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市場調查報告書

動態定價的全球市場分析、預測:RTP、CPP、PTR、VPP

Dynamic Pricing: Real-Time Pricing, Critical Peak Pricing, Peak Time Rebates and Variable Peak Pricing - Global Market Analysis and Forecasts

出版商 Navigant Research 商品編碼 355505
出版日期 內容資訊 英文 49 Pages; 35 Tables, Charts & Figures
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動態定價的全球市場分析、預測:RTP、CPP、PTR、VPP Dynamic Pricing: Real-Time Pricing, Critical Peak Pricing, Peak Time Rebates and Variable Peak Pricing - Global Market Analysis and Forecasts
出版日期: 2016年03月30日 內容資訊: 英文 49 Pages; 35 Tables, Charts & Figures
簡介

全球動態定價的利用客戶數預計從2016年的約340萬人,到2025年增加到1億1330萬人。

本報告提供全球動態定價的市場相關調查,動態定價的發展過程,動態定價的各種方式定義和概要,引進推進因素與妨礙引進的障礙,各地的經營者的案例研究,動態定價的利用客戶數的變化與預測,各地區、客戶種類的明細等彙整資料。

第1章 摘要整理

第2章 市場課題

  • 動態定價的發展的過程
  • 動態定價定義
    • 各時間帶費用 (TOU:Time of Use)
    • 即時費用 (RTP:Real Time Pricing)
    • 可變頂峰帶費用 (VPP:Variable Peak Pricing)
    • 尖峰費用 (CPP:Peak Pricing)
    • 尖峰折扣 (CPR)/高峰時間折扣 (PTR)
  • 動態定價市場:一般消費者 vs C&I (商用、產業用)
  • 動態定價的推進因素
    • AMI
    • 實行技術
    • 分散式能源資源
      • 能源儲存
      • EV
    • 費用結構:選擇加入方式 vs 選擇退出方式
    • 成本
    • 電力網的現代化
    • 有競爭力的能源零售經營者
  • 動態定價的障礙
    • 公共事業經營者的變革阻力
    • AMI整合的不足
    • 客戶的教育、需求不足
  • 案例研究
    • 美國BGE
      • OG&E
      • SMUD
    • 其他
      • 加拿大
      • 歐洲
        • 義大利
        • 法國
      • 亞太地區
        • 澳洲
        • 日本
        • 中國

第3章 市場預測

  • 簡介
  • 預測前提條件
  • 動態定價的引進:全球
  • 動態定價的引進:美國
  • 總論、建議

第4章 縮寫、簡稱清單

第5章 目錄

第6章 圖表

第7章 調查範圍、來源、手法、筆記

圖表

目錄
Product Code: MF-DPRICE-16

Real-Time Pricing, Critical Peak Pricing, Peak Time Rebates, and Variable Peak Pricing: Global Market Analysis and Forecasts

Dynamic pricing for products exists in many aspects of society, including airline tickets, theater and sporting event tickets, subway fares, and road tolls. The basic concept is that the value of a product varies based on time and other factors. Thus, being able to charge prices that better reflect that value is more economically efficient than simply charging an average flat price across all hours and variables.

In the electricity industry, the concept of dynamic pricing for mass-market customers is fairly recent, aside from time-of-use rates that offer set prices for fixed on- and off-peak periods. Rates that are indexed to real-time wholesale energy prices have been around for large commercial and industrial (C&I) customers since deregulation. With the proliferation of advanced meters that can record usage at small intervals, more dynamic types of pricing can be applied down to the residential level. The largest region of adoption is expected to be North America, a trend that will likely hold true throughout the forecast-even though other regions will eventually start to implement dynamic pricing programs. According to Navigant Research, the number of customers on dynamic pricing rates globally is expected to rise from approximately 3.4 million customers in 2016 to 113.3 million in 2025.

This Navigant Research report examines the market drivers and barriers for the global dynamic pricing market. The report focuses on four major pricing types: real-time pricing (RTP), critical peak pricing (CPP), peak time rebates (PTR), and variable peak pricing (VPP). Global market forecasts for number of customers, broken out by pricing type, sector (residential and C&I), and region, extend through 2025. The report also examines case studies of dynamic pricing from around the world, summarizing their objectives and impacts, as well as the lessons learned.

Key Questions Addressed:

  • What is dynamic pricing?
  • What technologies are involved in dynamic pricing?
  • What are the key drivers and barriers to the implementation of dynamic pricing?
  • How many customers are enrolled in dynamic pricing programs worldwide?
  • Which regions will see the most growth in customers for dynamic pricing programs?
  • Who are some of the utilities implementing dynamic pricing programs?

Table of Contents

1. Executive Summary

  • 1.1. Introduction to Dynamic Pricing
  • 1.2. Market Drivers
  • 1.3. Market Barriers
  • 1.4. Market Forecast

2. Market Issues

  • 2.1. History and Evolutionary Path of Dynamic Pricing
  • 2.2. Definition of Dynamic Pricing
    • 2.2.1. Time-of-Use (TOU) Pricing
    • 2.2.2. Real-Time Pricing (RTP)
    • 2.2.3. Variable Peak Pricing (VPP)
    • 2.2.4. Critical Peak Pricing (CPP)
    • 2.2.5. Critical Peak Rebates (CPR)/Peak Time Rebates (PTR)
  • 2.3. Mass Market versus C&I Dynamic Pricing
  • 2.4. Drivers for Dynamic Pricing
    • 2.4.1. Advanced Metering Infrastructure
    • 2.4.2. Enabling Technology
    • 2.4.3. Distributed Energy Resources
      • 2.4.3.1. Energy Storage
      • 2.4.3.2. EVs
    • 2.4.4. Opt-In versus Opt-Out Rate Structures
    • 2.4.5. Cost
    • 2.4.6. Grid Modernization
    • 2.4.7. Competitive Retailer Energy Suppliers
  • 2.5. Barriers for Dynamic Pricing
    • 2.5.1. Utility Resistance to Change
    • 2.5.2. Lack of AMI Integration
    • 2.5.3. Lack of Customer Education and Demand
      • 2.5.3.1. Bill Protection
  • 2.6. Case Studies
    • 2.6.1. United States
      • 2.6.1.1. BGE
        • 2.6.1.1.1. Smart Energy Rewards Program
        • 2.6.1.1.2. Objective of the Program
        • 2.6.1.1.3. Budget of the Program
        • 2.6.1.1.4. Impact of the Program
        • 2.6.1.1.5. Lessons Learned
      • 2.6.1.2. OG&E
        • 2.6.1.2.1. SmartHours Program
        • 2.6.1.2.2. Objective of the Program
        • 2.6.1.2.3. Budget of the Program
        • 2.6.1.2.4. Impact of the Program
        • 2.6.1.2.5. Lessons Learned
      • 2.6.1.3. SMUD
        • 2.6.1.3.1. Smart Pricing Options Program
        • 2.6.1.3.2. Objective of the Program
        • 2.6.1.3.3. Budget of the Program
        • 2.6.1.3.4. Impact of the Program
        • 2.6.1.3.5. Lessons Learned
    • 2.6.2. International
      • 2.6.2.1. Canada
      • 2.6.2.2. Europe
        • 2.6.2.2.1. Italy
        • 2.6.2.2.2. France
      • 2.6.2.3. Asia Pacific
        • 2.6.2.3.1. Australia
        • 2.6.2.3.2. Japan
        • 2.6.2.3.3. China

3. Market Forecasts

  • 3.1. Forecast Introduction
  • 3.2. Assumptions Guiding this Forecast
  • 3.3. Global Dynamic Pricing Adoption
  • 3.4. Dynamic Pricing Adoption in the United States
  • 3.5. Conclusions and Recommendations

4. Acronym and Abbreviation List

5. Table of Contents

6. Table of Charts and Figures

7. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • Share of Dynamic Pricing Customers by Region, World Markets: 2016
  • Share of Dynamic Pricing Customers by Region, World Markets: 2025
  • CAGRs of Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • Residential Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • C&I Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • Residential Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • C&I Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • Share of Dynamic Pricing Customers by Pricing Type, United States: 2016
  • Share of Dynamic Pricing Customers by Pricing Type, United States: 2025
  • CAGRs of Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • Dynamic Pricing Customers by Sector, United States: 2016-2025
  • Risk/Reward Profile of Dynamic Pricing Options
  • AMI Communication Chain
  • Load Impacts of SPO Program
  • Ontario's TOU Prices
  • Ontario's Summer and Winter TOU Prices
  • Italy's Past Load Curves Compared to 2011 TOU Load Curve
  • France's Current Tempo Tariff Rates
  • Ausgrid Peak, Shoulder, Off-Peak Periods
  • Energy Australia Peak, Shoulder, Off-Peak Periods
  • TEPCO TOU Pricing

List of Tables

  • Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • Residential Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • C&I Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • Share of Dynamic Pricing Customers by Pricing Type, United States: 2016 and 2025
  • Growth of Dynamic Pricing Customers, Year-over-Year, United States: 2016-2025
  • CAGRs of Dynamic Pricing Customers by Pricing Type, United States: 2016-2025
  • Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • Residential Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • C&I Dynamic Pricing Customers by Region, World Markets: 2016-2025
  • Share of Dynamic Pricing Customers by Region, World Markets: 2016 and 2025
  • Growth of Dynamic Pricing Customers, Year-over-Year, World Markets: 2016-2025
  • CAGRs of Dynamic Pricing Customers by Region, World Markets: 2016-2025
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