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市場調查報告書

美國的寵物&貓沙、掃除&消臭用產品市場趨勢

Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends

出版商 Packaged Facts 商品編碼 359716
出版日期 內容資訊 英文 174 Pages
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美國的寵物&貓沙、掃除&消臭用產品市場趨勢 Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends
出版日期: 2016年05月26日 內容資訊: 英文 174 Pages
簡介

本報告提供美國的寵物&貓沙,掃除、消臭用產品的市場調查,市場概要及市場結構,市場成長的各種影響因素分析,各產品類型概要,銷售額、成長率,競爭環境與市場經營者,產品、行銷、零售等相關主要趨勢,消費者採購途徑、購買模式、愛好等彙整資料。

第1章 摘要整理

第2章 市場

  • 要點
  • 簡介
  • 市場規模、結構
  • 寵物用掃除、消臭產品市場推進因素

第3章 貓沙、配件

  • 要點
  • 類別概要
    • 簡介
    • 銷售額、成長率
  • 競爭概要
    • 經銷商數與類型
    • Nestle Purina的領導
    • Oil-Dri:貓沙配件的首位經銷商
    • 貓沙銷售的課題
    • 社群媒體
    • 貓沙
    • 貓沙、貓沙配件的零售趨勢
    • 貓沙:行銷&新產品趨勢
    • 貓沙用戶的期待
    • 輕量貓沙
    • 消臭
    • 天然貓沙
    • 貓沙添加物
    • 貓廁所、配件:行銷&新產品趨勢
    • 便利性與自動化
    • 貓廁所的革新
    • 貓沙處理系統
    • 其他的貓沙配件
    • 消費者趨勢等

第4章 狗的排泄物處理產品

  • 要點
  • 類別概要
    • 簡介
    • 銷售額、成長率
  • 經銷商、品牌的佔有率
    • Bramton:由小狗用訓練墊領導
    • Bramton:排泄物處理袋居首位
    • 經銷商簡介:The Bramton Company/Bags on Board
    • 狗的排泄物處理產品的零售
    • 訓練墊的行銷&新產品趨勢
    • 墊處理系統
    • 人口草皮為基礎的墊系統
    • 寵物用尿布
    • 消費者趨勢等

第5章 寵物用掃除、消臭產品

  • 要點
  • 類別概要
    • 簡介
    • 銷售額、成長率
  • 競爭概要
  • 經銷商、品牌的佔有率
  • Bramton:領導大眾市場取向寵物專用產品
  • 寵物用掃除、消臭產品的重複
  • 經銷商簡介:Skout's Honor
  • 掃除、消臭用產品的零售
  • 除臭產品
  • 掃除、消臭:行銷&新產品趨勢
  • 掃除噴霧、液體產品
  • 消臭產品
  • 寵物用吸塵器
  • 寵物用空氣清淨機
  • 消費者趨勢
目錄
Product Code: LA5815664

Bluetooth-enabled litter boxes. Flushable, biodegradable waste bags. “Training pads” consisting of real grass. Clean-up sprays deploying bacteria. A decade ago, these trends in cat litter, clean-up and odor-control products were just hitting the radar or had yet to be realized. Today, products boasting these features and many more are widely available from hundreds of marketers through myriad retail channels including pet specialty, mass market, and Internet. At the same time, the pet litter, clean-up, and odor-control market is being impacted by many of the same trends steering the overall pet market-natural, premium, convenience, safety, efficacy, overall value, etc.-from environmentally friendly cat litter and training pads to cleaners that won't harm pets, people, or the environment. Factoring in growth of the elderly pet population, the increase in the number of rescue animals, and the “small dog movement” that has gained traction among apartment-dwellers and seniors alike, Packaged Facts forecasts the $3.5 billion pet litter, clean-up, and odor-control market to reach nearly $4 billion by 2020.

‘Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends’ analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates. The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts' extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts' proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet.

Table of Contents

Chapter 1: Executive Summary

  • The Market
    • Market Definition
    • Report Methodology
    • Slow But Steady Gains in Total Retail Sales
      • Table 1-1 U.S. Retail Sales of Pet Clean-Up and Odor-Control Products,2010 vs. 2015 vs. 2020 (in millions of dollars)
    • Cat Litter Comprises 82% of Market
    • Market Share by Retail Channel
  • Cat Litter and Accessories
    • Introduction
    • Category Sales and Growth
    • Nestlé Purina Leads the Field by Wide Margin
      • Oil-Dri Is Top-Selling Litter Accessories Marketer
    • Litter Users Expect Odor Control, Easy Clean-Up and More
      • Ease of Use, Smart Design Define Litter Accessories Market
    • Three-Quarters of Cat Owners Purchase Litter
      • Walmart Skews High for Litter Purchases
    • 44% of Litter Users Have Two or More Litter Boxes
  • Dog Waste Management Products
    • Introduction
    • Category Sales and Growth
    • Bramton Leads in Puppy/Training Pads
    • Bramton Takes Top Spot in Dog Waste Bags
    • Puppy/Training Pads for More Than Just Training
    • Demand for Waste Bags Gaining Momentum
    • Waste Bags the Most Popular Waste Management Product
  • Pet Clean-Up and Odor-Control Products
    • Introduction
    • Category Sales and Growth
    • Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
    • Pet Owners Rely on Clean-Up and Odor-Control Products
    • Dog Owners More Likely to Purchase General-Use Cleaning Products
    • Cat Owners Seek Out Fur Removers, Sprays

Chapter 2: The Market

  • Key Points
  • Introduction
    • Market Definition
      • Exclusions
    • Report Methodology
  • Market Size and Composition
    • Slow But Steady Gains in Total Retail Sales
      • Table 2-1: U.S. Retail Sales of Pet Clean-Up and Odor-Control Products,2010 vs. 2015 vs. 2020 (in millions of dollars)
    • Cat Litter Is Top Segment
      • Table 2-2: U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
      • Figure 2-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2015 (in millions of dollars)
    • Market Share by Retail Channel
      • Figure 2-2: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Retail Channel, 2015 (percent)
    • IRI-Tracked Sales Reach $2 Billion
      • Table 2-3: IRI-Tracked Sales of Pet Clean-Up and Odor-Control Products by Category: 2015 vs. 2014 (dollars and percent change)
  • Pet Clean-Up and Odor-Control Market Drivers
    • Overall Pet Market Expanding
    • Natural and Eco-Friendly
    • Pet Ownership and Population Trends
      • Growing Number of Aging Pets, Rescues
        • Table 2-4: Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
      • Pet Owners Downsizing to Smaller Dogs
        • Table 2-5: Size of Pet Dogs, 2012-2016 (percent of dog owners)
        • Table 2-6: Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
      • Channel Expansion and Exclusivity
        • Online Sales of Pet Clean-Up and Odor-Control Products
      • Legislating Pet Waste

Chapter 3: Cat Litter and Accessories

  • Key Points
  • Category Overview
    • Introduction
    • Category Sales and Growth
      • Table 3-1: U.S. Retail Sales of Cat Litter and Accessories by Category:2010, 2015 and 2020 (in millions of dollars)
      • Figure 3-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2015 (in millions of dollars)
  • Competitive Overview
    • Marketers: Number and Types
    • Nestlé Purina Leads the Field by Wide Margin
      • Table 3-2: Leading Mass-Market Cat Litter Marketers by IRI-Tracked Sales,2015 (millions of dollars)
      • Table 3-3: Top Growth Mass-Market Cat Litter Brands by IRI-Tracked Sales, 2015 (millions of dollars)
    • Oil-Dri Top-Selling Litter Accessories Marketer
      • Table 3-4: Leading Mass-Market Litter Accessory Marketers and Brands by
      • IRI-Tracked Sales, 2015 (millions of dollars)
    • The Challenges of Marketing Litter
    • Social Media
      • Illustration 3-1 Nestlé Purina Tidy Cats Twitter Feed
      • Illustration 3-2: Ökocat's Rufus YouTube Video Still Cause Marketing
      • Illustration 3-3: Katherine Heigl and Cat's Pride Fresh & Light Ultimate Care
    • Litter
      • Illustration 3-4: Lucy Pet Products Cats Incredible Litter
      • Illustration 3-5: World's Best Cat Litter GiveLitter Campaign
    • Litter-Related Startups Turn to Crowdfunding for Capital
      • Illustration 3-6: Litter-Related Crowdfunding Campaigns on indiegogo.com
    • Litter and Litter Accessories Retail Trends
      • Illustration 3-7: Petco So Phresh Cat Litter Self-Serve Refill Station
    • Cat Litter Marketing & New Product Trends
    • Litter Users Expect Odor Control, Easy Clean-Up and More Ease of Use, Smart Design Define Litter Accessories Market
      • Illustration 3-8: UltraPet Neon Litter
    • Lightweight Litter
      • Illustration 3-9: UltraPet's UltraClump Litter
      • Illustration 3-10: New Tidy Cats LightWeight 4-in-1 Strength
      • Illustration 3-11: Kroger's Luvsome Lightweight Multi-Cat Litter
    • Odor Control
      • Illustration 3-12: Arm & Hammer Clump & Seal MicroGuard
      • Illustration 3-13: Clorox's Fresh Step Extreme with Febreze
      • Illustration 3-14: Pestell Pet Products Easy Clean Probiotic Litter
    • Natural Litter
      • Illustration 3-15: Arm & Hammer Natural Litters
      • Illustration 3-16: Swheat Scoop Updated Packaging
      • Illustration 3-17: Our Pet's Booth at Global Pet Expo 2016
      • Illustration 3-18: Litter One Tear Sheet
    • Health Monitoring and Special Needs Litter
      • Illustration 3-19: Pretty Litter Comparison Chart
      • Illustration 3-20: Perfect Litter Tear Sheet
      • Illustration 3-21: Dr. Elsey's Precious Cat Senior Litter
    • Litter Additives
      • Illustration 3-22: Hartz Fresh Scent Deodorizing Litter Beads
    • Some Pet Owners Not Happy About Discontinuation of Cat Litter Products
      • Illustration 3-23: Blog Post from Thecatsite.com
      • Illustration 3-24: Purina Purpose Marketing Image
    • Litter Boxes and Accessories Marketing & New Product Trends
    • Convenience and Automation
      • Illustration 3-25: CatGenie Self Washing Cat Litter Box
    • Litter Box Innovation
      • Illustration 3-26: OurPet's SmartScoop Intelligent Litter Box
      • Illustration 3-27: OurPet's Kitty Potty
      • Illustration 3-28: Litter Robot III Open Air
      • Illustration 3-29: Van Ness Corner Enclosed Cat Pan
      • Illustration 3-30: Hometec Pet Products' Lift n' Sift Litter Box
    • Hidden Litter Boxes
      • Illustration 3-31: Aquiline Innovations Hidden Litter
      • Illustration 3-32: Merry Products Cat Washroom
      • Illustration 3-33: PetEdge Meow Town Windsor Cat Litter Bench
    • Disposable Litter Boxes
    • Litter Disposal Systems
      • Illustration 3-34: Litter Genie Plus Litter Disposal System
    • Other Litter Accessories
      • Illustration 3-35: Pioneer Pet Ultimate Litter Mat
      • Illustration 3-36: Drymate Litter Trapping Mat
      • Illustration 3-37: New Age Pet's Scoopy the Cat Litter Scoop
    • Consumer Trends
    • Three-Quarters of Cat Owners Purchase Litter
      • Figure 3-2: Cat Owners Purchasing Litter and Litter-Related Products in the Past 12 Months, 2016 (percent)
    • Walmart Skews High for Litter Purchases
      • Table 3-5: Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs.Pet Food vs. Pet Supplies, 2016 (percent)
      • Figure 3-3: Cat Owner Shopping Patterns in Mass-Market Channels:Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)
      • Figure 3-4: Cat Owner Shopping Patterns in Pet Retail Channels:Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)
    • Tidy Cats Most Frequently Used Brand
      • Figure 3-5: Cat Litter Purchaser Shopping Patterns by Brand, 2015(percent)
    • Key Demographics by Brand
      • Table 3-6: Key Demographic Indicators for Purchasing Tidy Cats Litter,2015 (percent, index and number of cat-owning households)
      • Table 3-7: Key Demographic Indicators for Purchasing Fresh Step Litter,2015 (percent, index and number of cat-owning households)
      • Table 3-8: Key Demographic Indicators for Purchasing Arm & HammerLitter, 2015 (percent, index and number of cat-owning households)
      • Table 3-9: Key Demographic Indicators for Purchasing Scoop Away Litter, 2015 (percent, index and number of cat-owning households)
      • Table 3-10: Key Demographic Indicators for Purchasing Cat's Pride Litter,2015 (percent, index and number of cat-owning households)
      • Table 3-11: Key Demographic Indicators for Purchasing Store Brand Litter,2015 (percent, index and number of cat-owning households)
      • Table 3-12: Key Demographic Indicators for Purchasing “Green” Litter Brands, 2015 (percent, index and number of cat-owning households)
    • Cat Owners Prefer Higher Priced Litter to Bargain Products
    • Clumping Litter Bests Non-Clumping, Eco-Conscious Options
      • Figure 3-6: Relative Cost of Cat Litter Typically Purchased, 2016 (percent)
      • Figure 3-7: Types of Cat Litter Purchased, 2016 (percent)
    • Odor Control, Multi-Cat Usage Most Sought-After Features
      • Figure 3-8: Usage Rates of Specially Formulated Cat Litter by Type, 2016(percent)
    • Half of Litter Purchasers Choose Mid-Sized Litter Bags
      • Table 3-13: Size of Litter Usually Purchased: 2010, 2012 and 2014
    • 44% of Litter Users Have Two or More Litter Boxes
      • Figure 3-9: Number of Litter Boxes in Use at Home, 2016 (percent)
      • Figure 3-10: Reasons for Using Multiple Litter Boxes, 2016 (percent)
    • Most Cat Owners Own Regular Litter Boxes
      • Table 3-14: Ownership of Litter Boxes by Type: 2010, 2012 and 2014
    • Price and Efficacy Key to Automatic Litter Box Usage
      • Figure 3-11: Positive Response Rate to the Question, “Would any of the following make you more likely to consider using an automatic/selfcleaning litter box?”, 2016 (percent)
      • Table 3-15: Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)

Chapter 4: Dog Waste Management Products

  • Key Points
  • Category Overview
    • Introduction
    • Category Sales and Growth
      • Table 4-1: U.S. Retail Sales of Dog Waste Control Products by Category,2010, 2015 and 2020 (in millions of dollars)
      • Figure 4-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2015 (in millions of dollars)
  • Marketer and Brand Shares
    • Methodology
    • Bramton Leads in Puppy/Training Pads
      • Table 4-2: Leading Mass-Market Puppy/Training Pads and Diapers Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
    • Bramton Takes Top Spot in Dog Waste Bags
      • Table 4-3: Leading Mass-Market Dog Waste Bags and Accessories Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
    • Marketer Profile: The Bramton Company/Bags on Board
      • Illustration 4-1: Bags on Board Green Pups
    • Retailing Dog Waste Management Products
      • Illustration 4-2: PetSmart Cross-Promotional Email
    • Training Pads Marketing & New Products Trends
    • Puppy/Training Pads for More Than Just Training
    • New Training Pads Are Sturdier, More Eco-Friendly
      • Illustration 4-3: Out! Heavy Duty Quilted Dog Pads
      • Illustration 4-4: Arm & Hammer Overtime Floor Protection Pads
      • Illustration 4-5: Simple Solutions Eco-Care Training Pads
      • Illustration 4-6: The Green Pet Shop's Bamboo Training Pads
      • Illustration 4-7: Metro Paws' Petro Pads
    • Pad Disposal Systems
      • Illustration 4-8: Janibell Training Champ Training Pad Disposal System
      • Illustration 4-9: Puppy Pad Wizard
    • Artificial Turf-Based Pad Systems
      • Illustration 4-10: Piddle Place System
      • Illustration 4-11: Four Paws Wee-Wee Patch Indoor Potty
    • Real Grass Pad Systems
      • Illustration 4-12: Fresh Patch Real Grass Training Pads
      • Illustration 4-13: Doggie Lawn Grass Potty Patch
    • Pet Diapers
      • Illustration 4-14: Emily Rose Happy Pet Diaper Holder
      • Illustration 4-15: Wiki Wags Disposable Wraps
    • Waste Bags/Accessories Marketing & New Products Trends
    • Dog Waste Bags Focus on Convenience, “Green” Technology
      • Illustration 4-16: Bags on Board Hand Armor Bags
      • Illustration 4-17: Drymate's Shmitt Poo Glove
      • Illustration 4-18: Earth Rated Green Values
      • Illustration 4-19: Flush Puppies Flushable Pet Waste Bags
      • Illustration 4-20: Doggie Walk Bags and Coordinating Duffle
    • Waste Bag Accessories Deliver Form and Fashion
      • Illustration 4-21: OurPet's Skoop-N-Pak
      • Illustration 4-22: Neater Bag Dispenser
      • Illustration 4-23: Dispoz-A-Scoop
      • Illustration 4-24: PetEgo Bon Ton Nano Luxury Bag Dispenser
      • Illustration 4-25: PetEgo Looper Scooper Flex
      • Illustration 4-26: Nicole Miller Designer Bag Dispenser
    • Other Dog Waste Management Options
      • Illustration 4-27: Doggie Dooley Waste Management System
      • Illustration 4-28: Simple Solution Pee Post
      • Illustration 4-29: Top Paw Microban Advantage Jaws Scoop
    • Consumer Trends
    • Waste Bags the Most Popular Waste Management Product
      • Figure 4-2: Dog Owners Purchasing Waste Management Products in the Past 12 Months, 2016 (percent)
    • Waste Management Products Appeal to Urban Dwellers, Puppy Owners
      • Table 4-4: Demographic Indicators for Purchasing Dog Waste Management Products, 2016 (percent and index)

Chapter 5: Pet Clean-Up and Odor-Control Products

  • Key Points
  • Category Overview
  • Introduction
  • Category Sales and Growth
    • Table 5-1: U.S. Retail Sales of Pet Clean-Up and Odor-Control Sprays and Concentrates, 2010, 2015 and 2020 (in millions of dollars)
    • Figure 5-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2015 (in millions of dollars)
  • Competitive Overview
  • Marketer and Brand Shares
  • Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
    • Table 5-2: Leading Mass-Market Clean-Up/Odor-Control Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
  • Pet Clean-Up and Odor-Control Crossover
    • Illustration 5-1: Resolve Pet Formula Cleaners
  • Marketer Profile: Skout's Honor
    • Illustration 5-2: Skout's Honor Product Line
  • Retailing Clean-Up and Odor-Control Products
    • Illustration 5-3: Nature's Miracle PetSmart.com Brand Banner
    • Illustration 5-4: Drs. Foster & Smith OdorLogic CleanAway Pet Stain &
  • Odor Remover
  • Clean-Up and Odor-Control Marketing & New Product Trends
  • Pet Owners Rely on Clean-Up and Odor-Control Products
  • Using “Good” Bacteria to Clean
  • Natural Cleaning Products Won't Harm Pets, Planet
    • Illustration 5-5: Clean + Green Natural Pet Cleaning Sprays
  • Clean-Up Sprays/Liquids
    • Illustration 5-6: Simple Solution Orange Oxy Charged Stain & Odor Remover
    • Illustration 5-7: Nature's Miracle Tropical Blossom Scent Stain & Odor Remover
    • Illustration 5-8: TropiClean Clean-Up Products
    • Illustration 5-9: Arm & Hammer Pet Stain & Odor Remover Plus Oxiclean
    • Illustration 5-10: Bio-Pro Research's Urine Off Find It Treat It Kit
    • Illustration 5-11: Petkin Citrus Scent Pet Stain & Odor Remover
    • Illustration 5-12: Zero Odor Pet Spray
  • Odor-Control Products
    • Illustration 5-13: Drs. Foster & Smith Odor-Control Crystals
    • Illustration 5-14: Pet Odor Exterminator Creamy Vanilla Scent
  • Pet-Specific Vacuums
    • Illustration 5-15: Purina Cat Chow Tweet Promoting Dyson Vacuum Reward
    • Illustration 5-16: Hoover WindTunnel 3 Pro Pet Bagless Upright Vacuum
    • Illustration 5-17: Bissell Pet Foundation Donation Coupon
  • Pet-Specific Air Purifiers
    • Illustration 5-18: CritterZone Air Purifier
  • Consumer Trends
  • Dog Owners More Likely to Purchase General-Use Cleaning Products
    • Figure 5-2: Dog Owners Purchasing Pet-Related Clean-Up/Odor-Control Products in the Past 12 Months: Pet-Specific vs. General-Use, 2016(percent)
    • Table 5-3: Demographic Indicators for Purchasing Pet-Related Clean-
  • Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of dog owners)
  • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
    • Figure 5-3: Dog Owner Pet-Related Clean-Up/Odor-Control Product Shopping Patterns by Retail Channel, 2016 (percent)
  • Cat Owners Seek Out Fur Removers, Sprays
    • Figure 5-4: Cat Owners Purchasing Pet-Related Clean-Up/Odor-Control Products in the Past 12 Months: Pet-Specific vs. General-Use, 2016(percent)
    • Table 5-4: Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016(percent and index of cat owners)
  • Half of Cat Owners Purchase Clean-Up Products at Walmart
    • Figure 5-5: Cat Owner Pet-Related Clean-Up/Odor-Control Product
  • Shopping Patterns by Retail Channel, 2016 (percent)
  • Ethnicity, Pet Ownership Impact Odor-Control Efforts
    • Table 5-5: Level of Agreement with the Statement, “I make an extra effort to have my house smell fresh”: By Race/Ethnicity, 2015 (percent and index)
    • Table 5-6: Level of Agreement with the Statement, “I make an extra effort to have my house smell fresh”: By Pets Owned, 2015 (percent and index)
    • Table 5-7: Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (percent)
    • Table 5-8: Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (index)
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