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市場調查報告書

美國的健康成分零食市場:第2版

Healthy-Ingredient Snacks in the U.S., 2nd Edition

出版商 Packaged Facts 商品編碼 363404
出版日期 內容資訊 英文 152 Pages
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美國的健康成分零食市場:第2版 Healthy-Ingredient Snacks in the U.S., 2nd Edition
出版日期: 2016年06月20日 內容資訊: 英文 152 Pages
簡介

健康成分零食市場這5年來展現踏實的成長,從2011年到2015年達成了4.7%的年複合成長率 。該市場預計持續穩定成長到2020年,從2016年到2020年的年複合成長率將達5.7%,預計到2020年達254億美元的銷售額。

本報告提供美國的健康成分零食市場相關分析,市場趨勢,今後的市場規模、成長率預測,零售趨勢,消費者趨勢,新商品開發趨勢等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 市場預測、機會

  • 要點
  • 範圍
  • 調查手法
  • 市場機會、促進要素
  • 「不含」仍 位居首位行銷趨勢

第3章 市場規模、區分

  • 要點
  • 健康成分市場穩定持續成長
  • 銷售額:各類別
  • 零食:各類別
  • 銷售額:各流通管道、其他

第4章 市場行銷

  • 要點
  • 市場行銷、品牌的佔有率
  • 健康成分零食類別的競爭焦點
  • 肉類零食
  • 堅果零食、其他

第5章 行銷、零售趨勢

  • 要點
  • 支撐健康成分零食市場行銷的要素
  • 健康成分零食的包裝趨勢
  • 潔淨標示
  • GMO標籤來到健康成分零食 (然後到全部的東西) 、其他

第6章 新產品趨勢

  • 要點
  • 堅果零食強化主要的零食趨勢
  • 堅果的甜味、鹹味
  • 未來的膨化堅果?
  • 營養棒趨勢、其他

第7章 消費者趨勢

  • 要點
  • 健康成分零食存在美國家庭的87%
  • 攝取健康成分零食的成人有4分之一大量攝取零食
  • 健康零食受歡迎
  • 攝取健康零食的人為大量消費者、其他
目錄
Product Code: LA5756507

Steady growth defined the healthy-ingredient snack market over the last five years, with the segment achieving a compound annual growth rate (CAGR) of 4.7% between 2011 and 2015. Double-digit growth in the meat snack and trail mix categories in 2014 was followed by continued strong growth in meat snack sales as well as strong growth in granola and snack bar sales in 2015, bringing segment sales to $19.3 billion for 2015. A key market driver is the continued interest of snackers in fewer ingredients and "free-from" credentials for products, particularly the removal of allergens, genetically modified organisms (GMO) and gluten. Other key drivers include premiumization, unique and innovative flavors, a shift towards bite-sized and single-serve sized snacks, and a continued trend towards healthier eating.

Snack bars remain the largest category of healthy-ingredient snacks, comprising one-third of segment sales in 2015, followed by sales of nut snacks and seeds. Meat snack sales continue to be the fastest growing category within the segment, particularly in supermarkets and the convenience channel. Overall, the market will continue to see steady growth through to 2020, achieving a CAGR of 5.7% between 2016 and 2020 and reaching sales of $25.4 billion by 2020.

What You'll Get in This Report

This second edition of Healthy-Ingredient Snacks in the U.S. provides an in depth analysis of healthy-ingredient snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends driving sales. The report covers sales of snack bars, snack nuts, fruit snacks, and trail mixes, as well as adding the meat snack category for this latest report edition. No other market research report provides both the comprehensive analysis and extensive data Healthy-Ingredient Snacks, 2nd Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Healthy-Ingredient Snacks, 2nd Edition was obtained from primary datasets including IRI's Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Experian Simmons, and Packaged Facts' own National Consumer Survey. Other primary research includes interviews with healthy-ingredient snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts' own extensive food & beverage research database and report collection.

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology
  • The Market
    • Figure 1-1 U.S. Retail Sales of Healthy-Ingredient Snacks, 2011-2020(in billions of dollars)
  • Sales by Category
    • Table 1-1 U.S. Retail Category Sales of Healthy-Ingredient Snacks,2014-2020 (in millions of dollars)
  • Sales by Channel
  • Sales and Market Trends
  • Market Opportunities and Drivers
  • Marketers and Brand Shares
  • Acquisitions and Mergers
  • Major Food Producers Get Into Meat Snacks
  • Hershey Diversifying Away from Candy
  • Marketing and Retail Trends
  • Clean Labeling and GMO Labeling
  • Retailers Marketing Private Label Healthy Snacks
  • Grocery Channel Trends
  • Convenience Store Trends
  • Mass Merchandisers Slow to Respond to Healthy Eating Trends
  • New Product Trends
  • Consumer Trends
  • Popularity of Healthful Snacking
    • Figure 1-2 Snack Preference Sentiments, 2015 (percent)
  • Healthy Snackers Prefer Healthy Lifestyles
  • Food and Health Trends
  • Demographics of Healthy-Ingredient Snacking

Chapter 2: Market Projections and Opportunities

  • Key Points
  • Scope
  • Methodology
  • Market Opportunities and Drivers
  • "Free From" Remains a Top Marketing Trend
    • Illustration 2-1: Urban Raccoon's Grainless Bars with its many "free from" callouts
  • Gluten-Free Still Hot
    • Illustration 2-2: Nature Valley Simple Nut Bar gluten-free snack bar
  • Free-From Gets Extended for Meat Snacks
  • Increased Health Awareness in Snackers
    • Figure 2-1 Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005-2015 (percent of adults)
  • Younger Americans Believe they Eat Healthier
    • Figure 2-2 Perceived Healthfulness of Diet by Age Bracket, 2016(percent of adults)
    • Figure 2-3 Snack Use at Home: Percent Consumed by Children in the Household for Selected Types of Snacks, 2016 (in households with children)
  • Improving Health Perceptions of Snack Ingredients key for Segment Growth
  • A Protein High
  • Bite-Size Snacks and Single-Serve Sizing
  • Reducing Sugar to Improve Healthfulness
  • The Use of "Natural" Set to Shift
    • Figure 2-4 Important Food Labeling Terms for Adults, 2016 (percent)
  • Consumers Demand Innovative Flavors
  • When a Snack Is Just a Snack
    • Figure 2-5 Reasons for Eating Snack Bars, 2016 (percent)
  • Market Forecast
    • Table 2-1 U.S. Retail Sales Forecast of Healthy-Ingredient Snacks,2015-2020 (in millions of dollars)
    • Table 2-2 U.S. Retail Category Sales Forecast of Healthy-Ingredient Snacks, 2015-2020 (in millions of dollars)

Chapter 3: Market Size and Segmentation

  • Key Points
  • Healthy-Ingredient Market Continues Steady Growth
    • Table 3-1 U.S. Retail Sales of Healthy-Ingredient Snacks, 2010-2015(in millions of dollars)
  • Sales by Category
    • Table 3-2 U.S. Retail Sales of Healthy-Ingredient Snacks by Category,2015 (in millions of dollars)
    • Figure 3-1 Dollar Sales and Percentage Growth for Healthy-Ingredient
  • Snacks by Category, 2015 (in millions of dollars and percentage change)
  • Sales by Channel
    • Figure 3-2 Share of U.S. Healthy-Ingredient Snack Sales by Retail Channel, 2015 (percent)
  • Sales in the Convenience Channel
  • Sales and Market Trends
  • IRI MULO-Tracked Sales Trends
    • Table 3-3 IRI MULO-Tracked Mass-Market Sales of Healthy-Ingredient Snacks: By Category, 2015 (in millions of dollars, units, and volume measures and percentage change)
  • Sales, Unit, and Volume Market Growth Trends
    • Figure 3-3 Growth in IRI MULO-Tracked Healthy-Ingredient Snack Sales: By Category, 2015 (percent)
  • Trends in Dried Fruit
    • Table 3-4 IRI MULO-Tracked Mass-Market Sales of Dried Fruit Snacks, 2015 (in millions of dollars, units, and volume measures and percentage change)
  • High Volume Snacking Trends
    • Table 3-5 Healthy-Ingredient Snacks Consumption in Last 30 Days:By Category, 2005 vs. 2015 (in thousands of adults and number of snacks)

Chapter 4: The Marketers

  • Key Points
  • Marketers and Brand Shares
  • Competitive Highlights of Healthy-Ingredient Snack Categories
    • Figure 4-1 Usage Rates for Selected Brands of Healthy-Ingredient Snacks, 2015 (percent of households)
  • Meat Snacks
    • Table 4-1 IRI MULO-Tracked Mass-Market Sales of Meat Snacks(in thousands of dollars and market share and percent change)
    • Table 4-2 Usage Rates for Selected Brands of Meat Snacks, 2015(number and percent of households)
    • Figure 4-2 Usage Rate Trends for Selected Brands of Meat Snacks,2005-2015 (percent of households)
  • Nut Snacks
    • Table 4-3 Usage Rates for Selected Brands of Nut Snacks, 2015(number and percent of households)
    • Figure 4-4 Usage Rate Trends for Selected Brands of Nut Snacks,2005-2015 (percent of households)
  • Granola, Cereal, and Breakfast Bars
    • Table 4-4 Usage Rates for Selected Brands of Breakfast, Cereal, and Granola Bars, 2015 (number and percent of households)
    • Figure 4-5 Usage Rate Trends for Selected Brands of Breakfast, Cereal, and Granola Bars, 2005-2015 (percent of households)
  • Energy and Diet Bars
    • Table 4-5 Usage Rates for Selected Brands of Energy and Diet Bars,2015 (number and percent of adults)
    • Figure 4-6 Usage Rate Trends for Selected Brands of for Energy and Diet Bars, 2005-2015 (percent of adults)
  • Fruit Snacks
    • Table 4-6 Usage Rates for Selected Brands of Fruit Snacks, 2015(number and percent of adults)
    • Figure 4-7 Usage Rate Trends for Selected Brands of Fruit Snacks,2005-2015 (percent)
  • Trail Mixes
  • Competitive Trends
  • Mergers and Acquisitions
    • Table 4-7 Key Acquisitions Among Healthy-Ingredient Snack Marketers, 2015-June 2016
  • Jack Link's Expands, Diversifies Its Meat Snacks
    • Illustration 4-1: The new Lorissa's Kitchen brand from Jack Link's
  • Major Food Producers Get Into Meat Snacks
  • Snyder's-Lance Grows "Better-for-you" Portfolio with Diamond Acquisition
  • Hershey Diversifying Away from Candy
    • Illustration 4-2: Hershey's new SoFit brand of healthy-ingredient snacks
  • Meat Marketers Get Artisanal
    • Illustration 4-3: Three Jerks Jerky
    • Illustration 4-4: New Zealand Jerky

Chapter 5: Marketing and Retail Trends

  • Key Points
  • Healthy-Ingredient Snack Marketers Supporting Causes
    • Illustration 5-1: How sales of this bar saves lives helps donate food
  • Packaging Trends for Healthy-Ingredient Snacks
    • Illustration 5-2: The new package design for SuperSeedz pumpkin seed snacks
  • Clean Labeling
    • Figure 5-1 Important Clean Label Attributes, 2016 (percent)
  • GMO Labeling Coming to Healthy-Ingredient Snacks (and Everything Else)
  • Marketing Highlights
  • Jack Link's Unveils Meatzilla for National Jerky Day
    • Illustration 5-3: Jack Link's massive meat snack package "Meatzilla"
  • LÄRABAR on Television
    • Illustration 5-4: LÄRABAR's first television commercial "Little Boxes"
  • That's it. Fruit Bars now Available in Space
  • Bigs Combines Seeds with Stubb's Smokey Sweet BBQ Sauce
    • Illustration 5-5: Bigs Smokey Sweet Bar-B-Q sunflower seeds
  • Retailers Marketing Private Label Healthy Snacks
  • Grocery Channel Trends
  • Aldi Puts Healthy-Ingredient Snacks at Checkouts
  • Convenience Store Trends
  • Store Placement Key to Healthy-Ingredient Snack Sales
  • 7-Eleven Introduces Two Premium Snack Brands
    • Illustration 5-6: 7-Eleven's new 7-Select Go!Smart snack bars
  • Mass Retailers Slow to Respond to Healthy Eating Trends

Chapter 6: New Product Trends

  • Key Points
  • Nut Snacks Reinforcing Major Snack Trends
    • Illustration 6-1: Emerald's 100-calorie cashew snack packs
    • Illustration 6-2:: Carrington Farms' seed and oil paks
  • Sweet and Salty for Nuts
    • Illustration 6-3: David's Sweet and Salty Jumbo sunflower seeds
    • Illustration 6-4: Planters' new desert-inspired nut mixes
  • Puffed Nuts in the Future?
    • Illustration 6-5: An example of Frito-Lay's patented puffed nuts
  • Nutritional Bar Trends
  • Nature's Bakery, Fit Crunch Best New Products in Convenience Stores
    • Illustration 6-6: Stone Ground Whole Wheat Pumpkin Spice Fig Bar from Nature's Bakery
  • Hershey and Mars Moving into Nutrition Bars
    • Illustration 6-7: Brookside's Fruit and Nut Bar Blueberry with Açai Flavor
    • Illustration 6-8: goodnessknows bars from Mars
  • Protein Bar Trends
    • Illustration 6-9: Skinnygirl's Protein Tasty Nutrition Bars
    • Illustration 6-10: Kashi's new GOLEAN Plant Power Peanut Hemp Crunch bar
  • Other Healthy-Ingredient Bar Trends
    • Illustration 6-11: Paul's Finest quinoa bars
    • Illustration 6-12: InHarvest's Bengali Bite Ancient Grain snack bar
    • Illustration 6-13: Curate artisanal snack bars from Abbott
  • New Breakfast Bars
    • Illustration 6-14: Nutri-Grain's Blueberry Almond Fruit and Nut breakfast bar
    • Illustration 6-15: Quaker's Breakfast Flats breakfast bars
  • Caffeine Moving Beyond Energy Bars
    • Illustration 6-16: PROBAR's Coffee Crunch flavored BASE protein bar
    • Illustration 6-17:
  • Awake's Energy Granola caffeinated snack bars
  • Fruit Snack Trends
    • Illustration 6-18: Package refresh and new Cherry flavor for Welch's
  • Fruit 'n Yogurt snacks
    • Illustration 6-19: That's it. Apple + Mango + Chili zesty fruit bar
  • Fruit Snack Innovations
    • Illustration 6-20: Nature Addicts Fruit Sticks fruit snacks from Brands Within Reach
    • Illustration 6-21: Ruby Rocket's non-dairy fruit snacks
  • Organic a Key Selling Feature for Fruit Snacks
    • Illustration 6-22: GoOrganic's Fruit Medley Organic Fruit Snacks
    • Illustration 6-23: Go Organically Tropical flavored Fruit Snacks from Farmer's Choice Food Brands
  • Squeeze Pouches for Adults
    • Illustration 6-24: Shine Organics fruit pouches from Happy Family Brands
  • New Meat Snack Products and Trends
    • Illustration 6-25: Jack Link's Korean BBQ Recipe Flame Grilled Pork Jerky
    • Illustration 6-26: Ball Park's The Flame Grilled Teriyaki Pork Jerky
    • Illustration 6-27: Hillshire Snacking's Grilled Chicken Bites with Mango
  • Habanero Sauce
  • Innovative Ingredients
    • Illustration 6-28: Wild Zora's Lamb Rosemary Spinach meat and veggie bar
    • Illustration 6-29: Classic flavored Spam Snacks from Hormel Foods
  • Cricket (Flour) for the Win
    • Illustration 6-30: Exo's savory cricket flour protein bars
  • New Trail Mix Products and Trends
    • Illustration 6-31: Viki's Granola Banana Walnut flavor
    • Illustration 6-32: Bungalow Picnic Company's Dark Chocolate
  • Sunflower Granola
  • Bar Marketers Expanding into Trail Mixes and Granola
    • Illustration 6-33: Cinnamon Roasted Candied Pecan To Go Breakfast Mix from Kellogg's
    • Illustration 6-34: LÄRABAR [Re]Nola granola packs
  • Private Label Offerings
    • Illustration 6-35: CVS Gold Emblem Abound Probiotic Trail Mix
    • Illustration 6-36: Wegmans Food You Feel Good About variety pack of Wholesum bars
    • Illustration 6-37: Hickory Havest's new line of organic snacks

Chapter 7: Consumer Trends

  • Key Points
  • Healthy-Ingredient Snacks Found in 87% of U.S. Households
    • Table 7-1 Usage Rates by Type of Healthy-Ingredient Snack, 2015(number and percent of households)
  • One-Quarter of Healthy-Ingredient Snacking Adults Are High Volume Snackers
    • Table 7-2 Overall vs. High-Volume Usage Rates for Healthy-Ingredient Snacks: By Category, 2015 (number and percent)
  • Popularity of Healthful Snacking
    • Figure 7-1 Level of Agreement with Selected Statements About Snacking, 2015 (percent of adults)
    • Table 7-3 Key Demographics of Snackers Who Usually Eat Healthy Snacks, 2015 (number, percent, and index among adults)
  • Healthy Snackers Are High Volume Consumers
    • Table 7-4 Overall vs. Healthy Snacker Usage Rates for Healthy-Ingredient Snacks: By Category, 2015 (percent and index among adults)
  • Specific Healthy-Ingredient Snack Preferences amongst Healthy Snackers
    • Table 7-5 Selected Demographic Patterns for Healthy Snackers: By Healthy-Ingredient Snack Category, 2015 (index among adults)
  • Healthy Snackers Prefer Healthy Lifestyles
    • Table 7-6 Level of Agreement with Selected Lifestyle Statements:
  • Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)
  • Healthy Snackers Have Stronger Views of Healthy Foods
    • Table 7-7 Level of Agreement with Selected Food Statements:Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)
  • Healthy Snackers Exercise More
    • Table 7-8 Exercise Frequency of Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)
  • Food and Health Trends
    • Table 7-9 Level of Agreement Trends in Selected Food and Health Lifestyle Statements, 2005-2015 (percent of adults)
  • People Snacking more and Shifting to Healthy and Salty Snacks
    • Table 7-10 Level of Agreement Trends in Selected Statements About Snacking, 2005-2015 (percent of adults)
  • Healthy-Ingredient Snacking Trends
    • Table 7-11 Usage Rates for Healthy-Ingredient Snacks: By Category or Classification, 2005 vs. 2015 (number and percent of adults)
  • Demographics of Healthy-Ingredient Snacking Households
    • Table 7-12 Household Demographics for Use of Healthy-Ingredient Snacks: By Category, 2015 (indexes)
  • Demographics of Individual Healthy-Ingredient Snackers
    • Table 7-13 Individual Demographics for Use of Healthy-Ingredient Snacks: By Category, 2015 (indexes)
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