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市場調查報告書

家用電池:美國的消費者市場趨勢

Household Batteries: Consumer Market Trends in the U.S

出版商 Packaged Facts 商品編碼 361662
出版日期 內容資訊 英文 53 Pages
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家用電池:美國的消費者市場趨勢 Household Batteries: Consumer Market Trends in the U.S
出版日期: 2016年06月21日 內容資訊: 英文 53 Pages
簡介

美國的家用電池的銷售額規模在預測期間內預計以2.9%的年複合成長率發展,從2015年的41億2500萬美元成長到2020年的47億5000萬美元的規模。

本報告提供美國的家用電池的市場調查,家用電池種類與概要,銷售情況與預測,電池各類型的明細,產業的結構與特徵,主要企業的產品、配合措施,消費者的購買行動、回收行動分析 等彙整資料。

第1章 摘要整理

第2章 市場趨勢、市場機會

  • 要點
  • 家用電池
  • 充電式電池和一次電池
  • 充電器
  • 輸出
  • 配接器
  • 家用電池的尺寸
  • 鈕扣電池
  • 家用電池的利用
  • 電池的各種類型
    • 鹼性電池
    • 鉛電池
    • 鋰離子電池
    • 鎳鎘電池電池
    • 鎳氫電池
    • 氧化銀電池
    • 鋅-空氣電池
    • 錳電池
  • 市場規模
  • 電子菸:推動充電式鋰離子電池的銷售額
  • 多樣的銷售窗口
  • 市場預測

第3章 銷售企業

  • 要點
  • 產業的結構、特徵
  • 主要企業
  • Berkshire Hathaway (Duracell)
  • Energizer Holdings
  • The Energizer Bunny
  • Spectrum Brands (Rayovac)
  • Panasonic
  • Eastman Kodak
  • 市場佔有率等

第4章 產品開發、行銷趨勢

  • 要點
  • 回收二次電池
  • 二次電池
  • 電子菸的市場
  • 回收電池
  • 回收二次電池
  • Rayovac:FUSION的銷售
  • Duracell:助聽器用電池

第5章 消費者

  • 要點
  • 消費者採購趨勢
  • 產品的選擇
  • 環保對購買行動的影響等
目錄
Product Code: LA5987942

Disposable batteries account for more than half of household battery sales but rechargeable batteries continue to be a growing part of the market. They appeal to consumers seeking to lessen their environmental footprint. They are also positioned as less costly. Rechargeable batteries may likely come to dominate the market completely within the next decade but with the exception of extremely high use situations, consumers will have to use rechargeable batteries for many months before a savings would be seen. This may factor into why the rechargeable battery, a more advanced product than the disposable and clearly more environment friendly, has not grown even faster than it has.

Alkaline rechargeables are seeing increasing sales but Lithium-ion type batteries contribute most of the growth. They are a favorite for use in e-cigarettes, a product category that has enjoyed triple digit growth rates over the past decade. The entry into the market of mainstream tobacco companies should lead to greater availability of e-cigarettes batteries for in supermarkets, convenience stores, and other retail outlets in which they have previously lacked traction.

Packaged Facts projects that sales of household batteries will reach $4,750 million by the year 2020, up from $4,125 million in 2015. The CAGR for the period is a projected 2.9%. Three manufacturers dominate the U.S. market for household batteries: Berkshire Hathaway, which owns the Duracell brand; Energizer, maker of both Energizer and Eveready batteries; and Spectrum Brands, which makes Rayovac.

Energizer has sought to position itself as the most environmentally-friendly of the three with he introduction of the EcoAdvanced battery, made with four percent recycled battery material. Within a few months of the EcoAdvance launch, Energizer doubled down on its environmental commitment by extending the technology to create the first battery to use recycled materials and also be rechargeable.

Scope and Methodology

Batteries: Consumer Market Trends in the U.S. covers the sales of household batteries sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, hardware stores, small groceries, and the Internet.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Winter 2016 Simmons NCS Adult Study 12-Month and earlier Simmons reports.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Table of Contents

Chapter 1 - Executive Summary

  • Scope of This Report
  • Methodology
  • Market Trends and Opportunities
  • Table 1-1: U.S. Retail Sales of Household Batteries, 2015-2020
  • Figure 1-1: Share by Battery Type, 2020
  • The Marketers
  • Figure 1-2: Consumer Purchasing Rates for Household Batteries:By Brand, 2005-2015 (percent of total battery purchasers)
  • Product Development and Marketing Trends
  • Table 1-2: Break Even Points for Chargeable vs. Rechargeable
  • The Consumer
  • Figure 1-3: Types of Batteries Purchased in Past 12 Months, 2015-16
  • Table 1-3: Selected Consumer Environmental Attitudes

Chapter 2 - Market Trends and Opportunities

  • Key Points
  • Household Batteries
  • Rechargeable and Non-Rechargeable Batteries
  • Rechargers
  • Illustration 2-1: Lenmar 4 Hour AA/AAA AC/DC Battery Charger with USB
  • Output
  • Adapters
  • Illustration 2-2: Soshine AA to D-Size Battery Convertor Case
  • Household Battery Sizes
  • Illustration 2-3: Basic Household Battery Sizes
  • Button Cell Batteries
  • Illustration 2-4: Button Cell Batteries
  • Household Batteries Uses
  • Types of Batteries
  • Alkaline
  • Lead Acid
  • Lithium-Ion
  • Nickel-Cadmium
  • Nickel-Metal Hydride
  • Silver-Oxide
  • Zinc Air
  • Zinc-Carbon
  • Market Size
  • Household Batteries Pass $4 Billion in 2015
  • Table 2-1: U.S. Retail Sales of Household Batteries, 2011-2015(in millions of dollars)
  • Figure 2-1: Share of Retail Sales by Battery Type, 2011 vs. 2015
  • 2011
  • 2015
  • E-Cigarettes Drive Rechargeable Lithium-Ion Sales
  • Wide Variety of Sales Outlets
  • Table 2-2: IRI MULO-Tracked Sales of Household Batteries, 2014-2015
  • Market Forecast
  • Household Battery Sales to Top $4.7 Billion in 2020
  • Table 2-3: Projected U.S. Retail Sales of Household Batteries, 2015-2020
  • Figure 2-2: Projected Shares of U.S. Retail Sales of Household Batteries:By Battery Type, 2020

Chapter 3 - The Marketers

  • Key Points
  • Industry Composition and Characteristics
  • Leading Companies
  • Berkshire Hathaway (Duracell)
  • Illustration 3-1: Duracell Ultra Lithium 245 Battery
  • Illustration 3-2: Duracell J Alkaline Medical Battery
  • Illustration 3-3: Duracell J Alkaline Security Battery
  • Energizer Holdings
  • Illustration 3-4: Energizer Photo Batteries
  • Illustration 3-5: Energizer Hearing Aid Batteries
  • Illustration 3-6: Energizer Specialty Batteries
  • The Energizer Bunny
  • Illustration 3-7: The Energizer Bunny
  • Spectrum Brands (Rayovac)
  • Illustration 3-8: Rayovac Fusion Print Ad
  • Panasonic
  • Illustration 3-9: Panasonic eneloop rechargeable
  • Illustration 3-10: Panasonic/Angry Birds Promotion
  • Eastman Kodak
  • Illustration 3-11 Kodak Battery Guide for Easyshare C1013 Digital Camera
  • Marketer Shares
  • Duracell Favored in Brand Shares
  • Figure 3-1: Consumer Purchasing Rates for Household Batteries:By Brand, 2005-2015 (percent of total battery purchasers)
  • Figure 3-2: IRI MULO-Tracked Brand Shares for Household Batteries,April 2016
  • Figure 3-3: IRI MULO-Tracked Brand Shares for Alkaline Batteries,April 2016
  • Figure 3-4: IRI MULO-Tracked Brand Shares of NICD/NIMD/Lithium-Ion/Lead Acid Batteries, April 2016
  • Figure 3-5: IRI MULO-Tracked Brand Shares of Zinc Air Batteries,April 2016

Chapter 4 - Product Development and Marketing Trends

  • Key Points
  • Recycled and Rechargeable
  • Rechargeable Batteries
  • Table 4-1: Break Even Points for Chargeable Vs. Rechargeable
  • E-Cigarettes Expanding Market
  • Illustration 4-1: Samsung Li-Iron Battery 18650 2500mAh 3.6V
  • Illustration 4-2: Efest LUC Blu6 6 Bay Battery Charger
  • Recycled Batteries
  • Illustration 4-3: Energizer EcoAdvanced 4% Recycled Materials
  • Recycled and Rechargeable
  • Illustration 4-4: Energizer Recharge with 4% Recycled Materials
  • Rayovac Launches FUSION
  • Illustration 4-5: Rayovac FUSION
  • Duracell Emphasizes Its Hearing Aid Batteries
  • Illustration 4-6: Duracell “Stay Connected” TV Commercial

Chapter 5 - The Consumer

  • Key Points
  • Batteries Purchased
  • Figure 5-1: Consumer Purchasing Rates for Batteries, 2015-16
  • Figure 5-2: Number of Batteries Purchased in Past 12 Months, 2015-16(percent of total battery purchasers)
  • Over a Third Choose Alkaline
  • Figure 5-3: Types of Batteries Purchased in Past 12 Months, 2015-16(percent of total battery purchasers)
  • Table 5-1: Types of Batteries Purchased, 2005 - 2015/16(percent of total battery purchasers)
  • Strong Environmentalist Attitudes Should Influence Purchasing
  • Table 5-2 Selected Consumer Environmental Attitudes, 2015/16
  • Companies And Consumers Should Both Do More
  • Figure 5-4: Consumer Agreement with Statement: “Companies Should Help Consumers Become More Environmentally Responsible,” 2015/16
  • Figure 5-5: Consumer Agreement with Statement: “People Have a Responsibility to Use Recycled Products Whenever Possible,” 2015/16
  • The AARP Divide
  • Table 5-3: Share by Age Bracket of Consumers Who Strongly Agree with Selected Environmental Attitudes, 2015-16
  • Figure 5-6: Share by Age Bracket of Consumers Who Agree with Statement: “People Have a Responsibility to Use Recycled Products
  • Whenever Possible,” 2015/16
  • Figure 5-7: Share by Age Bracket of Consumers Who Agree with Statement: “Companies Should Help Consumers Become More Environmentally Responsible,” 2015/16
  • Recycling Batteries
  • Figure 5-8: Consumer Patterns for Battery Recycling, 2015/16 (percent)
  • Table 5-4: Share by Age Bracket of Consumers Who Recycle Batteries,2015/16
  • Figure 5-9: Share by Age Bracket of Consumers Who Recycle Batteries,2015/16
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