電動車相關美國消費者的問卷調查:插電式電動車(PEV)及EV充電站的消費者的態度，愛好，及價格靈敏度 是由出版商Pike Research在2011年12月所出版的。
這份英文市場調查報告書包含29 Pages 價格從美金2800起跳。
消費者對仍然省油汽車的關注高漲，2010年Chevrolet及日產自動車的2間公司，發售大量針對市場高速公路行車的最剛開始的插電式電動車(PEV)。2010年12月發售的這些車型，具有節省汽油費，以及降低溫室效應氣體的排放。許多其他的汽車製造商開發電動車的新模式，豐田汽車2012年1月計劃PEV普銳斯的銷售。
本報告提供美國消費者1,051人作為對象的2011年秋天施行的電動車相關問卷調查的結果為基礎，插電式電動車(PEV)的消費者需求及各種充電設備的認知概要，PEV的價格敏感度和最佳價格詳細分析，典型的消費推動模式相關資料，以及汽車品牌的愛好彙整，消費者的智慧型手機應用程式的興趣等，為您概述為以下內容。
第1章 摘要整理
第2章 推動力簡介
- 汽車擁有
- 汽車通勤
- 平均上下班時間
- 汽車購買的決策的燃料效率的重要性
第3章 插電式電動車(PEV)的興趣
- 對插電式電動車的整體關心
- PEV的興趣:人口各種類
- 汽車品牌的愛好
- 電動車的價格靈敏度分析
- 電動車價格分佈的愛好
- 對電動汽車興趣不大的理由
第4章 汽車的充電基本設備
- 家用高速充電插座的興趣
- 家用高速充電設備的支付意願
- 獲取充電站的重要性
- 充電站的「每次充電後(充電費用)」的支付意願
第5章 智慧型手機應用程式
第6章 摘要及結論
- 消費者的關心
- 插電式電動車的種類
- 價格
- 基礎設施的必要性
- 行動應用程式
- 全面的影響
第7章 縮寫及語彙
第8章 目錄
第9章 圖表清單
第10章 調查範圍，調查手法
Abstract
As consumer interest in fuel efficient vehicles remains high, two automakers,
Chevrolet and Nissan, ended 2010 with the launch of their first
highway-capable plug-in electric vehicles (PEVs) for the mass market. These
vehicles, commercially available in December 2010, enable drivers to reduce
both gasoline expenses and greenhouse gas emissions. Many other auto
manufacturers are working to electrify their lineups with new models. For
example, Toyota plans to launch PEV Prius in January 2012, and other
manufacturers have plans to launch plug-in electric models in the near future.
To assess consumer demand, preferences, and price sensitivity for PEVs and
electric vehicle charging infrastructure, Pike Research conducted a web-based
survey of 1,051 U.S. consumers in the fall of 2011 using a nationally
representative and demographically balanced sample. The survey found that,
based on Americans' driving and commute patterns, PEVs should be a strong fit
for a large number of consumers. Likewise, survey respondents indicated strong
fundamental interest in PEVs, with 40% of participants stating that they would
be extremely or very interested in purchasing such a vehicle, assuming the
price were right. However, price sensitivity is an issue that continues to
loom over the industry, as survey participants' willingness to pay was much
lower than the prices currently planned by automakers.
This Pike Research report examines the dynamics of consumer demand for PEVs,
fast residential charging outlets, and workplace, public, and private charge
points. It includes a detailed analysis of price sensitivity and optimal price
points for PEVs, as well as data related to typical consumer driving patterns
that will affect demand for such vehicles, and vehicle brand preferences. The
report also includes information on consumer interest in smartphone
applications that would allow them to better utilize a PEV.
Key Questions Addressed:
- What is the overall level of interest among U.S. consumers for PEVs?
- How does this interest vary by demographic segment?
- What is the level of consumer price sensitivity in the PEV market? What is
the optimal price point for PEVs?
- How do typical consumers' driving patterns compare to the range
capabilities of PEVs?
- Which vehicle brands would consumers prefer for PEVs?
- What are the issues that are impeding PEV adoption?
- What are consumers' preferences for different PEV range/price
configurations?
- What is the importance of PEV charging infrastructure for consumers?
Who needs this report?
- Vehicle manufacturers
- Vehicle component suppliers
- Charging equipment manufacturers
- Battery manufacturers
- Vehicle trade associations
- Utilities
- Government agencies
- Investor community
About Pike Research
Pike Research is a market research and consulting firm that provides in-depth
analysis of global clean technology markets. The company's research
methodology combines supply-side industry analysis, end-user primary research
and demand assessment, and deep examination of technology trends to provide a
comprehensive view of these industry sectors.
Report Statistics
- Release Date: 4Q 2011
- Total Number of Pages: 29
- Total Number of Tables, Charts, Figures: 16
Table of Contents
1. Executive Summary
- 1.1. Introduction and Overview
- 1.1.1. Interest in Electric Vehicles
- 1.1.2. Vehicle Charging Infrastructure
2. Driver Profiles
- 2.1. Vehicle Ownership
- 2.2. Driving to Work
- 2.3. Average Daily Commute
- 2.4. Importance of Fuel Efficiency in Vehicle Purchase Decisions
3. Interest in Plug-in Electric Vehicles
- 3.1. Overall Interest in Plug-in Electric Vehicles
- 3.2. PEV Interest by Demographic Segment
- 3.3. Vehicle Brand Preferences
- 3.4. Electric Vehicle Price Sensitivity Analysis
- 3.5. Electric Vehicle Range Preferences
- 3.6. Reasons for Lack of Interest in Electric Vehicles
4. Electric Vehicle Charging Infrastructure
- 4.1. Interest in Residential Fast-Charging Outlets
- 4.2. Willingness to Pay for Residential Fast-Charging Equipment
- 4.3. Importance of Access to Charging Stations
- 4.4. Willingness to “Pay per Charge” at Charging Stations
5. Smartphone Applications
- 5.1. Interest in Smartphone Applications for PEVs
6. Summary and Conclusions
- 6.1. Consumer Interest
- 6.2. Type of Plug-in Electric Vehicle
- 6.3. Pricing
- 6.4. Infrastructure Needs
- 6.5. Mobile Applications
- 6.6. Overall Implications
7. Acronym and Abbreviation List
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Survey Methodology
List of Charts and Figures
- Consumer Interest in Electric Vehicles
- Vehicle Ownership: All Respondents
- Driving to Work
- Average Daily Commute
- Importance of Fuel Efficiency in Vehicle Purchase Decisions
- Overall Interest in Plug-in Electric Vehicles with 40 to 100 Mile Range
per Charge
- Interest in Electric Vehicles by Demographic Segment
- Vehicle Brand Preferences
- Electric Vehicle Price Sensitivity Analysis
- Electric Vehicle Range Preferences
- Reasons for Lack of Interest in Electric Vehicles
- Interest in Residential Fast Charging Outlets
- Willingness to Pay for Residential Fast-Charging Outlets
- Importance of Access to Charging Stations
- Willingness to “Pay per Charge” at Charging Stations
- Interest in Smartphone Applications
