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市場調查報告書
美國眼部用品市場：處方/處方外鏡片・太陽眼鏡・隱形眼鏡・鏡框
The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition
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美國眼部用品市場：處方/處方外鏡片・太陽眼鏡・隱形眼鏡・鏡框 是由出版商Packaged Facts在2009年06月所出版的。
這份英文市場調查報告書包含187 pages 價格從美金3300起跳。
Abstract
In the past, the eyewear industry was more or less insulated from economic
downturns, as eyewear was deemed a stable commodity product. That changed as
eyewear grew into a fashion product and more prone to the whims of consumers
and the ups and downs of economic markets. The big question is whether
consumers will purchase fashionable brand name eyewear in the midst of an
economic crisis as seemingly more pressing demands are at hand. Eyewear stores
across the United States had already seen the effects of the economic downturn
with many stores reporting significant drop offs in store traffic at the end
of 2008. And by the end of first quarter 2009, some underperforming stores had
been closed and manufacturing plants were idled.
Though the market for eyewear in the U.S. grew at an annual rate of eight
percent between 2004 and 2008, growth in 2008 was much more subdued at less
than four percent. For the eyewear industry, an ongoing consumer paradigm
shift in attitudes towards more frugality and less conspicuous consumption
means high-flying fashion brands may suffer at the expense of less expensive
alternatives. But can the major marketers and retailers adapt?
The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses,
Contact Lenses, and Frames, 2nd Edition examines these questions and others by
looking at the current market, trends, major brands, and consumer preferences.
The report presents concise, thought provoking analyses of various aspects of
the eyewear industry and provides a forecast for the market through 2013.
Report Methodology
The information presented in this report was obtained from primary and
secondary research. Primary research entailed on-site examination of eyewear
products in retail stores and consultations with eyewear industry observers
and executives. Secondary research involved canvassing information and
articles appearing in financial, marketing, and trade publications, company
literature, and independent research reports, plus reviews of websites, blogs
and readers' comments posted on these sites.
Other sources consulted for The U.S. Eyewear Market were the U.S. Census
Bureau' s Economic Census (1997, 2002, and 2007), Annual Survey of
Manufacturers, Advanced Monthly Sales for Retail and Foodservice and the
Annual Retail Trade Survey. Other market data sources included the U.S. Bureau
of Economic Analysis (BEA), the U.S. Bureau of Labor Statistics (BLS), and the
U.S. International Trade Commission (USITC).
The analysis of consumer behavior and demographics is based on data from the
Simmons Market Research Bureau (New York NY) Spring 2008 and Summer 2008 Study
of Media and Markets, which is based on the responses of over 20,000 adults
age 18 and over.
About the Author
Cogitamus Consulting is a branding and market research boutique in NYC that' s
all about hard work, imagination and common sense. Working with our clients,
we custom tailor solutions and provide creative, thought-provoking analysis
that address the most pertinent questions facing marketers, through general
business consulting, white papers, and branded product concept and strategy
development.
Table of Contents
Chapter 1: Executive Summary
- Report Scope
- Report Methodology
- Categories and Products
- Market Size & Growth
- Global Eyewear Retail Market Dims 3%
- Figure 1-1: Global Retail Eyewear Market, 2004-2008 (in millions $)
- U.S. Retail Eyewear Market
- Figure 1-2: Total Retail U.S. Eyewear Market and Percent of Total
Global Retail Market, 2004-2008 (in millions $)
- Retail is Major Point of Sale
- Figure 1-3: Share of U.S. Retail Eyewear Market by Major Type of
Business, 2008 (%)
- Eyewear Sales by Product Category
- Figure 1-4: Share of U.S. Retail Eyewear Market by Major Eyewear Type,
2008 (%)
- Market Forecast
- Global Market Growth at 1.4% Through 2013
- Figure 1-5: Global Retail Eyewear Market Forecast, 2008-2013 (in
millions $)
- U.S. Retail Eyewear Market
- Figure 1-6: Total U.S. Retail Eyewear Market and Percent of Total
Global Retail Market, 2008-2013 (in millions $)
- Competitive Landscape
- Overview
- Top Eyewear Companies Worldwide
- Figure 1-7: Share of Global Wholesale Eyewear Market by Manufacturer,
2008 (%)
- Top U.S. Retail Eyewear Companies
- Figure 1-8: U.S. Eyewear Retailers' Market Shares, 2008 (%)
- Marketplace and Consumer Trends
- Down Economy Means Thriftier Consumer
- Fashion Industry Feeling the Pinch
- Figure 1-9: Quarterly Clothing and Clothing Accessory Store Sales,
1992-Q1, 2009 (in billions $)
- Expensive Branded Eyewear May Suffer
- Consumers Not Vested in Eye Health
- Managed Vision Care Influencing Purchases
- Boomers Are Key Target Market
- Kids' Eyewear Important Too
- Company Ethics and Added Values Important to Consumers
- Recessionary Slump in Travel Will Impact Travel Purchases
- Global Warming Means the Sun Will Shine Even Stronger
- Counterfeiting, a Dangerous Business
- Innovation and Design Trends
- Choice Enables Constant Consumer Evolution of Me
- More than Function and More than Fashion
- Classic Styles Return
- Logo a No Go
- Designers, and Others, Seek Opportunity in Eyewear
- Complementary Eyewear Category to Attract New Consumers
- Technological Innovation Spurs New Products
- Marketing Outreach
- Opportunities for Marketers to Engage Loyal Consumers
- LensCrafters' Campaign Pulls the Right Heart Strings
- Integrate, Integrate, Integrate
- Bausch & Lomb' s Presbyopia Outreach Integrated Plan
- Couponing Coming Back Strong Through Internet
- Internet Main Place for Printable Coupons
- Make Use of Alternative Medias
- Doesn' t Need to be Flashy, Practical Works Too
- Behavioral Targeting in Diverse Consumer Market
- Product Placement Opportunities Abound
- Away from Fashion to Health and Beauty
- Rental Therapy, not Retail Therapy
- Word-of-Mouth: Added-Value for Marketers and Consumers
- Personalization, Control, Choice and Flexibility
- The Consumer
- Prescription Eyewear Penetration Levels at 59%
- Figure 1-10: Consumer Penetration of Prescription Eyeglasses and
Contact Lenses, 2003-2008 (%)
- Wal-Mart Stealing Penetration Share
- Table 1-1: Retail Locations for Consumer Purchases of Eyeglasses and
Contact Lenses, 2003-2008 (%)
- Selected Demographic Profiles: Optometrist versus Wal-Mart
- Prescription Eyeglasses: Changeable Tint on Upward Trend
- Table 1-2: Prescription Eyeglasses Penetration, 2003-2008 (%)
- Prescription Contacts: Disposable Dominates
- Table 1-3: Prescription Contact Lenses Penetration, 2003-2008 (%)
- Sunglasses: Women Slightly More Involved
- Table 1-4: Penetration of Men' s and Women' s Non-Prescription
Sunglasses (Bought in Last 12 Months), 2004-2008 (%)
- Consumer Demographics of Sunglass Users
Chapter 2: The Market
- Report Scope
- Report Methodology
- Categories and Products
- A Closer Look at Eyewear Products
- Prescription Lenses and Lens Treatments
- Prescription Frames
- Plano Eyewear
- Contact Lenses
- A Brief History of Eyewear
- Corrective Lenses in Use for Centuries
- Figure 2-1: Portrait by Tommaso da Modena, One of the First Known
Images of Spectacle Use
- Johannes Kepler Explains Why Lenses Work
- Benjamin Franklin Invents Bifocals
- Concavity Improves Upon Original Lens Design
- Sunglasses Developed for Sailors
- Contact Lenses Have Evolved Over 100 Years
- Style Comes Late to Story, but Has Taken Over the Narrative
- Figure 2-2: Robert Q. Lewis and His Distinctive Eyewear
- Figure 2-3: Tom Cruise' s Iconic Sunglasses in Risky Business
- Packaging and Labeling
- Federal Regulations
- Health Professionals Write Prescriptions
- Framed Eyewear Must Meet Impact Resistance Requirements
- Medical Device Reporting Standards Apply
- Regulators Act in Interest of Consumer
- Sunglasses "Use Category" Labeling Is Voluntary
- Table 2-1: Standards for Sunglass Blockage (%)
- Voluntary Compliance with "Use Category" Labeling Is Lacking
- Market Size & Growth
- Eyewear Not Insulated From Worldwide Economic Woes
- Marketers Optimistic Though
- Global Eyewear Retail Market Dims 3%
- Figure 2-4: Global Retail Eyewear Market, 2004-2008 (in millions $)
- Previous Growth Driven by Emerging Economies, Lower U.S. Dollar
- Table 2-2: Global Retail Eyewear Market and Year-over-Year Percentage
Change, 2004-2008 (in millions $)
- U.S. Retail Eyewear Market
- Figure 2-5: Total U.S. Retail Eyewear Market and Percent of Total
Global Retail Market, 2004-2008 (in millions $)
- Consumer Spending, Inflation, Lower Dollar Mute Growth
- Table 2-3: Total U.S. Retail Eyewear Market and Year-over-Year
Percentage Change, 2004-2008 (in millions $)
- Retail is Major Point of Sale
- Figure 2-6: Share of U.S. Retail Eyewear Market by Major Type of
Business, 2008 (%)
- Optical Goods Stores, Supercenters Leading Retail Outlets
- Figure 2-7: Share of U.S. Retail Eyewear Market by Channel, 2008 (%)
- Eyewear Sales by Product Category
- Prescription Eyeglasses Dominant
- U.S. Contact Lens Market Fully Mature
- Table 2-4: U.S. Retail Eyewear Market by Major Eyewear Type,
2004-2008 (in millions $)
- Non-Prescription, Sunglasses See Accelerated Growth
- Goggles, Other Products Boom
- Figure 2-8: Share of U.S. Retail Eyewear Market by Major Eyewear
Type, 2008 (%)
- U.S. Retail Eyewear Channel Sales
- Figure 2-9: Total U.S. Retail Eyewear Store Sales and Percent of Total
U.S. Retail Market, 2004-2008 (in millions $)
- Table 2-5: Total U.S. Retail Eyewear Store Sales and Year-over-Year
Percentage Change, 2004-2008 (in millions $)
- Optical Store Share Largest, but Clubs and Supercenters See More
Robust Growth
- Department Stores Bear Brunt of Loses
- Figure 2-10: Share of U.S. Retail Eyewear Store Sales by Store Type,
2008 (%)
- U.S. Healthcare Specialist Eyewear Sales
- Figure 2-11: Total U.S. Optometrist & Other Healthcare Services
Eyewear Sales and Percent of U.S. Retail Eyewear Market, 2004-2008 (in
millions $)
- Optometrist Eyewear Growth Stable
- Table 2-6: Total U.S. Optometrist & Other Health Care Services Eyewear
Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Optometrist Share of Eyewear Sold Unchanged
- Figure 2-12: Share of U.S. Optometrist Eyewear Sales versus
Optometrist Services, 2008 (%)
- Market Forecast
- Global Market Growth at 1.4% Through 2013
- Figure 2-13: Global Retail Eyewear Market Forecast, 2008-2013 (in
millions $)
- Table 2-7: Global Retail Eyewear Market Forecast and Year-over-Year
Percentage Change, 2008-2013 (in millions $)
- Global Growth Outside U.S
- U.S. Retail Eyewear Market
- Figure 2-14: Total U.S. Retail Eyewear Market and Percent of Total
Global Retail Market, 2008-2013 (in millions $)
- Table 2-8: Total U.S. Retail Eyewear Market and Year-over-Year
Percentage Change, 2008-2013 (in millions $)
- Growth Tempered by Consumer Spending Paradigm Shift
- Economy, Wealth Destruction Key to New Consumer Habits
- Effect on Eyewear Market
- Future Performance by Product
- Table 2-9: U.S. Retail Eyewear Market by Major Eyewear Type, 2008-2013
(in millions $)
Chapter 3: Competitive Landscape
- Overview
- Brands Galore
- Made in Italy Still Important
- Retail Landscape Varies
- Top Eyewear Companies Worldwide
- Figure 3-1: Share of Global Wholesale Eyewear Market by Manufacturer,
2008 (%)
- Top Contact Lens Companies
- Figure 3-2: Share of Global Wholesale Contact Lens Market by
Manufacturer, 2008 (%)
- Top Eyeglass Lens Companies
- Figure 3-3: Share of Global Wholesale Eyeglass Lens Market by
Manufacturer, 2008 (%)
- Top Eyeglass Frame and Sunglass Companies
- Figure 3-4: Share of Global Wholesale Eyeglass Frame and Sunglass Market
by Manufacturer, 2008 (%)
- Top U.S. Eyewear Retail Companies
- Figure 3-5: U.S. Eyewear Retailers' Market Shares, 2008 (%)
- Vertical Integration & Consolidation
- Luxottica: Manufacturer and Retailer
- De Rigo Big in Europe retailing
- Forward Integration Abounds
- Fully Integrated
- VSP Vision to Copy Highmark?
- Luxottica Becoming a Power House
- Safilo in Trouble
- Competitor Profiles
- De Rigo S.p.A.
- Overview
- Performance
- Figure 3-6: DeRigo S.p.A. Total Net Sales, 2004-2008 (in millions $)
- Table 3-1: DeRigo S.p.A. Total Net Sales and Year-over-Year Percentage
Change, 2004-2008 (in millions $)
- Sales by Channel
- Figure 3-7: Share of De Rigo S.p.A. Total Net Sales by Channel, 2008
(%)
- Brand Portfolio
- Table 3-2: De Rigo Brand Portfolio, 2009
- Significant Events
- De Rigo Partners with Lingerie Company
- Figure 3-8: Ipanema
- Figure 3-9: Venice Beach
- Figure 3-10: Goa
- Dollond & Aitchison Merges With Boots Opticians
- Luxottica Group S.p.A.
- Overview
- Performance
- Figure 3-11: Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales,
2004-2008 (in millions $)
- Table 3-3: Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales and
Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Channel
- Figure 3-12: Share of Luxottica Group S.p.A. Total Net Sales by
Channel, 2008 (%)
- Sales by Geography
- Figure 3-13: Share of Luxottica Group S.p.A. Total Net Sales by
Geography, 2008 (%)
- Store Growth
- Figure 3-14: Luxottica Group S.p.A. Total Retail Stores: North America
and Rest of World, 2004-2008 (number)
- Unit Sales Growth and Implied Average Wholesale Price
- Figure 3-15: Luxottica Group S.p.A. and Oakley Total Units
Manufactured and Average Wholesale Unit Price, 2004-2008 (millions of
units, $)
- Brand Portfolio
- Table 3-4: Luxottica Group S.p.A. Brand Portfolio, 2009
- Significant Events
- Luxottica Extending Significant Relationships
- Ray-Ban Leading Eyewear Brand
- Safilo Group S.p.A
- Overview
- Performance
- Figure 3-16: Safilo Group S.p.A. Total Net Sales, 2004-2008 (in
millions $)
- Table 3-5: Safilo Group S.p.A. Total Net Sales and Year-over-Year
Percentage Change, 2004-2008 (in millions $)
- Sales by Geography
- Figure 3-17: Share of Safilo Group S.p.A. Total Net Sales by
Geography, 2008 (%)
- Sales by Product
- Figure 3-18: Share of Safilo Group S.p.A. Total Net Sales by Product
Type, 2008 (%)
- Sales by Channel
- Figure 3-19: Share of Safilo Group S.p.A. Total Net Sales by Channel,
2008 (%)
- Brand Portfolio
- Table 3-6: Safilo Group S.p.A. Brand Portfolio, 2009
- Significant Events
- Bausch & Lomb, Inc
- Overview
- Performance
- Figure 3-20: Bausch & Lomb Inc. Total Net Sales, 2004-2008 (in
millions $)
- Table 3-7: Bausch & Lomb Inc. Total Net Sales and Year-over-Year
Percentage Change, 2004-2008 (in millions $)
- Contact Lens Sales
- Figure 3-21: Bausch & Lomb Inc. Total Contact Lens Net Sales,
2004-2008 (in millions $)
- Table 3-8: Bausch & Lomb Inc. Total Contact Lens Net Sales and
Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Brand Portfolio
- Table 3-9: Bausch & Lomb Contact Lens Brand Portfolio, 2009
- Essilor International
- Overview
- Performance
- Figure 3-22: Essilor International S.A. Total Net Sales, 2004-2008 (in
millions $)
- Table 3-10: Essilor International S.A. Total Net Sales and
Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Geography
- Figure 3-23: Share of Essilor International S.A. Total Net Sales by
Geography, 2008 (%)
- Brand Portfolio
- Table 3-11: Essilor International Brand Portfolio, 2009
- Johnson & Johnson Vision Care
- Overview
- Performance
- Figure 3-24: Johnson & Johnson Vision Care Total Net Sales, 2004-2008
(in millions $)
- Table 3-12: Johnson & Johnson Vision Care Total Net Sales and
Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Geography
- Figure 3-25: Share of Johnson & Johnson Vision Care Total Net Sales by
Geography, 2008 (%)
- Brand Portfolio
- Table 3-13: Johnson & Johnson Vision Care Contact Lens Brand Portfolio
Chapter 4: Marketplace and Consumer Trends
- Down Economy Means Thriftier Consumer
- Consumers Cut Back
- Figure 4-1: Quarterly Retail & Foodservice Sales, 1992-Q1, 2009 (in
billions $)
- Figure 4-2: Quarterly Personal Consumption Expenditures (PCE),
1992-Q1, 2009 (in trillions $)
- Fashion Industry Feeling the Pinch
- Figure 4-3: Quarterly Clothing and Clothing Accessory Store Sales,
1992-Q1, 2009 (in billions $)
- Expensive Branded Eyewear May Suffer
- No Longer an Insulated Commodity
- Retailers Seeing Effects
- Certain Demographics Stabilizing Market
- Consumers Not Vested in Eye Health
- Lasik Lagging in Poor Economy a Positive for Eyewear
- High Cost of Employee Health Care Means Eyecare Plan Changes
- Prescription Frames and Lenses Stable
- Managed Vision Care Influencing Purchases
- Defined Contribution Plans May Be a Boon
- HSA Growth Leads to More Spending
- Boomers Are Key Target Market
- Table 4-1: Projected U.S. Population, by Age Bracket, 2007-2020 (in
thousands)
- Boomers Have Complicated Emotional Needs
- Aging Population Should Benefit Multifocals the Most
- Table 4-2: Eyewear Use by Older Americans, 2008 (index)
- Boomers Drive Readers Market
- Kids' Eyewear May Need More Than a Fun License
- Bespectacled Kids Perceived as Smarter
- Contacts Improve Self-Perception in Kids
- Company Ethics and Added Values Important to Consumers
- Global Consumers: Will Spend More on Ethical Brands
- Sustainability Initiatives Offer Myriad Possibilities
- And They Are Financially Viable
- Recessionary Slump in Travel Will Impact Travel Purchases
- Global Warming Means the Sun Will Shine Even Stronger
- Counterfeiting, a Dangerous Business
Chapter 5: Innovation and Design Trends
- Choice Enables Constant Consumer Evolution of Me
- Room for More Than One Pair
- More than Function and More than Fashion
- Classic Styles Return
- Bold and Rock & Roll
- Figure 5-1: Cinzia by Cinzia Designs
- Figure 5-2: Cazal by Eastern States Eyewear
- Figure 5-3: Corinne McCormack by Corinne McCormack, Inc
- Figure 5-4: Mariella Burani by Grant Italia
- A Return to Femininity
- Figure 5-5: Ete by Optylux
- Figure 5-6: Nathan Jenden by B. Base IDG
- Figure 5-7: Brendel by BBH Eyewear
- Figure 5-8: Jill Stuart by Eyewear Designs Limited
- International Flavors
- Figure 5-9: Jhane Barnes by Kenmark Group (Men)
- Figure 5-10: John Paul Gaultier by Fusion Eyewear (Men)
- Figure 5-11: Accessories by Ron' s by Accessories by Ron' s (Women' s)
- Figure 5-12: Lafont by Lafont Co. (Women' s)
- The Preppy Handbook
- Figure 5-13: Colors in Optics' Vintage Sun
- Figure 5-14: Tourneau by Tura LP
- Figure 5-15: D&G by Luxottica Group
- Figure 5-16: Lacoste by Charmant USA
- Relaxed and Loose
- Figure 5-17: Randy Jackson by Zyloware Eyewear
- Figure 5-18: Hart Schaffner Marx by Signature Eyewear
- Figure 5-19: Dolce & Gabbana by Luxottica Group
- Figure 5-20: Solterra Designs by Zoom Eyeworks
- Logo a No Go
- Designers, and Others, Seek Opportunity in Eyewear
- Complementary Eyewear Category to Attract New Consumers
- Fashion, Sports, Footwear, Celebrity and More - Entering Eyewear
- Branded Readers Introduced Outside of Eyewear and Accessories
- Technological Innovation Spurs New Products
- Computer Use Causes Special Eye Issues
- Science and Technology Come to Eyewear
- Setting Sights on Nano-Technology
- Room For Low Tech
- Grassroots Development a Rich Source for Ideas
- Contact Innovation Ongoing, But Message Not Heard
Chapter 6: Marketing Outreach
- Opportunities for Marketers to Engage Loyal Consumers
- LensCrafters' Campaign Pulls the Right Heart Strings
- Get Close to Your Core Consumer
- Re-enforce Brand Values with Appropriate Strategies and Tactics
- Integrate, Integrate, Integrate
- Bausch & Lomb' s Presbyopia Outreach Plan
- Price War in Eyewear' s Future?
- Virtual Marketing Makes Most of Recession Dollars
- More People Cocooning and Online in Recession
- Couponing Coming Back Strong Through Internet
- Internet Main Place for Printable Coupons
- Vast Array of Coupon Sites
- Make Use of Alternative Medias
- Doesn' t Need to be Flashy, Practical Works Too
- Behavioral Targeting in Diverse Consumer Market
- Mobile Offering Sees Positive Response
- Study Shows Interest in Location/Time Based Mobile Coupons
- Product Placement Opportunities Abound
- Placement Not Limited to Television or Film
- Reliance on Sports Icons and Imagery
- Good Causes a Good Draw
- Luxottica Launches OneSight
- Appropriate and Authentic Celebrity Relationships
- Make Sure the License is a Good Fit
- Political Arena, the Next Big Thing?
- Away from Fashion and into Health and Beauty
- Customer Service Benefits Become Important Again
- Rental Therapy, not Retail Therapy
- Word-of-Mouth: Added-Value for Marketers and Consumers
- Does WOM Need the Human Touch?
- Personalization, Control, Choice and Flexibility
Chapter 7: The Consumer
- Note on Simmons Market Research Bureau Consumer Data
- Prescription Eyewear Penetration Levels at 59%
- Figure 7-1: Penetration of Prescription Eyeglasses and Contact Lenses,
2003-2008 (%)
- Wal-Mart Stealing Penetration Share
- Table 7-1: Retail Locations for Consumer Purchases of Eyeglasses and
Contact Lenses, 2003-2008 (%)
- Consumer Demographics by Selected Retailer
- Optometrist Consumer Evokes White-Collar Boomer
- Table 7-2: Optometrist or Eye Doctor Shopper Demographic
Characteristics, 2008 (index)
- Wal-Mart Shopper Suggests Price-Concerned
- Table 7-3: Wal-Mart Vision Center Shopper Demographic Characteristics,
2008 (index)
- Other Retailers Usage Strong Among Retirees
- Table 7-4: Other Retailers Shopper Demographic Characteristics, 2008
(index)
- LensCrafters' Shopper Traits Similar to Optometry' s
- Table 7-5: LensCrafters Shopper Demographic Characteristics, 2008
(index)
- Prescription Eyeglasses: Changeable Tint on Upward Trend
- Table 7-6: Penetration of Prescription Eyeglasses, 2003-2008 (%)
- Purchase Trends Show Same
- Table 7-7: Penetration of Prescription Eyeglasses (Bought in Past 12
Months), 2003-2008 (%)
- Consumer Demographics by Eyeglass Type
- No Surprise - Bifocal Skews Toward Retirees
- Table 7-8: Bifocal User Demographic Characteristics, 2008 (index)
- Regular Eyeglass Users Hard at Work
- Table 7-9: Regular Eyeglass User Demographic Characteristics, 2008
(index)
- Changeable Tint User Similar to and Different than Bifocal User
- Table 7-10: Changeable Tint Users Demographic Characteristics, 2008
(index)
- Prescription Contacts: Disposable Dominates
- Table 7-11: Penetration of Prescription Contact Lenses, 2003-2008 (%)
- Hard Lenses on the Way Out
- Table 7-12: Penetration of Prescription Contact Lenses (Bought in Last
12 Months), 2003-2008 (%)
- Consumer Demographics by Type of Contact Used
- Disposable Users Skews Young Professional
- Table 7-13: Disposable User Demographic Characteristics, 2008 (index)
- Soft Users Even Younger
- Table 7-14: Soft User Demographic Characteristics, 2008 (index)
- Extended Wear Users Popped for Children in Household
- Table 7-15: Extended Wear User Demographic Characteristics, 2008
(index)
- Slight Differences in Colored and Hard Lens Users
- Table 7-16: Colored or Tinted User Demographic Characteristics, 2008
(index)
- Table 7-17: Gas Permeable/Hard Wearer Demographic Characteristics,
2008 (index)
- Sunglasses: Women Slightly More Involved
- Table 7-18: Penetration of Men' s and Women' s Non-Prescription Sunglasses
(Bought in Last 12 Months), 2004-2008 (%)
- Women Who Have Purchased Two Pairs in Past 12 Months Highest Penetration
- Table 7-19: Penetration of Women' s Sunglasses, Number of Purchases in
Last 12 Months, 2004-2008 (%)
- Table 7-20: Consumer Penetration of Men' s Sunglasses, Number of
Purchases in Last 12 Months, 2004-2008 (%)
- Consumer Demographics of Sunglass Users
- Table 7-21: Sunglass User Demographic Characteristics, Men and Women,
2008 (index)
- Consumer Agreement with Select Attitudinal Statements
- Style a Motivating Factor, More so for Women
- Lack of Insurance an Issue for Hispanics and Blacks
- One-Third Spending Less on Eyewear
- Education a Factor in Medical Procedures
- Table 7-22: Consumer Agreement with Selected Attitudinal Statements,
2008 (%)
- Table 7-23: Top Demographic Characteristics of Consumers Who Agree
with the Statement: Style Glasses Is As Important As Function, 2008 (index)
- Table 7-24: Top Demographic Characteristics of Consumers Who Agree
with the Statement: My Insurance Limits Choices I Can Make, 2008 (index)
- Table 7-25: Demographic Characteristics of Consumers Who Agree with
the Statement: I am Buying Less Expensive Eyewear Because Of Economy, 2008
(index)
- Table 7-26: Demographic Characteristics of Consumers Who Agree with
the Statement: Medical Innovations Are a Better Solution Than Glasses,
2008 (index)
Appendix: Addresses of Selected Marketers 1
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