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市場調查報告書

美國的餐飲服務中的咖啡市場趨勢

Foodservice Coffee Market Trends in the U.S.

出版商 Packaged Facts 商品編碼 349956
出版日期 內容資訊 英文 89 Pages
商品交期: 最快1-2個工作天內
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美國的餐飲服務中的咖啡市場趨勢 Foodservice Coffee Market Trends in the U.S.
出版日期: 2015年12月02日 內容資訊: 英文 89 Pages
簡介

餐飲服務餐廳中的咖啡銷售額從2015年到2018年,由於餐飲服務餐廳顧客數的增加、達成持續發揮咖啡中心性的作用、建立與改善早餐平台,及轉移到高級咖啡和咖啡飲料多樣性擴大支撐的價格上升等,預計穩定擴大。

本報告提供美國的餐飲服務的咖啡市場相關調查、餐飲服務的咖啡銷售額的規模與預測及相關菜單價格和進口價格趨勢分析、餐飲服務的咖啡銷售額擴大相關的各種機會與課題、熱咖啡與冰咖啡菜單趨勢、咖啡消費者的人口統計分析、餐廳的咖啡飲料選擇重要的影響因素,及主要咖啡廳的零售概念等彙整資料、為您概述為以下內容。

第1章 摘要整理

第2章 市場規模、預測

  • 要點
  • 平均每個國民的咖啡消費趨勢
  • 餐廳菜單的咖啡價格
  • 咖啡進口:數量、金額

第3章 機會、課題

  • 飲料菜單的開發的推薦
  • 為何是問題
  • 咖啡體驗

第4章 菜單記載的咖啡

  • 飲料多樣的趨勢
  • 果汁活躍化
  • 菜單記載的咖啡
  • 咖啡廳/麵包店餐廳被伺候的咖啡
  • 咖啡廳提供創新的口味
  • 菜單的說明詳細內容、其他

第5章 咖啡消費:在家 vs. 出門在外

  • 在家 vs. 出門在外的咖啡消費
  • 咖啡採購法
  • 餐廳的利用:各口味/類型

第6章 餐廳的咖啡選擇的影響因素

  • 餐廳的咖啡選擇的影響因素
  • 人口統計分析

第7章 餐廳品牌分析

  • JAB Holding Co.
  • Einstein's Bagels
  • Dunkin' Donuts
  • Starbucks
  • Tim Hortons

附錄

目錄
Product Code: LA5759416

Coffee sales at foodservice establishments will increase steadily during 2015-2018, driven by incremental growth in foodservice establishment visits; continued breakfast platform build outs and improvements where coffee continues to play a central role; pricing increases driven by further transition to “premium” coffee as well as increasing coffee drink variety; and incremental daypart expansion.

Packaged Facts estimates 2015 sales were up 5% from 2015. Growth is expected to taper incrementally through 2018. Under the assumption that any additional tea and juice sales generated by beverage diversification will satisfy different need states than currently met by coffee and coffee drinks, coffee sales may not suffer in the process, especially if it means converting at-home usage to restaurant usage. However, at least some incremental cannibalization of coffee sales should be expected, which we believe dampens prospects the high levels of coffee sales growth the industry has registered for the past several years.

Foodservice Coffee Market Trends in the U.S. analyzes industry and consumer trends shaping the U.S. market for coffee sold in restaurants. The analysis provided in this report includes:

  • Market size and forecast for foodservice coffee sales, as well as related menu pricing and import pricing trend analysis.
  • Various opportunities and challenges related to coffee foodservice sales growth, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.
  • Hot and iced coffee menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.
  • In-depth demographic analysis of coffee drinkers by beverage type, including hot and iced coffee usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.
  • Key influencers in coffee beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.
  • Leading coffee house retail concepts, including JAB Holding Co. (Caribou Coffee, Einstein's Bagels), Dunkin' Donuts, Starbucks, and Tim Hortons. Discussion includes detailed menu trend analysis; coffee innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market size and forecast
  • Opportunities & challenges
  • Encourage exploration of the beverage menu
  • The coffee experience
  • Convenient coffee
  • Know your customer: all chains are not patronized equally
  • Coffee on the menu
  • Beverage variety trends
  • Coffee on the menu
  • Coffee usage: at home vs. away from home
  • Demographic analysis
  • Restaurant usage, by flavor/type
  • Restaurant coffee choice influencers
  • Demographic analysis
  • Restaurant brand analysis
  • JAB Holding Co.
  • Dunkin' Donuts
  • Starbucks
  • Tim Hortons

Chapter 2: Market Size and Forecast

  • Overview
  • Table 2-1: Foodservice Coffee Sales, 2013-2018
  • Coffee per capita consumption trends
  • Graph 2-1: U.S. Total and Per Capita Coffee Consumption, 2004-2013
  • Coffee prices on restaurant menus
  • Table 2-2: Average Coffee/Coffee Drink Menu Price, by Drink Type, 2011-2015
  • Coffee imports: volume and value
  • Table 2-3: Total Coffee Imports, by Value, Volume and Price per Ton Trends, 2010-2014
  • Table 2-4: Coffee Imports by Type: Value, Volume and Price per Ton Trends, 2010-2014
  • Table 2-5: Coffee Imports by Type: Value & Volume Share Trends, 2010-2014

Chapter 3: Opportunities & Challenges

  • Encourage exploration of the beverage menu
  • Why it matters
  • Market coffee to specific consumption occasions
  • Limited-time, seasonal menu items
  • Sourcing offers opportunity for storytelling
  • The coffee experience
  • Convenient coffee
  • Know your customer: all chains are not patronized equally
  • Table 3-1: Leading Coffee-Centric Chain Restaurants: Use in Past Month, by Demographic, 2015

Chapter 4: Coffee on the Menu

  • Beverage variety trends
  • Coffee on two-thirds of restaurant menus
  • Table 4-1: Top Beverage Varieties: Percent of Restaurants Featuring, by Restaurant Segment, 2015
  • Midscale and fine dining showing iced coffee growth
  • Table 4-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring, by Restaurant Segment,2011-2015
  • Juice gains momentum
  • Table 4-3: Top Beverage Varieties: Beverage Menu Share by Restaurant Segment, 2015
  • Hot tea gains traction; iced tea stagnates
  • Table 4-4: Top Beverage Varieties: Change in Beverage Menu Share by Restaurant Segment, 2011-2015
  • Coffee on the menu
  • Coffee flavors and ingredients used to create interesting options
  • Coffee varieties trend toward premium
  • Table 4-5: Top Restaurant Coffee Varieties, 2011-2014
  • Coffee served at coffeehouse/bakery restaurants
  • Preparation methods: Cold creates new consumption opportunities
  • Table 4-6: Top 15 Coffee Preparation Methods at Coffeehouse/Bakery Shops, 2015
  • Coffeehouse experts leverage little known varieties
  • Table 4-7: Top Coffee Varieties at Coffeehouse/Bakery Shops, 2011-2015
  • Coffeehouses offer innovative flavor variants
  • Table 4-8: Top 25 Coffee Flavors at Coffeehouse/Bakery Shops, 2011-2015
  • Coffee sourcing communicates quality
  • Table 4-9: Top 16 Coffee Origins at Coffeehouse/Bakery Shops, 2011-2015
  • Menu descriptions become more detailed
  • Table 4-10: Top 20 Coffee Descriptions at Coffeehouse/Bakery Shops, 2011-2015

Chapter 5: Coffee Usage: At Home vs. Away From Home

  • At-home versus away-from-home usage
  • Graph 5-1: Hot & Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants, 2015
  • Coffee procurement methods
  • Graph 5-2: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Method, 2014
  • Coffee: demographic analysis
  • Young adults flock to iced coffee beverages
  • Table 5-1: Hot & Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants; Age by Income, 2015
  • Asians and Hispanics show uptick in iced coffee use
  • Table 5-2: Hot & Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants, by Race/Ethnicity, 2015 . 51
  • Restaurant usage, by flavor/type
  • Graph 5-3: Coffee Drunk at Restaurants, by Type, 2015
  • Demographic analysis
  • Table 5-3: Coffee Drunk at Restaurants, by Type: By Age Bracket and Gender, 2015
  • Table 5-4: Coffee Drunk at Restaurants, by Type: By Age Bracket and Household Income, 2015
  • Table 5-5: Coffee Drunk at Restaurants, by Type: By Race/Ethnicity, 2015

Chapter 6: Restaurant Coffee Choice Influencers

  • Restaurant coffee choice influencers
  • Graph 6-1: Restaurant Coffee Choice Influencers, 2015
  • Table 6-1: Restaurant Coffee Choice Influencers, Indexed, 2015
  • Demographic analysis
  • Coffee choice among younger men is buoyed by health influencers
  • Table 6-2: Restaurant Coffee Choice Influencers, by Age and Gender, 2015
  • Variety of influencers impact choice among young coffee drinkers regardless of income
  • Table 6-3: Restaurant Coffee Choice Influencers, 18-34s by Household Income, 2015
  • Coffee choice influencers among middle-age and older coffee drinkers varies by income
  • Table 6-4: Restaurant Coffee Choice Influencers, 35-54s by Household Income, 2015
  • Table 6-5: Restaurant Coffee Choice Influencers, 55+s by Household Income, 2015
  • Ethnic/race groups influenced by different coffee attributes
  • Table 6-6: Restaurant Coffee Choice Influencers, by Race/Ethnicity, 2015

Chapter 7: Restaurant Brand Analysis

  • JAB Holding Co.
  • Poised for success
  • Caribou Coffee plays it close to the coffee vest, with flair
  • Table 7-1: Caribou Coffee: Coffee Menu Introductions
  • Table 7-2: Caribou Coffee: Coffee Drink Menu Introductions
  • Einstein's Bagels in the mix: does hybrid launch bode well?
  • Hitting the mark with Variety on a Budget group
  • Table 7-3: Einstein's Bros. Bagels and Caribou Coffee Use: Food Segmentation and Mobile Segmentation
  • Groups, by Frequency of Use, 2015
  • But users diverge on food attitudes
  • Table 7-4: Einstein's Bros. Bagels and Caribou Coffee Use: Attitudes about Food, 2015
  • Approaching diet and health
  • Table 7-5: Einstein's Bros. Bagels and Caribou Coffee Use: Diet and Health Attitudes, 2015
  • Building boutique super-premium cache, one acquisition at a time
  • Dunkin' Donuts
  • Menu moves
  • Tea gets some menu room-but underutilized?
  • Flavors, flavors, flavors
  • Table 7-6: Dunkin' Donuts: Coffee Menu Introductions
  • Table 7-7: Dunkin' Donuts: Coffee Drink Menu Introductions
  • Demographic trend analysis
  • Hitting the mark with Variety on a Budget group
  • Table 7-8: Dunkin' Donuts Use in Past 30 Days: Food Segmentation Groups, by Frequency of Use, 2015
  • A bit of gourmet?
  • Table 7-9: Dunkin' Donuts Use in Past 30 Days: Attitudes about Food, by Frequency of Use, 2015
  • Yin versus yang: the need for a treat vs. health concerns
  • Table 7-10: Dunkin' Donuts Use in Past 30 Days: Diet and Health Attitudes, by Frequency of Use, 2015
  • Starbucks
  • Menu trends
  • Ramping up tea
  • Treating and indulgence
  • Table 7-11: Starbucks: Coffee and Coffee Drink Menu Introductions, 2014-2015
  • Doubling down on treat-driven flavor extravagance
  • Table 7-12: Starbucks: Blended Coffee Drink Menu Introductions, 2014-2015
  • And a step even farther
  • Table 7-13: Starbucks: Coffee Cross-Over Menu Introductions, 2014-2015
  • Sales performance
  • Table 7-14: Starbucks Sales Performance Metrics, 2011-2015
  • Tim Hortons
  • Growth strategy
  • Menu moves
  • Dark roast!
  • Doubling down on chocolate
  • More food; more daypart options
  • Table 7-15: Tim Hortons: Beverage Menu Introductions, 2014-2015
  • Demographic trend analysis
  • Lunch, anyone?
  • Table 7-16: Tim Hortons Use in Past 30 Days: Attitudes about Food, 2015
  • Nutrition is important but so are unhealthful foods
  • Table 7-17: Tim Hortons Use in Past 30 Days: Diet and Health Attitudes, 2015
  • Sales performance: Tims finds its legs

Appendix

  • Methodology
  • Consumer survey methodology
  • Foodservice market size
  • Menu item trend analysis
  • Other sources
  • Report table interpretation
  • Color coding
  • Indexing
  • Consumer segmentation groups
  • Mobile Users
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
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