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市場調查報告書

防止仿冒、品牌保護、安全包裝的未來 2020年

The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2020

出版商 Smithers Pira 商品編碼 230290
出版日期 內容資訊 英文 132 Pages
商品交期: 最快1-2個工作天內
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防止仿冒、品牌保護、安全包裝的未來 2020年 The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2020
出版日期: 2015年10月14日 內容資訊: 英文 132 Pages
簡介

本報告提供品牌保護、防止仿冒市場今後趨勢分析,以產業為中心的促進要素和障礙、最新技術趨勢與競爭環境等資料彙整,為您概述為以下內容。

摘要整理

簡介、調查手法

產業的促進成長要素、障礙

  • 促進要素
    • 對品牌資產價值的威脅
    • 偽造
    • 法規的發展
  • 障礙

技術、材料的預測

  • 簡介
  • 防拆封 (防揭) 技術
  • 產品認證
  • 追蹤 (跟蹤和追蹤)
  • 盜竊防止標籤、標籤

最終用途市場預測

  • 簡介
  • 食品
  • 飲料
  • 化妝品
  • 醫療品、醫療
  • 其他的消費品
  • 工業產品

地區市場預測

  • 簡介
  • 非洲
  • 亞洲
  • 澳大拉西亞
  • 東歐
  • 中東
  • 北美
  • 南美、中美
  • 西歐

未滿足需求及技術開發

  • 概要
  • 使用智慧型手機的產品認證
  • 印刷電子產品
  • 導電油墨
  • RFID
  • 網路購物及線上品牌保護
  • 整合型品牌保護解決方案

主要企業

  • 3M
  • Applied DNA Sciences
  • Alien Technology
  • AlpVision SA
  • Ampacet Corporation
  • API Group PLC
  • Authentix
  • Avery Denison
  • Cabot Corporation
  • CamCode (division of Horizons Incorporated)
  • CCL Industries Inc.
  • Checkpoint Systems
  • Colorcon Inc.
  • DuPont
  • Essentra Components
  • Flint Group Global Packaging
  • 1-TAG C/O Heidelberger Druckmaschinen AG
  • Inksure Technologies
  • JDSU Uniphase Corporation
  • Leonard Kurz (UK) Ltd
  • Mettler-Toledo Ltd
  • RR Donnelley
  • SICPA
  • Sun Chemical Corporation
  • ThinFilm Electronics ASA
  • TruTag Technologies, Inc

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Increasing counterfeiting practices and growing concern about the impact of counterfeiting on safety-critical products, along with the growing awareness for anti-counterfeit technologies are largely driving market growth.

The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2020 is structured around three core elements: technology, end-use markets and geography. The prevalence of smartphones, and falling costs of RFID functionality is set to democratise product verification in key markets - and a new generation of integrated solutions will enable brands to simultaneously track, trace and authenticate products across global distribution chains.

Our exclusive content:

  • Qualitative and quantitative five-year market forecasts broken down by process technology, raw material, end use and geography
  • In-depth, expert analysis of drivers and barriers impacting the brand protection market
  • Portraits of national markets combining consumer, threat and enforcement trends to highlight hidden market opportunities

What methodology is used?

The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2020 uses a combination of qualitative, quantitative and interpretive data. Given the secretive nature of the brand protection industry and the integration of packaging and anti-counterfeiting technologies, the information in this report was developed using two approaches. First, extensive research was conducted to determine the main reasons for brand owners deciding to deploy brand protection technologies. Second, the annual budget brand owners allocated to each of the drivers were measured, estimated, and modelled. Results were then consolidated to produce market forecasts by technology, end-use application, and region.

What will you discover?

  • Latest developments in technologies designed to thwart, deter or milgate threats to brand equity
  • Analysis of the global market conditions for brand protection, anti-counterfeiting and security packaging technologies
  • Exclusive market overviews by technology, end use and geography to help you plan your business strategy

Table of Contents

Executive summary

Introduction and methodology

  • Introduction
  • Objective
  • Scope & definitions
  • Market segmentation
    • Technology coverage
    • End-use coverage
    • Geographic coverage
  • Methodology
  • Glossary of terms

Industry drivers and barriers

  • Drivers
    • Threats to brand equity
    • Counterfeiting
      • Affected goods
      • Value and prevalence of counterfeited goods
      • Impact of counterfeiting
    • Regulatory developments
      • Increased worldwide legislation and regulation
      • Legislation, standards and policies
      • A standardised framework for authentication
      • Multi-tiered brand protection measures
  • Barriers
    • Counterfeiting and privacy data
    • Scope of counterfeiting and privacy data
    • Paradoxical interests
      • Brand owners
      • Consumers
      • Authorities of home countries
      • Authorities of host countries
      • Retailers
      • Counterfeiters
    • Near absence of cause and effect
    • Unclear definition of potential technical solutions

Technology and material forecasts

  • Introduction
  • Tamper-evident devices
    • Perforated openings
      • Bridges
      • Automatic external band
      • Automatic internal band
      • Tear-off band
    • Film wrap
    • Induction sleeves
    • Blister packs
    • Tear tapes
    • Adhesives
    • Seals
    • Dedicated tamper-evident technologies market growth to 2020
  • Product authentication
    • Holograms / DOVIDs (diffractive optically variable image devices)
    • Substrates
    • Labels
      • Tamper-evident labels
    • Inks
      • Intaglio inks
      • Fluorescent and phosphorescent inks
      • Infrared up-converting inks
      • Thermochromic inks
      • Optically variable inks (OVIs)
      • Pearlescent varnishes
      • Machine-readable inks
      • Conductive inks
      • Photochromic inks
      • Other inks
    • Watermarks
      • True watermarks
      • Artificial watermarks
    • Threads
    • Product authentication technologies market forecast to 2020
  • Track-and-trace
    • Taggants
    • Radio frequency identification (RFID)
      • Chip-based
      • Ink-based
      • Thin Film
    • Coding
    • Track-and-trace technologies market forecast to 2020
  • Anti-theft labels and tags
    • Electronic article surveillance (EAS)
      • Magnetic systems
      • Acousto-magnetic (AM) tags
      • Radio-frequency (RF) systems
      • Microwave systems
    • Forensic marking
    • Anti-theft technologies market forecast to 2020

End-use market forecasts

  • Introduction
    • There is a wide divergence per end-use market.
    • There is a wide divergence in solutions deployed
    • Reactionary attitude
    • Cost/benefit
  • Food
  • Beverages
  • Cosmetics
  • Pharmaceuticals and healthcare
  • Other consumer goods
    • Apparel
    • Luxury goods
    • Electronics
    • Music and entertainment
    • Software
    • Sporting goods
    • Tobacco
  • Industrial
    • Automotive and aviation
    • Electronics components and semiconductors

Geographic market forecasts

  • Introduction
  • Africa
  • Asia
    • China
    • India
    • Japan
  • Australasia
  • Eastern Europe
    • Russia
    • Turkey
  • Middle East
  • North America
    • US
  • South and Central America
    • Brazil
  • Western Europe
    • France
    • Germany
    • Italy
    • UK

Brand protection, anti-counterfeiting and security packaging- unmet needs and technology developments

  • Overview
  • Product authentication using smartphones
  • Printed electronics
  • Conductive inks
  • RFID
    • RFID product developments
  • Internet shopping and online brand protection
  • Integrated brand protection solutions

Key companies

  • 3M
  • Applied DNA Sciences
  • Alien Technology
  • AlpVision SA
  • Ampacet Corporation
  • API Group PLC
  • Authentix
  • Avery Denison
  • Cabot Corporation
  • CamCode (division of Horizons Incorporated)
  • CCL Industries Inc.
  • Checkpoint Systems
  • Colorcon Inc.
  • DuPont
  • Essentra Components
  • Flint Group Global Packaging
  • 1-TAG C/O Heidelberger Druckmaschinen AG
  • Inksure Technologies
  • JDSU Uniphase Corporation
  • Leonard Kurz (UK) Ltd
  • Mettler-Toledo Ltd
  • RR Donnelley
  • SICPA
  • Sun Chemical Corporation
  • ThinFilm Electronics ASA
  • TruTag Technologies, Inc

Tables and figures

  • Global brand protection market by technology, percentage value share, 2015
  • Global brand protection market by end use sector, percentage value share, 2015
  • Global brand protection market by geographic region, percentage value share, 2015
  • Global brand protection market by technology, percentage value share, 2015
  • Global brand protection market by end use sector, percentage value share, 2015
  • Global brand protection market by geographic region, percentage value share, 2015
  • Summary of developing technologies for brand protection, anti-counterfeiting and security packaging market needs
  • Global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Global brand protection market by technology, 2012--2015 and 2020 forecast ($ million)
  • Dedicated tamper-evident (DTE) technologies and definitions
  • Global brand protection market for dedicated tamper-evident technologies, 2012--2015 and 2020 forecast ($ million)
  • Global brand protection market for product authentication technologies, 2012--2015 and 2020 forecast ($ million)
  • Global brand protection market for track-and-trace technologies, 2012--2015 and 2020 forecast ($ million)
  • Global brand protection market for anti-theft labels technologies, 2012--2015 and 2020 forecast ($ million)
  • Global brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Food: global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Food: global brand protection market by region, 2012--2015 and 2020 forecast ($ million)
  • Beverages: global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Beverages: global brand protection market by region, 2012--2015 and 2020 forecast ($ million)
  • Cosmetics: global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Cosmetics: global brand protection market by region, 2012--2015 and 2020 forecast ($ million)
  • Pharmaceuticals and healthcare: global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Pharmaceuticals and healthcare: global brand protection market by region, 2012--2015 and 2020 forecast ($ million)
  • Other consumer goods: global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Other consumer goods: global brand protection market by region, 2012--2015 and 2020 forecast ($ million)
  • Industrial: global brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Industrial: global brand protection market by region, 2012--2015 and 2020 forecast ($ million)
  • Global brand protection market by geographic region, 2012--2015 and 2020 forecast ($ million)
  • Africa brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Africa brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Asia brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Asia brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Australasia brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Australasia brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Eastern Europe brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Eastern Europe brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Middle East brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Middle East brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • North America brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • North America brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • South and Central America brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • South and Central America brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Western Europe brand protection market by function, 2012--2015 and 2020 forecast ($ million)
  • Western Europe brand protection market by end-use sector, 2012--2015 and 2020 forecast ($ million)
  • Summary of developing technologies for brand protection, anti-counterfeiting and security packaging market needs
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