Omega脂肪酸：全球食品・飲料市場動向（第2版）

Omega脂肪酸：全球食品・飲料市場動向（第2版） 是由出版商Packaged Facts在2009年01月所出版的。 這份英文市場調查報告書包含210 pages 價格從美金3000起跳。

目錄

Abstract

Omega-enriched foods and beverages have entered an explosive growth phase in the global retail market. Since 2003, thousands of foods and beverages enriched with omega fatty acids have been introduced worldwide. Marketers really did not start touting the omega content of enhanced foods until late 2004, after the Food and Drug Administration (FDA) moved to allow a number of nutrient content claims for these powerhouse fatty acids. Nearly 1,300 new omega-3-enriched products were introduced in Europe and North America in 2007. In 2008, the omega-enriched food sector is operating under what is termed a “healthy halo,” defined by three primary parameters - public awareness of omega fatty acids, proven scientific benefit and a willingness by the consumer to purchase these products. The global market for foods and beverages enhanced with omega-3, omega-6 and omega-9, as defined in this report, has been estimated by Packaged Facts at $4.6 billion the end of 2007. The compound annual growth rate for the period from 2003 to 2007 is estimated to be 60.7%.

A number of drivers are propelling this market in addition to an avid consumer base. These include innovative formulations and technology advancements that are expanding the products amenable to enhancement with omegas. Also, methods of stabilizing omega-containing products to inhibit oxidation (which causes the fishy smell associated with fish-oil-based omega-3) have resulted in improved taste as well as extended shelf life. In the U.S., the FDA in 2007 implemented guidelines for Good Manufacturing Practices (GMP) for nutraceuticals companies, resulting in greater oversight of and confidence in the companies producing omega-enhanced products.

Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition contains comprehensive data on the global market for foods and beverages enhanced with omega-3, omega-6 and omega-9 fatty acids. Historical retail sales data (2003-2007) and forecast data (2008-2012) are provided for the global and selected international markets (U.S., Europe, Asia/Australia). The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. The report profiles major marketers of omega-enhanced products and suppliers of omega fatty acids as well as innovative companies in both of these sectors.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores, health/natural foods stores, specialty stores, and club stores. Company, distributor, and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.

Overall market data is for the retail industry. No foodservice sales are included.

What Is Provided in this Report

Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition offers market and trend analysis to allow succinct assessment of this booming sector. The report balances insight into qualitative aspects of this market with comprehensive quantitative analysis.

The report addresses all retail foods and beverages marketed as containing any or all of the three omega fatty acids; however, most of the discussion, particularly market size, focuses on foods and beverages especially formulated to contain omega-3 fatty acids. Foods that inherently contain omega fatty acids such as canola oil, cranberry seeds, flaxseed, mustard seeds, salmon, walnuts, etc., all of which contain omega-3, are not the focus of this report. This report also includes a lengthy qualitative discussion of the various omega ingredients available to food formulators, including profiles on the following suppliers of these ingredients:

• Arista Industries, Inc.
• Croda Health Care
• Denomega Nutritional Oils AS
• DSM Nutritional Products
• Epax AS
• Frutarom USA Inc.
• Hormel Specialty Products
• Martek Biosciences
• Ocean Nutrition Canada Ltd.
• Omega Protein Corp.
• Pizzey' s Milling USA
• Zymes LLC

Benefits of this Report

This report provides a valuable, timely and comprehensive exploration of the omega-enhanced food and beverage market aimed at companies already participating in this sector, companies that are considering entering this market or companies and organizations interested in activities and trends in this sector. The current market is assessed in detail, and markets and trends are projected through 2012.

• Marketing managers in identifying market opportunities and developing targeted promotion plans for omega-enhanced food and beverage products
• Research and development professionals in being up-to-date on competitor initiatives
• Advertising agencies working with clients in the banking and retail industries to understand the product buyer as an aid in developing successful advertising programs
• Business development executives to understand the dynamics of the market and identify possible partnerships
• Information and research center librarians in providing market researchers, brand and product managers and other colleagues with vital information necessary to their projects and decision-making

Table of Contents

• Scope and Methodology
• Report Methodology
• Products and Ingredients
• How Fatty Acids Vary in Their Impact on Health
• Which Fats are Essential and Why
• The Essential Fatty Acids
• Products
• Ingredients: Omega-3s Used to Enhance Foods and Beverages
  • Alpha Linolenic Acid
  • DHA and EPA
• The Market
• $4.6 Billion in Global Retail Sales in 2007 for Omega-3-Enhanced Food and Beverage Products
  • Table 1-1: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2007 (in millions of dollars and percent change)
• Global Retail Sales Are Projected to Approach $8.2 Billion by 2012
  • Table 1-2: Global Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2012 (in millions of dollars)
• Number of DHA/EPA-Enhanced Foods Overtake ALA-Enhanced Foods in the U.S. Market in 2008
  • Table 1-3: Projected U.S. Retail Sales of Omega-Enhanced Products, by ALA, DHA, and EPA, 2007-2012 (in millions of dollars and percent change)
• Market-Dominant Grain-Based Foods Loses Share to New Categories in U.S. Market
• The Retail Market
• Where Consumers Are Buying Omega-Enhanced Foods
  • Table 1-4: Omega Foods and Beverages: Share of Dollar Sales by Outlet, 2007 (percent share of dollar sales)
• The Consumer: Awareness of the Need for Omega-3 is Very High
• Two Different Consumers Are Primarily Targeted
• New Products, Trends and Opportunities
• Beverages and Snack Bars Lead in Total Global SKU Introductions from 2003 and 2008
  • Table 1-5: Top-Five New SKUs Introduced Carrying an Omega Content Reference, Excluding Fish, 2003-November 30, 2008 (percent)
• More Categories of Food and Beverages Each Year That Contain Omegas
• Research Into New Sources of Omegas
• Global Regulatory Situation Relating to Omega-Enhanced Food and Beverages
• Qualified Health Claim for Foods and Beverages Containing DHA and EPA

• Key Points
• Overview
• A Primer on Fatty Acids
• How Fatty Acids Vary in Their Impact on Health
• Which Fats are Essential and Why
• The Essential Fatty Acids
• Omega-3, Omega-6 and Omega-9 Fatty Acids and Their Sources
  • Linolenic Acid (Omega-3)
  • Linoleic Acid (Omega-6)
  • Oleic Acid (Omega-9)
• Studies Support Health Benefits of Omegas in Heart Health, Cognition and ADHD
  • Benefits to Heart Health
  • Cognitive Benefits in Infants and the Elderly
• Omega-3 and Omega-6 Benefit Children Suffering from Attention Deficit Hyperactivity Disorder
  • Omega-3 Benefits Psychiatric Conditions
• Essential Fatty Acid Deficiency Very Common
• Research on EFAs Suggests Many Benefits
  • Table 2-1: Health Benefits Reported from Balanced Consumption of Omega-3, Omega-6 and Omega-9 Fatty Acids
• Benefits of Fish Oil Outweigh Contamination Risks
• From Supplements to Foods and Beverages
• American Dietetic Association Advises Food Better than Supplements for Intake of Omega-3
• Fortifying Foods and Beverages with Omega Fatty Acids Advantageous over Supplements
• 2008 - the Ascension of the Omegas
• The “Healthy Halo” Surrounds Omegas
• Products
• Products Excluded From This Report
• Ingredients
• Omega-3s Used to Enhance Foods and Beverages
  • Alpha Linolenic Acid
  • DHA and EPA
    • Table 2-2: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source
• Omega-6s Used to Enhance Food and Beverages
• Omega-9s Used to Enhance Food and Beverages
• Formulations of Omega-3 Used in Foods and Beverages
• The Use of Preservatives
• Sources of Omega-3 Used as Ingredients in Enhanced Foods and Beverages
  • Fish Oil
  • Algal Oil
  • Plant Oils
• Choosing the Best Oil
• Fish versus Algae versus Flax
• The Basics on Flaxseed
• Walnuts A Good Source of ALA
• New Seed Oil Sources of ALA
• Do Marine and Plant Sources of Omega-3 Oils Vary in Functionality?
• Fortification Capabilities and Formulation Strategies
• Omega Fortification in Organic Foods and Beverages
• Omega-3 Suppliers

• Key Points
• Market Definition
• Accelerating Roll-out of Omega-enriched Foods and Beverages
• Steady Annual Increase in the Number of Global Omega-Enhanced Products from 2003 to 2008
  • Table 3-1: Global Omega-Enhanced* Food and Beverage Product Introductions, 2003-2008E (percent change)
  • Table 3-2: Global Food and Beverage Product Introductions with High Omega-3 Claims*, 2003-2008E (percent change)
• $4.6 Billion in Global Retail Sales in 2007 for Omega-3-Enhanced Food and Beverage Products
  • Table 3-3: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2007 (in millions of dollars and percent change)
  • Table 3-4: Global Omega-Enhanced Food and Beverage Product Introductions, Excluding Fish, by Geographic Region, 2003-2007
• Global Retail Sales Are Projected to Approach $8.2 Billion by 2012
  • Table 3-5: Global Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2012 (in millions of dollars and percent)
  • Table 3-6: Projected Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2007-2012 (in millions of dollars and percent change)
• Global Market for Omega-3-Enhanced Beverages Shows Steady Growth
• U.S. Omega-3-Enhanced Product Introductions Increase 444% from 2003 to 2007 and Escalates in 2008
  • Table 3-7: U.S. Omega-3-Enhanced Food and Beverage Product Introductions*, 2003-2008E (percent change)
• $2.7 Billion in U.S. Sales in 2007
  • Table 3-8: U.S. Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2007 (in millions of dollars and percent change)
• U.S. Retail Sales Are Projected to Approach $5.7 Billion by 2012
  • Table 3-9: U.S. Sales of Omega-3-Enhanced Products, 2003-2012 (in millions of dollars and percent)
  • Table 3-10: Projected U.S. Retail Sales of Omega-3-Enhanced Products, 2007-2012 (in millions of dollars and percent change)
  • Figure 3-1: Projected U.S. Retail Sales of Omega-3-Enhanced Products, 2007-2012 (in millions of dollars)
  • Table 3-11: Projected U.S. Retail Sales of Omega-Enhanced Products, by ALA, DHA, and EPA, 2007-2012 (in millions of dollars and percent change)
  • Figure 3-2: Projected U.S. Retail Sales of Omega-3-Enhanced Products, Percent Share of ALA vs. DHA/EPA, 2007-2012
• European Omega-Enhanced Product Introductions Increase from 2003 to 2007 but Slow in 2008
  • Table 3-12: European Omega-Enhanced Food and Beverage Product Introductions*, 2003-2008E (percent change)
• European Market for Omega-Enhanced Foods and Beverages Approaches $1.4 Billion in 2007
  • Table 3-13: European Retail Sales of Omega-3-Enhanced Products, 2003-2007 (in millions of dollars and percent change)
• Asian and Australian Market for Omega-3-Enhanced Foods and Beverages Approach European Market in Sales
  • Table 3-14: Asian and Australian Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2007 (in millions of dollars and percent change)
• Few Blockbuster Products
• Market-Dominant Grain-Based Foods Loses Share to New Categories in U.S. Market
  • Figure 3-3: Omega-3-Enhanced Foods and Beverages: Share of Dollar Sales by Product Category, Excluding Fish, 2007 (percent)
• Global Sales of Essential Fatty Acids Ingredients
  • Table 3-15: Global Retail Sales of EFAs, 2003-2007 (in millions of dollars at the manufacturers' level and percent change)
  • Table 3-16: U.S. Retail Sales of EFAs, 2003-2007 (in millions of dollars at the manufacturers' level and percent change)
• Sales of Supplements (Nutraceuticals)
• Fish Oil/Omega-3 Supplements Posts Biggest Usage Gains

• Key Points
• Different Types of Retail Outlets
• Shopping Options for Omega-Enhanced Foods and Beverages
  • Table 4-1: Stores Frequented for Food Shopping in Past 30 Days (percent)
• Where Consumers Are Buying Omega-Enhanced Foods
  • Table 4-2: Omega Foods and Beverages: Share of Dollar Sales by Outlet, 2007(percent share)
  • Figure 4-1: Omega-3 Foods and Beverages: Share of Dollar Sales by Outlet, 2007 (percent)
• Different Formats Attract Consumers for Their Varied Needs
• Number of Stock-keeping Units by Retail Channel
• Omegas in the Mail
• Options for Retail Distribution
  • Direct Delivery Advantages
  • Advantages of Warehouse Delivery
  • Smaller Marketers Work Through Brokers
• Introducing Functional Foods to the Marketplace

• Key Points
• Consumer Awareness of the Need for Omega-3 is Very High
  • Table 5-1: Ingredients on Product Nutrition Panels Sought by Shoppers, 2005-2008 (percent of Shoppers Who Consider Information About an Ingredient or Specified Content “Very Important”)
  • Table 5-2: Ingredients on Package Claims Sought by Shoppers (percent of Shoppers Who Look for Claim)
• Not Only Boomers Interested in Improving Their Eating Habits
• Reasons for Increasing Consumer Interest in Fortified Foods
• Two Different Consumers Are Primarily Targeted
  • Table 5-3: Awareness and Consumption of Omega-3s for Certain Health Benefits, 2005 (percent)
• Consumers Aware About Fat Types and Forms
• Consumers' Perceptions of Fats and Fatty Acids
  • Figure 5-1: Consumers' Perceptions of Omega-3 Fatty Acids and Fish Oils, 2005 (percent)
• Consumption Trends
  • Figure 5-2: Consumption Trends for Omega-3 Fatty Acids and Fish Oils, 2005 (percent)
• What Consumers Want
  • Table 5-4: Nutrients and Substances Americans Want More of in Their Diets, 2006 (percent)

• Key Points
• Global Organization for EPA and DHA Omega-3 Forms to Meet Opportunities and Challenges of Omega-3 Market
• GRAS Status Awarded to Two Conjugated Linoleic Acid Suppliers
• Concerns about Continued Sourcing from Fish
• Beverages and Snack Bars Lead in Total Global SKU Introductions from 2003 and 2008
  • Table 6-1: Top-Five New SKUs Introduced Carrying an Omega Content Reference, Excluding Fish, 2003-November 30, 2008 (percent)
  • Figure 6-1: Top-Five New SKUs Introduced Carrying an Omega Content Reference, Excluding Fish, 2003-November 30, 2008
  • Table 6-2: Total SKUs Introduced to the Global Marketplace with a High Omega-3, High Omega-6 or High Omega Tag/Claim, 2003-November 30, 2008
• More Categories of Food and Beverages Each Year That Contain Omegas
• Development Trends
  • The Trend Toward DHA and EPA
  • Revamping the Snack Bar Market
  • Potential Untapped Consumers
  • New Achievements in Formulation Expand Product Horizon
  • Selected New Products Introduced in 2007 and 2008
  • Biomedical Laboratories Offers Cereal Bars to Help Kids Concentrate
  • Danone Introduces Cardivia Omega 3 Plus Yogurt in Canada
  • Hain Celestial Group Introduces Omega-3 Organic Pretz-Os and Baked Pita Chips
  • Kemps and Ocean Nutrition Canada Introduces DHA/EPA-Enhanced Milk
  • Kirin' s DHA-Enhanced Power Water For Schoolchildren
  • Omega Farms Introduces Omega-3-Enhanced Chocolate Milk
  • Premier Foods Launches Omega-3-Enriched Baked Beans to the U.K. Market
  • J.M. Smucker Introduces Canola Oil with Omega-3 DHA
  • Sorrento Introduces Omega-3 String Cheese
  • Sun Gold Foods Introduces Omega-3 Sunflower Spread
  • Tropicana Introduces Orange Juice with Omega-3 EPA and DHA
  • Unilver Introduces DHA/EPA/ALA Enhanced Margarine and Omega3/Omega-6-Enhanced Margarine in Austria
  • Selected Innovative New Omega Products Introduced in 2008
    • Table 6-3: Selected New Innovative Products with Omega Claims/Tags, January 1 to November 30, 2008
  • Discontinued Products and Formulations
  • New Algal Oil Competitor
  • Research Into New Sources of Omegas
  • Chia to Become the “Pet” Source of Omegas?
  • Omega-Enriched Beef and Chicken

• Key Points
• Global Regulatory Situation Relating to Omega-Enhanced Food and Beverages
• The U.S. Regulatory Situation Relating to Omega-Enhanced Foods and Beverages
• The U.S. Dietary Supplement Health and Education Act of 1994
• Labeling Overview
• Labeling Nomenclature
• Provide the Facts: Nutritional Information Requirements
• Trans Fats Content Must Be Stated
• Products that Are Exempt
• Adding Beneficial Nutrients to Conventional Foods
  • Table 7-1: Permitted Nutrient Content Claims for Omega-3s in the United States
• A Variety of Possible Claims
• Types of Health Claims
• Health Claims that Meet Significant Scientific Agreement
• Qualified Health Claims
• Qualified Health Claim for Foods and Beverages Containing DHA and EPA
• Structure/Function Claims
  • Table 7-2: Structure/Function Claims on Selected Omega-Fortified Foods and Beverages
  • Figure 7-1: Stonyfield YoBaby Plus Fruit & Cereal Yogurt with DHA
  • Figure 7-2: Uncle Sam Toasted Whole-Wheat Flakes & Flaxseed with Real Mixed Berries
  • Table 7-3: Nutrient Content Claims on Selected Omega-Fortified Foods and Beverages
  • Figure 7-3: Farmland Dairies Special Request 1% Plus with Omega-3 Milk
  • Figure 7-4: Promise Buttery Spread
• Allergen Issues
• Dietary Recommendations for Consuming Omega-3s
• Efforts to Establish Recommended Daily Allowances for EPA/DHA
• Standardizing the Percentage of DHA and EPA in Fish Oil

• Key Points
• Leading Suppliers of Omega-3
  • Table 8-1: Leading Suppliers of Omega-3, by Sales
• Collaborating with Suppliers to Shorten Development Time and Improve Product
• Selected Suppliers of ALA
• Selected Suppliers of DHA/EPA
• Leading Suppliers of Marine-sourced Omega-3 Fish Oils
• Leading Suppliers of Algal-sourced Omega-3 Fish Oils
• Leading Suppliers of Plant-sourced Omega-3 Oils
• Omega-3 Ingredient Options
• Competitive Profile: Arista Industries, Inc., Wilton, CT
  • Company Overview
  • Omega Oil Products
• Competitive Profile: Croda Health Care, Yorkshire, U.K.
  • Company Overview
  • Financial Information
  • Technology Highlights
  • New Omega Products
• Competitive Profile: Denomega Nutritional Oils AS, Fredrikstad, Norway
  • Company Overview
  • Denomega Offers Omega-360 Co-branding Arrangement with Marketers
• Competitive Profile: DSM Nutritional Products, Heerlen, The Netherlands
  • Company Overview
  • New Omega-Enhanced Products
  • Company Back in Full Production Following Fire in 2006
  • Educating Educators and Curious Consumers
• Competitive Profile: Epax AS, Alesund, Norway
  • Company Overview
  • Omega-3 Products
• Competitive Profile: Frutarom USA Inc., North Bergen, New Jersey
  • Company Overview
  • Financial Information
  • Business Strategy
  • Omega Products
• Competitive Profile: Hormel Specialty Products, Austin, MN
  • Company Overview
  • Omega Products
• Competitive Profile: Martek Biosciences, Columbia, MD
  • Company Overview
  • Financial Information
  • Beyond Infant Formula
  • Selected for NIH Study
  • A Bump in the Road
  • Cutting Exclusivity Deals with Major Marketers
• Competitive Profile: Ocean Nutrition Canada Ltd., Dartmouth, Nova Scotia, Canada
  • Company Overview
  • Omega Products
  • Unique Double Shell Protection Debuts in 2006
  • Business Strategy
• Competitive Profile: Omega Protein Corp., Houston, TX
  • Company Overview
  • Omega Products
    • Table 8-2: Application Chart for OmegaPure Menhaden-Derived Fish Oil (percent)
• Competitive Profile: Pizzey' s Milling USA, Gurnee, IL
  • Company Overview
  • Technology Highlights
  • Omega Products
• Competitive Profile: Zymes LLC, Hasbrouck Heights, NJ
  • Company Overview
  • Technology Advancements

• Key Points
• Marketers Big and Small
• Product Development Timelines Increase
• The Five Leading Marketers of Nonfish Omega Foods and Beverages in 2007 and 2008
  • Table 9-1: Global Omega-Enhanced Foods and Beverages: Five Leading Marketers and Brands, 2008
• Competitive Situation
  • IRI Data Is Not Available for Most Marketers
• Competitive Profile: Barilla G. & R. Fratelli S.p.A., Parma, Italy
  • Company Overview
• Competitive Profile: Clif Bar Inc., Berkeley, CA
  • Company Overview
  • Omega Products
• Competitive Profile: Eggland' s Best, Inc., King of Prussia, PA
  • Company Overview
  • What Makes the Eggs so Special?
• Competitive Profile: GFA Brands, Inc., Cresskill, NJ
  • Company Overview
  • Omega Products
• Competitive Profile: General Mills, Inc., Minneapolis, MN
  • Company Overview
  • Financial Information
  • Omega Products
• Competitor Profile: The Hain Celestial Group, Inc., Melville, NY
  • Company Overview
  • Omega Products
• Competitive Profile: Kellogg Co., Battle Creek, MI
  • Company Overview
  • First Omega Product from Agreement with Martek Introduced
• Competitive Profile: Omega Farms, Hayward, CA
  • Company Overview
  • Complete Product Line
  • Proprietary Marine Source of Omega-3s
• Competitive Profile: Parmalat S.p.A., Parma, Italy
  • Company Overview
  • Business Strategy
  • Omega Products
• Competitive Profile: Stonyfield Farm, Londonderry, NH
  • Company Overview
  • Omega Products
  • Business Strategy
• Competitive Profile: Unilever, London, U.K.
  • Company Overview
  • Omega Products

Appendix I: Suppliers

Appendix II: Marketers

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