美國預付卡市場：禮品卡 是由出版商Packaged Facts在2007年12月所出版的。
這份英文市場調查報告書包含195 pages 價格從美金3000起跳。
Abstract
Within the context of the U.S. prepaid card market, the report explores the
drivers, trends and legal landscape of the gift card market, a market Packaged
Facts expects to post continued growth of about 5% annually through 2012. The
report also provides a cursory examination of what is happening in
international markets.
Report Methodology:
The report' s data are based on primary research, including interviews with
industry participants, and secondary research including articles appearing in
financial, marketing and trade publications, government business and financial
regulatory agencies' data, company literature, independent financial reports
and product advertising. Statistics on market revenues are based on an
evaluation of all available information on market sales and trends, including
data for publicly traded companies from SEC filings; and trends and figures
reported by the trade press and federal regulatory reports and white papers.
What You' ll Get in this Report:
Purchasers of The U.S. Market for Prepaid Cards with a Focus on Gift Cards
will come away with a thorough grasp of the gift card market in terms of both
consumer behavior and industry trends.
It is a comprehensive treatment of the market' s size and composition, market
growth projections through 2012, and both positive and negative factors that
will drive this growth. Chapters on marketing, product development and
distribution/sales are coupled with in-depth coverage of specific products and
case studies of key players in the industry. Identification of demographic
segments and relevant buying behavior present a different perspective on the
industry, identifying and illustrating consumer attitudes and buying
behaviors. The report concludes with consideration of trends and opportunities
that will further shape the industry over a period of several years.
Table of Contents
Chapter 1: Executive Summary
- Market Size and Growth
- Defining the Terms
- Closed Loop Versus Open Loop Gift Cards
- Positive Market Drivers for Prepaid Cards
- Gift Cards: Small but Growing Share of Payment Market
- Gift Card Penalties and Fees
- Gift Card Fees: Good or Bad is in the Eyes of the Beholder
- Packaged Facts Predicts $200 Billion on Prepaid Debit Cards in 2011
- Gift Card Projections from Packaged Facts
- Table 1-1a: U.S. Gift Card Market Volume: Projections, 2006-2010
- Table 1-1b: U.S. Gift Card Market Volume: Projections, 2006-2010
- Gift Cards as a Preferred Gift
- Table 1-2: Expenditures on Winter Holiday (Christmas, Hanukkah, Kwanzaa)
Gifts, 2006 (percent)
- Year-Round Gift Spending Lags Winter Holiday Season
- Table 1-3: Annual Gift Expenditures Other Than on Winter Holidays, 2006
(percent)
- Majority of Winter Season Gift Buyers Choose Gift Cards
- Table 1-4: Annual Expenditures on Prepaid Gift Cards, 2006 (percent)
- Gift Card Purchases on the Rise
- Competitor Profiles
- American Express
- Discover Financial Services
- MasterCard
- Visa
- Blackhawk
- Coinstar
- Green Dot
- NetSpend
- Distribution and Sales
- Kiosks
- Online, Internet, E-commerce
- Supermarkets, C-Stores, Gasoline Outlets
- Case Studies
- Bass Pro Shops Gift Cards
- GiftCertificates.com
- The Smart Box
- Disney Gift Cards
- Arroweye Solutions
- The Consumer: What the Data Show
- National Retail Federation Looks Ahead to Winter Holidays
- Table 1-5: Types of Winter Holiday Gifts Respondents Prefer to Receive,
2007 (percent)
- National Retail Federation' s Post Holiday Findings
- Valentine' s Day Presents
- Mother' s Day
- Father' s Day Presents
- Graduation Presents
- Wedding Gifts
- Accounting, Regulatory and Legal Issues
- Overview of Escheatment Regulations on Unspent Gift Cards
- Simon Property Case
- Antifraud Developments
- Laundering Drug Proceeds
- Consumer Awareness
- Media Brouhahas
- Prepaid Opportunities
- Profitability Challenges
- Effective Packaging Sells
- Demographics
- Hispanic Market
- African American Market
- Gender
- Youth
- Gift Cards Drive January Sales
Chapter 2: Market Size and Growth
- Report Methodology
- Defining the Terms
- Prepaid Debit Cards
- Positive Market Drivers for Prepaid Cards
- Cards By Type: Definitions
- Prepaid Corporate Cards
- Great Substitute for Cash
- Health Care Cards
- Prepaid Market: Enormous Potential but Marketing and Profitability
Challenges
- Obstacles to Profits
- Table 2-1: Sample Revenue Profile for Prepaid Card Product Excluding Float
(percent)
- Table 2-2: Consumer Fees: Prepaid Cards
- Gift Cards: Small but Growing Share of Payment Market
- Closed Loop Versus Open Loop Gift Cards
- Semi Closed Loop
- Split Tender
- The Restaurant Problem
- Advantages of Gift Cards
- Consumer Demand
- Bank Distribution Channel
- BIN Sponsorships
- Counter-Sold Cards Have Edge as Last-Minute Gifts
- Gift Card Penalties and Fees
- Gift Card Fees: Good or Bad? (It' s in the Eyes of the Beholder)
- Market Size & Growth Forecast
- Packaged Facts Predicts $200 Billion on Prepaid Debit Cards in 2011
- Gift Card Projections from Packaged Facts
- Table 2-3a: U.S. Gift Card Market Volume: Projections, 2006-2010
- Table 2-3b: U.S. Gift Card Market Volume: Projections, 2006-2010
- Gift Cards as a Preferred Gift
- Table 2-4: Expenditures on Winter Holiday (Christmas, Hanukkah, Kwanzaa)
Gifts, 2006 (percent)
- Year-Round Gift Spending Lags Winter Holiday Season
- Table 2-5: Annual Gift Expenditures Other Than on Winter Holidays, 2006
(percent)
- Table 2-6: Percentage of Annual Gift Spending for Winter Holiday Gifts,
2006 (percent)
- Majority of Winter Season Gift Buyers Choose Gift Cards
- Table 2-7: Annual Expenditures on Prepaid Gift Cards, 2006 (percent)
- Table 2-8: Annual Percentage of Total Gift Spending for Prepaid Gift
Cards Among Adults Purchasing Some Prepaid Gift Cards (dollars and percent)
- Purchasers Choose Gift Cards for All
- Table 2-9: Recipients of Prepaid Gift Cards Purchased During Last 12
Months Among Adults Purchasing Some Prepaid Gift Cards (number and percent)
- Gift Card Purchases on the Rise
- Table 2-10: Anticipated Prepaid Gift Card Expenditures in the Upcoming
12 Months Among Adults Purchasing Some Prepaid Gift Cards (number and
percent)
- Global Perspective
- Introduction
- Canada
- Table 2-11: Canadian Stores Offering Gift Cards: By Trade Group,
2003-2005 (percent)
- Sears Canada Enhances Sears Club Loyalty Program
- VendTek Systems Launches Gift Card Mall
- Europe
- Miscellaneous Applications in Europe
- SEPA Standardization
- Austria: T-Mobile Paid Card Introduces Price Campaign
- Italy
- Spain: BBVA Banking Group Targets Corporate Clients with Prepaid Card
- Switzerland: Swiss Bankers Travelers Cheques Looks to Expand Beyond
Country Borders
- United Kingdom
- UK Prepaid Card Programs
- Representative Applications
- Secure Transactions on Internet
- Asia
- China
- India
- Malaysia
- Singapore
- South Africa
- Latin America
- Brazil
- Money Transfers to Mexico Via Prepaid Cards
- Australia
- Microsoft Prepaid Computers in Emerging Markets
Chapter 3: Competitive Profiles
- Competitor Profiles
- American Express
- eFunds Agreement with American Express
- American Express Incentive Services
- Citi Branches Offer American Express Gift Cards
- A Mall Agreement
- Discover Financial Services
- Distribution Agreements
- Processing Agreements
- Corporate Developments
- MasterCard
- Small-Business Promotion
- Visa
- Visa USA/MetaBank Prepaid Contactless Card
- 7-Eleven to Offer Visa Reloading
- Reorganization and Initial Public Offering
- Authorized Platform
- Security
- Blackhawk Network
- Athletic Organization Relationships
- Coinstar
- Coinstar' s Business Model
- GreenDot
- Strategic Relationships
- Concerns on the Horizon
- NetSpend
- Strategic Relationships
Chapter 4: Marketing and New Product Trends
- Introduction
- Payroll Cards
- Payroll Alternative
- Representative Applications
- Employee Incentives
- Table 4-1: Most Popular Merchandise Award Options: Consumer/User
Promotions 2005 (percent)
- Table 4-2: Most Popular Merchandise Award Options: Dealer Incentives 2005
(percent)
- Table 4-3: Most Popular Merchandise Award Options: Sales Incentives 2005
(percent)
- Table 4-4: Most Popular Merchandise Award Options: Non-Sales Employee
Awards 2005 (percent)
- Representative Applications
- Marketing rebates
- Prepaid Cards for Payments of Small Sums
- Paying Suppliers
- Paying Winners
- Employer Health Incentives
- Health Care Cards
- Representative Applications
- Rewarding Research Moderators
- Taxi Rides
- Promotional Prizes
- Representative Applications
- Lottery Prizes
- Fundraising and Charitable Applications
- Representative Applications
- Travelers Cards
- Representative Applications
- Insurance Claims
- Government Benefits Programs
- Representative Applications
- Gun Redemption Incentive
- Child Support Payments
- Representative Applications
- Emergency Relief
- Customer Refunds
- AT&T Phone Services to U.S. Military
- Sending Money Abroad
- Visa Contactless Prepaid Cards
- Representative Applications
- Celebrity Cards
- Teacher Gift Cards
- Airline Gift Cards
- College Branded Gift Cards
- Community Gift Cards
- Consumer Rewards and Prizes
- Attractive Card Designs and Personalization
- Websites for Exchange of Cards
Chapter 5: Distribution and Sales
- Introduction
- Kiosks
- Representative Applications
- Online, Internet, E-commerce
- Mall-Wide Gift Cards
- Restaurants/Coffee Shops
- Supermarkets, C-Stores, Gasoline Outlets
- Representative Applications
- Service Firms
- Association Branding
- Mobile Phones/Telecom
- Small Businesses and Customization
- Airlines/Travel
- University Campuses
- Case Studies
- Bass Pro Shops Gift Cards
- GiftCertificates.com
- The Smart Box
- Disney Gift Cards
- 7-Eleven
- American Greetings Retail Stores
- Adult Entertainment
- TGI Friday' s
- Crate & Barrel
- Arroweye Solutions
Chapter 6: The Consumer
- What the Data Show
- National Retail Federation Looks Ahead to Winter Holidays
- Table 6-1: Types of Winter Holiday Gifts Respondents Prefer to Receive,
2007 (percent)
- Table 6-2: Types of Winter Holiday Gifts Respondents Prefer to Receive,
2007 (percent)
- Table 6-3: Types of Winter Holiday Gifts Respondents Prefer to Receive,
2002-2007 (percent)
- National Retail Federation' s Post Holiday Findings
- Table 6-4: Holiday Gift Card Sales: By Gender, 2006 (dollar, number and
percent)
- Table 6-5: Holiday Gift Card Sales: By Age, 2006 (dollar, number and
percent)
- Table 6-6: Holiday Gift Card Sales: By Income, 2006 (dollar, number and
percent)
- Table 6-7: Holiday Gift Card Sales: By Region, 2006 (dollar, number and
percent)
- Table 6-8: Types of Holiday Gift Cards Purchased: By Gender, 2006 (percent)
- Table 6-9: Types of Holiday Gift Cards Purchased: By Age, 2006 (percent)
- Table 6-10: Types of Holiday Gift Cards Purchased: By Income, 2006
(percent)
- Table 6-11: Types of Holiday Gift Cards Purchased: By Region, 2006
(percent)
- Table 6-12: Where Holiday Gift Cards Purchased 2006: By Gender (percent)
- Table 6-13: Where Holiday Gift Cards Purchased: By Age, 2006 (percent)
- Table 6-14: Where Holiday Gift Cards Purchased: By Income, 2006 (percent)
- Table 6-15: Where Holiday Gift Cards Purchased: By Region, 2007 (percent)
- Receiving Gift Cards
- Table 6-16: Number of Gift Cards Received During Holiday Season: By
Gender, 2006 (number and percent)
- Table 6-17: Number of Gift Cards Received During Holiday Season: By Age,
2006 (number and percent)
- Table 6-18: Number of Gift Cards Received During Holiday Season: By
Income, 2006 (number and percent)
- Table 6-19: Number of Gift Cards Received During Holiday Season: By
Region, 2006 (number and percent)
- Table 6-20: Percentage Value of Gift Cards Redeemed to Date During Holiday
Season: By Gender, 2006 (percent)
- Table 6-21: Percentage Value of Gift Cards Redeemed to Date During Holiday
Season: By Age, 2006 (percent)
- Table 6-22: Percentage Value of Gift Cards Redeemed to Date During Holiday
Season: By Income, 2006 (percent)
- Table 6-23: Percentage Value of Gift Cards Redeemed to Date During Holiday
Season: By Region, 2006 (percent)
- Table 6-24: Spending Additional Dollars Beyond Value of Gift Card(s) to
Purchase an Item(s) During Holiday Season: By Gender, 2006 (percent)
- Table 6-25: Spending Additional Dollars Beyond Value of Gift Card(s) to
Purchase an Item(s) During Holiday Season: By Age, 2006 (percent)
- Table 6-26: Spending Additional Dollars Beyond Value of Gift Card(s) to
Purchase an Item(s) During Holiday Season: By Income, 2006 (percent)
- Table 6-27: Spending Additional Dollars Beyond Value of Gift Card(s) to
Purchase an Item(s) During Holiday Season: By Region, 2006 (percent)
- Other Holidays
- Valentine' s Day Presents
- Table 6-28: Gifts Planned for Valentine' s Day: By Gender, 2007 (percent)
- Table 6-29: Gifts Planned for Valentine' s Day: By Gender, 2006 (percent)
- Table 6-30: Gifts Planned for Valentine' s Day: By Age, 2007 (percent)
- Table 6-31: Gifts Planned for Valentine' s Day: By Income, 2007 (percent)
- Table 6-32: Gifts Planned for Valentine' s Day: By Region, 2007 (percent)
- Mother' s Day
- Graduation Presents
- Table 6-33: Gifts Planned for Graduation: By Gender, 2007 (percent)
- Table 6-34: Gifts Planned for Graduation: By Age, 2007 (percent)
- Table 6-35: Gifts Planned for Graduation: By Income, 2007 (percent)
- Table 6-36: Gifts Planned for Graduation: By Region, 2007 (percent)
- Wedding Gifts
- Father' s Day Presents
- Table 6-37: Gifts Planned for Father' s Day: 2007 (percent)
Chapter 7: Accounting, Regulatory and Legal Issues
- Accounting Aspects of Gift Cards
- Representative Applications
- Overview of Escheatment Regulations on Unspent Gift Cards
- Office of Thrift Supervision
- Office of the Comptroller of the Currency
- Simon Property Case
- State-by-State Legislation and Judicial Decisions
- Representative Applications
- Antifraud Developments
- Laundering Drug Proceeds
- Treasury Department Role in Addressing Fraud
- Private Industry Addresses Fraud
- Representative Applications
- The TJX Case
- Consumer Awareness
- Media Brouhahas
- Full Disclosure to Consumers
- Representative Applications
- Federal Reserve Payroll Ruling
- Federal Communications Commission
- Stored Value Gift Card Patent Claim
Chapter 8: Trends and Opportunities
- Innovative Applications
- Prepaid Opportunities
- Technical Opportunities
- E-purse and Smart Cards
- Hong Kong' s Experience with Contactless Smart Cards
- Mobile Payment Systems
- Patent Battles
- Profitability Challenges
- Effective Packaging Sells
- Customized and Holiday Designs
- Representative Applications
- Demographics
- Hispanic Market
- African-American Market
- Gender
- Children
- Teens
- Representative Applications
- Gift Cards Drive January Sales
- Gift Cards May Become the New Fruitcake
- Year-end Holiday Season
- Lengthening the Holiday Shopping Season
- Representative Applications
- Online Shopping
Appendix: Addresses of Selected Marketers
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