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市場調查報告書

冷藏咖啡奶精:美國市場趨勢

Refrigerated Coffee Creamers: U.S. Market Trends

出版商 Packaged Facts 商品編碼 359717
出版日期 內容資訊 英文 80 Pages
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冷藏咖啡奶精:美國市場趨勢 Refrigerated Coffee Creamers: U.S. Market Trends
出版日期: 2016年05月26日 內容資訊: 英文 80 Pages
簡介

本報告提供美國的冷藏咖啡奶精市場相關資料,尤其以目前產品,行銷及消費者趨勢的影響為焦點加以分析,可常溫保存的咖啡奶精部門的銷售·使用趨勢,乳類飲料趨勢,冷藏咖啡奶精的成長預測,線上消費者調查結果分析,為您概述為以下內容。

第1章 摘要整理

第2章 市場趨勢·機會

  • 要點
  • 定義
  • 調查手法
  • IRI
  • 其他資料來源
  • 市場規模
  • 冷藏 vs. 可常溫保存咖啡奶精
  • 半冷藏&半鮮奶油
  • 整體消費趨勢
  • 4分之一家庭的使用半冷藏&半鮮奶油
  • 市場趨勢
  • 潔淨標示氣勢漸增
  • 多數消費者比起奶精更偏好使用乳類飲料加在咖啡中
  • 價格是選擇奶精時的第一要素,其次為味道(調味香料)
  • 多數咖啡愛好者不喜歡奶精的味道
  • 千禧年世代,非洲裔美國人及西班牙裔顯示出高使用率
  • 市場成長
  • 預計產品創新促進市場做
  • 潔淨標示的動向
  • 植物來源奶精
  • 其他成長機會的可能性、其他

第3章 市場行銷

  • 要點
  • 市場佔有率
  • 3個企業支配90%的冷藏奶精市場
  • 家庭的品牌使用反映銷售趨勢
  • 市場行銷·品牌概要
  • Nestle的 Coffee-mate 壟斷市場
  • WhiteWave 奶精從原味到高級涉及多方面
  • Baileys

第4章 行銷·新產品趨勢

  • 要點
  • 奶油替代品偏好上的5年趨勢
  • 液體奶精明顯比粉類更受歡迎
  • 法國香草依然是最受歡迎的調味
  • 產品創新從調味到配合
  • Coffee-mate Baileys持續為季節限定調味冠軍
  • 千禧新生代的行銷、其他

第5章 消費者

  • 要點
  • 調查手法
  • 人口統計指標
  • 奶油替代品:家庭的使用率
  • 超越10分之4的家庭利用奶油替代品
  • 用戶顯示出對型式,種類及調味的市場部門強烈偏好
  • 奶油替代品的購買:人口統計
  • 各種類型的咖啡,各種類型的咖啡愛好者
  • 奶油替代品家庭:柴胡圖形
  • 熱的 vs. 冷的氣候
  • 價格最影響奶精的選擇
  • 非使用者對其造成健康負面影響成分的疑慮、其他
目錄
Product Code: LA5916015

After several years of little growth, the refrigerated coffee creamers market is on an upswing, thanks in no small part to newer-generation products that meet the “clean label” criteria for ingredients: fewer, simpler, and pronounceable. Some of these products also offer other features and claims associated with clean labels, such as organic, allergen-free, non-GMO, and vegan. Recent year-to-year sales increases for existing products are testament to the vitality of this burgeoning niche, and marketers' confidence in its continued growth is evidenced by their investment in new products.

This development isn't merely on-trend; clean labels deliver precisely what today's consumers seek in coffee creamers. According to Packaged Facts' proprietary consumer survey conducted for this report, consumers look for products that are “real” and “natural” when choosing among creamer options. Similarly, coffee drinkers who don't use commercial packaged creamers say such products are not natural and contain unhealthy ingredients.

Another key finding of this report is that Millennials are both avid consumers and judicious shoppers when it comes to coffee creamers. They are significantly more likely than average to use commercial packaged creamers, non-dairy cream substitutes, dairy beverages, and/or plant-based dairy alternatives in their coffee. Younger adults also take more factors into consideration when selecting creamer products, and those who don't buy creamers cite more reasons than the average non-user for their resistance.

One challenge to market growth for refrigerated coffee creamers is competition for share of mug. The Packaged Facts survey shows more consumers use dairy beverages, including milk, cream, and half & half, in their coffee than use packaged creamers. In addition, a significant percentage of coffee drinkers add plant-based dairy alternative beverages such as soymilk and almond milk instead.

Packaged Facts' report ‘Refrigerated Coffee Creamers: U.S. Market Trends’ focuses on the dynamic market for refrigerated coffee creamers, particularly with respect to the impact of current product, marketing, and consumer trends. Also discussed in the context of this market are sales and usage trends in the shelf-stable coffee creamer segment. For further perspective, Packaged Facts examines dairy beverage trends. The report offers growth projections for refrigerated coffee creamers and features the results of an exclusive Packaged Facts national online consumer survey of coffee drinkers' tendencies, preferences, and purchase influences when it comes to creamer products. Included are more than one dozen detailed demographic profiles of coffee and creamer consumers.

Scope and Methodology

Market trends and market size estimates within ‘Refrigerated Coffee Creamers: U.S. Market Trends’ are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • U.S. government reports from the Bureau of Economic Analysis and the Census Bureau;
  • Published company reports and news releases.

This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in April 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Fall 2011-2015 Simmons NCS Adult Studies.

Table of Contents

Chapter 1 - Executive Summary

  • Report Scope
  • Products Covered
  • Research Methodology
  • Data Sources
  • IRI
  • Packaged Facts Online Consumer Survey
  • Simmons Market Research
  • Other Data Sources
  • Market Trends and Opportunities
  • Table 1-1: U.S. Retail Sales of Refrigerated Coffee Creamer Products,2011-2015 (millions of dollars, percent change)
  • Market Growth
  • Table 1-2: Projected U.S. Retail Sales of Refrigerated Coffee Creamer Products, 2015-2020 (millions of dollars, percent change)
  • The Marketers
  • Figure 1-1: Refrigerated Coffee Creamer Marketer Shares, 2015(percent of dollar sales)
  • Marketing and New Product Trends
  • The Consumer
  • Table 1-3: Usage of Non-Dairy Cream Substitutes, 2015(percent of U.S. households)

Chapter 2 - Market Trends and Opportunities

  • Key Points
  • Report Scope
  • Products Covered
  • Product Definitions
  • Alternate Definitions
  • Research Methodology
  • Primary Sources
  • IRI
  • Packaged Facts Online Consumer Survey
  • Simmons Market Research
  • Favorable Demographic Indicators
  • Other Data Sources
  • Market Size
  • Overall Market for Refrigerated Coffee Creamer Products Approaches $2.5 Billion
  • Table 2-1: U.S. Retail Sales of Refrigerated Coffee Creamer Products,2011-2015 (millions of dollars, percent change)
  • Table 2-2: IRI-Tracked Sales of Refrigerated Coffee Creamers, 2014-2015
  • Refrigerated vs. Shelf-Stable Coffee Creamers
  • Table 2-3: IRI-Tracked Sales of Shelf-Stable Coffee Creamers, 2014-2015
  • Refrigerated Half & Half and Dairy Cream
  • Table 2-4: IRI-Tracked Sales of Refrigerated Dairy Half & Half, 2014-2015
  • Table 2-5: IRI-Tracked Sales of Refrigerated Dairy Cream, 2014-2015
  • Overall Consumption Trends
  • Household Usage of Non-Dairy Cream Substitutes Steady, Heavy Usage at Five-Year High
  • Table 2-6: Non-Dairy Cream Substitutes Usage Trends, 2011-2015(percent of U.S. households)
  • Table 2-7: Containers of Non-Dairy Cream Substitutes Used in Last 30 Days, 2011-2015 (percent of U.S. households)
  • One-Quarter of Households Use Half & Half
  • Table 2-8: Household Usage of Half & Half, 2011-2015(percent of U.S. households)
  • Meanwhile, A Dip in Coffee Consumption
  • Table 2-9 Packaged and Ready-to-Drink Coffee Usage Trends,2011-2015 (percent of U.S. households)
  • Market Trends
  • Clean Labels Gain Traction
  • Figure 2-1: Agreement with Statement: “When it comes to packaged foods and beverage products, the fewer ingredients the better,”2016 (percent of adults)
  • Many Consumers Use Milk Beverages Rather Than Creamers in Coffee
  • Figure 2-2: Use of Any Type of Milks/Creamers: Hot vs. Chilled/Iced Coffee, 2016 (percent of coffee drinkers)
  • Price Is Top Factor in Choosing a Creamer, Followed by Flavor
  • Figure 2-3: Factors in Choosing Among Cream/Creamer Options, 2016(percent of coffee drinkers)
  • Many Coffee Drinkers Don't Like How Creamers Taste
  • Table 2-10: Reasons for Not Buying Commercial/Packaged Coffee Creamers, 2016 (percent of coffee drinkers)
  • Millennials, African Americans, and Hispanics Show Highest Usage Rates
  • Market Growth
  • Market Projected to Reach $2.9 Billion by 2020
  • Table 2-11: Projected U.S. Retail Sales of Refrigerated Coffee Creamer Products, 2015-2020 (millions of dollars, percent change)
  • Product Innovation Will Drive the Market
  • The Clean Label Movement
  • Plant-Based Creamers
  • Other Potential Growth Opportunities

Chapter 3 - The Marketers

  • Key Points
  • Marketer Shares
  • Three Companies Control 90% of Refrigerated Creamer Market
  • Figure 3-1: Refrigerated Coffee Creamer Marketer Shares, 2015(percent of dollar sales)
  • Table 3-1: Refrigerated Coffee Creamer Marketer Shares, 2014-2015(percent of dollar sales)
  • Household Brand Usage Reflects Sales Trends
  • Table 3-2: Brands of Non-Dairy Cream Substitutes Used, by Frequency,2011-2015 (percent of U.S. households)
  • Table 3-3: Brands of Non-Dairy Cream Substitutes Used, By Frequency,2015 (percent of U.S. households using non-dairy cream substitutes)
  • Marketer and Brand Snapshots
  • Nestlé's Coffee-mate Dominates the Market
  • Table 3-4: IRI-Tracked Sales of Refrigerated Coffee Creamers: Nestlé USA, 2015 (thousand $)
  • WhiteWave's Creamers Range From Plain to Premium to Plant
  • Table 3-5: IRI-Tracked Sales of Refrigerated Coffee Creamers: WhiteWave Foods Company, 2015 (thousand $)
  • Baileys' Style
  • Table 3-6: IRI-Tracked Sales of Refrigerated Coffee Creamers: H.P. Hood,2015 (thousand $)

Chapter 4 - Marketing and New Product Trends

  • Key Points
  • Five-Year Trends in Non-Dairy Cream Substitute Preferences
  • Liquid Creamers Distinctly Favored Over Powdered
  • Table 4-1: Forms of Non-Dairy Cream Substitutes Used, 2011-2015(percent of U.S. households)
  • Use of “Regular” Creamer Far Exceeds That of Low Fat, Sugar-Free Varieties
  • Table 4-2: Types of Non-Dairy Cream Substitutes Used, 2011-2015(percent of U.S. households)
  • French Vanilla Remains Flavor of Choice
  • Table 4-3: Flavors of Non-Dairy Cream Substitutes Used, 2011-2015(percent of U.S. households)
  • Product Innovation Redirects from Flavors to Formulations
  • Table 4-4: IRI-Tracked Sales of Selected “Clean Label” Refrigerated Coffee Creamers, 2015 (thousand $)
  • Coffee-mate and Baileys Remain Champions of Seasonal and Limited-Edition Creamers
  • Table 4-5: Selected New Coffee Creamer Products
  • Illustration 4-1: Califia Better Half
  • Illustration 4-2: Califia Farms Almondmilk Creamer: Unsweetened
  • Illustration 4-3: Coffee-mate Natural Bliss: Salted Caramel
  • Illustration 4-4: Coffee-mate limited-edition Star Wars-themed creamer bottles
  • Illustration 4-5: Coffee-mate Chocolate Boutique
  • Illustration 4-6: Coffee-mate 2GO
  • Illustration 4-7: Coffee-mate Extra Sweet & Creamy
  • Illustration 4-8: Baileys Limited Edition Hazelnut Caramel Blondie
  • Illustration 4-9: Baileys 2015 Holiday Flavors
  • Illustration 4-10: International Delight Simply Pure
  • Illustration 4-11: Organic Valley Flavored Half & Half
  • Illustration 4-12: Silk Almond Creamer: Caramel; Hazelnut
  • Illustration 4-13: So Delicious Almondmilk Creamer
  • Illustration 4-14: So Delicious Coconutmilk Creamer Quarts
  • Illustration 4-15: Coffee-mate Italian Sweet Crème: Sugar Free
  • Illustration 4-16: Coffee-mate 2015 Holiday Flavors
  • Illustration 4-17: Coffee-mate liquid creamer
  • Illustration 4-18: Dunkin' Donuts Creamer Singles
  • Illustration 4-19: Coconut Cloud Powdered Coconut Milk Creamer
  • Marketing to Millennials
  • Gingerbread Man Retained for Coffee-mate's Largest-Ever Seasonal Campaign
  • Illustration 4-20: Coffee-mate TV spot: “Gingerbread Joel Makes an Awkward First Impression”
  • Illustration 4-21: Gingerbread Joel Tumbler Post: “I Woke Up Like This”
  • Natural Bliss Baristas Go Au Natural for a Day
  • Illustration 4-22: The Natural Bliss Café - Surprisingly Natural
  • Coffee-mate's Coffee Mug Café Energizes, Engages Ohio State Students

Chapter 5 - The Consumer

  • Key Points
  • Methodology
  • Demographic Indicators
  • Non-Dairy Cream Substitutes: Household Usage Rates
  • Over Four in 10 Households Use Non-Dairy Cream Substitutes
  • Table 5-1: Usage of Non-Dairy Cream Substitutes, 2015(percent of U.S. households)
  • Figure 5-1: Containers of Non-Dairy Cream Substitutes Used in Last 30 Days, 2015 (percent of U.S. households)
  • Users Show Strong Preferences in Form, Type, and Flavor Segments
  • Figure 5-2: Forms of Non-Dairy Cream Substitutes Used Most Often,2015 (percent of U.S. households)
  • Figure 5-3: Types of Non-Dairy Cream Substitutes Used Most Often,2015 (percent of U.S. households)
  • Table 5-2: Flavors of Non-Dairy Cream Substitutes Used, 2015(percent of U.S. households)
  • Non-Dairy Cream Substitute Purchasers: Demographics
  • Age and Race Primary Predictors of Non-Dairy Cream Substitutes Use
  • Table 5-3: Demographic Indicators Favoring Use of Non-Dairy Cream Substitutes, 2015 (index)
  • Table 5-4: Demographic Indicators Favoring Use of Non-Dairy Cream Substitutes: By Number of Containers Used in Last 30 Days, 2015(index)
  • Table 5-5: Demographic Classifications Indexing 120 or Above for Use of Non-Dairy Cream Substitutes in Selected Segments, 2015 (index)
  • Table 5-6: Demographic Indicators Favoring Use of Non-Dairy Cream Substitutes: By Form Used Most Often, 2015 (index)
  • Table 5-7: Demographic Indicators Favoring Use of Non-Dairy Cream Substitutes: By Types Used Most Often, 2015 (index)
  • Table 5-8: Demographic Indicators Favoring Use of Non-Dairy Cream Substitutes: By Flavors Used Most Often, 2015 (index)
  • Table 5-9: Demographic Indicators Favoring Use of Non-Dairy Cream Substitutes: By Brands Used Most Often, 2015 (index)
  • Users of Half & Half Tend to Be Older, Northeasterners
  • Table 5-10: Demographic Indicators Favoring Use of Half & Half, 2015(index)
  • Different Types of Coffee, Different Types of Coffee Drinkers
  • Table 5-11: Demographic Indicators Favoring Use of Packaged and Ready-to-Drink Coffee, 2015 (index)
  • Non-Dairy Cream Substitute Households: Psychographics
  • Users of Non-Dairy Cream Substitutes Are Weight-Conscious Foodies
  • Table 5-12: Food and Health Attitudes of Consumers of Non-Dairy Cream Substitutes vs. Half & Half, 2015 (index)
  • Coffee and Creamers: Consumer Patterns
  • Seven in 10 Drink Hot Coffee, 30% Chilled
  • Table 5-13: Coffee and Tea Consumption by Beverage Type, 2016(percent of adults)
  • Hot vs. Cold Weather
  • Table 5-14: Consumption of Hot and Chilled/Iced Coffee: Warm vs.Cold Weather, 2016 (percent of coffee drinkers)
  • Eight in 10 Coffee Drinkers Use Packaged Coffee Creamers
  • Table 5-15: Use of Any Milk or Creamer Product by Type, 2016(percent of coffee drinkers)
  • Table 5-16: Use of Commercial/Packaged Creamers: Hot vs. Chilled/IcedCoffee, 2016 (percent of coffee drinkers)
  • Table 5-17: Use of Dairy Beverages in Coffee: Hot vs. Chilled/Iced Coffee,2016 (percent of coffee drinkers)
  • Table 5-18: Use of Plant Milks in Coffee: Hot vs. Chilled/Iced Coffee,2016 (percent of coffee drinkers)
  • Table 5-19: Types of Commercial/Packaged Coffee Creamer ProductsUsed: Hot vs. Chilled/Iced Coffee, 2016 (percent of coffee drinkers)
  • Price Most Influential in Creamer Selection
  • Table 5-20: Factors in Choosing Among Cream/Creamer Options,2016 (percent of coffee drinkers)
  • Non-Users Concerned About Unhealthy Ingredients
  • Figure 5-4: Reasons for Not Buying Commercial/Packaged CoffeeCreamers, 2016 (percent of coffee drinkers)
  • Millennials Stand Out as Coffee Drinkers, Creamer Users,Discerning Shoppers
  • Table 5-21: Consumption of Hot or Chilled/Iced Coffee: DemographicIndicators, 2016 (percent of adults)
  • Table 5-22: Use of Creams/Creamers in Hot or Chilled/Iced Coffee by Type:Demographic Indicators, 2016 (percent of coffee drinkers)
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