美國寵物用旅行用品/便利產品市場 是由出版商Packaged Facts在2007年05月所出版的。
這份英文市場調查報告書包含131 pages 價格從美金1995起跳。
持續以 10 位數字成長的該領域已成長為規模超過 250 億美元的市場。作為 消費者產品市場調查的領先企業,同時擁有超過 30 年經驗的美國市調公司 Packaged Facts (總公司:New York State),針對美國寵物用講究方便性的產品及旅行用品市場進行詳盡的調查分析,並出版調查報告書 "Pet Travel and Convenience Products" 。
本報告書內容包括:所有種類的創新寵物用便利產品及旅行用品市場介紹的、產品介紹及受歡迎的原因、產品開發/主要行銷趨勢、美國寵物主人的旅行傾向等。內容綱要摘記如下:
第1章 介紹
- 調查範圍
- 寵物用清掃用品及訓練用品
- 調查方法論
- 寵物市場環境
- 便利產品
- 重視能夠節省時間的方便產品的飼主
- 方便性是最佳的宣傳文字
- 寵物用品高級化
- 寵物外出及旅行增加
- 依靠高所得收入群的寵物市場銷售金額
- 頂客族的重要性也在增加當中
- 高齡化的飼養寵物人口
- 高齡人口數
- 網路因素
- 大型零售店整合
- 非傳統零售通路的成長
第2章 和寵物一起旅行和外出的用品
- 市場概要
- 新產品劇增
- 進入寵物用旅行用品市場的企業增加
- 服務類產業的支援增加
- 航空公司也加入
- 在網路上特別暢銷的寵物用旅行服務
- 重視寵物用旅行用品的寵物用品零售業者
- 非傳統型零售業者展露頭角
- 網路
- 聯邦政府及州政府在新的避難計畫中考量列入寵物
- 替代寵物一同旅行的寵物用飯店、單日照顧服務
- 寵物飼主及旅行
- 超過國内旅行者的年度平均旅行次數寵物飼主旅行
- 男性比女性擁有更高的與寵物一同旅行的可能性
- 頻繁旅行的飼主在購買寵物相關產品時多利用寵物產品專門店、網路
- 寵物飼主在國内旅行時多利用卡車或休旅車
- 寵物飼主比一般旅行者旅行的距離還長
- 寵物飼主選擇露營地作為住宿地點
- 狗的飼主多半都會和牠一起運動
- 寵物飼主的旅行傾向及意識
- 寵物用旅行/外出用品
- 許多市場領域都有外出的趨勢
- 鏈條、挽具、韁繩
- 更先進的ID標籤
- 寵物用背袋、袋子、推車
- 汽車用安全/實用設備
- 攜帶式給水/食物用品
- 攜帶式排洩物處理/清掃用品
- 運動休間用裝飾
- 旅行用營養補給品及其他健康/美容產品
- 未來預測
第3章 寵物用家庭輔助產品
- 容易照顧寵物的設計
- 「快速」是最佳的宣傳用詞
- 打扮用用品
- 如廁用品
- 給水用品
- 餵食用品
- 寵物用門/階梯
- 自動溫度控制毯子/床
- 計時器、一碰就會動的玩具
- 電子訓練用品
- 未來預測
Abstract
Pet Travel and Convenience Trends, an all-new Packaged Facts report, surveys
innovative pet convenience and travel products of all kinds, examining both
the products themselves and what' s driving their popularity, providing case
histories illustrating key trends in product development and marketing. It
also charts travel trends among U.S. pet owners, using exclusively
cross-tabulated Simmons Market Research Bureau consumer survey data. The
report covers home assistance products, such as self-cleaning litter boxes,
automatic feeders, easy-entry ramps, automatic pet doors, and other non-food
products and package types with special ergonomic and/or innovative
convenience features (e.g., grooming brushes designed for easy hair removal,
dog collars with built-in leads, stand-on-the-cap shampoo bottles); and
on-the-go products, including portable kennels, vehicle and airplane safety
devices, backpacks, strollers, portable feeding systems, waste disposal
systems, quick-cleansing products like wipes, and calming supplements.
Packaged Facts' Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products
and services. No other market research publisher offers the breadth and depth
of coverage in this lucrative, fast-growing industry. Other titles include Pet
Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet
Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends:
Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet
Market.
Report Methodology
The information in this report was obtained from both primary and secondary
research. Primary research entailed attendance at industry trade shows;
informal interviews with members of the trade; and an on-site examination of
the retail milieu, including mass-market outlets, pet specialty shops, and
veterinary clinics. Secondary research included extensive Internet canvassing
and research- and data-gathering from relevant trade, business, and government
sources; company reports including annual reports, 10Ks, and other financial
releases from public companies; company profiles in trade and consumer
publications; and other reports by Packaged Facts, which has been reporting on
pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data
for tracked mass-market retailers (supermarkets, drugstores, and mass
merchandisers other than Wal-Mart), independent pet store sales-tracking
surveys, reported revenues of marketers and retailers, and figures appearing
in the trade press. Information on new product introductions is derived from
reports in the trade press and online, as well as detailed data from
Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau (New
York, New York) spring 2006 consumer survey, which is based on approximately
30,000 respondents
What You' ll Get in this Report
Pet Travel and Convenience Trends unique perspective on this burgeoning
market. No other market research report provides the analysis and trends
coverage that this report offers. Plus, you' ll benefit from extensive data,
presented in easy-to-read and practical charts, tables and graphs.
Table of Contents
Chapter 1: Introduction
- Scope of Report
- Treatment of Pet Clean-Up and Training Products
- Report Methodology
- The Pet Market Environment
- The Convenience Card
- Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions of
dollars)
- Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment, 2003-2009
(percent)
- Pet Owners Placing a Premium on Time-Saving Convenience
- Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care
Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
- Marketers on Board Convenience Wagon
- Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
- Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
- Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product Selling
Points by Package Tags, 2002-2006
- The Convenience = Luxury Pitch
- Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
- Pet Humanization Drives Product Upscaling
- Pets Being Taken Out of the Home, on Trips More Often
- Pet Market Sales Shifting to High-Income Demographics
- Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income
Bracket: 1994, 1999, and 2004 (percent)
- Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994,
1999, and 2004 (percent)
- Couples Without Kids Also Growing in Importance
- Figure 1-4: Households Without Children as Pet Owners: By Number of
Adults, 2004 vs. 2006 (percent)
- Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners:
2004 vs. 2006 (percent)
- The Aging Pet Population
- The Aging Human Population
- Table 1-5: Household Penetration Indices by Age Bracket for Selected
Pet-Owning Classifications, 2006 (U.S. households)
- Table 1-6: Household Penetration Rates by Age Bracket for Selected
Pet-Owning Classifications, 2006 (U.S. households)
- Table 1-7: Total Households by Age Bracket for Selected Pet-Owning
Classifications, 2006 (U.S. households)
- The Internet Factor
- Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat
Owners, 2006 (percent)
- Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat
Owners, 2006 (percent)
- Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those
Agreeing with Statement, The Internet Has Changed the Way I Get Product
Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
- Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of Pet,
2006 (U.S. dog- or cat-owning households)
- Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat
Owners, 2006 (U.S. dog- or cat-owning households)
- Big-Box Retailer Consolidation
- Growth of Non-Traditional Retail Outlets
Chapter 2: Pet Travel & On-the-Go Products
- Market Overview
- All Systems Go
- Table 2-1: Arrangements to Be Made When Pet Owner Is Traveling (percent)
- Table 2-2: Pets and Travel: 2002, 2003, and 2004 (percent)
- The New Product Surge
- Table 2-3: Dog Care Travel and On-The-Go Products: Purchased in Past 12
Months/Plan to Purchase in Next 12 Months (percent)
- Table 2-4: Cat Care Travel and On-The-Go Products: Purchased in Past 12
Months/Plan to Purchase in Next 12 Months (percent)
- More Companies Tapping into Pet Travel Products
- Growing Support from Hospitality Industry
- Pet Product Marketers Courting Hospitality Trade
- Airlines Also Weighing In
- Pet Travel Services Abound, Especially on the Web
- Pet Product Retailers Big On Pet Travel Products
- Figure 2-1: Pet Travel Needs: Percentage of Pet Specialty Retailers
Planning to Add or Increase Product Lines, 2004-2006 (percent)
- Non-Traditional Retailers Also Coming on Strong
- The Internet Connection
- New Federal and State Evacuation Initiatives Are Pet Inclusive
- Pet Boarding, Sitting, and Daycare Services Offer Alternative to Taking
Pets With
- Figure 2-2: U.S. Pet Boarding Services Revenues, 2001, 2005, and 2010
(in millions of dollars)
- Pet Owners and Travel
- Pet Owners Above Average as Domestic Travelers
- Table 2-5: Annual Domestic Travel by Number of Trips: U.S. Adults
Overall vs. Dog and Cat Owners, 2006 (percent)
- Table 2-6: Annual Domestic Travel by Number of Trips Among Dog and Cat
Owners, 2006 (indices)
- Men More Likely Than Women to Travel with Pets
- Frequent Travelers Skew Toward Pet Specialty Stores, Internet for Pet
Supply Purchases
- Table 2-7: Pet Supply Purchasing Rates by Retail Channel: By Level of
Domestic Travel, 2006 (U.S. dog- or cat-owning households)
- Table 2-8: Pet Supply Purchasing Indices by Channel: By Level of
Domestic Travel, 2006 (U.S. dog- or cat-owning households)
- Table 2-9: Pet Supply Purchasing Indices by Retail Channel Among Those
Taking Three or More Domestic Trips a Year: Dog vs. Cat Owners, 2006 (U.S.
dog and cat owners)
- Pet Owners Big on Trucks, RVs for Domestic Travel
- Table 2-10: Methods of Travel for Domestic Trips: U.S. Adults Overall
vs. Dog and Cat Owners, 2006 (percent)
- Table 2-11: Methods of Travel for Domestic Trips Among Dog and Cat
Owners, 2006 (indices)
- Pet Owners Above Average as Distance Drivers
- Table 2-12: Weekly Personal Travel in Miles by Car, Truck, or Van: U.S.
Adults Overall vs. Dog and Cat Owners, 2006 (percent)
- Table 2-13: Weekly Personal Travel in Miles by Car, Truck, or Van Among
Dog and Cat Owners, 2006 (indices)
- Dog-Owning Drivers Skew to Internet for Pet Supplies Purchasing
- Table 2-14: Pet Supply Purchasing Indices by Retail Channel Among Those
Taking Domestic Trips by Car at Least Once a Year: Dog vs. Cat Owners, 2006
(U.S. dog and cat owners)
- Table 2-15: Pet Supply Purchasing Indices by Retail Channel Among Those
Logging 300 or More Miles Weekly in Personal Travel by Car, Truck, or Van:
Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
- Pets Owners Turn to Campgrounds for Lodging
- Table 2-16: Types of Lodging for Domestic Trips: U.S. Adults Overall vs.
Dog and Cat Owners, 2006 (percent)
- Table 2-17: Types of Lodging for Domestic Trips Among Dog and Cat
Owners, 2006 (indices)
- Table 2-18: Pet Supply Purchasing Indices by Retail Channel Among Those
Taking Staying at Campgrounds During Domestic Trips: Dog vs. Cat Owners,
2006 (U.S. dog and cat owners)
- Most Dog Owners Exercise with Pets, Hartz Study Finds
- TripAdvisor Survey Highlights Travel Trends and Attitudes Among Pet
Owners
- Pet Travel & On-the-Go Products
- On-the-Go Trend Crosses Many Categories
- Leashes, Harnesses, Halters, and Collars
- Training Harnesses and Headcollars
- Multifunctional Collars/Leashes
- Hands-Free (Sports) Leashes
- Multiple-Dog Leashes and Couplers
- Lighted and Reflective Collars and Leashes
- Stretchable Leashes
- Other Ergonomic Leashes
- High-Style/Fashion Leashes
- I.D. Tags Becoming More Sophisticated
- Pet Carriers, Bags, and Strollers
- Figure 2-3: Carrier Expenses for All Dogs and Cats Owned: 2000, 2002,
and 2004 (dollars)
- Soft-Sided Carriers and Bags
- Pet Strollers and Wheeled Products
- Traditional Hard-Sided Portable Kennels Add Safety, Convenience Features
- Crates/Kennels Also Going Portable
- Automobile Safety and Utility Devices
- Table 2-19: Methods Used to Secure Dog in Car (percent)
- Products with Built-In Seat-Belt Attachments
- Car Seats
- Seat Protectors and Separators
- Pet Ramps
- Multifunctional/Space-Saving Auto Products
- Portable Watering and Feeding Devices
- Portable Waste Management and Clean-up Products
- Sports/Recreational Apparel
- Travel Supplements and Other HBC Items
- Looking Ahead
- Home/Travel Product Cross-Over
- Multifunctional Products
- Fashion/Luxury Positioning
- Acquiring Innovators
- Positioning on Senior Pets
- High-Tech Products
- Travel Legislation
- Ramped-Up New Product Activity/Innovation
- Table 2-20: Selected New Travel and On-The-Go Pet Products
Chapter 3: Pet Home Assistance Products
- Products Designed to Make Pet Care Easier
- Table 3-1: Dog Care Home Assistance Products: Purchased in Past 12
Months/Plan to Purchase in Next 12 Months (percent)
- Table 3-2: Cat Care Home Assistance Products: Purchased in Past 12
Months/Plan to Purchase in Next 12 Months (percent)
- “Quick” Is No. 1 Marketing Claim
- Table 3-3: Non-Food Pet Supplies: Convenience Product Selling Points by
Package Tags, 2002-2006
- Grooming Products
- Manual Grooming Tools
- Shampoo
- Between-Bath Products: Waterless Baths and Wipes
- Electric Clippers and Dryers
- Marketer Snapshot: Hartz Mountain
- Pet HBC, Oral Care Products Also Riding Convenience Wave
- Household Clean-Up Products Tout Ease of Use, Effectiveness
- Pet Odor- and Behavior-Control Devices
- Kit Appeal
- Litter Accessories and Packaging
- Disposability a Key Angle
- Self-Cleaning Litter Boxes
- Pet Watering Devices
- Pet Feeding Devices
- Pet Doors and Steps
- Marketer Snapshot: Doskocil/Petmate
- Self-Warming and -Cooling Mats and Beds
- Timer and Touch-Activated Toys
- Electronic Training Products
- Looking Ahead
- Improving on Existing Products
- More High-Tech Players
- More Convenient Cat Litter
- More Multifunctional Products
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