Cover Image
市場調查報告書

美國的餐飲服務中茶市場趨勢

Foodservice Tea Market Trends in the U.S.

出版商 Packaged Facts 商品編碼 349957
出版日期 內容資訊 英文 87 Pages
訂單完成後即時交付
價格
Back to Top
美國的餐飲服務中茶市場趨勢 Foodservice Tea Market Trends in the U.S.
出版日期: 2015年12月01日 內容資訊: 英文 87 Pages
簡介

餐飲服務餐廳中茶的銷售額,預計從2015年到2018年穩定擴大。

本報告提供美國的餐飲服務中茶市場相關調查、餐飲服務中茶銷售額的規模與預測,及相關菜單價格和進口價格趨勢分析、餐飲服務中茶的銷售額擴大相關各種機會與課題、熱茶與冰茶類菜單趨勢、茶消費者的人口統計分析、餐廳的茶飲料選擇重要的影響因素,及主要茶餐廳、茶專賣店的概念等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 市場規模、預測

  • 概要
  • 平均每個國民的茶消費趨勢
  • 分析:餐廳菜單的茶價格
  • 茶進口:數量、金額

第3章 機會、課題

  • 飲料菜單的開發的推薦
  • 為何是問題
  • 零售品牌快取
  • 有機活性化
  • 理解客戶:不會平均光顧全部的連鎖商店

第4章 菜單記載的茶

  • 飲料多種多樣的趨勢
  • 菜單記載的茶
  • 菜單記載的熱茶的多樣性
  • 冰茶類的多樣性被隔限
  • 咖啡廳/烘焙餐廳被伺候的茶
  • 推動高級熱茶的多樣性
  • 冰茶類
  • Chai(印度茶)、冰烏龍茶受到歡迎
  • 桃子口味冰茶類最受歡迎、其他

第5章 茶消費:在家 vs. 出門在外

  • 在家 vs. 出門在外的茶消費
  • 茶:人口統計分析
  • 餐廳的利用:各口味/類型

第6章 在餐廳中選擇茶的影響因素

  • 在餐廳中選擇茶的影響因素
  • 人口統計分析

第7章 餐廳品牌分析

  • Argo Tea Cafe
  • David's Tea
  • JAB Holding Co.
  • Starbucks

附錄

目錄
Product Code: LA5778564

In the all-new report Foodservice Tea Market Trends in the U.S. , Packaged Facts forecasts tea sales at foodservice establishments to increase steadily during 2015-2018. Given the current industry momentum and tea's pivotal role in helping limited-service players grow lunch and afternoon sales, tea sales growth rates will inevitably trend upward over the next few years. While coffee has had the wind at its back, the $20 billion foodservice tea market may have the edge in future growth momentum.

Developments including Starbucks' leveraging of the Teavana brand to grow its own tea sales, Peet's move to add Mighty Leaf Tea to its menu in a similar fashion, tea additions and upgrades among a slew of major players, continued growth in tea foodservice and retail chains such as Argo Tea Café and DAVIDsTEA to drive increased awareness, interest and usage of a broadening variety of teas. As foodservice operators continue to frame tea as a premium beverage, they will likely also increase the price per cup, further increasing total sales.

Foodservice Tea Market Trends in the U.S. analyzes industry and consumer trends shaping the American market for tea sold in restaurants. The analysis provided in this report includes:

  • Market size and forecast for foodservice tea sales, as well as related menu pricing and import pricing trend analysis.
  • Various opportunities and challenges related to tea foodservice sales growth, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse and teahouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.
  • Hot tea and iced tea menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.
  • In-depth demographic analysis of tea drinkers by beverage type, including hot and iced tea usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.
  • Key influencers in tea beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.
  • Leading tea restaurant and tea-centric retail concepts, including Argo Tea Café, DAVIDsTea, and Teavana. Discussion includes detailed menu trend analysis; tea innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market size and forecast
  • Opportunities & challenges
  • Encourage exploration of the beverage menu
  • Retail brand cache
  • Know your customer: all chains are not patronized equally
  • Coffee and tea on the menu
  • Beverage variety trends
  • Tea on the menu
  • Tea served at coffeehouse/bakery restaurants
  • Tea usage: at home vs. away from home
  • Overview
  • Tea: demographic analysis
  • Restaurant usage, by flavor/type
  • Restaurant tea choice influencers
  • Tea restaurant and retail concepts
  • Argo Tea Café
  • David's Tea
  • JAB Holding Co.
  • Starbucks
  • Teavana

Chapter 2: Market Size and Forecast

  • Overview
  • Table 2-1: Foodservice Tea Sales, 2013-2018
  • Tea per capita consumption trends
  • Graph 2-1: U.S. Total and Per Capita Tea Consumption, 2004-2013
  • Analysis: tea prices on restaurant menus
  • Table 2-2: Hot Tea Menu Prices and Price Trends, Selected Tea Varieties, 2011-2015
  • Table 2-3: Iced Tea Menu Prices and Price Trends, Selected Tea Varieties, 2011-2015
  • Tea imports: volume and value
  • Table 2-4: Total Tea Imports, by Value, Volume and Price per Ton Trends, 2010-2014
  • Table 2-5: Tea Imports, by Tea Type: Value, Volume and Price per Ton Trends, 2010-2014
  • Table 2-6: Tea Imports, by Tea Type: Value & Volume Share Trends, 2010-2014

Chapter 3: Opportunities & Challenges

  • Encourage Exploration of the Beverage Menu
  • Why it matters
  • Cross-pollination creates interest
  • Retail brand cache
  • Table 3-1: Percent of Restaurants Featuring Top Iced Tea Brands, by Restaurant Segment, 2015
  • Organic gains traction
  • Table 3-2: Organic and Fair Trade Menu Terms: All Restaurants vs. Coffeehouse/Bakeries, 2015
  • Know your customer: all chains are not patronized equally
  • Table 3-3: Leading Chain Restaurants: Use in Past Month, by Demographic, 2015

Chapter 4: Tea on the Menu

  • Beverage variety trends
  • Table 4-1: Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2015
  • Table 4-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2011-2015
  • Table 4-3: Top Beverage Varieties: Beverage Menu Share: By Restaurant Segment, 2015
  • Hot tea gains traction; iced tea stagnates
  • Table 4-4: Top Beverage Varieties: Change in Beverage Menu Share: By Restaurant Segment, 2011-2015
  • Tea on the menu
  • Table 4-5: Top Hot Tea Flavors: Penetration and Incidence, 2011-2015
  • Depth in hot tea varieties on the menu
  • Table 4-6: Top Hot Tea Varieties: Penetration and Incidence, 2011-2015
  • Iced tea varieties remain limited
  • Table 4-7: Top Iced Tea Varieties: Penetration and Incidence, 2011-2015
  • Iced tea flavors provide platform for innovation
  • Table 4-8: Top Iced Tea Flavors: Penetration and Incidence, 2011-2015
  • Tea served at coffeehouse/bakery restaurants
  • Hot tea
  • Growth in specialty preparation methods
  • Table 4-9: Top Hot Tea Preparation Methods at Coffeehouse/Bakery Shops, 2011-2015
  • Premium hot tea varieties gain momentum
  • Table 4-10: Top 24 Hot Tea Varieties at Coffeehouse/Bakery Shops, 2011-2015
  • Layered or multi-note flavors are emerging in hot tea
  • Table 4-11: Top Hot Tea Flavors at Coffeehouse/Bakery Shops, 2011-2015
  • Iced tea
  • Growth across all preparations of iced tea
  • Table 4-12: Top 10 Iced Tea Preparation Methods at Coffeehouse/Bakery Shops, 2011-2014
  • Chai and oolong iced teas are in
  • Table 4-13: Top 18 Iced Tea Varieties at Coffeehouse/Bakery Shops, 2011-2014
  • Peach is the quintessential favorite in flavored iced tea
  • Table 4-14: Top 20 Iced Tea Flavors at Coffeehouse/Bakery Shops, 2011-2015

Chapter 5: Tea Usage: At Home vs. Away From Home

  • At-home versus away-from-home usage
  • Graph 5-1: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants, 2015
  • Tea: demographic analysis
  • Young adults skew towards RTD tea
  • Table 5-1: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants; Age by Gender, 2015
  • Table 5-2: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants; Age by Income, 2015
  • Hispanics favor RTD hot tea; Asians order hot tea at restaurants
  • Table 5-3: Hot & Iced Tea: Made at Home, RTD at Home, Drunk at Restaurants, by Race/Ethnicity, 2015
  • Restaurant usage, by flavor/type
  • Graph 5-2: Hot Tea and Iced Tea Drunk at Restaurants, by Type, 2015
  • Hot tea: Demographic analysis
  • Table 5-4: Hot Tea Drunk at Restaurants, by Type: Age by Gender, 2015
  • Table 5-5: Hot Tea Drunk at Restaurants, by Type: Age by Household Income, 2015
  • Table 5-6: Hot Tea Drunk at Restaurants, by Type: Race/Ethnicity, 2015
  • Iced tea: demographic analysis
  • Table 5-7: Iced Tea Drunk at Restaurants, by Type: Age by Gender, 2015
  • Table 5-8: Iced Tea Drunk at Restaurants, by Type: Age by Household Income, 2015
  • Table 5-9: Iced Tea Drunk at Restaurants, by Type: Race/Ethnicity, 2015

Chapter 6: Restaurant Tea Choice Influencers

  • Restaurant tea choice influencers
  • Graph 6-1: Restaurant Tea Choice Influencers, 2015
  • Table 6-1: Restaurant Tea Choice Influencers, Indexed, 2015
  • Demographic analysis
  • Fair trade, organic and health prove influential in choice among men age 55 and under
  • Table 6-2: Restaurant Tea Choice Influencers, by Age and Gender, 2015
  • Millennial tea drinkers influenced by health and wellness
  • Table 6-3: Restaurant Tea Choice Influencers, 18-34s by Household Income, 2015
  • Older tea drinkers influenced by low prices
  • Table 6-4: Restaurant Tea Choice Influencers, 35-54s by Household Income, 2015
  • Table 6-5: Restaurant Tea Choice Influencers, 55+s by Household Income, 2015
  • Asians influenced by a variety of factors
  • Table 6-6: Restaurant Tea Choice Influencers, by Race/Ethnicity, 2015

Chapter 7: Restaurant Brand Analysis

  • Argo Tea Café
  • Reaping awards
  • On the menu
  • David's Tea
  • Targeting Millennials
  • The stores
  • On the menu
  • The teas
  • Store growth
  • Sales performance
  • JAB Holding Co.
  • Poised for success
  • Peet's Coffee & Tea - and Peet's means the “& Tea”
  • Mighty Leaf Tea spreads its wings across Peet's Coffee & Tea locations
  • Starbucks
  • Ramping up tea
  • Table 7-2: Starbucks U.S. Company-Owned Store Sales and Tea Sales, 2010-2015
  • The benefits
  • Going forward
  • Moving Teavana onto the Starbuck menu
  • First hot
  • Then iced
  • Then sparkling
  • Marketing masterstroke: Oprah power
  • Marketing masterstroke: Shake Up Your Iced Tea
  • Where's Tazo?
  • Table 7-3: Starbucks: Tea Menu Introductions
  • Demographic trend analysis
  • Foodies and Variety
  • Table 7-4: Starbucks Use in Past 30 Days: Food Segmentation Groups, by Frequency of Use, 2015
  • Table 7-5: Starbucks Use in Past 30 Days: Diet and Health Attitudes, by Frequency of Use, 2015
  • Enviro-friendly approach sells?
  • Table 7-6: Attitudes about Environment, by Frequency of Starbucks Use in Past 30 Days, 2015
  • Make it natural
  • Table 7-7: Starbucks Use in Past 30 Days: Attitudes about Food, by Frequency of Use, 2015
  • Sales performance
  • Table 7-8: Starbucks Sales Performance Metrics, 2011-2015
  • Teavana
  • Upscale showcases
  • 2015 sales estimate

Appendix

  • Methodology
  • Consumer survey methodology
  • Foodservice market size
  • Menu item trend analysis
  • Other sources
  • Report table interpretation
  • Color coding
  • Indexing
  • Consumer segmentation groups
  • Mobile Users
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
Back to Top