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市場調查報告書
美國消費者的電動車相關問卷調查
Electric Vehicle Consumer Survey: Consumer Demand, Price Sensitivity, Driving Profiles, Attitudes, and Preferences for Plug-in Electric Vehicles and EV Charging Infrastructure
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本報告已在2012年01月06日停止出版。
本報告，以美國的消費者1042人為對象，所進行的電動車相關問卷調查的結果，來彙整消費者需求、價格敏感度、駕駛資料、各種認識、對充電式電動車以及EV用充電基礎建設的喜好等，由下列摘要形式闡述。
第1章 報告摘要
第2章 駕駛資料
- 汽車的所有權
- 每1日的平均行駛距離
- 每1個月的平均汽油支出
- 汽車通勤
- 平均通勤時間
- 汽車購買決策上燃料效率的重要性
第3章 對充電式電動車的關心
- 對充電式電動車的整體關心
- 對PEV的關心：人口區分別
- 汽車品牌的喜好
- 電動車的價格敏感度分析
- 電動車等級的喜好
- 對電動車興趣缺缺的理由
第4章 汽車的充電基礎建設
- 對家用快速充電插座的關心
- 支付家用快速充電插座的接受度
- 連結充電站的重要性
第5章 摘要・結論
- 消費者的關心
- 充電式電動車的種類
- 價格
- 基礎建設需求
- 整體影響
圖表
Abstract
The first highway-capable plug-in electric vehicles (PEVs) for the mass market
will be available for sale by the end of 2010. These vehicles, which will
initially include the battery-electric Nissan Leaf and the plug-in hybrid
Chevrolet Volt, will enable drivers to reduce both gasoline expenses and
greenhouse gas emissions.
To assess consumer demand, preferences, and price sensitivity for PEVs and
electric vehicle charging infrastructure, Pike Research conducted a web-based
survey of 1,042 U.S. consumers in the summer of 2010 using a nationally
representative and demographically balanced sample. The survey found that,
based on Americans' driving and commute patterns, PEVs should be a strong fit
for a large number of consumers. Likewise, survey respondents indicated strong
fundamental interest in PEVs, with 44% of participants stating that they would
be extremely or very interested in purchasing such a vehicle, assuming the
price were right. However, price sensitivity is an issue that looms over the
industry, as survey participants' willingness to pay was much lower than the
prices currently planned by automakers.
This Pike Research report examines the dynamics of consumer demand for PEVs,
fast residential charging outlets, and workplace, public, and private charge
points. It includes a detailed analysis of price sensitivity and optimal price
points for PEVs, as well as data related to typical consumer driving patterns
that will affect demand for such vehicles. The report also includes comparison
of demand among different demographic segments.
Key questions addressed:
- What is the overall level of interest among U.S. consumers for PEVs?
- How does this interest vary by demographic segment?
- What is the level of consumer price sensitivity in the PEV market?
- What is the optimal price point for PEVs?
- How do typical consumers' driving patterns compare to the range
capabilities of PEVs?
- Which vehicle brands would consumers prefer for PEVs?
- What are consumers' preferences for different PEV range/price
configurations?
- What is the importance of PEV charging infrastructure for consumers?
Who needs this report?
- Vehicle manufacturers
- Vehicle component suppliers
- Charging equipment manufacturers
- Battery manufacturers
- Vehicle trade associations
- Utilities
- Government agencies
- Investor community
Table of Contents
1. Executive Summary
- 1.1 Introduction and Overview
- 1.2 Interest in Electric Vehicles
- 1.3 Vehicle Charging Infrastructure
2. Driver Profiles
- 2.1 Vehicle Ownership
- 2.2 Average Miles Driven per Day
- 2.3 Average Gasoline Spending per Month
- 2.4 Driving to Work
- 2.5 Average Daily Commute
- 2.6 Importance of Fuel Efficiency in Vehicle Purchase Decisions
3. Interest in Plug-in Electric Vehicles
- 3.1 Overall Interest in Plug-in Electric Vehicles
- 3.2 PEV Interest by Demographic Segment
- 3.3 Vehicle Brand Preferences
- 3.4 Electric Vehicle Price Sensitivity Analysis
- 3.5 Electric Vehicle Range Preferences
- 3.6 Reasons for Lack of Interest in Electric Vehicles
4. Vehicle Charging Infrastructure
- 4.1 Interest in Residential Fast Charging Outlets
- 4.2 Willingness to Pay for Residential Fast Charging Outlets
- 4.3 Importance of Access to Charging Stations
5. Summary and Conclusions
- 5.1 Consumer Interest
- 5.2 Type of Plug-in Electric Vehicle
- 5.3 Pricing
- 5.4 Infrastructure Needs
- 5.5 Overall Implications
6. Table of Contents
7. Table of Charts and Figures
8. Scope of Study, Survey Methodology
List of Charts and Figures
- Consumer Interest in Electric Vehicles
- Vehicle Ownership: All Respondents
- Average Miles Driven Per Day
- Average Gasoline Spending per Month
- Driving to Work
- Average Daily Commute
- Importance of Fuel Efficiency in Vehicle Purchase Decisions
- Overall Interest in Plug-in Electric Vehicles with 40 to 100 Mile Range
per Charge
- Interest in Electric Vehicles by Demographic Segment
- Vehicle Brand Preferences
- Electric Vehicle Price Sensitivity Analysis
- Electric Vehicle Range Preferences
- Reasons for Lack of Interest in Electric Vehicles
- Interest in Residential Fast Charging Outlets
- Willingness to Pay for Residential Fast-Charging Outlets
- Importance of Access to Charging Stations
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