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市場調查報告書
專為動物設計的自然/替代健康用品的市場機會 - 順勢療法、中國式療法、印度傳統藥學、費洛蒙等
Market Opportunities in Natural and Alternative Animal Health Products
| 出版商 |
PJB Publications Ltd. |
| 出版日期 |
2004年10月 |
商品編碼 |
24454 |
| 內容資訊 |
英文 |
| 價格 |
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本報告已在2011年07月19日停止出版。
過去這 5 年內 ，消費者對於專為動物設計的自然/替代健康用品所抱持的興趣不斷提高。因此，對專門從事動物健康商品的國際企業以及小規模供應商來說，這個新興市場將會持續帶來莫大的商機。
在提供醫藥、生物科技、自然保護、動物健康、診斷機器等領域的國際商業情報上，擁有不錯口碑的市調公司 PJB Publications Ltd.（總公司: 英國薩里），詳盡地調查與分析專為動物設計的自然/替代健康用製品的全球市場，並有系統地出版綜合報告書 "Market Opportunities in Natural and Alternative Animal Health Products" 。
此報告書使用 41 張圖表、133 頁的篇幅，不僅調查專為動物設計的自然/替代健康用製品的動向及市場，並分析其市場商機。此報告書的概略架構如下所示。
1. 說明
2. 順勢療法(Homeopathy)製品
- 順勢療法的原理與歷史
- 順勢療法
- 活性化
- 順勢療法的類別
- 使用在動物上
- 順勢療法真的有用嗎
3. 草本藥品
- 歐式草本藥品
- 藥品與草本的相互作用
- Ayurveda (印度傳統療法)
- 中國傳統藥品
4. 補給營養補給療法
5. 其他製品區塊
6. 技術療法/物理療法
- 針灸療法
- 脊椎指壓
- 整骨治療
- 物理療法
- 壓迫療法
- 雷射療法
- 電磁療法
- 超音波療法
7. 規範、政府集團與市場
8. 企業檔案
- 順勢療法生產企業( 13 家)
- 草本藥品生產企業( 9 家)
- 營養食品/輔助食品生產企業( 18 家)
- 動物用藥品企業( 7 家)
- 動物用營養食品企業( 4 家)
- 自然食品/少食生產企業( 8 家)
Abstract
There has been increasing consumer interest in a wide range of natural and alternative animal health products over the last five years. These new markets have created commercial opportunities for both the major multinational animal health companies, and for smaller niche suppliers.
This Animal Pharm report analyses these new trends and markets, and the commercial opportunities that they represent. The report answers the following questions:
- What are the key sectors in natural and alternative animal health products, and which have the most commercial potential?
- How large is the market for these products, and how will it evolve over the next decade?
- Where do consumers go for technical and product information in this sector -- the internet, their vet, pet stores or their fellow pet owners? How will this influence your marketing and distribution strategy?
- How effective are these approaches -- are homeopathy, Chinese herbs or Bach flower remedies a valid and effective alternative to western medicine, or just snake-oil with no curative properties?
- How are these products and treatments regulated, and what pressures are being brought to bear to change these regulations?
- What is the best strategy for marketing and promoting these products to both vets and consumers, and what restrictions are placed on health claims for natural and alternative products?
- What is the structure of each of these sub-sectors -- will your leading competitors be the multinational giants or niche private companies with established brands?
- How important are non-western Indian or Chinese companies in these sectors?
- Which multinational companies have already invested in this sector, either by acquisition or new product development?
Table of Contents
- 1 Introduction
- 2 Homeopathy
- 3 Herbal medicines
- 4 Nutrition as therapy
- 5 Other product sectors
- 6 Manipulative and physical techniques
- 7 Regulations, governing bodies and markets
- 8 Company profiles
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