Smart Grid Consumer Survey Attitudes and Opinions about Smart Meters, Home Energy Management,Demand Response, Time-of-Use Pricing, Smart Appliances, Prepayment, and Renewable Energy
市場調查報告書 - 234313

智慧電網相關美國消費者的問卷調查:智慧電表·家庭能源管理·需量反應、按時間帶定價·智慧家電·預繳·再生能源的態度·可供選擇的方案

Smart Grid Consumer Survey Attitudes and Opinions about Smart Meters, Home Energy Management,Demand Response, Time-of-Use Pricing, Smart Appliances, Prepayment, and Renewable Energy
出版商 Navigant Research (formerly Pike Research)
出版日期 2013年01月14日 內容資訊 英文 51 Pages
價格
智慧電網相關美國消費者的問卷調查:智慧電表·家庭能源管理·需量反應、按時間帶定價·智慧家電·預繳·再生能源的態度·可供選擇的方案 Smart Grid Consumer Survey Attitudes and Opinions about Smart Meters, Home Energy Management,Demand Response, Time-of-Use Pricing, Smart Appliances, Prepayment, and Renewable Energy
出版日期: 2013年01月14日 內容資訊: 英文 51 Pages
簡介

本報告提供美國的消費者1,000人以上為對象所實施的智慧電網相關問卷調查，智慧電表，家庭能源管理，需求反應、時間帶定價，智慧家電，再生能源等消費者的認識，喜好，關注，使用趨勢等調查結果分析，為您概述為以下內容。

第1章 摘要整理

  • 簡介和概要
  • 主要調查結果

第2章 受訪者概要

  • 目前電力利用·電力成本相關的擔憂事項
  • 技術適配器的特定:各年齡

第3章 智慧電網·智慧電表

  • 簡介
  • 智慧電網·智慧電表的偏好
    • 智慧電網的偏好
    • 智慧電表的偏好

第4章 家庭能源管理

  • 簡介
  • 家庭能源管理的關注
  • 傳遞信息手法的偏好
  • 家庭能源管理服務的認識

第5章 按時間帶定價

  • 簡介
  • 按時間帶定價的認識
  • 按時間帶定價的關注

第6章 再生能源·預付

  • 再生能源
  • 願意支付更多的可再生能源
  • 消費者取向預付電力服務

第7章 智慧家電

  • 簡介
  • 智慧家電的關注
  • 期待智慧家電節電

第8章 需量反應(需求反應)

  • 簡介
  • 需量反應檢討
  • 參加需量反應的醫生
  • 遵從公共事業管理的用意·期待的節電

第6章 摘要和結論

  • 消費者的意見
    • 智慧電網·智慧電表
    • 家庭能源管理
    • 按時間帶定價
    • 再生能源·預繳
    • 智慧家電
    • 需量反應
  • 整體預測

第10章 用語

第11章 目錄

第12章 圖表

第13章 調查範圍·資源·手法

圖表清單

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目錄

Abstract

Smart grid rollouts are building momentum as utilities across the United States continue to invest in this new infrastructure in an effort to transform their power grids. Pike Research forecasts that there will be more than 53 million smart meters deployed in the United States by the end of 2013. However, even as utilities invest in these new technologies, they struggle to effectively communicate the benefits of smart grid applications and services to end users.

One challenge is that various types of smart grid and smart energy home technologies have different levels of consumer awareness, and different levels of favorability and acceptance. Even as consumers state that they are concerned about their electricity usage, they are not always willing to adopt new products and services that can help them curb their electricity consumption. Awareness is also a challenge: nearly one-third of respondents to this survey were not familiar with smart grids, and one-quarter were not familiar with smart meters.

This Pike Research report details findings from a web-based survey of 1,001 consumers in the United States. The study assesses consumer preferences, opinions, and awareness toward smart grid applications. More specifically, the report analyzes the dynamics of consumer demand, preferences, and attitudes toward several key smart grid product and service categories: smart grids and smart meters, home energy management, time-of-use pricing, renewable energy, prepaid electricity services, smart appliances, and demand response. Pike Research's detailed examination of demand dynamics is segmented by various demographic and behavioral characteristics. The survey was conducted in the fall of 2012 using a nationally representative and demographically balanced sample.

Key Questions Addressed:

  • How concerned are U.S. consumers about their electricity consumption?
  • How familiar are U.S. consumers with smart grid and smart meter technology?
  • What is the level of favorability among U.S. consumers for smart grid and smart meters?
  • How does this interest vary by demographic, behavioral, and political segment?
  • Are consumers willing to pay more for renewable energy, and if so, how much?
  • Are consumers open to the idea of prepaying for electricity?
  • Are consumers interested in home energy management? What reasons are commonly cited for their interest or lack of interest?
  • What is the level of awareness for TOU pricing and what is the current usage?
  • What is the level of consumer interest in smart appliances, and how much do consumers expect to save if they purchase smart appliances?
  • How likely are consumers to consider participating in demand response programs?

Who needs this report?

  • Utilities
  • Smart meter manufacturers
  • Home energy management companies
  • Demand response service providers
  • Smart appliance manufacturers
  • Systems integrators
  • Industry associations
  • Consumer advocacy groups
  • Government agencies
  • Investor community

Research Methodology

Pike Research's industry analysts utilize a variety of research sources in preparing Research Reports. The key component of Pike Research's analysis is primary research gained from phone and in-person interviews with industry leaders including executives, engineers, and marketing professionals. Analysts are diligent in ensuring that they speak with representatives from every part of the value chain, including but not limited to technology companies, utilities and other service providers, industry associations, government agencies, and the investment community.

Additional analysis includes secondary research conducted by Pike Research's analysts and its staff of research assistants. Where applicable, all secondary research sources are appropriately cited within the Pike Research's reports.

These primary and secondary research sources, combined with the analyst's industry expertise, are synthesized into the qualitative and quantitative analysis presented in Pike Research's reports. Great care is taken in making sure that all analysis is well-supported by facts, but where the facts are unknown and assumptions must be made, analysts document their assumptions and are prepared to explain their methodology, both within the body of a report and in direct conversations with clients.

About Pike Research

Pike Research, a part of Navigant Consulting's global Energy Practice, is a market research and consulting team that provides in-depth analysis of global clean technology markets. The team's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of these industry sectors.

Table of Contents

1. Executive Summary

  • 1.1. Introduction
  • 1.2. Key Findings

2. Respondent Overview

  • 2.1. Current Electricity Usage and Concerns about the Cost of Electricity
  • 2.2. Technology Adopter Identification by Age

3. Smart Grids and Smart Meters

  • 3.1. Introduction
  • 3.2. Smart Grid and Smart Meter Favorability
    • 3.2.1. Smart Grid Favorability
    • 3.2.2. Smart Meter Favorability

4. Home Energy Management

  • 4.1. Introduction
  • 4.2. Interest in Home Energy Management
  • 4.3. Preferred Method of Information Delivery
  • 4.4. Awareness of Home Energy Management Services
    • 4.4.1. Expected Savings with Home Energy Management

5. Time-of-Use Pricing

  • 5.1. Introduction
  • 5.2. Awareness of Time-of-use Pricing
  • 5.3. Interest in Time-of-use Pricing

6. Renewable Energy and Prepay

  • 6.1. Renewable Energy
  • 6.2. Willingness to Pay More for Renewables
  • 6.3. Prepaid Electrical Services for Consumers

7. Smart Appliances

  • 7.1. Introduction
  • 7.2. Interest in Smart Appliances
  • 7.3. Expected Savings from Smart Appliances

8. Demand Response

  • 8.1. Introduction
  • 8.2. Consideration of Demand Response
  • 8.3. Willingness to Participate in Demand Response
  • 8.4. Willingness to Allow Utility Control and Expected Savings

9. Summary and Conclusions

  • 9.1. Consumer Opinions
    • 9.1.1. Smart Grids and Smart Meters
    • 9.1.2. Home Energy Management
    • 9.1.3. Time-of-use Pricing
    • 9.1.4. Renewable Energy and Prepayment
    • 9.1.5. Smart Appliances
    • 9.1.6. Demand Response
  • 9.2. Overall Implications

10. Acronym and Abbreviation List

11. Table of Contents

12. Table of Charts and Figures

13. Scope of Study, Sources and Methodology

List of Charts and Figures
  • Interest in / Favorability toward Smart Grid Concepts, United States: 2012
  • Monthly Electric Bill, United States: 2012
  • Level of Concern about Electricity Costs, United States: 2012
  • Technology Adopter Status by Age Group, United States: 2012
  • Extremely or Very Concerned about Electricity Costs by Technology Adopter Segment, United States: 2012
  • Smart Grid and Smart Meter Favorability, United States: 2011 and 2012
  • Smart Grid Favorability by Demographic Segment, United States: 2012
  • Smart Grid Favorability by Behavior, Politics, and Electric Bill, United States: 2012
  • Smart Meter Favorability by Demographic Segment, United States: 2012
  • Smart Meter Favorability by Technology Adopter Segment, United States: 2011 and 2012
  • Smart Meter Favorability by Behavior, Politics, and Electric Bill, United States: 2012
  • Interest in Home Energy Management, United States: 2012
  • Interest in Home Energy Management by Demographic Segment, United States: 2012
  • Interest in Home Energy Management by Behavior, Politics, and Electric Bill, United States: 2012
  • Smart Meter Favorability and Interest in Energy Management by Technology Adopter Segment, United States: 2012
  • Smart Meter Favorability and Interest in Energy Management by Age, United States: 2012
  • Reasons for Interest in Home Energy Management, United States: 2012
  • Reasons for Interest in Home Energy Management by Age, United States: 2012
  • Reasons for Lack of Interest in Home Energy Management, United States: 2012
  • Home Energy Usage, Preferred Method of Providing Information, United States: 2012
  • Awareness of Home Energy Management Services, United States: 2012
  • Recall of Types of Companies Offering Home Energy Management Services, United States: 2012
  • Expected Savings Based on Utility Recommendation, United States: 2012
  • Awareness of TOU Pricing, United States: 2012
  • Interest in TOU Pricing, United States: 2012
  • Savings Necessary to Participate in TOU Programs, United States: 2012
  • Interest in TOU Pricing and Expected Savings of 10% or Less, United States: 2012
  • Willingness to Pay More for Renewable Energy, United States: 2012
  • Willingness to Pay More for Renewables by Age, United States: 2012
  • Willingness to Pay More for Renewables by Demographic Segment, United States: 2012
  • Willingness to Pay More for Renewables by Behavior, Politics, and Electric Bill, United States: 2012
  • Additional Amount Respondents Are Willing to Pay for Renewables, United States: 2012
  • Interest in Prepaying for Utilities, United States: 2012
  • Desire to Decrease Electric Bill and Willingness to Prepay for Utilities by Age, United States: 2012
  • Reasons that Respondents Would Not Enroll to Prepay for Electricity, United States: 2012
  • Interest in Smart Appliances, United States: 2012
  • Interest in Smart Appliances by Demographic Segment, United States: 2012
  • Interest in Smart Appliances by Behavior, Politics, and Electric Bill, United States: 2012
  • Desire to Decrease Electricity Bill and Interest in Smart Appliances by Technology Adopter Segment, United States: 2012
  • Expected Savings on Electric Bill from Smart Appliance, United States: 2012
  • Interest in Smart Appliances and Expected Savings of 10% or Less, United States: 2012
  • Likelihood to Purchase Smart Appliance Based on Guaranteed Savings, United States: 2012
  • Interest in Smart Appliances and Likelihood to Purchase Based on Guaranteed Savings by Technology Adopter Segment, United States: 2012
  • Interest in Demand Response, United States: 2012
  • Smart Meter Favorability and Demand Response Interest by Technology Adopter Segment, United States: 2012
  • Smart Meter Favorability and Demand Response Interest by Age, United States: 2012
  • Reasons for Not Considering Demand Response, United States: 2012
  • Willingness to Participate in Demand Response, United States: 2012
  • Reasons for Willingness to Participate in Demand Response, United States: 2012
  • Willingness to Allow a Utility to Control Thermostat, United States: 2012
  • Expected Savings if Utility Controls Thermostat, United States: 2012

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新聞稿

Pike Research公司的智慧電網消費者調查: 很多消費者沒有智慧電網概念

2013年01月30日

Global Information, Inc.開始銷售Navigant Research (formerly Pike Research)所發行的報告書「Smart Grid Consumer Survey Attitudes and Opinions about Smart Meters, Home Energy Management,Demand Response, Time-of-Use Pricing, Smart Appliances, Prepayment, and Renewable Energy (智慧電網相關美國消費者的問卷調查:智慧電表·家庭能源管理·需量反應、按時間帶定價·智慧家電·預繳·再生能源的態度·可供選擇的方案)」

全美各地的電力公司打算改變自家公司的電力電網的配合措施，持續智慧電網的新的基本設備投資，藉此智慧電網的新發展氣勢增加。然而，雖然投資新技術，但電力公司受困於不能好好傳達智慧電網帶來的利益和終端用戶獲得的各種可能性兩方面。根據Pike Research公司的新消費者調查報告顯示， 約3分之一 (30%)的受訪者不了解智慧電網，約4分之一(24%)的受訪者不知道智慧電表。

資深調查分析師Neil Strother敘述如下。「調查的資料顯示，智慧電網技術的引進層級與消費者的知名度處於初期階段，從該技術獲得利益相關的消費者的理解度現在比較低。電力公司和其他的智慧電網出資相關人員，必須找到簡單且合理的價格，以及藉由有用的能源管理產品和服務，有效獲得消費者的方法。」

調查的結果顯示，約4分之3(73%)的消費者，擔心每月電費對家計的影響，63%關注自己家使用的能源是否會導致入不敷出。然而，關於這樣的關心產生實際行動方面，知道提供家庭能源管理服務的公司只有一半以下(49%)，對於需量反應計劃的加入感到高度興趣的消費者為40%以下。

本調查報告提供美國內的1001人的消費者的網站調查的結果。這個調查針對關於智慧電網的應用的消費者的偏好，意見，以及知名度進行評估。更具體來說，提供消費者需求的動態，喜好，智慧電網與智慧電表，家庭能源管理，按時間收費，再生能源，預付電力服務，智慧家電，以及需量反應的智慧電網產品和服務的分類的消費者的想法相關資料，這份報告提供詳細的分析。Pike Research公司進行消費者的需求動態相關資料，各種人口屬性及行動特性分類的消費階層的詳查。本調查在2012年秋天，以國家代表，人口平衡的消費者樣本實施。

智慧電網相關美國消費者的問卷調查:智慧電表·家庭能源管理·需量反應、按時間帶定價·智慧家電·預繳·再生能源的態度·可供選擇的方案是由出版商Navigant Research (formerly Pike Research)在2013年01月14日所出版的。這份市場調查報告書包含51 Pages 價格從美金3200起跳。
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