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市場調查報告書

高齡寵物用產品、寵物用體重管理產品、寵物用特殊看護產品的美國市場:第2版

Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition

出版商 Packaged Facts 商品編碼 354001
出版日期 內容資訊 英文 149 Pages
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高齡寵物用產品、寵物用體重管理產品、寵物用特殊看護產品的美國市場:第2版 Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition
出版日期: 2016年02月29日 內容資訊: 英文 149 Pages
簡介

本報告提供美國的高齡寵物用產品、寵物用體重管理產品、寵物用特殊看護產品的市場調查,美國的寵物飼養趨勢,寵物及擁有者簡介,高齡用、體重管理用的寵物食品,點心,補充品的使用趨勢,銷售情況與預測,主要產品、新產品、產品開發等趨勢,特殊看護用主要的產品、新產品、產品開發等趨勢,消費者產品的購買、利用模式等分析彙整。

第1章 摘要整理

第2章 市場

  • 重要點
  • 簡介
  • 調查範圍
  • 產品的分類
  • 調查手法
  • 市場趨勢
  • 美國的零售銷售額實際成果
  • 食物:高齡寵物用產品、寵物用體重管理產品市場最大的佔有率
  • 各零售銷售通路市場佔有率
  • 高齡寵物、體重管理用寵物食品/點心銷售額的減少:IRI追蹤調查
  • 市場展望
  • 課題與市場機會
  • 高齡寵物用產品、寵物用體重管理產品利用的差距
  • 高齡寵物飼養的增加
  • 關心高齡寵物照護服務的寵物飼主
  • 推動寵物飼養趨勢的千禧新生代、嬰兒潮世代
  • 高齡擁有者 = 高齡寵物
  • 寵物肥胖化的進展
  • 寵物肥胖防止協會 (APOP):防止肥胖、教育的最前線
  • 不健康的肥胖寵物
  • 糖尿病的增加
  • 高齡寵物的肥胖趨勢
  • 由於新的表示必要條件推動肥胖的意識提升
  • 確立更佳的體重管理食物
  • 與其他寵物食品的競爭
  • 推動體重管理的練習
  • 肥胖用疫苗的登場?
  • 高科技的體重管理
  • 對功能性寵物食品/點心的關注
  • 寵物補充品的成長等

第3章 行銷&新產品趨勢

  • 重要點
  • 簡介
  • 教育:高齡寵物用產品、寵物用體重管理產品的成功關鍵
  • 成為核心的寵物食品
  • 競爭結構
  • 寵物食品和點心
  • 高齡、體重管理食物的大部分為廣泛品牌線的一部分
  • 大眾產品、高級產品、獸醫師用產品
  • Nestle Purina的大眾產品
  • 體重管理食物的新產品趨勢
  • 高齡寵物用食物的新產品趨勢
  • 高齡寵物、體重管理用點心
  • 對高齡寵物有複數優點的功能性點心
  • 消耗品、設備、其他的產品
  • 線上零售商的吸引力
  • 移動用設備
  • 線束、引線、輪圈類
  • 台階、傾斜用產品
  • 靴、襪、貼紙
  • 寵物用推車
  • 衛生產品
  • 寵物尿布
  • 寵物美容產品
  • 洗髮精
  • 清掃用品
  • 特殊床
  • 玩具
  • 鳥、嚙齒類、其他動物
  • 寵物補充品
  • 競爭結構等

第4章 消費者

  • 重要點
  • 犬/貓飼養家庭對體重管理、高齡用產品的利用
  • 產品使用者中嬰兒潮世代的比例
  • 利用高齡乾狗糧的犬飼養家庭的比例
  • 吸引高齡層的體重管理犬食
  • 利用體重管理貓食的貓飼養家庭的比例
  • 體重管理乾vs濕/罐裝貓食的利用人口統計
  • 寵物補充品、高齡寵物&體重管理用食物/點心的利用模式等
目錄
Product Code: LA5721841

Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition examines the market for products designed and marketed specifically for senior or overweight pets, which often overlap with products for special needs pets, including convalescing pets and those with limited mobility. Coverage extends to products positioned on senior health and weight management in general, such as “healthy maturity” and “healthy weight” formulas, as well as products addressing specific medical conditions stemming from advancing age or overweight, as long as the product also has a prominent senior or weight management positioning. For purposes of brevity, senior and weight management products are at times referred to in this report as SWM products.

Three Product Classifications

Reflecting the top areas of marketer and consumer interest, the report segments SWM products into three classifications:

  • Pet food and treats, including nutraceutical treats.
  • Supplies and devices: assistive devices and other non-food assistance products, including mobility devices (harnesses, wheelchairs, footwear, etc.), hygienic products, bedding, toys, clean-up products and watering and feeding devices.
  • Pet supplements.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The majority of the information is drawn from the survey conducted in November/December 2015, which includes responses from 930 dog owners and 678 cat owners.

Our primary research also includes interviews with pet market experts; participation in and attendance at pet industry events including the American Pet Products Association's Global Pet Expos (2004-2015) and Petfood Industry/Watt Publishing's Petfood Forums (2004-2015); on-site examination of retail and service provider venues; and Internet canvassing including blogs. Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; sales data from IRI for multi-outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from pet industry publications and other market research sources. The following market size estimates assume that SWM dog and cat food accounts for approximately 10% of all dog and cat food sales in the United States; that approximately one-third of dog and cat supplements are directly senior-health or weight-management targeted; and that approximately 3% of other non-food dog/cat supplies meet our senior, weight management or special needs pet product criteria.

Our analysis of pet ownership trends primarily relies on cross-tabulations of Summer 2015 Simmons data compiled by Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

Chapter 1: Executive Summary

  • The Market
  • Scope of Report
  • Report Methodology
  • U.S. Retail Sales Near $3.8 Billion in 2015
  • Food Accounts for Lion's Share of SWM Market
  • Figure 1-1: Share of U.S. Retail Sales of Senior, Weight Management and Special Needs Pet Products by Category, 2015 (percent)
  • Challenges and Opportunities
  • Millennials, Boomers Driving Pet Ownership Trends
  • Pet Overweight, Obesity Crisis Continues Unabated
  • Interest in Functional Pet Foods/Treats a Boon for SWM Market
  • Alternative/Holistic Approaches to Senior Care
  • Marketing and New Product Trends
  • Education Key to Success of SWM Products
  • Competitive Structure
  • Most Senior, Weight Management Foods Part of Broader
  • Brand Lines
  • Euphemistic Names Increase Consumer Appeal, Skirt Regulations
  • SWM Products Concentrated in Five Segments
  • The Appeal of Online SWM Pet Supplies Retailers
  • Pet Supplements Competitive Structure
  • Senior-Focused Supplements
  • Weight Management Supplements
  • The Consumer
  • 25% of Dog/Cat Households Use Weight Management or Senior Formulas
  • Boomers Account for 43% of SWM Pet Food Purchasers
  • Patterns for Pet Supplements
  • SWM Products a Prime Draw for “Pet Pamperers”
  • SWM Crowd More Likely to Buy Natural, Organic
  • SWM Food Purchasers Over-index for Natural Food Store, Vet Channels

Chapter 2: The Market

  • Key Points
  • Introduction
  • Scope of Report
  • Three Product Classifications
  • Pet Medications Covered in Separate Report
  • Report Methodology
  • Market Trends
  • U.S. Retail Sales Near $3.8 Billion in 2015
  • Table 2-1: U.S. Retail Sales and Projected Growth of Senior, Weight Management and Special Needs Pet Products by Category, 2010 vs. 2015 and 2015 vs. 2020 (in millions of dollars)
  • Food Accounts for Lion's Share of SWM Market
  • Figure 2-1: Share of U.S. Retail Sales of Senior, Weight Management and Special Needs Pet Products by Category, 2015 (percent)
  • Market Share by Retail Channel
  • Figure 2-2: Share of U.S. Retail Sales of Senior and Weight Management Products by Distribution Channel, 2015 (percent)
  • IRI-Tracked SWM Pet Food/Treats Sales Decline
  • Table 2-2: IRI-Tracked Dollar Sales of Senior and Weight Management Pet Food, 2015 (in millions of dollars and pounds)
  • Table 2-3: IRI-Tracked Dollar Share of Senior and Weight Management Pet Food, 2015 (in percent)
  • Market Outlook
  • Challenges and Opportunities
  • The SWM Product Usage Gap
  • Figure 2-3: Pet Owners Who Consider Their Pets Overweight vs. Pet Owners Using Weight Management Pet Foods, 2015 (percent)
  • Figure 2-4: Pet Owners With Pets Experiencing Senior Health Problems vs. Pet Owners Using Senior Formula Pet Foods, 2015 (percent)
  • Figure 2-5: Level of Agreement with the Statement: “Age-related conditions are the cause of some of the pet medications I buy,” 2015 (percent)
  • Figure 2-6: Level of Agreement with the Statement: “Weight/obesity-related conditions are the cause of some of the pet medications I buy,” 2015 (percent)
  • Senior Pet Ownership on the Rise
  • Table 2-4: Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
  • Pet Owners Interested in Senior Pet Care Services
  • Figure 2-7: Level of Interest in Senior Pet-Related Services, 2015 (percent)
  • Figure 2-8: Percentage of Pets Who Use Assistive/Mobility Devices, Overall and by Age of Pet, 2015 (percent of dog and cat owners)
  • Millennials, Boomers Driving Pet Ownership Trends
  • Figure 2-9: Pet Ownership Levels by Age of Dogs and Cats, 2012 vs. 2016 (percent of dog- and cat-owning households)
  • Millennials Top Baby Boomers as Largest Pet-Owning Cohort
  • Older Owners = Older Pets
  • Figure 2-10: Pet Ownership by Generational Age Bracket and Age of Dog, 2015 (percent of dog-owning households)
  • Figure 2-11: Pet Ownership by Generational Age Bracket and Age of Cat, 2015 (percent of cat-owning households)
  • Aging Boomers Look to Ease Burdens of Pet Ownership
  • Pet Overweight, Obesity Crisis Continues Unabated
  • Figure 2-12: Percentage of Overweight and Obese Dogs and Cats, 2009 vs. 2014
  • The APOP at the Forefront of Prevention, Education
  • Obese Pets Are Unhealthy Pets
  • Diabetes on the Rise
  • Older Pets More Likely To Be Considered Overweight
  • Figure 2-13: Percentage of Obese/Overweight Dogs vs. Dogs on a Special Diet: 2010, 2012 and 2014 (percent)
  • Figure 2-14: Percentage of Obese/Overweight Dogs vs. Dogs on a Special Diet: By Size of Dog, 2014 (percent)
  • Figure 2-15: Percentage of Obese/Overweight Cats vs. Cats on a Special Diet: 2010, 2012 and 2014 (percent)
  • Figure 2-16: Percentage of Obese/Overweight Cats vs. Cats on a Special Diet: By Owner Generation, 2014 (percent)
  • Figure 2-17: Percentage of Owners Who Consider Their Pet Overweight: Overall and by Age of Pet, 2015 (percent of dog and cat owners)
  • Figure 2-18: Percentage of Dog Owners Who Consider Their Pet Overweight: Overall and by Size of Dog, 2015 (percent of dog owners)
  • New Labeling Requirements May Promote Obesity Awareness
  • Other Labeling Changes Could Help Owners Make Smart Food Choices
  • Building a Better Pet Weight Management Food
  • Competition From Other Pet Foods
  • Promoting Pet Exercise for Weight Maintenance
  • Illustration 2-1: One Fast Cat Exercise Wheel
  • Illustration 2-2: Water Treadmill for Cats
  • Illustration 2-3: Cat Swimming for Exercise
  • An Obesity Vaccine on the Horizon?
  • Weight Management Goes High Tech
  • Interest in Functional Pet Foods/Treats a Boon for SWM Market
  • Table 2-5: Use of Specially Formulated Dog Food: 2010, 2012, and 2014 (percent)
  • Table 2-6: Use of Specially Formulated Cat Food: 2010, 2012, and 2014 (percent)
  • Table 2-7: Use of Specially Formulated Dog Treats: 2010, 2012, and 2014 (percent)
  • Figure 2-19: SWM-Related Dog and Cat Food Usage by Type, 2015 (percent)
  • Figure 2-20: SWM-Related Dog and Cat Treat Usage by Type, 2015 (percent)
  • Pet Supplements Outpace Overall Market
  • Table 2-8: U.S. Retail Sales of Pet Supplements, 2010-2019 (in millions of dollars)
  • Figure 2-21: SWM-Related Pet Supplement Usage by Type, 2015 (percent of pet supplement purchasers)
  • Increased Veterinary Focus on Senior, Special Needs Pets
  • Senior, Healthy Weight Also a Focus for Other Service Providers
  • Alternative/Holistic Approaches to Senior Care
  • International Association of Animal Hospice and Palliative Care

Chapter 3: Marketing and New Product Trends

  • Key Points
  • Introduction
  • Education Key to Success of SWM Products
  • Pet Food at the Core
  • Competitive Structure
  • Pet Foods and Treats
  • Most Senior, Weight Management Foods Part of Broader Brand Lines
  • Competition Divided Between Mass-Market, Specialty, and Vet/Professional
  • Nestlé Purina's Mass-Market Lead Carries Over into SWM
  • Table 3-1: Marketer Shares of IRI-Tracked Dollar Sales of Weight Management and Senior Dog and Cat Food by Type, 2014-2015 (millions of dollars and percent)
  • Pet Specialty Channel Offers Large Selection of SWM Fare
  • Illustration 3-1: PetSmart.com Top Three Best-Selling Weight Management (Top) and Senior (Bottom) Dog Foods, February 2016
  • Illustration 3-2: PetSmart.com Top Three Best-Selling Weight Management (Top) and Senior (Bottom) Cat Foods, February 2016
  • Veterinary Products Part of Condition-Specific Lines
  • Mars Veterinary Makes Genetic Health Analysis Accessible
  • New Product Trends in Weight Management Foods
  • Euphemistic Names Increase Consumer Appeal, Skirt Regulations
  • Purina Just Right Capitalizes on Holistic Pet Health Trend
  • Illustration 3-3: Purina Just Right Infographic
  • Grain-Free, Raw Diets for Weight Loss
  • Illustration 3-4: Wellness CORE Reduced Fat and Simple LID Healthy Weight
  • New Hill's Prescription Diet Products Target Multiple Conditions
  • Illustration 3-5: Hill's Prescription Diet Metabolic Multi-Condition Formulas
  • Low-Glycemic, High Protein Formulas
  • Illustration 3-6: Spring Naturals Grain Free Turkey & Salmon Dry Dinner
  • New Product Trends in Senior Foods
  • Botanicals, Omega-3s Power Cognitive Function Foods
  • Illustration 3-7: Nestlé Purina Pro Plan Bright Mind Senior Dog Food
  • SWM Treats
  • Weight Management Treats Go Small, Encourage Activity
  • Illustration 3-8: Zuke's Skinny Bakes 2- and 5-Calorie Treats
  • Illustration 3-9: The Honest Kitchen Quickies Treats
  • Illustration 3-10: Crazy Dog Walkies! Fit Bites
  • Functional Treats Provide Multiple Senior Benefits
  • Illustration 3-11: Greenies Veterinary Line
  • Illustration 3-12: Pet Age October 2015 Outsert Featuring Gray
  • Muzzle Brushless ToothPaste
  • Illustration 3-13: Ark Naturals Gray Muzzle Senior Department
  • Contest Promotion
  • Illustration 3-14: WholeLife TruHips
  • Illustration 3-15: Smart Fido Treats
  • Supplies, Devices and Other Assistance Products
  • SWM Products Concentrated in Five Segments
  • Marketers Range from Overall Leaders to Tightly Focused Specialists
  • The Appeal of Online SWM Pet Supplies Retailers
  • Illustration 3-16: SeniorPetProducts.Com Splash Page
  • Mobility Devices
  • Harnesses, Leashes, and Wheeled Devices
  • Illustration 3-17: Help'Em Up U-Band Hip Lift by Blue Dog Designs
  • Illustration 3-18: Gingerlead Dog Support and Rehabilitation Harness
  • Illustration 3-19: Kurgo's Up and About Dog Lifter
  • Illustration 3-20: Walkin' Wheels Configurable Dog Wheelchairs
  • Stairs and Ramps
  • Illustration 3-21: Solvit Products Tri-Scope Ramp
  • Illustration 3-22: Gen7Pets Indoor Carpet Mini Ramp
  • Illustration 3-23: Primetime Petz Drawer Step
  • Illustration 3-24: The Paws Aboard Boat Ladder for Dogs by Skamper-Ramp
  • Boots, Socks, and Stickers
  • Illustration 3-25: Power Paws by Woodrow Wear
  • Pet Strollers
  • Hygienic Products
  • Pet Diapers
  • Illustration 3-26: Emily Rose Happy Pet Diaper Holder
  • Illustration 3-27: Wiki Wags Disposable Wraps
  • Grooming Products
  • Illustration 3-28: Ark Naturals Gray Muzzle No Shampoo!
  • Shampoo!
  • Clean-up Products
  • Specialty and Orthopedic Beds
  • Illustration 3-29: Sealy Large Cooling Memory Foam Mattress
  • Illustration 3-30: Krysak Industries H4Legs H-Bed
  • Illustration 3-31: PetTherapeutics MagnaPETic Relief Pad
  • Toys
  • Illustration 3-32: Left: Kong Senior, Made of Specially Senior-Formulated Plastic To Be Easy on Aging Teeth; Right: Orbee-Tuff Old Soul Dog Bones
  • Illustration 3-33: Petmate Chuckit! Indoor Fumbler
  • Watering and Feeding Devices
  • Weight Management Feeding Supplies and Devices
  • Illustration 3-34: EZ-Weigh PetProPlus by ProActive PetHealth
  • Illustration 3-35: SureFeed Microchip Feeder by SureFlap
  • Illustration 3-36: Buster SoftCube by Kruuse
  • Birds, Rodents, and Other Animals
  • Illustration 3-37 SnuggleSafe Microwave Heat Pad
  • Pet Supplements
  • Competitive Structure
  • Nutramax Corners Mass-Market Sales Through Walmart Expansion
  • Senior-Focused Supplements
  • Senior-Specific Supplements
  • Illustration 3-38: Designing Health's The Missing Link Ultimate
  • Canine Senior Health Formula
  • Illustration 3-39: Vibrant Pets Senior Complete Supplement
  • Illustration 3-40: AdaptoGeneration's Revitamal Anti-Aging Formula
  • Illustration 3-41: RejuvaPet's RestoraPet Anti-Aging Supplement
  • Mobility Supplements
  • Illustration 3-42: RxMobility Canine Joint Formula
  • Illustration 3-43 Wholistic Pet Organics' Canine Complete Joint Mobility
  • Illustration 3-44: ArthroMax K9 Mobility
  • Illustration 3-45: Tea for Spot Leaps and Bounds
  • Illustration 3-46: Herbsmith's SoundDog Viscosity
  • Illustration 3-47: Madra Mor Mobility Mud
  • Cognitive Supplements
  • Illustration 3-48: Quincy Animal Health's Neutricks Supplement for Cats
  • Illustration 3-49: Ark Naturals Gray Muzzle Brain's Best Friend Supplement
  • Heart, Eye and Bladder Health Supplements
  • Digestive Health, Immune Support and Probiotics
  • Illustration 3-50: I and love and you My Tummy Hurts
  • Pet Obesity/Weight Management
  • Illustration 3-51: PureLife 4 Dogs Weight Management Supplement
  • Illustration 3-52: K-10+ Weight Control Supplement
  • Illustration 3-53: Fruitables Weight Loss Supplement
  • Birds, Rodents, and Other Animals
  • Illustration 3-54: Nekton Bird Vitamin and Supplement Kit
  • Illustration 3-55: Oxbow Animal Health Senior Support Supplement

Chapter 4: The Consumer

  • Key Points
  • A Note About Data Sources
  • 25% of Dog/Cat Households Use Weight Management or Senior Formulas
  • Table 4-1a: Household Purchasing Rates for Weight Management or Senior Pet Food: Dry and Canned Dog and Cat Food, 2011-2015 (percent of U.S. households with dogs or cats)
  • Table 4-1b: Number of Households Purchasing Weight Management or Senior Pet Food: Dry and Canned Dog and Cat Food, 2011-2015 (in millions of U.S. households with dogs or cats)
  • Boomers Account for 43% of SWM Pet Food Purchasers
  • Figure 4-1: Share of Pet Owners Purchasing Senior or Weight Management Pet Food by Generation, 2015 (percent)
  • Purchasing Rates Up Slightly for All Types Except Dry WM
  • Figure 4-2: Household Purchasing Rates for Dry and Canned Weight Management and Senior Dog and Cat Food: 2011 vs. 2015 (percent of U.S. households with dogs or cats)
  • 11% of Dog Households Use Senior Dry Dog Food
  • Table 4-2: Purchasing Rates for Weight Management or Senior Pet Food: Dog Owners, 2011 vs. 2015 (percent of U.S. households with dogs)
  • WM Formula Dog Foods Attract Senior Crowd
  • Table 4-3: Key Demographic Indicators for Purchasing Weight Management Dry Dog Food, 2015 (percent, index and number of dog-owning households)
  • Table 4-4: Key Demographic Indicators for Purchasing Weight Management Canned Dog Food, 2015 (percent, index and number of dog-owning households)
  • Senior Dry and Wet/Canned Dog Food Skews Older, Retired
  • Table 4-5: Key Demographic Indicators for Purchasing Senior Dry Dog Food, 2015 (percent, index and number of dog-owning households)
  • Table 4-6: Key Demographic Indicators for Purchasing Senior Wet/Canned Dog Food, 2015 (percent, index and number of dog-owning households)
  • 15% of Cat-Owning Households Use WM Cat Foods
  • Table 4-7: Purchasing Rates for Weight Management or Senior Pet Food: Cat Owners, 2011 vs. 2015 (percent of U.S. households with cats)
  • Demographics for WM Dry vs. Wet/Canned Cat Food
  • Table 4-8: Key Demographic Indicators for Purchasing Weight Management Dry Cat Food, 2015 (percent, index and number of cat-owning households)
  • Table 4-9: Key Demographic Indicators for Purchasing Weight Management Wet/Canned Cat Food, 2015 (percent, index and number of cat-owning households)
  • Older, Retired Base for Senior Cat Formulas
  • Table 4-10: Key Demographic Indicators for Purchasing Senior Dry Cat Food, 2015 (percent, index and number of cat-owning households)
  • Table 4-11: Key Demographic Indicators for Purchasing Senior Wet/Canned Cat Food, 2015 (percent, index and number of cat-owning households)
  • Patterns for Pet Supplements and SWM Food/Treats
  • Figure 4-3: Percent of Dog- and Cat-Owning Households Who Buy Pet Vitamins/ Supplements and/or SWM Pet Food: Overall vs. Cross Purchasing, 2015 (percent)
  • Table 4-12: Percentage of Dog and Cat Owners Purchasing Treats for Weight Control: By Size of Dog, 2008 vs. 2014 (percent)
  • SWM Products a Prime Draw for “Pet Pamperers”
  • Table 4-13: Selected Pet Psychographics: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • Table 4-14: Selected Pet Psychographics: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • SWM Crowd More Likely to Buy Natural, Organic
  • Table 4-15: Use of Specialty Pet Food: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • Table 4-16: Use of Specialty Pet Food: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • SWM Cat Food Purchasers Likely to Spend More
  • Table 4-17: Relative Price of Pet Food Typically Purchased: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • Table 4-18: Relative Price of Pet Food Typically Purchased: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • SWM Food Purchasers Over-index for Natural Food Store, Vet Channels
  • Table 4-19: Pet Product Shopping Patterns by Retail Channel: Dog Owners Overall vs. Dog Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • Table 4-20: Pet Product Shopping Patterns by Retail Channel: Cat Owners Overall vs. Cat Owners Who Purchase Senior or Weight Management Pet Food, 2015 (percent and index)
  • SWM Cat Owners More Likely to Use Vet Services
  • Figure 4-4: Agreement with the Statement, “I buy pet food/nutrition products related to aging issues for my pet”: Dog or Cat Owners Overall vs. Dog or Cat Owners Who Have Taken Their Pet to the Veterinarian in the Last 12 Months, 2015 (percent and index)
  • Figure 4-5: Agreement with the Statement, “I buy pet food/nutrition products related to weight/obesity for my pet”: Dog or Cat Owners Overall vs. Dog or Cat Owners Who Have Taken Their Pet to the Veterinarian in the Last 12 Months, 2015 (percent and index)
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