業者簡介、主要零售業者調査結果等，概述如下。
調査手法
總綱
波蘭的社會經濟的狀況概要
- GDP
- 雇用
- 給薪水準
- 通膨
- 家庭收入・支出
- 人口統計
消費者態度・模式
- 年輕消費者生活中服裝所扮演的角色
- 服裝的風格與顏色
- 服裝的選擇被賦予條件的要因
- 品牌的人氣與認知
- 購物興趣與・習慣
- 販促服務的人氣
- 完美商店之之特徵
服裝・鞋子市場價値
最大服裝・鞋子企業
市況概要：動向
- 鞋子・服裝市場之危機
- 企業所導入的危機管理手法
- 成長促進因子・阻礙因子
- 企業發展計畫
- 服裝・鞋子市場中的其他動向
流通管道
- 概要
- 危機中最不受影響的流通管道
- 被預期最有成長的流通管道
- 服裝・鞋子零售鏈
- 獨立店・青空市場
- 大賣場
- 網路・型錄
- 運動用品聯鎖店
市場劃分
購物中心的發展
波蘭之服裝・鞋子零售業者調査結果
- 導論
- 服裝・鞋子市場中現在以及將來狀況之評價
- 市場成長
- 流通管道
- 在波蘭展開事業的服裝・鞋子零售業者之說明
主要企業簡介
圖表清單
關於PMR
Abstract
Description
Clothing and footwear retail market in Poland 2010 is a comprehensive guide to
all important aspects of the market - from current economic conditions, market
value and forecast data to largest retailers profiles and a detailed analysis
of distribution channels. The fourth edition of this successful report
supplies complete market data to help readers take advantage of the available
business opportunities. Additionally, it presents the results of the survey
of clothing and footwear retailers in Poland.
Key report sections:
- Overview of the socio-economic situation in Poland
- Market value and development forecasts for the period until 2012
- Largest clothing&footwear retailers
- Market trends
- Distribution channels
- Clothing and footwear chains
- Individual stores and open-air markets
- Hypermarkets
- The Internet and catalogues
- Sports store chains
- Market segments - clothing and footwear, including luxury goods
- Development of shopping centres
- Profiles of selected retailers
- Results of the survey of clothing and footwear retailers in Poland
PMR MarketInsight Methodology
This report was prepared using PMR MarketInsight methodology developed by PMR
which assists in the complex preparation of industry reports.
Word from the author:
“The crisis strongly affected the clothing and footwear business in Poland. The
weakening of the Polish zloty translated into higher purchasing costs and
increased rental fees at shopping centres. The situation was further
aggravated by lower number of customers and, in turn, lower sales. As a
consequence, many companies faced serious financial problems, and some had to
go bankrupt. Smaller players are slightly better off - after growing slowly
but steadily in the previous years, they can now use their resources to open
new stores, even at attractive locations which were not easy to obtain so far.
This year is expected to be more favourable, although the long winter at the
beginning was not very promising.” Patrycja Nalepa, Senior retail market
analyst.
About PMR
PMR Publications provides reliable market intelligence for business
professionals and analyse the business climate in particular in the
construction, retail, IT, telecommunications and pharmaceutical sectors. PMR
Publications offers both free and paid subscription newsletters, internet news
portals, and in-depth reports.
PMR Publications is part of PMR - a British-American company providing
market information, advice and services to international businesses interested
in Central and Eastern European countries as well as other emerging markets.
PMR key areas of operation include consultancy (through PMR Consulting)
and market research (through PMR Research).
Report Statistics
- Publication date: August 2010
- Language: Polish, English
Table of Contents
Methodology
Executive summary
Overview of the socio-economic situation in Poland
- GDP
- Employment
- Salary levels
- Inflation
- Income and spending of households
- Demographics
Consumer behaviours and patterns
- Role of clothing in young consumers' lives
- Styles and colours of clothing
- Factors conditioning selection of clothing
- Popularity and perception of brands
- Shopping likes and habits
- Popularity of promotional offers
- Features of a perfect store
The value of the clothing and footwear market
Largest clothing and footwear companies
Overview of the market situation - trends
- Crisis in the footwear and clothing market
- Anti-crisis measures adopted by companies
- Growth factors and barriers to growth
- Development plans for companies
- Other trends on the clothing and footwear market
Distribution channels
- Overview
- Distribution channels which most successfully coped with the crisis
- Distribution channels with the best growth prospects
- Clothing and footwear retail chains
- Individual stores and open-air markets
- Hypermarkets
- The Internet and catalogues
- The value of the segment
- Growth prospects for e-commerce
- Consumer behaviours and consumer profile
- Online stores
- Segment leaders
- Traditional retailers selling online
- Sports store chains
Market segments
- Clothing market
- Footwear market
- Luxury clothing and footwear market
- Overview
- Distributors
- Online shopping
- Impact of the crisis
- Growth prospects
Development of shopping centres
Results of the survey of clothing and footwear retailers in Poland
- Introduction
- Assessment of the current and future situation of the clothing and
footwear market
- Assessment of the current market situation
- Predictions for developments in H2 2010
- Predictions for developments in 2011
- PMR clothing and footwear market climate index
- Market growth
- Clothing market growth
- Footwear market growth
- Distribution channels
- Description of clothing and footwear retailers operating in Poland
- Business profile
- Financial standing of companies
- Revenue and revenue change
- Retail sales and retail margin
Profiles of leading players
- LPP
- NG2
- H&M (Hennes & Mauritz)
- Inditex
- Deichmann
List of graphs
List of tables
