Cover Image
市場調查報告書

美國食材雜貨市場調查:Amazon的食品購買者

Amazon Strategies and the Amazon Shopper

出版商 Packaged Facts 商品編碼 547931
出版日期 內容資訊 英文 227 Pages
訂單完成後即時交付
價格
Back to Top
美國食材雜貨市場調查:Amazon的食品購買者 Amazon Strategies and the Amazon Shopper
出版日期: 2017年08月31日 內容資訊: 英文 227 Pages
簡介

本報告以美國食材雜貨市場為研究主題,提供Amazon在美國食材雜貨購買趨勢中發揮作用的關注調查,電子商務銷售、食品和飲料的電子商務銷售預測,Amazon的食品和飲料電子商務銷售預測,Amazon vs. 主要的食品零售業者的競爭情形,Amazon的食品特殊化計劃的人口統計分析等。

摘要整理

Amazon的類別分析:食品

  • 食品雜貨銷售趨勢
    • 美國的家用食品銷售趨勢:各流通管道
    • 美國的線上食品雜貨銷售趨勢
    • 超級市場依然具支配性,不過,線上普及率接近藥妝店、便利商店
  • Amazon vs. 食品雜貨店的競爭
    • 主要的食品零售業者
  • Amazon Fresh (生鮮食品銷售、投遞)
    • Amazon Fresh Pickup實體店
  • Amazon Fresh的產品矩陣
    • 有機的配合措施
    • Amazon Fresh的使用者
    • Fresh的要素:消費者重視什麼
    • 對Amazon Fresh的關注有前景
    • Fresh Deals (生鮮食品的限時優惠)
  • Amazon Subscribe & Save (定期寄送服務)
    • Amazon Subscribe & Save的使用者
    • Subscribe & Save的零售分類的普及率
  • Amazon食品儲藏室 (Amazon Prime會員服務)
  • 多通路食品零售:WHOLE FOODS的收購
    • 線上食品雜貨的準備
    • 對支出的準備
  • 餐包
    • Amazon食譜食材有道理的原因
    • Amazon是如何刺激其他的供應商
    • 購買者,Amazon用戶,Amazon Prime用戶,及Amazon Fresh用戶
    • 進展中
  • ■附錄

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LA5916751

Amazon's growth has been propelled by a combination of increasing retail category depth and breadth; increasing depth and breadth of its Amazon Prime loyalty program; and technology innovation executed at a scale on par with the likes of Apple and IBM. Buoyed by these drivers, the retail colossus remains on a growth curve ordinarily reserved for much smaller companies: from apparel to prepared foods, more and more major retail categories are under threat from its advances; and with its acquisition of Whole Foods, game-changing multi-channel innovation lies just around the corner.

For participants in markets affected by its growth, understanding Amazon's value proposition and its evolving relationship with the consumer across retail categories and channels is of paramount importance. Amazon Strategies and the Amazon Shopper provides that insight in four parts: The Amazon Landscape; Amazon Category Analysis: Grocery; Amazon Category Analysis: Pet Products and Supplies; and Amazon Category Analysis: Financial Services.

This Packaged Facts report, Amazon Strategies and the Amazon Shopper, focuses on Amazon consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon's competitive positioning over time. Focusing on Amazon products and services engagement over time, analysis includes portraits of the Amazon shopper, the Amazon media user, and the Amazon Prime member; as well as Amazon's numerous strategies to broaden its reach into U.S. homes and wallets, including segmented subscriptions, penetrating and deepening retail categories, expanding Alexa's reach, moving into social media and multi-channel initiatives. Much attention is given to Amazon Prime, its relationship to the consumer, and the ways it is leveraged to drive engagement and increase sales.

Amazon Category Analysis: Grocery

This section focuses on online grocery purchasing trends over time to assess purchase channel (i.e. online and in-store) shifts and preferences according to major retailer and retailer channel, considering Amazon's foray into the online grocery market. Analysis is devoted to the role Amazon plays in shaping grocery trends, with attention paid to Amazon cross-usage among major food retailers over time; consumer usage of Amazon services such as Amazon Fresh, Subscribe & Save and Prime Pantry; the effect of Amazon's Whole Foods acquisition on the marketplace (including demographic synergies across market areas); and its effect on prepared foods such as fresh meal kits.

Amazon Category Analysis: Pet Products and Supplies

This section focuses on consumer pet products purchasing trends over time to assess purchase channel (i.e. online, in-store and multi-channel) shifts and preferences according to major retailer and retailer channel. As part of this focus, this report analyses retailer loyalty over time and share of spend by purchase channel. Analysis is devoted to the role Amazon plays in shaping these trends, with attention paid to Amazon cross-usage among major pet players over time, it's influence on online, in-store and multi-channel purchasing preferences and pet spending allocation by purchase channel. The report also analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company's approach to the pet product category.

Amazon Category Analysis: Financial Services

This section focuses on Amazon financial services and payments consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon's competitive positioning over time. It also assesses future opportunities and ramifications related to its current financial services and payments products as well as those in development. Much attention is paid to the Amazon loyalty and value proposition, its relationship to these financial services and payments products, and their mutual relationship to Amazon Prime.

Report Scope:

Amazon Strategies and the Amazon Shopper features demographic analysis that includes 1) household income segmentation of $150K-$249K and $250K+; and 2) geographical analysis by top fourteen designated market area, designated market area by segment, metropolitan area by segment, and county size. Analysis also includes:

  • Analysis of the Amazon products and services ecosystem
  • The influence of Amazon Prime membership on user engagement
  • Total retail and e-commerce sales projected through 2020
  • Consumer online shopping preferences
  • Online and mobile purchasing trends
  • Online and in-store purchasing trends by retail category
  • Historical trending of major retailer usage and Amazon user share
  • Demographic analysis of Amazon programs and services
  • e-Commerce sales and food & beverage e-commerce sales projected through 2020
  • Amazon food & beverage e-commerce sales projected through 2020
  • Historical trending of food retailer usage and Amazon user share
  • Demographic analysis of Amazon food-centric programs
  • The role rewards and loyalty play in Amazon's credit card and ACH debit programs
  • Amazon-branded credit card purchase value market size and forecast through 2020
  • Consumer interest in possible Amazon financial services products
  • Analysis of Amazon's non-credit card financial services and products, including small business lending, B2B e-commerce, social messaging, online checkout, in-store and multi-channel payments and voice commerce.
  • The influence of Amazon credit card possession on Amazon user payment method preferences
  • A comparison of online shoppers at five major retailers (Amazon, Walmart, Costco, Sam's Club and Target) regarding 1) checking account, savings account and card usage and 2) online payment preferences.
  • Consumer online and mobile checkout preferences
  • The implications of the Whole Foods acquisition on Amazon's financial services and payments strategy
Back to Top