市場調查報告書 - 58103

美國機能飲料市場

Energy Drinks in the U.S.

出版商 Packaged Facts
出版日期 2007年12月02日 內容資訊 英文 146 pages
價格
本報告書已不再販售
美國機能飲料市場 Energy Drinks in the U.S.
出版日期: 2007年12月02日 內容資訊: 英文 146 pages

本報告已在2014年04月17日停止出版。

簡介

2006年美國的機能飲料市場規模高達54億美元,預計2011年該零售市場的規模將成長到93億美元。

本報告書內容包括:美國機能飲料市場的實際表現及預測(至2011年)、市場影響因素、領先企業及品牌、主要企業介紹、實際表現、產品、主要市場動向、新產品開發、消費者的購買及消費行為等。內容綱要摘記如下:

第1章 實施概要

第2章 市場

  • 市場規模・成長率
    • 美國零售市場規模:2002年至2006年
    • 與非酒精飲料市場的比較
    • 主要企業
    • 主要品牌
  • 市場影響因素
    • 目標市場行銷:女性・健康/保健
    • 利基市場行銷
    • 方便性
    • 大小
    • 競爭及產品開發
    • 整合
  • 市場預測
    • 美國零售市場規模預測:2006年至2011年

第3章 企業介紹

  • 概要
  • PepsiCo, Inc.
  • Red Bull GmbH
  • Coca-Cola Co.
  • Hansen Natural Corp.
  • Rockstar, Inc.

第4章 市場動向

  • 積極消費者的消費
  • 競爭導致的差異化
  • 香料
  • 内容成份及其益處
  • 有機・天然
  • 自有品牌
  • 奈米科技・微膠囊化、等

第5章 產品・成份動向

  • 主要新產品

第6章 廣告・零售

  • 主要企業的廣告支出
  • 多樣的零售通路
  • 重要度與日俱增的便利商店

第7章 消費者

  • 機能飲料的普及率
  • 利用者的人口特徵
  • 品牌別普及率
  • 青少年的消費
目錄

Table of Contents

Chapter 1: Executive Summary

  • Scope
  • Methodology
  • Market Size and Growth
    • Total Market for Energy Drinks Reaches $5.4 Billion
    • Figure 1-1 Total U.S. Retail Market Value for Energy Drinks, 2002-2006 (in billion $)
    • IRI-tracked Sales Grow 45% in 2006
    • Figure 1-2 IRI-tracked Sales for Energy Drinks, 2002-2006 (in million $)
    • Energy Drinks and the Non-Alcoholic Beverage Market
    • Figure 1-3 Market Share of Energy Drinks vs. All Other Non-Alcoholic Beverages by IRI-tracked Sales, 2006 (%)
    • Red Bull Remains #1 Energy Drink Marketer
    • Table 1-1 Top U.S. Energy Drink Marketers by IRI-tracked Sales, 2002-2006 (in million $)
    • New Brands Nip at Red Bull' s Lead
    • Table 1-2 Top U.S. Energy Drink Brands by IRI-tracked Sales, 2002-2006 (in million $)
  • Energy Drinks Market Forecast
    • Factors to Growth
    • Total Retail Value to Reach $9.3 Billion by 2011
    • Figure 1-4 Projected Total U.S. Retail Market Value for Energy Drinks, 2006-2011 (in billion $)
  • Market Trends
    • Energy Not Necessarily Tied to Heavy Activity
    • Rising Competition Pushes Differentiation
    • Old-School Energy Boosters: Caffeine and Alcohol
    • Natural and Organic
    • Private Label May Energize
    • Nanotechnology and Microencapsulation
    • Core Company Values and Commitment Important
    • Energy Drink Introductions Hit Adrenaline Surge
    • Cost of Entry: Single Serve and Vitamins
    • Health Innovation: Antioxidants & Omega-3 Fatty Acids
    • Category Crossing Creates New Opportunities
    • Kaleidoscopic Flavors Spurred by Superfruits
  • Advertising and Retail
    • Consumer Advertising Expenditures
    • Red Bull Dominates in Advertising Spend
    • Evolving Media Consumption and Opportunities
    • Sport and Celebrity Branding
    • Lasting Ties to Music Industry
    • Bloom Reaches Out to Women
    • Diet Pepsi Shows Marketing Strength with MAX Launch
    • Grabbing Consumer Attention at Bottle
    • Retail Distribution Varied
    • Convenience Stores Growing in Importance
    • Specialty Outlets and Non-traditional
    • Start Small to Go Big
    • Nimble Enough for Special Relationships
  • The Consumer
    • Energy Drink Usage Penetration
    • Energy Drink User Demographic Characteristics
    • Energy Drink Consumption Lower for Women
    • Brand Usage Rates Suffer From Fragmentation

Chapter 2: The Market

  • Scope
  • Methodology
  • Market Size and Growth
    • Total Market for Energy Drinks Reaches $5.4 Billion
    • Figure 2-1 Total U.S. Retail Market Value for Energy Drinks, 2002-2006 (in billion $)
    • Table 2-1 U.S. Retail Sales and Year-over-Year Percentage Change for Energy Drinks, 2002-2006 (in million $)
    • Global Context
    • IRI-tracked Sales Grow 45% in 2006
    • Figure 2-2 IRI-tracked Sales for Energy Drinks, 2002-2006 (in million $)
    • Energy Drinks and the Non-Alcoholic Beverage Market
    • Figure 2-3 Market Share of Energy Drinks vs. All Other Non-Alcoholic Beverages by IRI-tracked Sales, 2006 (%)
    • Table 2-3 IRI-tracked Sales Comparison of Energy Drinks vs. Sports Drinks and Carbonated Beverages, 2002-2006 (in million $)
    • Growth Driven by Unit Volume, Higher Prices
    • Figure 2-4 IRI-tracked Energy Drink Volume and Unit Sales Trends, 2005-2006
    • Top Energy Drink Marketers
    • Red Bull Remains #1
    • Hansen Natural Sees Growth Spurt
    • Sobe and PepsiCo Together Rank Third
    • Table 2-4 Top U.S. Energy Drink Marketers by IRI-tracked Sales, 2002-2006 (in million $)
    • Figure 2-5 Market Share of Top U.S. Energy Drink Marketers by IRI-tracked Sales, 2006 (%)
    • Top Energy Drink Brands
    • Red Bull, Monster Top the List
    • Table 2-5 Top U.S. Energy Drink Brands by IRI-tracked Sales, 2002-2006 (in million $)
    • Figure 2-6 Market Share of Top U.S. Energy Drink Brands by IRI-tracked Sales, 2006 (%)
  • Factors Affecting the Market
    • Target Marketing: Women and Health/Wellness
    • Niche Marketing
    • The Role of Convenience
    • Bigger Is Better
    • Increased Competition, Innovation
    • Consolidation
  • Energy Drinks Market Forecast
    • Total Retail Value to Reach $9.3 Billion by 2011
    • Figure 2-7 Projected Total U.S. Retail Market Value for Energy Drinks,
    • 2006-2011 (in billion $)
    • Table 2-6 Projected Retail Sales and Year-over-Year Percentage Change for Energy Drinks, 2002-2006 (in million $)

Chapter 3: Corporate Profiles

  • Overview
    • A Shifting Landscape
    • Number of Marketers Growing
    • Table 3-1 Top 25 Corporations Introducing Energy Drink Products, by Number of Reports, 2006
  • PepsiCo, Inc.
    • Company Overview
    • Performance
    • Figure 3-1 PepsiCo' s IRI-Tracked Energy Drink Sales, 2002-2006 (in million $)
    • Figure 3-2 PepsiCo' s IRI-Tracked Energy Drink Sales by Brand, 2002-2006 (in million $)
    • Volume and Unit Analysis
    • Table 3-2 SoBe Energy Drink Volume and Unit Trends by IRI-Tracked Sales, 2005 vs. 2006
    • Table 3-3 PepsiCo Energy Drink Volume and Unit Trends by IRI-Tracked Sales, 2005 vs. 2006
    • Product Portfolio
    • Table 3-4 Selected Brand Portfolio of PepsiCo' s Energy Drink Products
    • Recent Activity
    • Crossing Over with Diet Pepsi Max
    • Dale Earnhardt Jr. & Mountain Dew' s AMP
  • Red Bull GmbH
    • Company Overview
    • Performance
    • Figure 3-3 Red Bull North America' s IRI-Tracked Energy Drink Sales, 2002-2006 (in million $)
    • Table 3-5 Red Bull North America' s IRI-Tracked Energy Drink Sales by Brand, 2002-2006 (in million $)
    • Volume and Unit Analysis
    • Table 3-6 Red Bull Energy Drink Volume and Unit Trends by IRI-Tracked Sales, 2005 vs. 2006
    • Selected Activity
    • Red Bull Arena
    • Mobile Energy Team Program
    • The Athletic Banned Substances Certification Program
  • Coca-Cola Co.
    • Company Overview
    • Performance
    • Figure 3-4 Coca-Cola' s IRI-Tracked Energy Drink Sales, 2002-2006 (in million $)
    • Table 3-7 Coca-Cola' s IRI-Tracked Energy Drink Sales by Brand, 2002-2006 (in million $)
    • Volume and Unit Analysis
    • Table 3-8 Coca-Cola Energy Drink Volume and Unit Trends by IRI-Tracked Sales, 2005 vs. 2006
    • Product Portfolio
    • Table 3-9 Selected Brand Portfolio of Coca-Cola' s Energy Drink Products
    • Selected Activity
    • Busy with Innovation
    • Vault Sampling Effort
    • Fuze Purchase
  • Hansen Natural Corp.
    • Company Overview
    • Performance
    • Figure 3-5 Net Sales of Hansen Natural' s Energy Drinks, 2002-2006 (in million $)
    • Figure 3-6 Hansen Natural' s IRI-Tracked Energy Drink Sales, 2002-2006 (in million $)
    • Table 3-10 Hansen Natural' s IRI-Tracked Energy Drink Sales by Brand, 2002-2006 (in million $)
    • Volume and Unit Analysis
    • Table 3-11 Hansen Natural Energy Drink Volume and Unit Trends by IRI- tracked Sales, 2005 vs. 2006
    • Product Portfolio
    • Table 3-12 Brand Portfolio of Hansen Natural' s Energy Drink Products
    • Selected Activity
    • Distribution Deal with Anheuser-Busch
    • Hansen Ranked 2nd in Forbes' 200 Best Small Companies
    • Marketing Initiatives
  • Rockstar, Inc.
    • Company Overview
    • Performance
    • Figure 3-7 Rockstar' s IRI-Tracked Energy Drink Sales, 2002-2006 (in million $)
    • Table 3-13 Rockstar' s IRI-Tracked Energy Drink Sales by Brand, 2002-2006 (in million $)
    • Volume and Unit Analysis
    • Table 3-14 Rockstar Energy Drink Volume and Unit Trends by IRI-tracked Sales, 2005 vs. 2006
    • Product Portfolio
    • Table 3-15 Brand Portfolio of Rockstar Energy Drink Products
    • Recent Activity
    • Launching in UK
    • Corporations Introducing Energy Drinks in 2006
    • Table 3-16 Complete List of Corporations Introducing Energy Drink Products, by Number of Reports, 2006

Chapter 4: Market Trends

  • Energy Not Necessarily Tied to Heavy Activity
  • But Active Consumers Still Show Above Average Energy Drink Usage
  • Table 4-1 Energy Drink Usage vs. Sports and Non-Diet Cola Drinks by Top 10 Activities, 2006 (index)
  • Rising Competition Pushes Differentiation
  • The Flavor Factor
  • Table 4-2 Attributes That Impact Consumer Decisions to Buy Foods and Beverages, 2006 vs. 2007
  • Finding the Winning Formula
  • Table 4-3 Top Ingredient Purchases for R&D, 2005-2006
  • Positioning on Therapeutic Benefits
  • Table 4-4 Standard Energy Drink Ingredients and Benefits
  • Table 4-4cont. Standard Energy Drink Ingredients and Benefits
  • The “New Age” of Influence
  • Sensory Attributes Get Intense
  • Old-School Energy Boosters: Caffeine and Alcohol
  • Caffeine, America' s Drug of Choice
  • Table 4-5 Caffeine Content of Selected Energy Drinks
  • Alcoholic Energy Drinks Buzz
  • Table 4-6 Alcohol Content of Selected Energy Drinks
  • Table 4-7 Energy Drink Consumers' Response to the Statement, “The Point of Drinking is to Get Drunk,” 2006 (index)
  • Table 4-8 Selected Mixed Drink Recipes Featuring Energy Drinks
  • Appealing to Demographic Groups
  • Energy Drinks for Every Man ... and Woman
  • A Liquid Experience for Boomers
  • Energy Drinks for the Hispanic Market
  • Natural and Organic
  • Private Label May Energize
  • Re-Enter the Genki Dragon
  • Nanotechnology and Microencapsulation
  • Core Company Values and Commitment Important

Chapter 5: Product and Ingredient Trends

  • Energy Drink Introductions Hit Adrenaline Surge
  • Some Product Claims Stay Hot
  • Cost of Entry: Single Serve and Vitamins
  • Who Needs Sugar?
  • Other Product Claims Emerge
  • Antioxidants Spur Category Crossover
  • Functionality Hot Button: Omega-3 Fatty Acids
  • Selected Trends by Number of New Product Claims
  • Table 5-1 Selected Energy Drink Trends, by Number of New Product Introduction Package Claims, 2003-2007
  • Category Crossing Creates New Opportunities
  • Dairy is Whey Cool
  • Flavor Trends
  • Kaleidoscopic Flavors Spurred by Superfruits
  • Top Flavor Introductions Still Tame, Though
  • Table 5-3 Selected Energy Drink Flavor Trends, by Number of New Product Introductions, 2003-2007
  • Selected New Product Introductions
  • Table 5-4 Selected List of New Energy Drink Product Introductions, June 2006-July 2007

Chapter 6: Advertising and Retail

  • Consumer Advertising Expenditures
  • Red Bull Dominates in Advertising Spend
  • Table 6-1 Selected Energy Drink Advertising Spends, 2006 (in thousand $)
  • Evolving Media Consumption and Opportunities
  • Sport and Celebrity Branding
  • Lasting Ties to Music Industry
  • Bloom Reaches Out to Women
  • Much Activity Around Diet Pepsi MAX Launch
  • Grabbing Consumer Attention at Bottle
  • Retail Distribution Varied
  • Figure 6-1 Hansen Natural' s Retail Distribution by Type of Outlet, 2006 (%)
  • Convenience Stores Growing in Importance
  • Specialty Outlets, General Market
  • Think Non-Traditional
  • Start Small to Go Big
  • Nimble Enough for Special Relationships

Chapter 7: The Consumer

  • The Simmons Survey System
  • Energy Drink Usage Penetration
  • Table 7-1 Consumer Penetration Rates for Energy Drinks vs. Sports and Non-Diet Cola Drinks, 2004-2006 (%)
  • Figure 7-1 Consumer Penetration Rates for Energy Drinks vs. Sports and Energy Drinks, 2004-2006 (%)
  • Energy Drink User Demographic Characteristics
  • Table 7-2 Top Demographics Favoring Energy Drinks vs. Sports and Non-Diet Cola Drinks, 2006 (index)
  • Energy Drink Consumption Lower for Women
  • Table 7-3 Number of Energy Drinks Consumed by Energy Drink Users in the Last 30 Days
  • Brand Usage Rates Suffer From Fragmentation
  • Table 7-4 Consumer Penetration Rates by Selected Energy Drink Brands, 2004-2006
  • Figure 7-2 Consumer Penetration Rates by Selected Energy Drink Brands, 2004-2006
  • Energy Drink Consumer Responses to Psychographic Statements
    • Into Health Products, But May Be Fickle
    • Table 7-5 Energy Drink Consumer Responses to Selected Health and Nutrition Statements, 2006 (index)
    • Too Time-Pressed to Care for Self
    • Table 7-6 Energy Drink Consumer Responses to Selected Time Crunch Statements, 2006 (index)
    • Not Afraid to Experiment
    • Table 7-7 Energy Drink Consumer Responses to Selected Experimentation Statements, 2006 (index)
    • Specialty May Be a Motivator
    • Table 7-8 Energy Drink Consumer Responses to Selected Food & Beverage Statements, 2006 (index)
  • A Look at Teen Energy Drink Usage
    • Energy Drink Penetration Among Teens
    • Table 7-9 Teen and Adult Consumer Penetration Rates for Energy Drinks vs. Sports and Non-Diet Cola Drinks, 2006 (%)
    • Figure 7-3 Teen Consumer Penetration Rates for Energy Drinks vs. Sports and Non-Diet Cola Drinks, 2004-2006 (%)
    • Energy Drink Consumption Greater Among Teens
    • Table 7-10 Number of Energy Drinks Consumed in Last 30 Days: Teens vs. Adults, 2006 (%)
    • Teen Energy Drink User Demographics
    • Table 7-11 Teen Energy Drink Usage by Demographic Characteristic, 2006 (index)
    • Brand Usage Rates Allude to Fragmentation
    • Table 7-12 Teen Consumer Penetration Rates by Selected Energy Drink Brands, 2004-2006
    • Figure 7-4 Teen Consumer Penetration Rates by Selected Energy Drink Brands, 2004-2006
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